How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com has partnered with AI‑powered startup BrandComms.AI to automate ad creative generation, enabling faster campaign rollout across multiple channels. The platform draws on 30 years of proprietary data to predict which imagery and messaging will perform best. This capability lets Realtor.com react to real‑time market shifts, such as sudden changes in mortgage rates, and expand into higher‑cost media like TV while keeping costs low. The collaboration also introduces a “communications triple play” that blends emotional and rational drivers to target home sellers more effectively.
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com has partnered with AI‑driven ad startup BrandComms.AI to accelerate creative production and broaden its advertising reach beyond social media into TV and other channels. Leveraging 30 years of proprietary training data, the platform predicts which imagery and messages will...
Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Peer39’s latest research reveals that roughly 60% of open‑market CTV programmatic bid requests contain no program‑level metadata, while about one‑quarter are classified as fake content, primarily originating from concealed mobile‑app inventory. The remaining bids often feature shallow or inaccurate genre...
YES Selects Synamedia Iris for Advanced Advertising Rollout
Israeli pay‑TV operator YES, part of the Bezeq Group, has chosen Synamedia Iris to power advanced advertising across its linear TV and streaming services. The Iris platform will enable addressable, server‑side ad insertion that unifies delivery on set‑top boxes and...
TAM Sports Expands Ad Monitoring Across Broadcast and Streaming Platforms
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
How To Build A ‘Feed-Only’ Performance Max Campaign
Google’s Performance Max continues to blend Search, YouTube, Display and Shopping, but its AI‑driven asset engine can dilute bottom‑funnel ROI. In 2026 marketers discovered a “feed‑only” configuration that strips away all manually added assets, forcing the algorithm to rely solely...
Meta Rolls Out New Features for Scam Protection
Meta introduced AI-driven tools to identify brand and celebrity impersonators and flag deceptive links across its platforms. The company also added user alerts for suspicious friend requests on Facebook, device‑link warnings on WhatsApp, and suspect‑account warnings on Messenger. Additionally, Meta...
Canada Chooses Cogent for Social Audit
Canada’s Washington embassy has engaged Cogent Strategies to conduct a comprehensive social‑media audit of its 68 accounts on Facebook, X, Instagram and LinkedIn. The firm will map how U.S. officials, journalists, think tanks and other influencers consume information online, then...
Retail Media at a Turning Point: Growth, Agents, and the New Rules of 2026
The Retail Media Podcast’s final episode, recorded at NRF 2026, highlights three pivotal shifts that defined 2025: marketplace sellers emerging as the primary growth engine, AI becoming the operating system for retail media, and product catalogs transforming into strategic discovery...
The Non-Obvious Guide to Understanding People on Social Media
At Ragan’s Social Media Conference 2026, Rohit Bhargava introduced the SIFT framework—Space, Insights, Focus, Twist—to help communicators cut through digital noise. He argues that creating mental space, seeking unconventional sources, curating ideas deliberately, and adding a surprise element produce content...
Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy
Seedtag unveiled Liz Agent, an agentic AI platform that fuses its proprietary Neuro‑Contextual intelligence with large language models to automate media planning and campaign activation. The conversational interface lets brands move from brief to execution in a single dialogue, delivering...
Brand Deals Explained: How Influencers Work With Brands and Secure Deals
The article breaks down how influencers partner with brands, outlining the steps from outreach to contract signing. It highlights the role of audience metrics, platform intermediaries, and legal considerations in shaping deal structures. Examples illustrate typical compensation models, including flat...
UGC Creators: What They Are, How They Work, and Where Brands Find Them
User‑generated content (UGC) creators are emerging as a core pillar of modern advertising, delivering authentic, peer‑driven narratives that resonate with consumers. Brands increasingly tap these creators through dedicated marketplaces and social platforms, leveraging their niche expertise to produce video ads,...
Gracenote Brings “Treasure Trove” Of Content Data to CTV Market with Launch of New Ads Business
Gracenote, the Nielsen‑owned entertainment metadata giant, has launched a CTV advertising business that layers its extensive content data onto programmatic buys. Research cited by the company indicates that about 70 % of bid requests lack basic genre signals, prompting a push...
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience Is Using in ChatGPT, Google AI Mode, Claude, and More
SparkToro has launched a new feature that reveals the AI prompt topics audiences use across platforms like ChatGPT, Google AI Mode, and Claude. The tool pairs known search keywords with audience data, runs them through large language models, and returns...
Healthy Growth In The Age Of AI
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive roughly 5% of new customer discovery, up from zero a year ago. To capitalize on this shift, she has reorganized the marketing function into a "growth laboratory" that...
NOVA Entertainment Partners With Retail Media Arm Of Westfield’s Scentre Group
Australian radio and podcast leader NOVA Entertainment has partnered with BrandSpace, the retail media division of Westfield owner Scentre Group, to create a unified advertising platform across 42 Westfield shopping centres and NOVA’s audio network. The collaboration offers agencies a...
Facebook Expands Affiliate Program to Include Brand Links
Meta has broadened its Facebook Reels affiliate program, adding a self‑serve tool in the Professional Dashboard that lets creators embed brand affiliate links directly in their videos. The platform now offers thousands of products from partners such as Amazon and...
Snapchat Drives TV Viewership, Promotions
Snapchat released a study with Omnicom Media and Ipsos showing social platforms heavily influence TV viewership. Two‑thirds of viewers say ads on social make them more likely to watch, while 65% are driven to watch trailers after online discussions. The...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Nubank Hires Former TikTok Executive as Marketing Director
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
Survey Says: PPC Is Harder Than It Was 2 Years Ago
The PPCSurvey’s new State of PPC report, based on over 1,000 practitioners, reveals that 53% of respondents find managing pay‑per‑click campaigns harder than two years ago, while only 16% say it’s easier. Those who perceive improvement point to automated bidding,...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
Webflow Partners with Adobe, Getty Images, OneTrust, and TransPerfect
Webflow announced strategic integrations with Adobe Marketo Engage, Getty Images, OneTrust, and TransPerfect. The partnerships embed personalization, high‑quality visual assets, consent management, and multilingual localization directly into Webflow’s web‑marketing platform. Marketers can now pull campaign data, access licensed imagery, ensure...
Shirofune Launches Real-Time Amazon Ads Automation
Shirofune has added a real‑time automation layer to its Amazon advertising platform, targeting high‑traffic sales events such as Prime Day and Cyber Monday. The new feature tracks cost and performance metrics on an hourly basis, allowing advertisers to either maximize...
Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results
Perion Network announced the launch of its Outmax AI agent on TikTok, reporting up to a 25% lift in media performance during early trials. The integration brings Perion’s AI‑native infrastructure to TikTok’s 1.6 billion‑user ecosystem, allowing advertisers to move beyond platform‑standard...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Meta Hikes Fees for Advertisers to Cover Europe's Digital Taxes
Meta Platforms will begin charging advertisers a "location fee" to offset Europe’s digital services taxes, starting July 1. The fee mirrors each country’s tax rate—3% in France, Italy and Spain; 5% in Austria and Turkey; and 2% in the U.K.—and...
Google Adds Automatic End Screens to Video Ads
Google Ads is rolling out automatic end screens that attach an interactive card to the end of eligible in‑stream video ads. The feature pulls app name, icon, price and install link from campaign data and is enabled by default for...
IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling
The IAB Tech Lab released the Content Monetization Protocol (CoMP) Specification v1.0, a standardized framework that requires AI systems to secure commercial agreements with publishers before crawling content. The draft is open for public comment until April 9, 2026, inviting...
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB announced a partnership with The Trade Desk, integrating its AI‑driven contextual intelligence into the demand‑side platform. The joint solution lets advertisers evaluate tone, sentiment and placement environment at the impression level, backed by URL‑level reporting. Brands and agencies...
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
The article outlines a full‑funnel SEO and digital PR blueprint that ties brand mentions and links to each stage of the audience journey. It highlights Google’s reduced emphasis on links alone, emphasizing E‑E‑A‑T and contextual relevance. A detailed case study...
Time-Sensitive Offers in Google Ads
Google Ads now offers several tools to surface time‑sensitive promotions, including the Countdown Customizer, Promotion assets, Callout assets, and Sitelink assets. Advertisers can embed a live countdown directly in ad copy and pin headlines to control message order, while Promotion...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
Meta Revamps Ad Payment Policy
Meta Platforms announced that, starting April 1, a subset of advertisers will no longer be able to pay with credit cards and must switch to monthly invoicing or direct bank debits. The company did not disclose the spending thresholds or the...
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...
The Top 10 Best SEO Companies in the World for Small Business in 2026
Choosing the right SEO partner is critical for small businesses seeking sustainable growth in 2026. The article ranks the ten leading global SEO firms, highlighting each agency’s data‑driven approach, technical audit capabilities, and ethical practices. It emphasizes case studies, client...
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @Sejournal, @Rollerblader
The article advises ecommerce sites facing thin‑content penalties to stop individually optimizing every product page. Instead, it recommends implementing variant schema, focusing SEO effort on category or collection pages, and using robust internal linking. Authority is built through high‑quality blog...
6 Steps for Creating GEO Friendly Social Posts
Brent Bowen of Sparkcade Marketing outlined six practical steps for making social media posts GEO‑friendly, emphasizing structure that appeals to AI discovery tools. He urged marketers to frontload questions and answers, use list formats, and be precise while retaining brand...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a neutral infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems for AI agents. The ICL natively supports the open‑source Model Context Protocol (MCP), acting as...
Google Search Ranking Volatility Still Heated
Google’s search ranking volatility remains high, with daily fluctuations despite no officially announced core update. The February 2026 Discover Core Update ran from February 5 to February 27, followed by a series of rank swings throughout March. Earlier, the December 2025 core update spanned...
The Quarterly Review: Wise’s Scott Viohl Wins Audiences Through Humor and Creator-Led Marketing
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Outra Targets Agency Sector with First Dedicated Team
Data analytics consultancy Outra announced the creation of its first dedicated agency team, headed by Kimberley Joyce, to help advertisers harness household‑level, privacy‑first data for performance‑driven campaigns. The unit will build strategic partnerships and guide clients in adopting Outra's AI‑powered...
Google AI Voice Models Coming To Google Ads PMax Videos
Google is adding AI‑generated voice‑overs to Performance Max video ads, automatically turning silent creatives into narrated assets. The system pulls text from existing headlines and descriptions, synthesizes natural‑sounding speech, and layers it onto the original video. Advertisers can opt out...
Crypto and Trading Campaigns in the Finance Vertical: Traffic Sources & Geos That Work
Crypto and trading offers remain the most lucrative segment of the finance affiliate vertical, but strict policies on Google and Facebook force marketers to seek alternative traffic sources. Push notifications, pop‑traffic and Telegram ads have emerged as the primary channels,...
Why Chrome’s HTTPS-First Policy Matters for Retail Media
Google Chrome’s new HTTPS‑First policy forces browsers to load sites over encrypted connections by default, warning users when only HTTP is available. Because Chrome commands a dominant share of global browsing, the change compels retail media networks to ensure every...
From Influencer Matching to an AI-Driven Operating System - Inside Humanz' Bet on Agentic to Scale Creator-Led Performance Ads
Humanz has launched Humanz+, an AI‑native operating system that automates the full lifecycle of creator‑led advertising, from research and brief creation to media buying and conversion optimization. The platform deploys seven specialized AI agents and still incorporates a human‑in‑the‑loop for...
Advocacy vs Advertorial: Brands on Bringing ‘Storytelling’ to Influencer Gifting
Influencer gifting remains common, yet its impact is waning as audiences detect inauthenticity. A Socially Powerful survey shows 93% of marketers send free products, but only 19% receive genuine advocacy and 35% blame creator fatigue for declining effectiveness. Brands such...
Zee Media Appoints Mayank Jain as Senior VP – Digital Ad Sales
Zee Media has appointed Mayank Jain as senior vice‑president of digital ad sales, positioning him to lead the company’s monetisation across publishing, streaming and broadcast assets. Jain arrives with over 25 years of media sales experience, most recently heading digital...