Ain’t No Stopping Us Now: 2026 Adspend to Top £50bn
The Advertising Association and WARC report projects UK advertising expenditure to surpass £50 billion in 2026, following a 10.1% rise to £46.9 billion in 2025. Q3 2025 saw ad spend climb 11.4% to £12.5 billion, with search and online display making up 83% of the market and growing 14.6% YoY. Cinema, online radio and VOD posted the strongest quarterly gains, while direct mail continued modest growth despite forecasts of decline. The outlook remains upbeat despite a muted macro‑economic backdrop.
Introducing the Klaviyo App in ChatGPT
Klaviyo has launched a new app that embeds its marketing automation data directly into OpenAI’s ChatGPT. By tagging @Klaviyo, marketers can query real‑time campaign performance, revenue trends, and unsubscribe drivers, receiving results as interactive cards and plain‑language recommendations. The integration...
EDO Launches ‘EDO Always-On’, Delivering Automated, Scaled Outcomes Measurement for Convergent TV
EDO announced the launch of Always‑On, a cross‑platform measurement solution that streams automated outcomes data into media partners' analytics platforms. NBCUniversal and Paramount Global are the first to integrate the service, feeding real‑time performance insights for linear and streaming inventory....
The State of Browsing in 2026: Why Digital Burnout Is Now a Marketing Problem… and Opportunity
Shift’s 2026 State of Browsing Report finds digital burnout now prevalent in browsers, with 62% of U.S. adults reporting recurring fatigue. Users juggle many tabs—one in five has 11+ open—and experience frequent attention loss, costing significant time. Marketers are implicated...
StackAdapt Achieves EU–U.S. Data Privacy Framework Certification
StackAdapt announced it has earned certification under the EU‑U.S. Data Privacy Framework, the European Commission‑approved mechanism that legitimises transatlantic personal data flows. The certification confirms the platform’s GDPR‑aligned privacy program and eliminates the need for supplemental transfer tools such as...
Put a Face on It: Unpacking the Uniquely Australian Obsession with Heads in Logos
Australian retailers frequently feature founders' heads in their logos, a trend highlighted by Dan Murphy’s recent eye‑contact campaign. The practice taps into a cultural love for personable, “battler” narratives that signal authenticity and local origin. Both real and fictional founder...
The Hidden SEO Cost Of A Slow WordPress Site & How It Affects AI Visibility via @Sejournal, @Wp_rocket
A slow WordPress site now hurts both traditional SEO and emerging AI visibility, with research showing higher bounce rates, lower conversion, and fewer ChatGPT citations for sluggish pages. Google’s Core Web Vitals remain a ranking factor, yet only 50 % of...
Starbucks Says Digital Platforms Are Key Piece of Turnaround Strategy
Starbucks CEO Brian Niccol said digital platforms are central to the company’s turnaround, emphasizing the progress of the "Back to Starbucks" plan. In Q1 FY2026, global comparable store sales rose 4%, with U.S. comparable transactions up 3%—the first increase in...
How Did Yves Saint Laurent Build a Long-Term Retail Strategy?
Yves Saint Laurent built a durable retail strategy by pioneering owned boutiques that separated ready‑to‑wear from haute couture, giving the brand direct control over pricing, presentation, and customer experience. The 1999 acquisition by the Gucci Group (now Kering) introduced corporate discipline,...
Bing Ads Revenue Up 10% - Is Growth Slowing?
Microsoft reported second‑quarter 2026 results showing Bing Ads revenue grew 10% year‑over‑year, a slowdown from the 16% and 21% gains in the prior two quarters. Overall company revenue reached $81.3 billion, up 17% YoY, while operating income rose 21% and net...
AI Local Visibility Is up to 30x Harder than Ranking in Google: Report
SOCi’s 2026 Local Visibility Index reveals that AI assistants such as ChatGPT, Gemini, and Perplexity surface far fewer business locations than Google’s local 3‑pack. Only 1.2% of 350,000 locations appear on ChatGPT, 11% on Gemini, and 7.4% on Perplexity, compared...
Clay, an A.I. Sales Start-Up, Lets Employees Cash Out. Again.
Clay, an AI‑driven sales and marketing startup, announced a second employee tender offer, letting staff sell shares at a $5 billion valuation—up from $1.5 billion in its first tender. The new offer arrives nine months after the initial buyback and follows a...
Canadian Government Looks to Bring News Content Back to Facebook
Two and a half years after Meta blocked Canadian news, the Canadian government is negotiating with Meta to restore news content on Facebook and Instagram as part of revisions to the Online News Act. The original act would have forced...
Google Launches New Google Ads Insights Podcast
Google has introduced the "Ads Decoded" podcast, hosted by Ads Product Liaison Ginny Marvin, to bridge marketers with the Google Ads product teams. The series will feature interviews covering the latest trends such as AI, SEO, and analytics. The debut...
Fintech Thisbank Plays on Heritage Through Equimedia
JN Bank, a 150‑year‑old Jamaican financial institution, has been rebranded as Thisbank following a takeover by UK and US investors. The new digital platform, designed by Equimedia, showcases a customer‑centric interface that highlights fixed‑term savings, competitive loan products, and interactive...
TikTok Shop Now UK’s Fourth Largest Beauty Retailer
TikTok Shop has become the UK’s fourth‑largest beauty retailer, posting a 60 % year‑on‑year rise in beauty sales. The platform’s discovery‑first model drives a “search‑learn‑buy” flow, moving one product per second on average and peaking at five every two seconds in...
Google Adds One-Click Ad Previews to PMax
Google has added a one‑click preview feature to Performance Max, allowing advertisers to click directly on images or videos within the Asset Groups table to see how ads will appear across placements. The update eliminates the need to navigate to...
Social Campaigns Alone Won’t Win Over Gen Z. Here’s What Will
Gen Z’s inflation sensitivity and mobile‑first habits make brand values essential for purchase decisions. While social platforms remain a discovery hub, 65 % of this cohort demands clear moral stances, and authenticity is now a prerequisite. Mobile‑native ads, shoppable videos, and...
Google Searches per U.S. User Fell Nearly 20% YoY: Report
U.S. desktop Google searches per user dropped nearly 20% year‑over‑year, while Europe saw only a 2‑3% decline. The fall reflects fewer repeat queries as AI‑generated answers satisfy users instantly. Zero‑click searches now represent about 20% of desktop events, but growth...
How Macy’s Is Flexing Its Style Crew Affiliate Program Beyond Social Media
Macy’s is scaling its Style Crew affiliate program from 600 to 1,000 creators, adding storefronts on macys.com and offering 12% commissions. The initiative drove a 315% revenue jump, 327% traffic surge, and 30‑40% conversion lift among top influencers in 2025....
Acoustic Launches Native Integrations with Leading Commerce Platforms
Acoustic announced native, bi‑directional integrations with Shopify, BigCommerce and WooCommerce inside its Acoustic Connect platform. The connectors deliver real‑time catalog, order and behavioral data sync, giving retailers a continuously updated view of each customer. Marketers can now trigger omnichannel journeys...
Dmr Advertising Chooses Pentaleap to Modernize Its Retail Media and Accelerate Growth
Retail media marketer dmr Advertising has selected Pentaleap as its technology partner to modernize its retail media operations for DocMorris. The transition began with a collaborative upgrade alongside the incumbent system, delivering immediate relevance and user‑experience improvements, before expanding to...
Drupal Reinvents Open Source Content Management with Launch of Drupal Cms 2.0 — New Visual Builder, AI and Templates Redefine...
Drupal Association unveiled Drupal CMS 2.0, the most significant upgrade in its 25‑year history. The new version adds Drupal Canvas, a visual drag‑and‑drop builder, and pre‑configured site templates that can be installed in under three minutes. Optional AI tools let...
MNTN’s Latest Innovation, QuickFrame AI, Scales Rapidly With New AI Video Features Including Consistent Characters, Products, and Locations Across Campaigns
MNTN unveiled major upgrades to its QuickFrame AI platform, enabling brands to generate professional TV and social video in minutes. The new release introduces reusable brand building blocks for products, characters, and locations, director‑level controls, an effects library, and an...
Incubeta Launches New Agentic AI Products to Help Brands Understand What Truly Drives Marketing Performance
Incubeta unveiled two agentic AI solutions—Creative Performance Index (CPI) and OutperformBI—to give marketers clearer insight into what truly drives campaign results. CPI analyzes granular creative elements such as branding, calls‑to‑action, and emotional cues, linking them directly to live performance data...
Purple Launches ‘Engage’: The All-in-One CRM and Email Platform to Help Venues Turn Visitors Into Regulars
Purple has unveiled Engage, an all‑in‑one CRM and email marketing platform that turns venue Wi‑Fi connections into a compliant customer database. The solution bundles data collection, segmentation and automated email campaigns in a hardware‑agnostic interface designed for small cafés to...
Social Channel Insights In Search Console: What It Means For Social & Search via @Sejournal, @Rio_seo
Google is piloting Social Channel Insights within Search Console, adding metrics that show a website’s social reach, referral traffic, and the search queries that lead users to social posts. The feature appears only for sites where Google can associate official...
Google Search - Add Splash Of Color With Color Picker
Google is experimenting with a new color‑picker feature that lets users add a custom hue to the top of the Search results page. An icon above the results bar opens a palette where users can choose any shade, effectively personalizing...
TMW Reigns Supreme in Major Accenture Song Shake-Out
Accenture Song has officially retired the Unlimited brand, a move that follows TMW’s earlier decision to drop the name and marks a broader restructuring of the firm’s UK marketing practice. Nelson Bostock, Sport Unlimited and Unlimited Health have been folded...
Gemini 3 Powering Google AI Overviews Globally
Google has made Gemini 3 the default model for AI Overviews on its search engine worldwide. The new model delivers concise, context‑aware answers directly on the results page, replacing earlier pilots of Gemini 3 Pro for complex queries. The rollout starts in English...
Visible2 Launches as Independent AI Visibility Consultancy Focused on AI-Driven Search and Discovery
Visible2 has launched as an independent AI visibility consultancy helping businesses understand how artificial‑intelligence systems interpret, trust, and recommend websites in AI‑driven search. The firm moves beyond traditional SEO, focusing on structural and semantic signals that influence AI recommendation engines....
Fasturtle Rebrands as FT Media, Marking 25 Years of Growth and the Launch of a New Era in Marketing and...
Fasturtle has rebranded as FT Media, marking its 25‑year anniversary and a shift toward integrated digital marketing, sales automation, and CRM solutions. The new FT Media brand introduces DealRx, a proprietary CRM platform that unifies lead management and pipeline tracking...
What Are URL Parameters? A Guide on How to Use Them
The article explains what URL parameters (or query strings) are, how they’re structured, and why they’re essential for filtering, personalization, pagination, search, session tracking, and campaign analytics. It highlights the SEO risks they pose, such as duplicate content, wasted crawl...
What Recession Pop Reveals About the Psychology of Nostalgia
The resurgence of “recession pop” sees millennials and older Gen Z gravitating toward late‑2000s music, fashion and media as a comfort amid economic volatility. Marketers are recognizing nostalgia not just as a creative hook but as a measurable audience signal that...
Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode
Google announced it is exploring new controls that would let website owners opt out of having their content used in Search’s generative AI features, such as AI Overviews and AI Mode. The move follows the UK Competition and Markets Authority’s...
12 Alternative Search Engines to Try (Instead of Google)
The article lists twelve search‑engine alternatives to Google, emphasizing how each can serve different user needs. It highlights Bing as a standout option, noting its AI‑powered Copilot chat, integrated result sources, and a rewards program that grants points for queries....
Medialab Raids Brainlabs for New Chief Product Officer
Medialab has appointed Mark Syal, former global chief product officer at Brainlabs, as its new chief product officer. Syal will sharpen the agency’s product vision, scale digital delivery, and enhance its Apollo operating system. He brings five years of product...
Digital Element Announces NAT Detector — Industry’s New Standard for Accurate IP Geolocation and Risk Intelligence
Digital Element launched NAT Detector, a new feature in its NetAcuity IP intelligence platform that identifies Network Address Translation (NAT) and Carrier‑Grade NAT connections. The tool flags shared‑IP environments, helping advertisers, security teams, DRM providers, and fintech firms interpret IP...
PubMatic Expands Commercial Leadership Team to Accelerate Buy-Side and Publisher Growth
PubMatic announced a major expansion of its commercial leadership, appointing Joseph Dressler as SVP of Advertiser Solutions (Brands) and Bill McLaughlin as SVP of Advertiser Solutions (Agencies). The new team will accelerate adoption of PubMatic’s AI‑driven AgenticOS and Agentic Accelerator...
MetaRouter Strengthens Executive Leadership Team to Accelerate Global Growth in AI-Ready Marketing and Commerce Infrastructure
MetaRouter announced three senior executive hires—Ana Laura Zain as chief marketing officer, Jason Bagg as chief financial officer, and Jon Flugstad as chief business officer—to strengthen its leadership as it scales a privacy‑first, AI‑ready data orchestration platform. The appointments bring...
TikTok Partners with Fluency to Grow Its New Automotive Ads Category
TikTok has teamed with Fluency to embed its new automotive ad category into Fluency’s Digital Advertising Operating System. The integration lets agencies and brands launch, manage, and optimize TikTok automotive ads—such as Product Cards and Multi‑link Carousels—directly from a single...
Why Ethical Products Struggle to Sell — and the Simple Pricing Fix That Could Change That
New research from Toronto Metropolitan University finds ethical products can boost sales by offering the same shelf price as conventional items but in slightly smaller, clearly labeled quantities. Six experiments with about 2,500 shoppers in Canada, the United States and...
GASPARD PREMIER Charts Measured Growth as Niche Fragrance Maker Leans on Small-Batch Model
GASPARD PREMIER, a Montreal‑based niche fragrance and skincare label, has sustained growth by producing ultra‑small batches of natural, botanical‑based products. Founder Raphaël Gaspard keeps production, bottling and distribution under one roof, resulting in frequent sell‑outs, including two December launches. The...
Science-Led CX: Why Proof Builds Loyalty in Health Retail
Health‑focused retailers are moving beyond flashy trends to a science‑led customer experience, where proof of efficacy replaces hype. Consumers in wellness, skincare and family‑health categories now demand clinical backing, clear ingredient origins and regulatory compliance before they commit. Brands like...
What Jaimee Vilela Learnt Building a $3m Haircare Business
Jaimee Vilela grew Cooki from $179,000 to $3 million in revenue by keeping the business capital‑light and founder‑led. She limited growth channels to Meta advertising for acquisition and email for retention, avoiding agencies, investors and extra staff. A strategic rebrand from...
X Launches ‘Brand Ranx’ to Measure Super Bowl Ad Response
X has launched Brand Ranx, a new mini‑site that tracks Super Bowl ad performance using real‑time discussion on its platform. The tool ranks campaigns in four categories—most loved, most talked about, most shared, and most disruptive outside TV—mirroring Twitter’s former...
Edits Gets Simplified Copy and Paste, Improved Track Linking
Meta’s Edits app introduced a copy‑and‑paste feature for fonts and clips, enabling creators to maintain visual consistency across projects while saving time. A new drop‑down menu centralizes access to guides, frames, and snapping tools, simplifying the mobile editing workflow. The...
Bing Webmaster Tools Testing New AI Performance Report
Microsoft is testing a new AI Performance report within Bing Webmaster Tools, offering beta‑level visibility into how often Bing Chat and Copilot cite a site. The report displays daily citation counts, cited pages, grounding queries, and query intent, but it...
Stadium Goods’ Strategy Behind a 268% Jump in Email Revenue
Stadium Goods lifted email revenue 268% YoY on Black Friday after a year of CRM overhaul. The company reactivated cold subscribers, shifted merchandising to spotlight high‑demand sneaker drops like the Air Jordan 4 “Black Cat,” and streamlined the email‑to‑checkout flow by...
Meta Cleans up as ‘High Risk’ Dodgy Finance Ads Spread
Meta’s ad platform is exposing users to an estimated 15 billion high‑risk finance advertisements each day, generating roughly $7 billion in annual revenue. A study by BrokerChooser of over 1,200 active finance ads found that 43.36% of UK‑targeted ads are classified as...