Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return for every dollar spent and 81% consumer trust. It then details ten essential metrics—from reach to revenue—and a four‑step process for turning raw data into actionable strategy. Platforms like ON Social are highlighted as tools that simplify metric collection and analysis.
Digest: Partners Complain About Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher...
OpenAI’s pilot of ads inside ChatGPT has attracted major agency groups, but partners complain the rollout is slower than promised, even as some allocate up to $250,000 per test. A San Francisco jury found Elon Musk liable for misleading statements about...
A Step-by-Step Guide: How to Use an AI Ad Generator for High-Converting Social Media Videos
The article walks marketers through using an AI ad generator to produce short‑form video ads for TikTok, Reels and Shorts in under 15 minutes. It outlines five practical steps—prompt creation, visual assembly, AI voiceover, optional avatar, and branding/export—using Vokes’ platform...
Samsung TV Plus Powers the Next Era of FAST, Showcasing Live Events, Creator-Led Content, Exclusive Offerings, and Interactive Features Accelerating...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Unilever's Food Business Picks Global Influencer Agency
Unilever has engaged global influencer agency SAMY to run its foods division’s influencer strategy, covering brands like Hellmann’s and Knorr across 13 markets. The partnership will leverage SAMY’s proprietary Maia platform, which connects Unilever to more than 120 million creators and...
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @Sejournal, @Hethr_campbell
The on‑demand webinar "SEO 2.0" hosted by Heather Campbell explains how AI‑driven search engines like ChatGPT, Gemini and Copilot retrieve, evaluate, and cite web content. It delivers a practical, content‑first framework that helps marketers make their assets citation‑worthy, boosting both...
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Brave, the privacy‑focused browser that launched in 2016, has shifted from pure ad‑blocking to running its own ad inventory through search results and new‑tab takeover ads. The ads are delivered without third‑party cookies, using only the user’s search query and...
JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Amid Competition for Sponsors, Top Sports Clubs Are Investing in Social Media Operations
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
TikTok Courts CMOs with First-Ever Collective, as It Targets Bigger Budgets
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
Retailers Are Rethinking Prom with Social-First Marketing and Faster Trend Turnarounds
Teen‑focused retailer Windsor abandoned traditional models in favor of six influencers for its “Prom House” campaign, generating roughly 15 million projected reach and 3.2 million video views. The initiative helped drive 20% year‑over‑year sales growth across both e‑commerce and its 350 stores....
Why Ecommerce Brands Should Revisit Their Content Generation Frameworks
E‑commerce brands are under pressure to produce vast amounts of product‑focused content across multiple channels, yet many still rely on slow, manual processes. AI‑assisted content systems now enable marketers to transform a single product brief into channel‑ready copy, automate bulk...
BigAds Launches AI Agentic Planner In Australia
BigAds is rolling out its AI‑powered Agentic Planner in Australia as part of the Bud HyperLocal platform. The tool automates audience creation, geographic targeting, budget allocation and activation‑ready deal IDs, allowing campaigns to go live in as little as five...
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced that new Vizio smart‑TVs will require a Walmart account for activation, creating a unified login and identity framework across devices. The integration centralizes streaming data on Vizio’s OS, giving Walmart a foothold in the connected‑TV (CTV)...
Maxibon ‘Goes Full Cookie’ for Choc Chip Cookie Launch Campaign via Sickdogwolfman
Maxibon has introduced the Choc Chip Cookie Bon in Australia through an integrated campaign created by SICKDOGWOLFMAN. The hero film features a person transformed into a fully prosthetic cookie suit that even performs a TikTok dance. Social‑first content on TikTok...
PhotobookShop Pays Penalties for Influencer Reviews
PhotobookShop, an Australian online photobook retailer, has been hit with two ACCC infringement notices and a AUD 39,600 (≈US$26,000) penalty for misleading influencer reviews on Instagram. The regulator found the company instructed influencers on 107 occasions between August 2024 and September 2025 not...
Google Responds To Error That Causes Old Branding To Persist In SERPs via @Sejournal, @Martinibuster
Google’s John Mueller addressed a query about persistent old branding in SERPs for a site rebranded in 2015. Despite full on‑page updates, 301 redirects, and clean sitemaps, Google continues to display the former name in title tags. Mueller suggested using...
What Is Page Authority? 5 Ways to Improve Your PA/UR Rating
Page Authority (PA) is a Moz‑originated metric that predicts how likely a specific URL will rank in search results, ranging from 1 to 100 on a logarithmic scale. The score is primarily driven by link‑related signals such as the number...
Magellan AI Launches Broadcast Radio Attribution Offering
Magellan AI has introduced a Broadcast Radio Attribution product that lets advertisers measure radio’s impact alongside digital channels in a single platform. The solution tracks key outcomes such as form fills, leads and purchases, and benchmarks radio performance against podcasts,...
ChatGPT’s Free Ride Is Over — Here’s the Bill
OpenAI announced it will roll out advertisements to free and low‑cost “Go” tier ChatGPT users in the United States. The move follows internal calculations showing each query costs roughly a third of a cent, amounting to about $3 billion in electricity...
The Upside Of Audio Ads? Bigger ROI Through Repetition
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...
Episode 142 - Why Most Content Marketing Reporting Is a Waste of Time
The latest episode of the Content Marketing Lab, Episode 142, argues that most content marketing reporting adds little value and consumes resources. Host Jimmy Daly emphasizes that documenting every step of the content creation workflow—from ideation to editing—creates measurable accountability and...
Intuit Beats FTC in Court, Ending Restrictions on "Free" TurboTax Ads
A U.S. Court of Appeals for the 5th Circuit unanimously ruled that the FTC cannot enforce its cease‑and‑desist order against Intuit’s TurboTax ads through an administrative law judge, citing the Supreme Court’s *Jarkesy* decision. The court sent the case back...
Komerz Acquires Pathformance to Build the Commercial Growth Operating System for Global Brands
Komerz Ltd., a global commercial growth firm, announced the acquisition of Pathformance, a marketing measurement and attribution specialist, in a deal that values Komerz at $330 million post‑transaction. The merger combines Komerz’s end‑to‑end commerce platform with Pathformance’s unified measurement capabilities, creating...
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
OpenAI has hired Dave Dugan, a former Meta executive who oversaw the company’s largest client and agency relationships, to lead its global ad solutions. Dugan’s mandate is to evolve ChatGPT’s experimental ad feature into a fully commercialized, revenue‑generating channel. The...
Apple Will Reportedly Start Stuffing Ads Into the Maps App
Apple is reportedly preparing to embed paid search ads within its Maps application, with a public announcement expected as early as this month and rollout on iPhones slated for the summer. The ad model would function similarly to existing placements...
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG Ad Solutions and LG Electronics unveiled a suite of new advertising tools at the IAB NewFronts, featuring a seamless home‑screen experience that embeds full‑frame video directly into the TV interface. The company introduced programmatic home‑screen ad formats, live‑tune‑in previews,...
The Real Playbook for Scaling Local SEO Across Multiple Locations in 2026
In 2026 multi‑location local SEO has moved beyond a simple checklist of pages and citations. Success now hinges on a repeatable system that starts with a clear site architecture, consistent Google Business Profile data, and localized content for each branch....
OpenAI Hires Former Meta Ad Lead
OpenAI has hired David Dugan, former Meta ads lead, as vice president and head of global ad solutions. The appointment underscores OpenAI’s ambition to monetize its large language models by expanding advertising within ChatGPT’s free and subscription tiers. Dugan’s move...
Roku Partners with Google on Identity, Measurement Capabilities for Advertisers
Roku announced it will serve as the launch partner for Google’s new Confidential Publisher Match solution, extending identity and measurement capabilities for advertisers on its platform. The integration allows advertisers using Google’s Display & Video 360 to securely match first‑party...
Christopher Martinez Upped To VP, Advanced Advertising At Hearst Television
Christopher Martinez has been promoted to the newly created Vice President of Advanced Advertising at Hearst Television. In his expanded role, he will oversee digital ad‑product development, platform integration, and the company’s ad‑tech stack while maintaining client relationships. Since joining...
SCOTUS Won't Hear Search Advertiser Appeal Against Google, Apple
The U.S. Supreme Court declined to hear California Crane School’s appeal accusing Google and Apple of a paid‑search antitrust conspiracy. Earlier rulings dismissed the case against Apple and sent Google‑related claims to arbitration, while upholding the arbitration clause in Google’s...
How a Google Ads Management Helps Businesses Scale Profitably
Google Ads has transformed from simple keyword bidding into a multifaceted platform featuring search, display, video, shopping, and Performance Max campaigns, all powered by AI-driven automation. Managing this complexity requires specialized expertise, prompting many businesses to partner with professional Google...
How to Use Brand Safety Tools to Protect Your Brand’s Reputation
Brand safety has expanded in 2026 from merely protecting paid ads to monitoring organic content, social conversations, influencer activity, and data compliance. The rise of fragmented news sources, generative AI, and platform rule volatility increases reputational risk. Tools such as...
How to Prove ROI From AI Workflow Integration in B2B Marketing
MarTech outlines practical ROI frameworks for B2B marketers integrating AI across the campaign lifecycle. It breaks measurement into three pillars—time saved, output quality, and revenue lift—each supported by concrete modeling techniques. The guide emphasizes logging pre‑ and post‑implementation data, running...
Google Ads Are Showing Identical Website Stats Across Multiple Advertisers
A pattern has emerged where multiple Google Ads display identical website statistics across competing advertisers. The uniform stats, normally unique per site, raise concerns about a possible bug, test, or intentional change in Google’s ad platform. The anomaly was first...
AuthorityTech Founder Jaxon Parrott Defines Machine Relations — Where GEO, AEO, SEO, and PR Fit Together in AI Search
AuthorityTech unveiled a five‑layer Machine Relations framework that integrates public relations, SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) into a single AI‑visibility system. The model emphasizes earned media as the foundation, noting that 82% of AI citations...
LinkedIn Outperforms All B2B Ad Platforms: Dreamdata
Dreamdata’s 2026 LinkedIn Benchmarks Report reveals LinkedIn is the only B2B advertising platform delivering a positive return on ad spend, posting a 121% ROAS. The platform now commands 41% of B2B paid‑social budgets, outpacing Google Search (67% ROAS) and Meta...
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is embedding its Gemini AI model as the core operating layer of Display & Video 360, turning the DSP into an automated media buyer. Marketers can now upload a media plan and have Gemini generate a complete campaign setup, streamlining...
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube has rebranded its BrandConnect tool as Creator Partnerships and infused it with Google’s Gemini AI to automate brand‑creator matchmaking. The service is now embedded in YouTube Studio, Google Ads and the DV360 demand‑side platform, letting advertisers use natural‑language queries...
GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit and Futura DDB have announced an exclusive retail‑media partnership covering Slovenia, Croatia, Serbia, Bosnia and Macedonia. The deal combines GoWit’s AI‑first omnichannel commerce platform with Futura DDB’s regional creative and market expertise, delivering a unified dashboard for multi‑market campaign...
Tech Giants Cough up as ASA Seeks Funding Overhaul
The UK Advertising Standards Authority (ASA) is overhauling its funding model after decades of reliance on legacy media agencies. A new taskforce, backed by Google and Meta, will design a sustainable financing framework to match the digital‑first ad market that...
MAC Cosmetics to Combine ‘Social Discovery with In-Store Retail’ via TikTok Shop UK Debut
MAC Cosmetics, owned by Estée Lauder, will debut on TikTok Shop UK next month, turning its London store on Carnaby Street into a live‑broadcast studio. The brand will stream tutorials, product drops and interactive sessions hosted by in‑store makeup artists,...
Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home
Azerion has created a new Head of Out‑of‑Home role and promoted Rebecca Callaghan, a recognized DOOH specialist, to lead it. Callaghan brings more than a decade of experience across traditional and programmatic OOH, including prior stints at Yahoo, JCDecaux and...
Brands Urged to Dive Deeper as Use of QR Codes Soars
QR codes have become near‑universal, with 98% of marketers seeing a positive impact and 71% of consumers finding them useful, according to Uniqode’s State of QR Codes 2026 report. While 56% of marketers expect revenue growth from QR codes, only...
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Vocento, Spain's leading regional press group, partnered with ad‑tech firm Opti Digital to deploy its Demand Hub solution. The platform adds an AI‑driven, attention‑based demand layer that serves high‑impact social display ads only when they enter the user’s viewport. This...
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner
Yahoo Mail unveiled Planner, an AI‑powered productivity hub that transforms emails into actionable tasks and reminders. The launch is anchored by the "Cardi B Busy" campaign, starring rapper Cardi B, which dramatizes inbox overload and introduces the new feature. Planner also...
ClippaPay Launches Africa’s First Creator-Powered Content Creation, Clipping Distribution & UGC Affiliate Platform
ClippaPay has launched Africa’s first creator‑powered platform that links brands with influencers through three distinct earning models: UGC creation, video clipping, and performance‑based affiliate marketing. The service lets brands post campaigns, receive creator bids, and pay on approval, while clippers...
Why Social Media Marketers Are Switching to Cloud Phones in 2026
Social media marketers are increasingly adopting cloud phones to manage multiple accounts at scale, as physical devices become a bottleneck. A cloud phone is a genuine Android device hosted remotely, offering unique IMEI, persistent app data, and real hardware signals....
The Question Commerce Media Needs to Ask Next
Commerce media, originally built on intent‑driven placements like search and checkout, is entering a new phase that prioritizes discovery within high‑trust moments of the customer journey. Checkout proved performance follows intent, but today brands seek value where attention, context, and...