From Conversions to Value
Conversion APIs are replacing browser‑based pixels as the core of ad optimization due to rising signal loss from privacy rules, cookie restrictions, and ad blockers. Server‑side event pipelines deliver richer, first‑party data directly from operational systems, mitigating data gaps. The IAB Tech Lab’s ECAPI specification provides a shared framework for generating, enriching, and routing these events across advertisers and platforms. By transmitting value‑oriented signals, advertisers can shift from simple conversion counts to profit‑driven optimization.
Social9 Launches Brand Voice AI as Research Shows 52% of Consumers Concerned About Generic AI Content
Social9 unveiled Brand Voice AI, a platform that trains custom artificial‑intelligence models on each brand’s existing content to generate social posts that retain a unique tone across 11 networks and more than 50 languages. The launch follows research showing 52%...
TikTok Takes New Audience-Targeted Ad Solutions to Market
TikTok unveiled three audience‑targeted ad formats—Logo Takeover, Prime Time, and TopReach—to deepen brand integration within the app. Logo Takeover pairs a brand’s logo with the app’s opening screen, while Prime Time serves up to three sequential ads within a 15‑minute...
How to Make the Most of the Free 7-Day Semrush One Trial
Semrush One offers a free seven‑day trial that lets marketers quickly establish an SEO baseline. By following six focused steps—reviewing organic rankings, setting up position tracking, conducting keyword‑gap analysis, running a site audit, evaluating backlinks, and checking AI visibility—users can...
Emplifi Earns TrustRadius Trusted Seller Status, Signaling Verified Customer Trust
Emplifi, an AI‑powered social media marketing platform, has been awarded Trusted Seller status on TrustRadius in the Social Media Management category. The badge confirms that Emplifi maintains current product information, follows ethical review‑generation practices, and actively engages with customer feedback....
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
The article introduces “ghost citations,” where large language models (LLMs) cite a brand’s content but omit the brand name from recommendations. Seer’s analysis of 541,213 LLM responses shows citation rates jump from 10.6% to 53.1% when a brand is mentioned,...
Bing Webmaster Tools Now Links AI Queries to Cited Pages
Microsoft has enhanced Bing Webmaster Tools with a Grounding Query‑Page Mapping feature in its AI Performance report, linking AI‑driven queries directly to the URLs cited in responses. Users can now click a query to see all cited pages and click...
What Our Data Reveals About Ad Quality and Player Churn in Mobile Games
A November 2025 analysis using Unity’s AdQuality tool examined how ad quality affects player churn across Android and iOS mobile games. The study compared rewarded video and interstitial formats from multiple networks, finding that interstitials consistently generate higher churn than...
New TikTok Logo Takeover High-Impact Ad Solutions
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
Google’s Commerce Media Suite: Where Retailer Insights Meet the Power of YouTube
Google unveiled its Commerce Media Suite, integrating retailer‑derived audiences into Google Marketing Platform tools such as Display & Video 360, Search Ads 360, and Google Ads. The suite now lets brands activate Kroger shopper segments on YouTube and third‑party inventory, with SKU‑level...
Barometer Brings Advanced Brand Suitability Targeting to SiriusXM Media
SiriusXM Media and AdsWizz are expanding their partnership with Barometer to add episode‑level brand‑suitability targeting across the SiriusXM Podcast Network. The audio‑first solution evaluates tone, sentiment and contextual intent, giving advertisers granular control without sacrificing reach. The integration works for...
How To Determine What Paid Media Channels Are Right for You via @Sejournal, @Timothyjjensen
Choosing the right paid‑media channel is critical for new advertisers. The article outlines a decision framework that starts with clear business goals, brand familiarity, and product‑market fit, then moves to data availability, conversion tracking, budget size, and creative assets. It...
Chennai Super Kings Partners with Snapchat for ROAR 2026
Chennai Super Kings (CSK) teamed up with Snapchat to power its pre‑IPL fan event, ROAR 2026, at the M A Chidambaram Stadium. The collaboration featured a stadium‑wide Snap Camera AR experience that reached more than 25,000 attendees. Digital extensions included creator‑led SnapStarSquad videos,...
India’s M&E Sector Likely to Grow to INR 3.3 Trillion by 2028: FICCI-EY M&E Report
India's media and entertainment (M&E) industry expanded 9% year‑on‑year to ₹2.78 trillion (≈$33 bn) in 2025, according to the FICCI‑EY report. Digital media became the largest segment, crossing the ₹1 trillion (≈$12 bn) threshold, while digital advertising grew 26% to ₹947 billion (≈$11.4 bn), accounting for...
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. introduced its Adaptive Rules Centre (ARC) to a performance‑based supply‑side platform (SSP) struggling with empty VAST creatives that bid without delivering impressions. By deploying a single "Add Creative ID to List" rule, the SSP automatically detected and blocked...
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media announced a programmatic partnership with VIOOH, linking its premium digital out‑of‑home inventory to the leading global supply‑side platform. The deal adds 42 high‑visibility LED screens to VIOOH’s marketplace, generating over 120 million monthly impressions and representing roughly 1‑2 % of...
Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
Digest: Partners Complain About Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher...
OpenAI’s pilot of ads inside ChatGPT has attracted major agency groups, but partners complain the rollout is slower than promised, even as some allocate up to $250,000 per test. A San Francisco jury found Elon Musk liable for misleading statements about...
A Step-by-Step Guide: How to Use an AI Ad Generator for High-Converting Social Media Videos
The article walks marketers through using an AI ad generator to produce short‑form video ads for TikTok, Reels and Shorts in under 15 minutes. It outlines five practical steps—prompt creation, visual assembly, AI voiceover, optional avatar, and branding/export—using Vokes’ platform...
Samsung TV Plus Powers the Next Era of FAST, Showcasing Live Events, Creator-Led Content, Exclusive Offerings, and Interactive Features Accelerating...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Unilever's Food Business Picks Global Influencer Agency
Unilever has engaged global influencer agency SAMY to run its foods division’s influencer strategy, covering brands like Hellmann’s and Knorr across 13 markets. The partnership will leverage SAMY’s proprietary Maia platform, which connects Unilever to more than 120 million creators and...
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @Sejournal, @Hethr_campbell
The on‑demand webinar "SEO 2.0" hosted by Heather Campbell explains how AI‑driven search engines like ChatGPT, Gemini and Copilot retrieve, evaluate, and cite web content. It delivers a practical, content‑first framework that helps marketers make their assets citation‑worthy, boosting both...
Why Ad-Blocking Browser Brave Introduced Its Own Ads
Brave, the privacy‑focused browser that launched in 2016, has shifted from pure ad‑blocking to running its own ad inventory through search results and new‑tab takeover ads. The ads are delivered without third‑party cookies, using only the user’s search query and...
JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Amid Competition for Sponsors, Top Sports Clubs Are Investing in Social Media Operations
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
TikTok Courts CMOs with First-Ever Collective, as It Targets Bigger Budgets
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
Retailers Are Rethinking Prom with Social-First Marketing and Faster Trend Turnarounds
Teen‑focused retailer Windsor abandoned traditional models in favor of six influencers for its “Prom House” campaign, generating roughly 15 million projected reach and 3.2 million video views. The initiative helped drive 20% year‑over‑year sales growth across both e‑commerce and its 350 stores....
Why Ecommerce Brands Should Revisit Their Content Generation Frameworks
E‑commerce brands are under pressure to produce vast amounts of product‑focused content across multiple channels, yet many still rely on slow, manual processes. AI‑assisted content systems now enable marketers to transform a single product brief into channel‑ready copy, automate bulk...
BigAds Launches AI Agentic Planner In Australia
BigAds is rolling out its AI‑powered Agentic Planner in Australia as part of the Bud HyperLocal platform. The tool automates audience creation, geographic targeting, budget allocation and activation‑ready deal IDs, allowing campaigns to go live in as little as five...
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced that new Vizio smart‑TVs will require a Walmart account for activation, creating a unified login and identity framework across devices. The integration centralizes streaming data on Vizio’s OS, giving Walmart a foothold in the connected‑TV (CTV)...
Maxibon ‘Goes Full Cookie’ for Choc Chip Cookie Launch Campaign via Sickdogwolfman
Maxibon has introduced the Choc Chip Cookie Bon in Australia through an integrated campaign created by SICKDOGWOLFMAN. The hero film features a person transformed into a fully prosthetic cookie suit that even performs a TikTok dance. Social‑first content on TikTok...
PhotobookShop Pays Penalties for Influencer Reviews
PhotobookShop, an Australian online photobook retailer, has been hit with two ACCC infringement notices and a AUD 39,600 (≈US$26,000) penalty for misleading influencer reviews on Instagram. The regulator found the company instructed influencers on 107 occasions between August 2024 and September 2025 not...
Google Responds To Error That Causes Old Branding To Persist In SERPs via @Sejournal, @Martinibuster
Google’s John Mueller addressed a query about persistent old branding in SERPs for a site rebranded in 2015. Despite full on‑page updates, 301 redirects, and clean sitemaps, Google continues to display the former name in title tags. Mueller suggested using...
What Is Page Authority? 5 Ways to Improve Your PA/UR Rating
Page Authority (PA) is a Moz‑originated metric that predicts how likely a specific URL will rank in search results, ranging from 1 to 100 on a logarithmic scale. The score is primarily driven by link‑related signals such as the number...
Magellan AI Launches Broadcast Radio Attribution Offering
Magellan AI has introduced a Broadcast Radio Attribution product that lets advertisers measure radio’s impact alongside digital channels in a single platform. The solution tracks key outcomes such as form fills, leads and purchases, and benchmarks radio performance against podcasts,...
ChatGPT’s Free Ride Is Over — Here’s the Bill
OpenAI announced it will roll out advertisements to free and low‑cost “Go” tier ChatGPT users in the United States. The move follows internal calculations showing each query costs roughly a third of a cent, amounting to about $3 billion in electricity...
The Upside Of Audio Ads? Bigger ROI Through Repetition
Upside app advertisements topped iHeartMedia’s Media Monitors data for the week ending March 22, registering the highest number of radio play counts nationwide. The brand out‑performed heavyweight advertisers such as Progressive and Morgan & Morgan in spot frequency. The “Love Trapped” podcast also...
Episode 142 - Why Most Content Marketing Reporting Is a Waste of Time
The latest episode of the Content Marketing Lab, Episode 142, argues that most content marketing reporting adds little value and consumes resources. Host Jimmy Daly emphasizes that documenting every step of the content creation workflow—from ideation to editing—creates measurable accountability and...
Intuit Beats FTC in Court, Ending Restrictions on "Free" TurboTax Ads
A U.S. Court of Appeals for the 5th Circuit unanimously ruled that the FTC cannot enforce its cease‑and‑desist order against Intuit’s TurboTax ads through an administrative law judge, citing the Supreme Court’s *Jarkesy* decision. The court sent the case back...
Komerz Acquires Pathformance to Build the Commercial Growth Operating System for Global Brands
Komerz Ltd., a global commercial growth firm, announced the acquisition of Pathformance, a marketing measurement and attribution specialist, in a deal that values Komerz at $330 million post‑transaction. The merger combines Komerz’s end‑to‑end commerce platform with Pathformance’s unified measurement capabilities, creating...
OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec
OpenAI has hired Dave Dugan, a former Meta executive who oversaw the company’s largest client and agency relationships, to lead its global ad solutions. Dugan’s mandate is to evolve ChatGPT’s experimental ad feature into a fully commercialized, revenue‑generating channel. The...
Apple Will Reportedly Start Stuffing Ads Into the Maps App
Apple is reportedly preparing to embed paid search ads within its Maps application, with a public announcement expected as early as this month and rollout on iPhones slated for the summer. The ad model would function similarly to existing placements...
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG Ad Solutions and LG Electronics unveiled a suite of new advertising tools at the IAB NewFronts, featuring a seamless home‑screen experience that embeds full‑frame video directly into the TV interface. The company introduced programmatic home‑screen ad formats, live‑tune‑in previews,...
The Real Playbook for Scaling Local SEO Across Multiple Locations in 2026
In 2026 multi‑location local SEO has moved beyond a simple checklist of pages and citations. Success now hinges on a repeatable system that starts with a clear site architecture, consistent Google Business Profile data, and localized content for each branch....
OpenAI Hires Former Meta Ad Lead
OpenAI has hired David Dugan, former Meta ads lead, as vice president and head of global ad solutions. The appointment underscores OpenAI’s ambition to monetize its large language models by expanding advertising within ChatGPT’s free and subscription tiers. Dugan’s move...
Roku Partners with Google on Identity, Measurement Capabilities for Advertisers
Roku announced it will serve as the launch partner for Google’s new Confidential Publisher Match solution, extending identity and measurement capabilities for advertisers on its platform. The integration allows advertisers using Google’s Display & Video 360 to securely match first‑party...
Christopher Martinez Upped To VP, Advanced Advertising At Hearst Television
Christopher Martinez has been promoted to the newly created Vice President of Advanced Advertising at Hearst Television. In his expanded role, he will oversee digital ad‑product development, platform integration, and the company’s ad‑tech stack while maintaining client relationships. Since joining...
SCOTUS Won't Hear Search Advertiser Appeal Against Google, Apple
The U.S. Supreme Court declined to hear California Crane School’s appeal accusing Google and Apple of a paid‑search antitrust conspiracy. Earlier rulings dismissed the case against Apple and sent Google‑related claims to arbitration, while upholding the arbitration clause in Google’s...
How a Google Ads Management Helps Businesses Scale Profitably
Google Ads has transformed from simple keyword bidding into a multifaceted platform featuring search, display, video, shopping, and Performance Max campaigns, all powered by AI-driven automation. Managing this complexity requires specialized expertise, prompting many businesses to partner with professional Google...
How to Use Brand Safety Tools to Protect Your Brand’s Reputation
Brand safety has expanded in 2026 from merely protecting paid ads to monitoring organic content, social conversations, influencer activity, and data compliance. The rise of fragmented news sources, generative AI, and platform rule volatility increases reputational risk. Tools such as...