How to Do a Website Content Audit in 2026 (with Template)
The article outlines a seven‑step website content audit designed for 2026, where large language models and traditional search engines both influence visibility. It provides a free Google Sheet template that centralizes data from tools like Google Search Console, GA4, and Semrush, allowing marketers to assess SEO performance, AI citations, and conversions in one place. The guide emphasizes defining clear goals, scoping owned and earned media, and assigning actionable labels—keep, update, consolidate, or delete—to each URL. Finally, it advises measuring post‑audit results after a two‑month lag to capture the impact on traffic and AI referrals.
MobiKwik Launches New Campaign on UPI & Loans with Rajasthan Royals
MobiKwik has launched the #EverythingIsFair campaign in partnership with the Rajasthan Royals, spotlighting its UPI payment and instant personal‑loan services. The initiative uses short films featuring Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer to illustrate everyday cash‑back transactions and five‑minute loan approvals. The...
The Future of Influencer Marketing Lies in Human+AI Coexistence: TEN-X Report
The TEN‑X report shows Saudi Arabia’s influencer and content‑creation market was worth $387 million in 2025 and is projected to reach $3.6 billion by 2033, driven by a 32.2% CAGR. The Kingdom now hosts 40% of GCC influencers, with over 263,000 media...
Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?
Spill, a Black‑founded social app launched after Twitter’s 2022 turmoil, has built a culture‑first ad model that prioritizes trust and relevance over raw reach. By integrating revenue, safety, community and creator functions under a single “life‑cycle” leader, it aims to...
VELUX Explores the Magic Above Us in New Global ‘Planes’ Campaign via Twenty, Copenhagen
VELUX, in partnership with Copenhagen agency Twenty, has launched the global brand film “Planes,” a poetic story that follows a child’s fascination with aircraft and a skylight that opens her room to the sky. The campaign, built around the platform...
Coles 360 Builds on Momentum with Two Strategic Appointments
Coles 360 announced two senior hires to sharpen its retail‑media offering in Australia. Dave Moline, formerly of Target’s Roundel, becomes Head of Ad Product, while Michael Savio, with experience at Coupang and Etihad Airways, takes charge of Data Intelligence and...
I Spent $250K on Agencies and Couldn’t Link a Single Dollar to Revenue
The author spent roughly $250,000 on marketing agencies for two startups, yet could not trace any dollar of revenue back to that spend. Traditional agency contracts reward activity—retainers, media budgets, and deliverables—rather than commercial outcomes. As a result, metrics like...
Google’s Black Box AI Models: What Search Professionals Need To Understand via @Sejournal, @MattGSouthern
Google’s SafeSearch team has become the proving ground for deploying machine‑learning models inside Search, allowing engineers to isolate AI experiments from the core ranking pipeline. Director Nikola Todorovic explained that many AI models act as "black boxes," making debugging and...
From Ad Tech Tax to AI Data Brokers: The New Middlemen Keep 100%, Publishers Say
Publishers are confronting a new threat: third‑party content scrapers that take 100% of their articles without compensation. Analysts estimate the "scraper economy" at roughly $1 billion, with 21 identified vendors such as Firecrawl, Exa, Brave and You.com. These firms rebrand as...
TikTok Recreates Its Ads for Billboards Through Vistar Partnership
TikTok has launched a new out‑of‑home offering with Vistar Media that recreates TikTok ads specifically for billboards and other digital screens, rather than simply resizing existing mobile creative. Vistar’s in‑house studio works with brands to redesign campaigns for various screen...
Inside the Race to Nail One-to-One, Personalised Video Marketing
Amazon Australia has launched Video Generator, a free AI‑driven tool that creates up to six personalized video ads in minutes from product images, detail pages or existing footage. The service promises to give small‑business marketers back roughly 7.3 hours per...
When the Buyer Is a Machine: Why Agentic Commerce Threatens the Trillion-Dollar Advertising Model
In 2025 the global ad market topped $1 trillion, but the same year saw the first AI‑agent‑mediated programmatic ad deal and ChatGPT’s Instant Checkout handling purchases on major retailers. This marks the rise of "agentic commerce," where AI agents complete discovery,...
Unregistered Branded SMS to Be Labelled ‘Unverified’
Australia’s communications regulator ACMA announced that from 1 July 2024 any SMS sent with an unregistered branded sender ID will be marked “Unverified”. The label will group such messages with known scam traffic, making them more likely to be ignored. Businesses...
Google’s March Core Update Shifted Visibility Away From Aggregators via @Sejournal, @MattGSouthern
Google’s March 2026 core update shifted search visibility away from aggregator and user‑generated content platforms toward first‑party brand sites, government domains, and original content creators. An Amsive analysis of over 2,000 domains using SISTRIX data showed YouTube losing the most visibility...
Instagram Tests Option to Swap Out Text in Someone Else’s Reels
Instagram is quietly testing a new "Swap" feature that lets users replace the on‑screen text of someone else’s Reel with their own copy. The tool, briefly described in a Help Center article that was later removed, appears designed to make...
TikTok Highlights Emerging Creators for Asian and Pacific Islander Heritage Month
TikTok announced a dedicated showcase for Asian and Pacific Islander Heritage Month, featuring ten emerging creators across a variety of genres. The selected creators will be highlighted on the platform’s @TikTokCreators account and promoted with the #APITikTok hashtag throughout May....
El Jannah Appoints Alt/Shift/ as Social Agency
Independent agency alt/shift/ has been appointed to run El Jannah’s organic social media across TikTok, Instagram, Facebook and YouTube. The partnership will deliver always‑on content, recurring series and real‑time social moments that showcase the brand’s Lebanese hospitality and charcoal‑chicken craft. El Jannah...
Your Website Is A Source, Not A Megaphone via @Sejournal, @Slobodanmanic
The article warns that websites can no longer rely on visual design to convey brand messages because AI agents now read and repurpose content across search, voice assistants, and research tools. In 2026, a single paragraph extracted from a page...
Quezon City Taps TikTok Shop to Expand MSME Market Reach
Quezon City partnered with TikTok Shop to help micro, small and medium enterprises expand their market reach through digital platforms. Around 300 business owners and staff attended the Unlad Lokal Roadshow Caravan, receiving hands‑on training on e‑commerce, digital marketing and live selling....
How TikTok Shop Is Winning over Major Brands
TikTok Shop, now less than three years old, commands roughly 20% of U.S. social‑commerce sales and generated $500 million during last year’s Black Friday‑to‑Cyber Monday window. Sales from brands with at least $30 million in annual revenue surged 97% year‑over‑year, signaling growing...
Google’s Preferred Sources Is Now A Global SEO Signal via @Sejournal, @Martinibuster
Google has expanded its Preferred Sources feature to every language supported by Google Search, updating its Search Central documentation to reflect global availability. The change introduces downloadable button assets in 16 languages, enabling publishers worldwide to invite users to select...
.jpg)
OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users
OpenAI updated its U.S. privacy policy to enable marketing cookies for free‑tier ChatGPT users by default. The change allows the company to share limited identifiers such as email addresses or cookie IDs with advertising partners to measure ad effectiveness. Users...
A McDonald’s Executive Takes You Inside the Viral Grimace Shake Trend and How the Burger Giant Dealt with It
The purple Grimace Shake, launched in June 2023, sparked a TikTok craze where users pretended to die after drinking it. The meme amassed 2.9 billion views and helped McDonald’s lift quarterly sales by roughly 10%. Senior marketing director Guillaume Huin later...
Instagram Algorithm Update Discourages Reposted Content
Instagram has revamped its recommendation algorithm to demote accounts that primarily repost photos, carousel posts, or reels, emphasizing original, creatively edited content. The platform reports that 75% of U.S. recommendations now stem from posts it deems original. Meanwhile, eBay is...
Fix This Overlooked SEO Gap Before It Costs You Another Month of Sales
Many e‑commerce brands overlook product pages, causing flat organic traffic. The article identifies five common SEO mistakes: duplicated manufacturer copy, absent product schema, keyword cannibalization across variants, mishandling out‑of‑stock pages, and thin category pages. It provides concrete fixes such as...
The Untapped Revenue Opportunity in Hotel Digital Signage – 2026 Event Advertising Pulse Survey Report
Hotel digital signage is largely underutilized, serving mainly informational purposes while missing sponsor revenue. A 2026 survey of hotel owners, GMs and event leaders reveals a widening gap between sponsor expectations and current capabilities. One Chicago property achieved a 73%...
POSSIBLE Miami: 7 Lessons on the Future of Creator Marketing
Creator marketing has moved from an experimental channel to core infrastructure, as highlighted at POSSIBLE Miami. Brands like Coca‑Cola and PepsiCo are shifting to single performance metrics, focusing on value‑aligned creators, and leveraging micro‑influencers for authentic engagement. The conference underscored...
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations via @Sejournal, @Hethr_campbell
Heather Campbell’s Search Engine Journal webinar reveals how to close AI citation gaps after analyzing over 500 million AI conversations. The session outlines which content types, sources, and placements earn citations in platforms like ChatGPT, Perplexity, and Gemini. It also demonstrates...
Google Ads API V20 Sunset Set for June 10
Google announced that the Google Ads API version 20 will sunset on June 10, 2026, ending all support for that version. After the deadline, any request to v20 will return an error, forcing developers to migrate to a newer API...
How AI Agents Are Transforming Modern Marketing Strategy
Stefano Puntoni, a Wharton marketing professor, explains that generative‑AI search and autonomous agents are reshaping how brands reach consumers. These tools move beyond keyword matching to infer intent, delivering hyper‑personalized recommendations and even completing purchases without human clicks. The shift...
AI Is Bringing Retail Media Closer to the Sale
Retail media is becoming more complex as brands juggle multiple channels and an explosion of shopper signals. At an ADWEEK House Possible panel, CVS Media Exchange (CMX) and Kenvue highlighted how artificial intelligence is being used to personalize offers, streamline...
For Creator-Led Campaigns, Authenticity Starts Before the Shoot
Intuit QuickBooks, together with agency Collectively, has expanded its creator‑led "Outdo It" campaign from a $200,000 pilot to a budget exceeding $40 million. The program insists on casting real small‑business owners who actually use QuickBooks, boosting authenticity. The latest spot features...
Why Audio Is a Trusted Anchor in a Digital World
During an ADWEEK House Possible panel, executives from iHeartMedia, GroundTruth and ADWEEK discussed how audio is re‑emerging as a trust‑centric medium in a world saturated with AI‑generated content. They highlighted that 93% of consumers want news from a human and...
AI Answer Engines Pose Challenges and Opportunities for Brands
AI answer engines such as ChatGPT are reshaping a fragmented customer journey, with overall search activity rising 26% year‑on‑year. Marketers must view AI as a new stakeholder that consumes reviews, social chatter and platform content to generate citations. Platforms like...
How Generative AI Will Impact Marketers and Consumers
InMobi exec Singhal predicts that by 2026 generative AI will power interactive ad formats that act like personal shopping agents, letting consumers outsource research while retaining final purchase decisions. He highlighted Glance, InMobi’s agentic commerce platform, which creates AI‑generated visual...
OpenAI Starts Laying Foundations for ChatGPT Ads in EU
OpenAI is preparing to launch advertising on ChatGPT in the European Union by updating its conversion‑tracking pixel with a consent‑management system and a country field. The change aligns the product with GDPR’s opt‑in requirements, a step not needed for U.S....
The Trade Desk Is Selling Onsite Retail Media Ads for Dollar General
The Trade Desk has launched a new retail‑media offering that lets advertisers purchase onsite display ads on Dollar General’s website through the same demand‑side platform used for off‑site campaigns. The partnership, built with retail‑tech provider Kevel, merges upper‑funnel inventory such...
Why Clinical Digital Out-of-Home Displays Are Healthcare’s Most Untapped Advertising Opportunity
Clinical digital out‑of‑home (DOOH) screens sit in waiting rooms where patients are fully attentive to a health concern, yet they are priced at the same CPM as mass‑media channels that cannot guarantee an audience. Studies show point‑of‑care ads generate 84%...
OpenAI To 'Promote' Own Products Via Your Browser Cookies
OpenAI announced that it will use browser cookies to promote its products and services on other sites, marking a shift from pure organic growth to a commercial advertising model. The updated privacy policy explains that cookies will personalize ads for...
How Do You Turn Creator Commerce Into a Performance Channel?
The PI LIVE Europe Influencer & Commerce Summit will examine how creator‑driven affiliate marketing can evolve into a performance‑focused channel. Influencer spend reached $32 bn last year, a 35% jump, while research shows a 46% lift in affiliate sales when creators...
What If You Could Target Mindset, Not Just Location?
Seedtag unveiled NeuroX, an AI‑driven Neuro‑Contextual Exchange that layers mindset signals onto traditional zip‑code targeting. The platform claims up to a 35% lift in click‑through rates and conversions by identifying buying intent in real time. NeuroX addresses the loss of...
Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO via @Sejournal, @Gregjarboe
Google announced AI Mode in Chrome, letting users stay in an AI‑driven interface while viewing publisher pages side‑by‑side. The change turns search from a simple list of links into a guided experience, meaning clicks are no longer the start of...
Pinterest Ad Shows Girls Going From Doom-Scrolling to Dancing
Pinterest unveiled its latest Spot ad, the second installment of the "How did they do it?" campaign, featuring teenage girls shifting from doom‑scrolling on their phones to dancing. The creative visual underscores Pinterest’s push to position the platform as a...
The Art of Doing More with Less: The New Marketing Operations Stack
At the May 6 MarTech Conference, a panel titled “The art of doing more with less: The new marketing operations stack” examined how MOps teams can shift from maintenance‑heavy roles to strategic enablers. Moderated by Mike Rizzo, the discussion featured Fergus...
5 Ways to Implement Social Intelligence at Your Organization
The article outlines a five‑step framework for turning raw social data into a strategic asset, urging firms to move from reactive listening to proactive social intelligence. It highlights the "practitioner paradox" where insights stay siloed, and cites that 64% of...
The Morning After: Instagram Will Try to Penalize 'Unoriginal' Posts
Meta is expanding its 2024 algorithm tweaks to penalize unoriginal photo and carousel posts on Instagram, joining the earlier restrictions on recycled Reels. The change will throttle reach for accounts that simply reshare content without material edits. Meanwhile, Samsung is...
A Blueprint for Semantic Programmatic SEO
Programmatic SEO is shifting from mass‑produced, template‑driven pages to a semantic, AI‑powered model that tailors content to specific search intents. The new blueprint emphasizes starting with data—using Google Search Console authority maps—to identify topics where a domain already has ranking...
Influencer Marketing in Saudi Arabia: A Complete 2026 Guide for Brands
Influencer marketing in Saudi Arabia has become a high‑engagement, culturally specific channel as social‑media penetration hits 94%—about 35 million active users—and platforms like TikTok and Snapchat dominate usage. Arabic‑first content consistently outperforms translated English by 35‑50%, while the General Authority for...
April & May 2026 Google Webmaster Report
Google wrapped up its March 2026 spam update and the March core update, which finished rolling out in April, amid heightened ranking volatility. The company introduced a new spam penalty targeting back‑button hijacking and began issuing warning notices to affected...
“The Fragmentation of Media Is Clear”: Adland Reacts to AA/Warc Expenditure Report
The latest AA/Warc expenditure report shows advertising spend becoming increasingly fragmented across a growing array of media channels. Digital continues to dominate, now representing roughly 58% of total spend, while traditional TV and print see their shares shrink to historic...