Video Innovation Drives 2x Higher Purchase Intent, Study Finds

Why It Matters

Brands that adopt personalized, AI‑powered video can double conversion rates and avoid losing half of their audience who expect video communication. The findings signal a strategic imperative for marketers to modernize video workflows now.

Key Takeaways

• Personalized video doubles purchase intent.
• 46% receive no video communications from brands.
• 92% of Gen Z want more brand video.
• 74% interested in AI-generated brand videos.
• 88% executives would boost production with AI tool.

Pulse Analysis

Consumer appetite for video is reaching a tipping point. The latest Idomoo‑Atomik Research report shows that 80% of shoppers across the United States and United Kingdom want more video from brands, with Gen Z leading the charge at 92% demand. Millennials are close behind, and even high‑earning segments echo the same preference. This broad-based enthusiasm translates into a measurable business impact: shoppers exposed to personalized video are twice as likely to complete a purchase, while generic video falls short. Marketers ignoring this shift risk alienating nearly half of their audience, as 46% report never receiving any brand video at all.

Personalization and AI are the twin engines driving the new video economy. The study reveals a four‑fold preference for personalized over generic video, and a 74% surge in interest for AI‑generated content—up from 65% a year earlier. Advanced video not only boosts conversion but also fosters inclusion, with minority consumers showing strong demand for interactive and AI video formats. However, the upside comes with a warning: 52% of consumers would consider abandoning brands that fail to deliver timely, relevant video experiences. Companies that leverage AI tools to produce tailored videos in minutes can cut production costs by over 90% while scaling engagement across sales, onboarding, and learning modules.

For marketers, the path forward is clear. Investing in AI‑driven video platforms enables rapid, data‑rich personalization that aligns with the expectations of Gen Z, millennials, and diverse audiences alike. Integrating video into omnichannel strategies—email, social, and in‑app messaging—maximizes reach and reinforces brand relevance. As executives report, the availability of a fast AI video creator is the catalyst to expand production, suggesting that early adopters will capture the highest ROI while laggards risk losing market share in an increasingly video‑centric landscape.