Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation via @Sejournal, @Martinibuster
Yoast SEO 27.1 introduces a Schema Aggregation feature that creates a single "schemamap" endpoint delivering the entire site’s schema.org data in one response. The endpoint deduplicates entities, preserves relationships such as author‑to‑article, and respects existing privacy settings. Responses are cached for sub‑100 ms, even on large sites, and automatically include data from Yoast extensions and partner plugins. The rollout aligns with Microsoft’s NLWeb project, positioning the feature as a bridge between WordPress sites and AI agents that consume structured data.
Bupa UK Picks Start-Up for Customer Centricity Drive
Bupa UK awarded its marketing and advertising account to start‑up agency Ace of Hearts after a competitive pitch. The insurer reported a 16% revenue increase to £16.9 bn and a 59% jump in underlying profit to £914 m, driven by strong private‑health...
Research: 85% of European Viewers Use Streaming Ad Tiers
FreeWheel’s Voice of the Viewer study shows that 85% of European streaming users watch ad‑supported tiers, with 83% satisfied overall. Content choice drives satisfaction, cited by 73% of respondents, while 47% exclusively use ad‑supported plans and 49% deliberately chose them....
How Can Retailers Use Micro-Influencers?
Retailers such as Disney Store, ASOS, Zara and others are shifting to micro‑influencers for campaigns. These creators have modest followings but are deeply embedded in niche communities, delivering higher engagement and authentic storytelling. Agencies like Coolr and Iris note that...
ASA Pulls Plug on British Gas and Hive Green Energy Ads
The UK Advertising Standards Authority (ASA) has banned British Gas and Centrica Hive ads that promoted green‑energy savings, finding the claims misleading and insufficiently substantiated. British Gas advertised up to £546 savings from a heat‑pump tariff, yet ASA’s model showed...
IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising
IAB Europe released its 2026 State of Readiness – Sustainability in Digital Advertising report, the fourth edition covering both environmental and social dimensions. The study’s double‑materiality analysis finds social issues such as privacy and media plurality outweigh environmental impacts. AI...
Vodafone Egypt Brings Loved Ones Closer Despite Hectic Schedules During Ramadan
Vodafone Egypt launched a culturally focused Ramadan campaign to counteract the growing fragmentation of family time caused by hectic work schedules and digital overload. The 360‑degree rollout combined TV, digital, OOH, radio, influencer collaborations and a new Bluetooth‑based "Nearby" feature...
How Creator Talent Agencies Are Evolving Into Multi-Platform Operators
Creator talent agencies are abandoning the legacy deal‑brokering model in favor of multi‑platform operations that place creators at the core. Companies like Shorthand Studios and Night Media have demonstrated rapid audience growth and secured sizable funding, such as Night Media’s...
X to Take Action Against AI Deepfakes of the Iran War
X announced a revision to its creator revenue‑share program to curb AI‑generated deepfakes about the Iran war. Users posting AI‑created videos of the conflict without a disclosure will be suspended from revenue sharing for 90 days, with permanent bans for...
X Usage Declined in the EU in the Second Half of 2025
X reported a 15% decline in EU active users, dropping from 76 million in the first half of 2025 to 64.8 million in the second half. The dip appears despite Elon Musk’s public assertions of record‑high global engagement. Under the EU Digital...
Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer Marketing
Yeti Boo, an AI‑generated Bigfoot persona, exploded on TikTok, reaching over 439,000 followers and catching the eye of brands. KANE Footwear signed the character as an “AI athlete” to promote its Revive AC recovery shoe, pairing the mascot’s off‑beat wilderness...
Meta Tests Shopping AI Chatbot in US
Meta is piloting a shopping research feature inside its Meta AI chatbot for U.S. users. The tool returns a carousel of product images with brand, price, and website details, plus brief recommendation bullet points. The move mirrors similar experiments by...
Koah Bags $20.5M Series A Round
Koah, a native monetization platform for generative AI, announced a $20.5 million Series A round. The round was led by Theory Ventures, with Tomasz Tunguz joining the board. The funding builds on a $5 million seed round raised in September 2025 and signals confidence in...
Audio and Podcasts Best Venues for Consumer Engagement in Sports (Audacy)
Audacy’s new "State of Audio: Sports Fandom" report reveals that the most avid sports fans are younger, more diverse, and increasingly reachable through audio channels. The study shows a 40% lift in purchase and usage among the fandom cohort when...
Influencer Marketing 2025: Balancing AI Efficiency, Budget Pressure, and Human-Centric Creativity
Influencer marketing in 2025 is being reshaped by AI-driven tools that automate influencer discovery, content creation, and performance analytics. Brands confront tighter budgets and heightened demand for measurable ROI, prompting a shift toward performance‑based contracts. Despite technological advances, human‑centric creativity...
GrowthRise Mastermind Recap Mar 3, 2026
The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...
12 Ways to Improve PPC ROI With Automated Bidding (2026)
The article outlines twelve practical steps for boosting pay‑per‑click (PPC) return on investment through automated bidding. It stresses defining a clear success metric, fixing conversion tracking, and selecting the smart‑bidding mode that aligns with business goals. Campaign segmentation by intent...
Sales Planner – Newsletters
Backyard Ventures, an Austin‑based media partnership agency with over 200 clients, is hiring a Sales Planner for its newsletter vertical. The role blends advertising operations, campaign reporting, client management, and introductory sales tasks, allocating roughly 80 % of time to execution...
Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer
Seedtag announced the appointment of Brendan McCarthy as Chief Marketing & Communications Officer. McCarthy, former CMO of Criteo, brings over 20 years of marketing leadership at Fortune 500 firms. He will oversee global marketing, brand, demand generation, and communications to...
Apple, Google Wallets Get Personal
Digital‑wallet platforms from Apple and Google are evolving beyond simple payments, with startups like Badge turning them into interactive commerce channels. Badge’s infrastructure lets brands push real‑time, location‑aware offers and loyalty updates directly to a consumer’s wallet. The San‑Francisco‑based company...
Onsocial
OnSocial repositions influencer marketing as a social‑data problem, offering a toolkit that includes creator discovery, analytics, sponsored‑post tracking, audience overlap analysis, and an always‑on API. The platform targets agencies and brands that need defensible, data‑driven creator selections rather than an...
IDeaS Updates Spotlight Marketing Solution
IDe aS unveiled a major upgrade to its hospitality marketing platform, Spotlight, adding a predictive "Potential to Influence" score that quantifies how responsive a market segment is to price and promotional changes. The solution, built on IDeaS' forecasting analytics, will...
Builderius WordPress Page Builder Integrates Claude AI via @Sejournal, @Martinibuster
Builderius launched an experimental integration that connects Anthropic’s Claude AI to live WordPress projects via the Model Context Protocol. The AI can read the full JSON‑based template, CSS, GraphQL schema and element tree, then apply structural edits, style changes, and...
Kochava Expands Certified Partners Program, Welcomes New Leaders Across the Global Integrations Ecosystem
Kochava announced the expansion of its Certified Partners Program, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to its roster of vetted integrations. The certification requires strict adherence to integration best practices, traffic health standards and completion...
Meta Introduces Click and Engage-Through Attribution Updates
Meta is overhauling its ad measurement framework by restricting click‑through attribution to link clicks only, while moving likes, shares, saves and similar actions into a newly named “engage‑through attribution.” The update also halves the video engaged‑view window from ten to...
Daily Search Forum Recap: March 3, 2026
Google clarified image‑thumbnail selection for Search and Discover, confirming it relies on both schema.org markup and the og:image tag. The AI Mode sidebar was found to drop referrer data, a bug the Search team is investigating. Knowledge panels are being...
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...
QYOU Media Launches Performance Media Unit to Scale Creator Campaigns Across Paid Channels
QYOU Media has launched QYOU Amplify, a performance‑media unit that combines creator strategy, paid media buying, advanced targeting and real‑time analytics to scale influencer campaigns. The new unit aims to identify high‑performing content early and reallocate spend instantly, treating creator...
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
Comic Relief Unveils Red Nose Day Livestream Campaign with Mr Doodle
Comic Relief has launched a new Red Nose Day livestream campaign featuring artist Mr Doodle, produced by Amazon Ads' Brand Innovation Lab. The initiative streams on Twitch, showcasing Mr Doodle’s live drawing while integrating a Red Nose Day store app...
Cendyn Unveils New Meta Hotel Ads to Drive Bookings Across Digital Platforms, Impacting Hotels in North America and Europe
Cendyn has added Meta Hotel Ads to its Digital Marketing Platform, enabling hotels to run AI‑driven, real‑time ads on Facebook, Instagram, Messenger and Audience Network. The ads display live pricing and availability, targeting high‑intent travelers based on behavior. Integrated with...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
YouTube Shopping Guide for Brands (Not Just Creators)
YouTube Shopping has expanded in 2026 to let brands turn any video—Shorts, long‑form, or Live—into a direct storefront. By linking a product catalog through Google Merchant Center, brands can tag SKUs within videos, letting viewers purchase without leaving the platform....
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
Dstillery unveiled DS-1, an agentic AI interface that lets advertisers create and refine custom audience segments in minutes instead of days. Built on the Model Context Protocol, DS-1 integrates with Slack, Microsoft Teams, browsers and pushes audiences directly to The...
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
Dstillery unveiled DS‑1, an agentic AI interface that lets advertisers build and refine custom audience segments in minutes instead of days, integrating directly with Slack, Teams, browsers and pushing audiences to The Trade Desk. The tool, built on the Model...
Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs
Instagram’s algorithm now prioritizes Sends per Reach (SPR), measuring how often posts are privately shared via DM relative to their reach. Adam Mosseri confirmed SPR as a key ranking signal, shifting focus from likes and saves to intentional private sharing....
Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution
Magellan AI has licensed Nielsen’s proprietary DMA® data, adding local‑market measurement to its podcast attribution platform. The integration maps podcast performance onto Nielsen’s 210 standardized U.S. media markets, enabling advertisers to evaluate impact at the geographic level. This capability aligns...
Cross-Posting Matrix: What to Change per Platform
Cross‑posting short‑form videos in 2026 demands platform‑specific tweaks rather than simple duplication. The article outlines a matrix that details required changes in aspect ratios, safe‑zone placement, caption rewrites, and audio licensing for TikTok, Instagram Reels, and YouTube Shorts. Brands are...
Loveholidays Taps Creators for ‘the Weird and Wonderful’
Loveholidays has unveiled an “always‑on” influencer platform called Book What You Love, created with SocialChain’s The Fifth. The initiative pairs creators’ niche passions with specific destinations, positioning travel as a form of self‑expression. It launches with four creators from Germany,...
Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies
Google announced four policy updates affecting Google Ads and Merchant Center. Alcohol subscriptions are now allowed for U.S. merchants, requiring the Alcoholic Beverages product category and the subscription_cost attribute. Certified U.S. online pharmacies can promote prescription‑drug subscriptions, bundles, and consultation...
EssenceMediacom Extends 10-Year Tesco Relationship
EssenceMediacom, WPP Media’s merged agency, has been reappointed as Tesco’s media agency partner across the UK and Central‑Eastern European markets for another ten years. The renewal follows a formal review by Tuffon Hall Consultancy and expands the scope to include...
Holland & Barrett Sales Boosted by TikTok Trends, as Losses Widen
Holland & Barrett reported an 11% rise in annual sales to £981 million, propelled by TikTok‑driven health trends and appetite‑suppressing products. Store revenue climbed to £731.3 million, and gross profit increased to £579.9 million. However, pre‑tax losses widened to £71 million, reflecting higher staff...
Prost8 Gets Arse in Gear for Bum-Controlled DOOH Blitz
Prostate cancer charity Prost8 has launched “Dodge The Finger,” the world’s first bum‑controlled digital out‑of‑home (DOOH) campaign. Developed by TBWA\MCR, the activation won gold at Ocean Outdoor UK’s Digital Creative Competition and the European Grand Prix, showcasing a retro arcade...
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
The Trade Desk unveiled OpenTTD, a unified partner integration portal, at LiveRamp’s RampUp conference. The platform consolidates logins and analytics for partners who act as advertisers, data sellers, and developers, eliminating the need for separate accounts. OpenTTD ties into the...
How Cinnabon Built a Social Fandom by ‘Marrying’ Slim Jim
Cinnabon’s social media manager Hannah Gregus sparked an unexpected dialogue with Slim Jim on X, initially without a formal plan. The spontaneous banter evolved over a year into a fan‑driven narrative that culminated in a tongue‑in‑cheek "wedding" featuring vows, polls, and...
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
Brands May Actually Benefit From Advertising Next to AI Content, Per Study
A new OM Media Trials and Zefr study of nearly 5,000 U.S. and Canadian consumers finds that ads placed after certain AI‑generated videos can actually enhance brand perception, especially when the content is satirical, youthful, or artistic. Conversely, ads next...
Stran & Company Launches STRAN Digital Solutions to Strengthen Client Retention and Support Scalable Growth
Stran & Company unveiled STRAN Digital Solutions, a proprietary SaaS platform that consolidates digital asset management, CRM‑connected workflows, web‑to‑print, logistics, and direct‑mail capabilities. The integrated solution aims to simplify program execution, give clients self‑service ordering portals, and allow Stran’s national...
Agoda Launches Artotel Group Flagship Store on Its Platform
Agoda has launched Artotel Group’s first branded Flagship Store, consolidating over 100 Indonesian hotels onto a single dedicated page. The storefront leverages Agoda’s distribution network, customer insights, and promotional tools to boost Artotel’s brand visibility and simplify traveler discovery. By...