Agent99 and Born to Host Free Senior Marketer Webinar ‘Bravery, Budget & Bullsh*t: What Actually Drives Impact’ at 12pm, March...
Agent99 PR and Born are hosting a free webinar titled “Bravery, Budget & Bullsh*t: What Actually Drives Impact” on March 12 at noon, aimed at senior marketers. The session will dissect where brands overspend and pinpoint tactics that deliver genuine commercial returns. Organisers highlight that Australian marketers face leaner teams, heightened automation, and tighter financial scrutiny despite headline budget growth. Co‑presenters Sharon Zeev Poole and David Coupland will share how their agencies pressure‑test ideas and prioritize storytelling over channel‑driven noise.
Alphabet Vs. The Trade Desk: Which Is a Better Buy?
Alphabet posted an 18% revenue jump to $113.8 billion in Q4, with Google Cloud surging 48% and net income rising 30%, underscoring strong AI‑driven growth and operating leverage. The Trade Desk reported $847 million in revenue, up 14% YoY, but its growth...
Concerns with Third-Party Partner Could Derail LinkedIn’s Verification Push
LinkedIn is rolling out broader identity verification, adding company confirmation and executive‑level title checks that require a corporate email address. The move aims to curb recruiter scams and misrepresentation on the platform. However, the rollout relies on third‑party verification partner...
Google AI Overview Citations From Top-Ranking Pages Drop Sharply via @Sejournal, @MattGSouthern
Ahrefs’ latest analysis of 4 million AI Overview URLs shows a sharp decline in top‑10 ranking pages being cited, dropping from 76% in July 2025 to 38% now. The study attributes the shift to improved citation detection and Google’s expanding query...
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
In late January TikTok experienced a nationwide outage after a power failure at a U.S. data center disrupted video uploads, comments and personalized feeds. The glitch coincided with a controversial Terms of Service update, amplifying user distrust and prompting many...
Podcast Advertising – The Safest Bet
Tom Webster’s June 2024 article introduces the research report “Podcast Advertising – The Safest Bet,” which compiles recent studies on podcast ad performance. The report challenges common objections from traditional marketers by showing podcasting’s low‑risk, high‑return characteristics. Findings highlight strong brand...
How Voice Search Ads Are Changing The Search Term Report in 2026
Voice search has reshaped Google Ads’ Search Term Report, turning short keyword lists into lengthy conversational transcripts. Average spoken queries have jumped from 2.8 words in 2022 to around nine words today, blurring intent and inflating low‑confidence matches. Advertisers now...
VRC Non-Skip Ads Are Now Generally Available, Allowing Brands to Reach TV Audiences with Google AI.
Google has made its VRC Non‑Skip ad format generally available worldwide through Google Ads and Display & Video 360. The offering targets connected‑TV inventory, delivering 6‑second bumpers, 15‑second standard and 30‑second non‑skippable spots that play in full. Google’s AI dynamically selects...
Google Uses Both schema.org Markup and Og:image Meta Tag for Thumbnails in Google Search and Discover
Google updated its image SEO guidance, confirming that both schema.org markup (such as primaryImageOfPage, mainEntity, and mainEntityOfPage) and the og:image meta tag are consulted when selecting thumbnail images for Google Search and Discover. The new documentation outlines how publishers can...
DFS Partners with ITV to Deliver an Integrated Marketing Campaign with Britain’s Got Talent
DFS has partnered with ITV to embed its brand into the 19th season of Britain’s Got Talent, featuring 10‑second TV commercials and bespoke sofas on set. The campaign includes an Amanda Holden‑branded sofa collection, social media sponsorship, and a competition...
Why Multilingual Content Conversion Is the Missing Link in Retail Growth
Retailers aiming for 2026 growth are realizing that multilingual discovery alone does not translate into sales. AI‑driven search engines now treat simple translations as low‑authority, reducing visibility in key markets. At the same time, poorly adapted product pages, checkout flows,...
India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
Inside Mercedes-Benz’s Custom Amazon Prime Video Ads Push Around the NBA
Mercedes‑Benz USA teamed with Amazon Ads to launch a series of custom creative spots that aired during Prime Video’s NBA broadcasts in January and February, featuring Dirk Nowitzki showcasing GLS features. The campaign targets younger, diversified luxury buyers by leveraging live‑sports...
AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
YouTube’s AI Slop Problem And How Marketers Can Compete via @Sejournal, @MattGSouthern
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
![Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell](https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/render/image/public/images/thumbnails/0e7a6e922f23c0e0633be05c5fd71eaa.webp?width=1200&resize=contain&quality=75)
Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell
Large language models now power AI‑driven search experiences such as ChatGPT, Gemini, and Google AI Overviews, shifting visibility from traditional blue‑link results to answer snippets that cite trusted sources. Marketers must create citation‑worthy content—research, educational, comparison, and expert contributions—to be...
AI Bots Don’t Need Markdown Pages
Publishers are experimenting with serving Markdown‑only versions of pages to generative AI bots, hoping to reduce crawl load and boost bot traffic. Early tests show modest increases in bot visits but no measurable lift in search visibility. Google and Bing...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Home Centre Ramadan Campaign Drives 595% Uplift in Engagement
Home Centre’s Ramadan campaign leveraged three gamified hero films to transform passive viewers into active participants, delivering a 595% surge in comment activity compared with the previous year. The social‑first rollout across Instagram, TikTok, Snapchat and other channels reached 70% of...
TMW Raids TBWA\Media Arts Lab for New Strategy Chief
TMW, now part of Accenture Song, has appointed Jasmin Kocur as group strategy director to co‑lead its earned‑first team. Kocur arrives from TBWA\Media Arts Lab after a decade at Digitas, bringing deep social, creator and campaign expertise. The move expands...
Sofology Scoops up the Positivity of Being a Bit Fussy
British sofa retailer Sofology is extending its “So fussy” creative platform with a new multi‑channel campaign that celebrates picky consumers as discerning shoppers. The ad, produced by TBWA\\MCR, uses an ice‑cream‑making metaphor to showcase attention to detail and premium quality....
Wickes Retail Media to Connect Brands with Home Improvement Customers
Wickes has launched Wickes Connected Retail Media, a first‑of‑its‑kind retail media network for the UK home‑improvement category, offering both onsite and offsite advertising capabilities from day one. The platform, built with Epsilon’s COREid identity graph, merges digital and in‑store signals...
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
New “Voiceprint” Claude Plugin Clones Your Writing Style via @Sejournal, @Martinibuster
A new Claude Code plugin called Voiceprint generates a linguistic fingerprint of a user's writing style by analyzing five sample texts across varied emotional tones. Leveraging stylometric techniques—function‑word frequency, sentence‑length burstiness, and punctuation habits—the tool creates personalized output that mirrors...
888 and William Hill Owner Appoints Search Agency
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
Structuring Problem-Solution Commercials
Jeffrey Hedquist outlines a proven framework for problem‑solution radio commercials, emphasizing that credibility begins with a believable problem. He advises sequencing the ad: present the problem, tell an emotional solution story, then, if needed, reveal price after trust and value...
Signals, Silos and Standardisation: Unpacking the Knowledge Gaps in CTV Trading
IAB Europe’s first Attitudes to Digital Advertising report shows programmatic CTV adoption rising but fragmented, with 21% of respondents handling over 81% of their CTV inventory programmatically while 18% cannot gauge their own activity. The survey highlights opaque supply paths,...
How to Restore Trust in Your Marketing Measurement
Platform bias and recent privacy changes have crippled traditional attribution, with Safari stripping click IDs and Apple’s ATT limiting app‑to‑web tracking. This erosion of reliable user‑journey data fuels distrust among marketers, finance leaders, and the C‑suite, who see rising unattributed...
Fibr.ai Wants to Re-Invent CRO with an Agentic Web Experience Layer. Here’s Why It Matters
Fibr.ai is launching an AI‑driven conversion rate optimization platform that automates hypothesis generation, variant creation, testing, and winner selection. The system scans URLs, builds personalized page variations, and monitors performance, while marketers retain a human‑in‑the‑loop for review. It extends personalization...
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
San Francisco‑based Plurio announced a $3.5 million seed round to accelerate its AI‑driven performance‑marketing agent. The platform ingests cross‑channel campaign data, forecasts downstream results and can automatically apply approved changes on Meta, Google and TikTok. Plurio already oversees more than $100 million...
Chupa Chups Wraps up "Hardest to Open Lollipop Yet"
Chupa Chups partnered with ad agency BBH to launch a social campaign featuring a lollipop engineered to be the "hardest to open". The confection is encased in a carbon‑composite shell, coated with silicon carbide, wrapped in aramid fibres, and finally dipped...
Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search
Stagwell, together with AI‑visibility startup Emberos, has launched Stagwell Search+, an AI‑agent‑driven platform designed to boost brand discoverability in AI‑generated search results. The solution, built by Assembly, combines monitoring, predictive strategy, workflow automation, e‑commerce focus, and governance across paid, owned,...
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging...
TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
How Mars Australia and Amazon Ads Accelerated Growth for DINE with AI-Powered Cat Decoder Campaign via EssenceMediacom
Mars Australia’s DINE brand partnered with Amazon Ads and EssenceMediacom to launch the AI‑driven “Cat Decoder” campaign, letting cat owners upload photos and receive personalized video translations of their pets. The full‑funnel activation spanned Amazon’s canvas—including Prime Video and the...
Instagram Opens up Content Scheduling to All Users
Instagram is rolling out its creator‑focused tools to all public accounts, removing the previous requirement to switch to Professional Mode. The update adds the insights dashboard, content scheduling, and trending audio features for every user. More advanced options, such as...
X Tests Experimental Topic Feed Filter
X has begun a public test of a new topic‑feed filter that lets users emphasize chosen news categories in their For You stream. The feature debuted on iOS for U.S. and Canadian users and was quickly expanded to a slate...
TikTok Publishes Latest EU Usage, Enforcement Data
TikTok’s latest EU transparency report shows its monthly active audience in Europe rose to 178 million, an 8‑million jump and a 31% increase since October 2023. The platform removed about 112 million pieces of content between July and December 2025, with automated systems handling...
Instagram Introduces Thumbnail Post Editing for Grids
Instagram has added a new profile‑grid customization feature that allows users to edit the thumbnail images displayed on their profile grid. The update follows a January 2025 preview and coincides with the platform’s shift to larger, Reels‑compatible thumbnails. While casual users...
QBE and Sydney Swans Mark 40‑year Partnership with Integrated Campaign via The Core Agency
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership...
Newcastle Permanent Is “Head and Heart Approved” In New Creative Platform via Enigma
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
The Role of AI Transcription in the Future of Video Searches and Discovery
AI transcription is turning spoken video into searchable, time‑stamped text, addressing the long‑standing difficulty of locating specific information within video libraries. Modern speech‑recognition models now handle diverse accents and technical vocabularies with high accuracy, enabling instant transcript generation. By converting...
Modern Retail Podcast: Marketing Is Experiencing an AI Reckoning
In the latest Modern Retail Podcast, co‑hosts Gabriela Barkho and Melissa Daniels, joined by executive editor Anna Hensel, examine how artificial intelligence is reshaping retail marketing. They note that rising customer‑acquisition costs and a more discerning shopper base are driving...
10 Best Ways for Indie Artists to Promote Their Music Online
Billboard’s 2026 guide outlines a step‑by‑step playbook for indie musicians to amplify their online presence. It urges artists to concentrate on one or two core social platforms, build a dedicated website for direct fan interaction, and integrate streaming, email newsletters,...