NOVA Entertainment Partners With Retail Media Arm Of Westfield’s Scentre Group
Australian radio and podcast leader NOVA Entertainment has partnered with BrandSpace, the retail media division of Westfield owner Scentre Group, to create a unified advertising platform across 42 Westfield shopping centres and NOVA’s audio network. The collaboration offers agencies a single brief to plan, buy and measure campaigns that combine radio, music, podcasts, digital and in‑centre activations, reaching over 12.2 million Australians. Westfield destinations logged 540 million customer visits in 2025, providing brands with both auditory and foot‑traffic exposure. The joint solution promises streamlined media buying and measurable performance across audio and retail channels.
Facebook Expands Affiliate Program to Include Brand Links
Meta has broadened its Facebook Reels affiliate program, adding a self‑serve tool in the Professional Dashboard that lets creators embed brand affiliate links directly in their videos. The platform now offers thousands of products from partners such as Amazon and...
Snapchat Drives TV Viewership, Promotions
Snapchat released a study with Omnicom Media and Ipsos showing social platforms heavily influence TV viewership. Two‑thirds of viewers say ads on social make them more likely to watch, while 65% are driven to watch trailers after online discussions. The...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Nubank Hires Former TikTok Executive as Marketing Director
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
Survey Says: PPC Is Harder Than It Was 2 Years Ago
The PPCSurvey’s new State of PPC report, based on over 1,000 practitioners, reveals that 53% of respondents find managing pay‑per‑click campaigns harder than two years ago, while only 16% say it’s easier. Those who perceive improvement point to automated bidding,...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
Webflow Partners with Adobe, Getty Images, OneTrust, and TransPerfect
Webflow announced strategic integrations with Adobe Marketo Engage, Getty Images, OneTrust, and TransPerfect. The partnerships embed personalization, high‑quality visual assets, consent management, and multilingual localization directly into Webflow’s web‑marketing platform. Marketers can now pull campaign data, access licensed imagery, ensure...
Shirofune Launches Real-Time Amazon Ads Automation
Shirofune has added a real‑time automation layer to its Amazon advertising platform, targeting high‑traffic sales events such as Prime Day and Cyber Monday. The new feature tracks cost and performance metrics on an hourly basis, allowing advertisers to either maximize...
Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results
Perion Network announced the launch of its Outmax AI agent on TikTok, reporting up to a 25% lift in media performance during early trials. The integration brings Perion’s AI‑native infrastructure to TikTok’s 1.6 billion‑user ecosystem, allowing advertisers to move beyond platform‑standard...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Meta Hikes Fees for Advertisers to Cover Europe's Digital Taxes
Meta Platforms will begin charging advertisers a "location fee" to offset Europe’s digital services taxes, starting July 1. The fee mirrors each country’s tax rate—3% in France, Italy and Spain; 5% in Austria and Turkey; and 2% in the U.K.—and...
Google Adds Automatic End Screens to Video Ads
Google Ads is rolling out automatic end screens that attach an interactive card to the end of eligible in‑stream video ads. The feature pulls app name, icon, price and install link from campaign data and is enabled by default for...
IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling
The IAB Tech Lab released the Content Monetization Protocol (CoMP) Specification v1.0, a standardized framework that requires AI systems to secure commercial agreements with publishers before crawling content. The draft is open for public comment until April 9, 2026, inviting...
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB announced a partnership with The Trade Desk, integrating its AI‑driven contextual intelligence into the demand‑side platform. The joint solution lets advertisers evaluate tone, sentiment and placement environment at the impression level, backed by URL‑level reporting. Brands and agencies...
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
The article outlines a full‑funnel SEO and digital PR blueprint that ties brand mentions and links to each stage of the audience journey. It highlights Google’s reduced emphasis on links alone, emphasizing E‑E‑A‑T and contextual relevance. A detailed case study...
Time-Sensitive Offers in Google Ads
Google Ads now offers several tools to surface time‑sensitive promotions, including the Countdown Customizer, Promotion assets, Callout assets, and Sitelink assets. Advertisers can embed a live countdown directly in ad copy and pin headlines to control message order, while Promotion...
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
Gifr.ai launched an AI‑driven platform that turns static images into high‑quality GIFs within seconds, using text prompts to define motion. The tool promises up to three times higher engagement compared with still graphics and eliminates the need for specialized animation...
Meta Revamps Ad Payment Policy
Meta Platforms announced that, starting April 1, a subset of advertisers will no longer be able to pay with credit cards and must switch to monthly invoicing or direct bank debits. The company did not disclose the spending thresholds or the...
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...
The Top 10 Best SEO Companies in the World for Small Business in 2026
Choosing the right SEO partner is critical for small businesses seeking sustainable growth in 2026. The article ranks the ten leading global SEO firms, highlighting each agency’s data‑driven approach, technical audit capabilities, and ethical practices. It emphasizes case studies, client...
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @Sejournal, @Rollerblader
The article advises ecommerce sites facing thin‑content penalties to stop individually optimizing every product page. Instead, it recommends implementing variant schema, focusing SEO effort on category or collection pages, and using robust internal linking. Authority is built through high‑quality blog...
6 Steps for Creating GEO Friendly Social Posts
Brent Bowen of Sparkcade Marketing outlined six practical steps for making social media posts GEO‑friendly, emphasizing structure that appeals to AI discovery tools. He urged marketers to frontload questions and answers, use list formats, and be precise while retaining brand...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a neutral infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems for AI agents. The ICL natively supports the open‑source Model Context Protocol (MCP), acting as...
Google Search Ranking Volatility Still Heated
Google’s search ranking volatility remains high, with daily fluctuations despite no officially announced core update. The February 2026 Discover Core Update ran from February 5 to February 27, followed by a series of rank swings throughout March. Earlier, the December 2025 core update spanned...
The Quarterly Review: Wise’s Scott Viohl Wins Audiences Through Humor and Creator-Led Marketing
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Outra Targets Agency Sector with First Dedicated Team
Data analytics consultancy Outra announced the creation of its first dedicated agency team, headed by Kimberley Joyce, to help advertisers harness household‑level, privacy‑first data for performance‑driven campaigns. The unit will build strategic partnerships and guide clients in adopting Outra's AI‑powered...
Google AI Voice Models Coming To Google Ads PMax Videos
Google is adding AI‑generated voice‑overs to Performance Max video ads, automatically turning silent creatives into narrated assets. The system pulls text from existing headlines and descriptions, synthesizes natural‑sounding speech, and layers it onto the original video. Advertisers can opt out...
Crypto and Trading Campaigns in the Finance Vertical: Traffic Sources & Geos That Work
Crypto and trading offers remain the most lucrative segment of the finance affiliate vertical, but strict policies on Google and Facebook force marketers to seek alternative traffic sources. Push notifications, pop‑traffic and Telegram ads have emerged as the primary channels,...
Why Chrome’s HTTPS-First Policy Matters for Retail Media
Google Chrome’s new HTTPS‑First policy forces browsers to load sites over encrypted connections by default, warning users when only HTTP is available. Because Chrome commands a dominant share of global browsing, the change compels retail media networks to ensure every...
From Influencer Matching to an AI-Driven Operating System - Inside Humanz' Bet on Agentic to Scale Creator-Led Performance Ads
Humanz has launched Humanz+, an AI‑native operating system that automates the full lifecycle of creator‑led advertising, from research and brief creation to media buying and conversion optimization. The platform deploys seven specialized AI agents and still incorporates a human‑in‑the‑loop for...
Advocacy vs Advertorial: Brands on Bringing ‘Storytelling’ to Influencer Gifting
Influencer gifting remains common, yet its impact is waning as audiences detect inauthenticity. A Socially Powerful survey shows 93% of marketers send free products, but only 19% receive genuine advocacy and 35% blame creator fatigue for declining effectiveness. Brands such...
Zee Media Appoints Mayank Jain as Senior VP – Digital Ad Sales
Zee Media has appointed Mayank Jain as senior vice‑president of digital ad sales, positioning him to lead the company’s monetisation across publishing, streaming and broadcast assets. Jain arrives with over 25 years of media sales experience, most recently heading digital...
Royal Stag and FCB Neo Decode Rohit Sharma’s Success in ‘Code of Large’ Campaign
Royal Stag, in partnership with FCB Neo, launched the data‑driven "Royal Stag Code of Large" campaign featuring cricketer Rohit Sharma and mental‑conditioning coach Paddy Upton. The initiative uses an AI‑powered RS Code Finder that translates four success traits—Selfless, Driven, Fearless, Inspiring—into personalized video...
Walmart’s Vizio Acquisition Finally Opens Up Retail Advertising’s Growth
Walmart’s purchase of Vizio gives the retailer control of a smart‑TV operating system that blends content discovery, advertising, payments and commerce on the living‑room screen. The move transforms retail media from search‑based placements to first‑screen TV inventory, especially as 2026‑model...
The Leaf Creates Creator-Led Film for OPPO Find X9
The Leaf, a Bengaluru‑based agency, launched a short‑form film for OPPO showcasing the Find X9 through the day of a Gen Z creator. The narrative follows the creator’s multiple roles—from yoga to directing and late‑night art—using rapid cinematic cuts that mirror modern...
Mayank Jain Joins Zee Media as Senior Vice President, Digital Ad Sales
Zee Media has appointed Mayank Jain as Senior Vice President of Digital Ad Sales, bringing over two decades of cross‑platform media experience. Jain previously drove digital revenue at TV9 and Times Internet, and will spearhead Zee’s push into the fast‑growing...
Behind NYT’s First Foray Into In-Game Advertising
New York Times has introduced Crossplay, its first two‑player word game that embeds ads directly within gameplay. The ad‑supported format targets non‑subscribing users, with six‑second mandatory video ads after each turn. JPMorgan Chase partnered for the launch, aiming at financially active, digitally savvy...
On TikTok Shop, a Brand for the Looksmaxxers Emerges
Based Bodyworks, a digitally native men’s grooming brand founded by influencer‑barber Lance Baker, has become a TikTok Shop sensation, posting roughly $5 million in U.S. sales in February and ranking fourth among beauty brands on the platform. The brand’s product line,...
OpenAI Is B Building the Ad Tech Stack It’s Currently Borrowing
OpenAI is rapidly assembling an internal advertising infrastructure, hiring engineers, product designers, and trust‑and‑safety staff to replace its current reliance on third‑party vendors. In the short term it is partnering with Criteo and The Trade Desk to bring advertisers into...
Arsenal F.C. Turns Corner Jokes Into Comedy in a Star-Studded App Ad
Arsenal F.C. turned the long‑standing corner‑kick joke into a star‑studded promotional film for its Arsenal App. The short comedy‑sketch features actors Asa Butterfield and Aaron Pierre alongside players like Bukayo Saka, Martin Ødegaard, and women’s stars such as Kim Little. Legends David Seaman and...
Snapchat Adds New Tools to Help Brands Tap Into India’s Cricket Season
Snapchat unveiled a Cricket in a Snap ad suite to let brands ride India’s cricket frenzy, featuring a Live Sports API, AR fan zones, surface‑tracking lenses and sponsored stickers. The platform now exceeds 250 million Indian users, with cricket emerging as...
Howatson Releases In-House AI Creative Platform as ‘a Moat Around Our Core Work’
Australian agency Howatson has launched Unicorn, an in‑house AI platform that automates the rollout of master creative into hundreds of digital and out‑of‑home formats. The service costs $5,000 per campaign—roughly a 95% reduction from traditional $100,000 rollouts—and delivers assets within...
An Amish Avatar and an A.I. Monk Are Pitching Supplements on Social Media
An AI‑generated Amish avatar named Melanskia, with over 300,000 Instagram followers, is promoting the dietary supplement Modern Antidote without disclosing her synthetic nature. The avatar is operated by entrepreneur Josemaria Silvestrini, who uses AI tools to create realistic video content...
When Likes Lead to Lawsuits - Social Media Marketing Risks
Social media has evolved into a primary advertising channel, but rapid posting and influencer collaborations expose brands to a maze of legal obligations. Missteps—such as inadequate influencer disclosures, poorly structured sweepstakes, and missing content‑ownership agreements—can trigger enforcement actions from regulators,...
People Spent Less Time on Instagram, Threads, LinkedIn Last Year. Here's Why
Buffer’s 2026 State of Social Media Engagement study, analyzing 52 million posts and 191,000 monthly users, found engagement rates on Instagram, LinkedIn and Threads fell in 2025 compared with 2024. While overall post volume doubled across most platforms, half of the...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
3 AI Search Changes Every Marketer Needs A Plan For In Q2 via @Sejournal, @MattGSouthern
AI‑driven search has moved from a simple visibility problem to a complex measurement and budgeting challenge in Q1 2026. Within weeks, three major AI answer platforms began serving ads directly inside AI‑generated answers, reshaping how content is discovered and monetized....
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
AI agents are automating every stage of digital advertising, from creative generation to media buying, promising massive efficiency gains. However, discussions have largely ignored privacy, leaving consumer data vulnerable as bots make autonomous decisions. The article highlights unanswered questions around...