News•Feb 24, 2026
The Trade Desk Launches ‘Ventura Ecosystem’ to Further Optimize CTV Advertising
The Trade Desk unveiled the Ventura Ecosystem, a collaborative framework linking global TV operating systems and streaming platforms to streamline connected‑TV (CTV) advertising. The initiative offers participants access to The Trade Desk’s ad‑tech suite—including OpenPath, Unified ID 2.0/EUID, OpenAds, and upcoming OpenPass—to boost programmatic demand, CPMs, and fill rates. V (formerly VIDAA TV OS), powering over 50 million devices, and Nexxen are the first members. The ecosystem aims to foster a transparent, revenue‑optimized marketplace for OEMs, advertisers, and publishers.
By Media Play News
News•Feb 24, 2026
Why the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels
Retailers can no longer treat omnichannel as a checklist of platforms; they must view it as a storytelling discipline anchored in the customer’s moment. At eTail Palm Springs 2026, leaders from Furniture.com, Lowe’s, Stila, Perfect Corp. and tentree highlighted the...
By ClickZ
News•Feb 24, 2026
Olaplex Links with ‘SNL’ Star to Blend Science, Style and Humor in New Ads
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
By Marketing Dive
News•Feb 24, 2026
What BodyArmor’s NCAA Deal Means for Coca-Cola’s Hydration Portfolio
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court,...
By Marketing Dive
News•Feb 24, 2026
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...
By Net Influencer
News•Feb 24, 2026
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...
By Net Influencer
News•Feb 24, 2026
BidOn Expands Leadership and Establishes Board to Advance Open Source Ad Tech
BidOn, a non‑profit open‑source ad‑tech platform, has announced a new board of senior executives from leading mobile‑gaming companies and the creation of a dedicated engineering team. The board will guide strategy, product direction, and governance, while the engineering group will...
By PocketGamer.biz
News•Feb 24, 2026
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @Sejournal, @Chrisgreenseo
The 2025 Web Almanac reveals that more than half of all web pages are built on content management systems, making CMS defaults the primary driver of technical SEO standards. Data from the HTTP Archive shows strong correlations between CMS adoption...
By Search Engine Journal
News•Feb 24, 2026
Google Ads Support Form Requires You To Authorize Google To Make Changes
Google has updated the Google Ads support contact form to include a mandatory authorization checkbox. By checking the box, advertisers consent to a Google Ads specialist making direct changes to their account to reproduce and troubleshoot issues. The disclaimer emphasizes...
By Search Engine Roundtable
News•Feb 24, 2026
Later, Rebranded: The Story Behind Our Boldest Move Yet
Later announced a comprehensive rebrand, unveiling a new logo, color palette, typeface and a bold brand voice. The overhaul aligns the company's public image with its evolution from a social‑media scheduler to the world’s most intelligent influencer‑marketing platform, leveraging AI...
By Later Blog
News•Feb 24, 2026
How To Start A Digital Marketing Agency In 12 Steps
Starting a digital marketing agency involves a systematic 12‑step process, from selecting the agency type and niche to establishing pricing models and building a team. The guide emphasizes defining ideal clients, investing in your own SEO, and using retainer contracts...
By SurferSEO
News•Feb 24, 2026
Kylie Cosmetics Crowned Best-Performing US Beauty Brand on Social in January Based on Creator Marketing
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
By Cosmetics Business
News•Feb 24, 2026
Future Boosts Creator Content, Personal Buying Advice and Registrations
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
By Press Gazette
News•Feb 24, 2026
How Amazon’s Creative Agent Turns Retail Media Into a ‘Commerce Engine’
Amazon Ads unveiled Creative Agent, an AI‑driven creative partner inside Creative Studio that lets advertisers generate video and display ads through a chat‑based workflow. Leveraging Amazon’s retail insights, the tool pulls product pages, shopper signals and brand guidelines to produce...
By InternetRetailing
![[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/PHOTO-2026-01-13-15-01-58.jpg)
News•Feb 24, 2026
[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?
Gaming publishers have upgraded to modern programmatic stacks—rewarded video, mediation, and in‑app bidding—but many still see flat or declining revenue. The article argues that the bottleneck is not demand scarcity but a lack of systematic monetisation governance, leading to static...
By MCV/Develop
News•Feb 24, 2026
GWR’s Famous Five Jump Aboard for Myths and Legends
Great Western Railway has launched a new multi‑channel campaign that revives its 1920s myth‑based advertising, featuring the “Five and the Dragon Quest” film directed by Oscar‑winner Peter Baynton. The 60‑second spot stars voice talent such as Richard E. Grant and...
By DecisionMarketing
News•Feb 24, 2026
Samsung Ads’ Smart TV Carousel Delivers for Non-Endemic Brands
Samsung Ads introduced an Immersive Carousel ad unit on its European Smart TV home screens, supporting up to five rotating tiles per placement. The format appears on more than 70 million Samsung TVs, auto‑rotating every five seconds and also navigable via...
By InternetRetailing
News•Feb 24, 2026
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
By MarTech Series
News•Feb 24, 2026
GUEST COMMENT Hello, Answer Engines: How Brands Can Stay Seen when Users Don’t Click
In 2025 Google and Bing introduced AI‑powered snippets and chat‑style overviews that answer queries directly, ushering in a zero‑click search era. Brands can no longer rely on traditional click‑through SEO and must instead structure content for featured snippets, FAQ blocks,...
By InternetRetailing
News•Feb 24, 2026
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
By MarTech Series
News•Feb 24, 2026
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
By MarTech Series
News•Feb 24, 2026
GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye
GoWit, a commerce‑enablement platform, has entered a strategic partnership with Publicis Media Middle East to expand its retail‑media solutions across the MENA region and Turkey. The collaboration will combine GoWit's AI‑driven shopping tools with Publicis' extensive media network, enabling brands...
By Business Wire — Executive Appointments
News•Feb 24, 2026
Why Custom Algorithm Company 59A Cares So Much About Offline Data
Custom algorithm firm 59A, which has been serving UK advertisers for six years, announced its U.S. launch last week, appointing Jon Nash as the first U.S. CEO. The company builds bespoke media‑buying code by blending online signals with a wide...
By Multichannel Merchant
News•Feb 24, 2026
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit
Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...
By Advanced Television
News•Feb 24, 2026
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
By Marketing-Interactive
News•Feb 24, 2026
Best Practices Are Meaningless Without Audience Research
The article argues that generic best practices produce mediocre marketing results unless they are informed by audience research. It explains that understanding the specific audience’s preferences, language, and hang‑out places transforms bland tactics into resonant campaigns. Practical methods such as...
By SparkToro Blog
News•Feb 24, 2026
Cheil India Creates “Many Me’s in Me” Campaign for Samsung Galaxy Book5
Cheil India unveiled a brand film for Samsung’s Galaxy Book5 titled “Many Me’s in Me,” portraying a Gen Z protagonist navigating multiple creative identities. The ad positions the laptop’s AI capabilities—AI Select, Photo Remaster, and Copilot—as seamless enablers rather than technical...
By Campaign Brief Asia
News•Feb 24, 2026
FAST Trend Report 2026: What’s Trending?
Free ad‑supported streaming TV (FAST) has become the new normal in 2026, reshaping audience habits, advertising models, and content monetisation. International programming, especially Asian dramas and anime, generated $8 billion in streaming revenue between 2020‑2024, while FAST sports channels grew 105%...
By Advanced Television
News•Feb 24, 2026
Data: Champions League on Prime Video Attracting New Advertisers
Amazon Ads reports a surge in demand for UEFA Champions League advertising on Prime Video, attracting brands across automotive, financial services, lifestyle and travel. Brand‑lift studies show average lifts of 20% in favourability, 14% in familiarity and 21% in purchase...
By Advanced Television
News•Feb 23, 2026
Episode 135 - AI SEO with Gauge's Caelean Barnes
Episode 135 features Gauge’s Caelean Barnes discussing how artificial intelligence is reshaping SEO. Barnes explains Gauge’s AI‑driven keyword research, content optimization, and SERP forecasting tools. He shares case studies showing traffic lifts of 30‑50% after implementing AI recommendations. The episode...
By Superpath
News•Feb 23, 2026
X Plans to Combat AI-Generated Content While Promoting Grok
X announced new anti‑AI‑bot measures, including user‑added tags for AI‑generated posts and upgraded detection tools, while simultaneously promoting its Grok chatbot across the platform. Head of product Nikita Bier emphasized the need to protect the “human pulse” of X from synthetic...
By Social Media Today
News•Feb 23, 2026
Optus Launches ‘Pride Blooms From Yes’ For Mardi Gras 2026 Via Apparent
Optus has unveiled its ‘Pride blooms from Yes’ campaign, marking the telecom’s fifth year supporting the Sydney Gay and Lesbian Mardi Gras 2026. Developed by creative agency Apparent, the platform features a video series that spotlights personal moments from Optus’s...
By B&T (Australia)
News•Feb 23, 2026
Woolworths Senior Media Manager Joins Comcast’s FreeWheel
Comcast’s FreeWheel has hired Woolworths senior media manager Alan Jenner as Director of Platform Partnerships for Australia and New Zealand. Jenner spent nearly five years leading programmatic at Woolworths and previously held senior roles at LiveRamp, Comscore, Optus and Telstra. FreeWheel,...
By B&T (Australia)
News•Feb 23, 2026
Google Discover Update: Early Data Shows Fewer Domains In US via @Sejournal, @MattGSouthern
NewzDash’s early analysis of Google’s February 2026 Discover core update shows a shift toward locally relevant, in‑depth content and a drop in click‑bait style items. In California, local articles in the top 100 rose from 10 to 16, while Yahoo’s presence fell...
By Search Engine Journal
News•Feb 23, 2026
The Anatomy of Perfect Content: How Marketers Can Reach Consumers in the AI Era
The Expedia Group Advertising "Science of Wanderlust" study surveyed over 7,000 consumers and used eye‑tracking to pinpoint the creative elements that cut through today’s AI‑saturated content stream. It found video drives purchase intent three times more than static images, while...
By Modern Retail
News•Feb 23, 2026
Waterloo Sparkling Water Names Dentsu Creative Social AOR as Brand Expands
Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record, coinciding with the rollout of new flavors Banana Berry Bliss, Melon Medley and a year‑round Lemon Italian Ice. The partnership is timed to the opening of the...
By Marketing Dive
News•Feb 23, 2026
How to Stop Publishing Content Nobody Cares About and Create Content Your Audience Loves
The article advises founders to stop producing irrelevant content and instead focus on audience‑centric, authentic storytelling. It stresses that understanding who you write for, being genuine about successes and failures, and publishing consistently are essential for building trust, especially among...
By Entrepreneur
News•Feb 23, 2026
On the Move: French/West/Vaughan Signs Sykes
French/West/Vaughan announced the hiring of Drew Sykes as Vice President of Social Media and Influencer Marketing, bringing experience from Ignite Social Media and North Carolina State University. Cyber‑security firm Axonius named Meghan Marks as Chief Marketing Officer, leveraging her track...
By O’Dwyer’s PR
News•Feb 23, 2026
What UGC Content Moderation Means for Brands and Marketers
User‑generated content (UGC) is reshaping modern marketing by leveraging authentic consumer voices across platforms like Instagram, TikTok, and review sites. Brands that showcase real experiences see higher engagement, expanded reach, and improved SEO, as search engines favor fresh, user‑authored material....
By Influencer Marketing Hub
News•Feb 23, 2026
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
Manchester United led the UK Instagram surge in January 2026, adding 497,000 followers to reach 66.1 million total. Harry Styles, Owen Cooper, Olivia Dean and other entertainers followed, each gaining between 191,000 and 419,000 new followers. The growth was driven by a...
By Net Influencer
News•Feb 23, 2026
What Amazon’s Big-Box Move Means for Retail Media and Brands
Amazon is opening its largest ever big‑box store, a move framed as a physical challenge to Walmart and Costco but primarily a data play. The new footprint expands Amazon’s ability to observe shopper behavior, serve retail media ads, and claim...
By Total Retail
News•Feb 23, 2026
How to Optimize Your Content for LLMs With Semrush
Semrush’s AI Search Optimizer helps marketers re‑engineer existing pages so large language models can cite them confidently. The tool scans a chosen URL, evaluates structure, clarity, E‑E‑A‑T signals and schema markup, then delivers a prioritized list of rewrite actions. Semrush’s...
By Semrush Blog
News•Feb 23, 2026
Rewarded UA Unlocked
Rewarded user acquisition (RUA) is a mobile marketing strategy that grants players in‑game rewards for completing post‑install tasks such as tutorials or level milestones. By tying incentives to meaningful actions, RUA drives higher engagement, retention, and ultimately better return on...
By PocketGamer.biz
News•Feb 23, 2026
Podcast Advertising Fell In January From Holiday High
Podcast advertising spend plunged 21% in January, falling to $59.8 million for the top 15 advertisers from a December peak of $75.9 million. The decline follows a holiday‑driven surge and signals a market correction. Despite the overall drop, brands such as T‑Mobile...
By MediaPost
News•Feb 23, 2026
'As Long as the Message Gets Out': Ky. FD Lights up TikTok with Fire Safety and a Sense of Humor
The Owensboro Fire Department (OFD) launched a TikTok channel to spread fire‑safety messages and boost recruitment. Within a week the account amassed 1,400 followers, with its debut video garnering over 15,000 views and subsequent clips reaching thousands. The department pairs...
By FireRescue1 – News
News•Feb 23, 2026
This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX partnered with data firm Givsly to launch a sell‑side curation platform that lets political advertisers target voters by shared values rather than party affiliation. The solution works across premium CTV and digital publishers, including Newsweek, Plex, Xumo and Scripps....
By AdExchanger
News•Feb 23, 2026
ByteBrew Launches AI-Powered Cross-Promotion Network to Scale App Portfolios
ByteBrew has introduced ByteBrew Ads, an AI‑powered cross‑promotion ad network that lets developers move high‑value users between apps in their portfolio. The service relies on Ctrl, the company’s proprietary AI engine trained on massive app data, to target users based...
By PocketGamer.biz
News•Feb 23, 2026
Google: A Spike In Impressions Doesn't Cause Problems For Search
Google Search Console users reporting sudden impression spikes were reassured by John Mueller that higher impression counts do not harm search performance. Mueller clarified that the increase is merely a visibility metric and not a ranking signal. The spikes can...
By Search Engine Roundtable
News•Feb 23, 2026
Why Vimto Has Partnered with Fatafeat for Ramadan
Vimto has introduced its new Vimto Rose flavour in the Middle East by partnering with Warner Bros. Discovery’s Fatafeat channel during Ramadan. The collaboration embeds the drink within the channel’s Kitchen Tales programming, positioning it as a natural ingredient for recipes, mocktails...
By Campaign Middle East
News•Feb 23, 2026
Google Search Console Page Indexing Report Missing Data Prior to December 15
Google Search Console's page indexing report is missing data prior to December 15, a reporting bug that affects every user of the tool. The gap eliminates historic indexing metrics, making trend analysis impossible for that period. Google has not issued an...
By Search Engine Land