News•Feb 25, 2026
Why AI May Cause a Lot of Ad Tech Companies to Duck and Cover
At the 12th Kochava Summit, the company unveiled its AI‑driven Atlas Performance platform, aiming to merge measurement with media buying. CEO Charles Manning predicts AI agents will replace much of the ad‑tech middleware, triggering consolidation and a shift toward IO‑level auctions. He warns that publishers could command premium rates while ad‑tech firms may need to go private to survive. The rapid automation of workflow steps could compress the value chain within the next 16 months.
By Kochava Blog
News•Feb 25, 2026
OpenAI COO Says Ads Will Be ‘an Iterative Process’
OpenAI has begun serving advertisements to users on its free and Go ChatGPT tiers, initially rolling them out to U.S. customers. COO Brad Lightcap described the rollout as an iterative process that must prioritize user privacy and trust. The company...
By TechCrunch AI
News•Feb 25, 2026
Klaviyo Partners with Google
Klaviyo, a B2C CRM provider, announced a partnership with Google to deliver AI‑driven, autonomous customer experiences across the entire commerce lifecycle. The collaboration merges Google’s search, advertising, AI and messaging capabilities with Klaviyo’s real‑time data platform, which processes 3.4 billion daily...
By destinationCRM (CRM Magazine)
News•Feb 25, 2026
Latest 50+ Must-Know Lead Generation Statistics in 2026
The article aggregates over 50 up‑to‑date lead‑generation statistics for 2026, highlighting that 91% of marketers list lead generation as their top priority and 93% credit personalization with improved leads and purchases. It details benchmark metrics such as an average of...
By SalesHandy
News•Feb 25, 2026
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
By Campaign UK
News•Feb 25, 2026
Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content
U.S. halfpipe snowboarder Maddie Mastro, reigning World Cup champion, generated the largest organic engagement surge among Team USA accounts during the lead‑up to the Milan‑Cortina 2026 Winter Olympics. In the 30 days surrounding the Games her Instagram engagement rose nearly...
By Net Influencer
News•Feb 25, 2026
AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit
The Australian Influencer Marketing Council (AiMCO) will host its 2026 Summit on Feb 26 in Sydney, aiming to shift the perception of influencer marketing from a “Wild West” to a disciplined, brand‑ready channel. The not‑for‑profit body, which introduced Australia’s first influencer...
By Net Influencer
News•Feb 25, 2026
Digital Media Company Raptive Crosses $4B In Publisher Payouts
Raptive, the ad‑management platform for independent sites, announced it has paid $4 billion to its publisher partners, confirming its status among the top‑10 global media companies. The network now spans more than 6,500 premium sites, reaching 223 million unique monthly visitors and...
By Net Influencer
News•Feb 25, 2026
Anthropic Clarifies How Claude Bots Crawl Sites and How to Block Them
Anthropic updated its crawler documentation, detailing three distinct user agents—ClaudeBot, Claude‑User, and Claude‑SearchBot—and their respective functions. ClaudeBot gathers public web content for training Anthropic’s generative AI models, Claude‑User retrieves pages in response to user queries, and Claude‑SearchBot indexes sites to...
By Search Engine Land
News•Feb 25, 2026
Marketers Complain of ‘Chaos, Burn-Out and Fatigue’
A new report from global B2B agency Tmp, based on surveys of 1,000 marketers and tech buyers in the UK and US, reveals that more than half of marketers describe their environment as chaotic, with 34% experiencing burnout and fatigue...
By DecisionMarketing
News•Feb 25, 2026
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
Nielsen announced the addition of more than 200 advanced audience segments to its Nielsen ONE cross‑platform dashboard, drawing on Scarborough’s extensive U.S. consumer surveys. The new segments span demographics, purchase behavior and lifestyle categories, and are intended to improve TV...
By AdExchanger
News•Feb 25, 2026
Ads Decoded Episode 3 Explores How Google Is Reimagining Search Ads Experiences in a Way that Delivers Value for Both...
Google’s Ads Decoded episode 3 reveals how the company redesigns Search ad experiences to benefit both users and advertisers. The discussion, led by Ginny Marvin, Ads UI Product Manager Abby Butler, and Search Ads UX Lead Adam Bullock, details the...
By Google Analytics Blog
News•Feb 25, 2026
Foster’s Ad Calls on All ‘T*ssers, B*llends and D**kheads
Heineken UK’s Foster’s brand launched the "Love You Cans" campaign, letting men personalize cans with cheeky nicknames like "t*ssers" and "b*llends" to spark reconnection with friends. The initiative is grounded in research showing 61% of British men find reaching out...
By DecisionMarketing
News•Feb 25, 2026
Philadelphia’s New Brand Platform Positions Cream Cheese as Kitchen Staple
Philadelphia Cream Cheese unveiled its biggest ever marketing push, the “Really Philly Good” platform, developed by Johannes Leonardo. The campaign introduces a cowboy‑esque brand character, Phillyboy, featured in 19 short spots across linear TV, streaming, YouTube, social and audio. Targeting...
By Marketing Dive
News•Feb 25, 2026
Why Social Media Demands a Strategic Rethink
Social media has moved from a peripheral branding tool to the core of product discovery, trust building, and direct sales. Brands like American Eagle demonstrated the impact, gaining 790,000 new customers in six weeks and boosting denim sales 34%. The...
By Retail Gazette
News•Feb 25, 2026
Careful With Google Business Profile Verification Flow
Google has revamped the Google Business Profile verification flow, requiring merchants to choose from five specific business type options. Selecting the wrong category can disqualify a listing—especially the “online only” choice—or flag it for compliance review, raising suspension risk. The...
By Search Engine Roundtable
News•Feb 25, 2026
Elizabeth Arden Taps Leighton Meester to Front First Perfume Launch in Eight Years
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
By Cosmetics Business
News•Feb 25, 2026
Dentsu Woos Back Robinson as First Chief Growth Officer
Dentsu UK&I has appointed Amy Robinson as its first Chief Growth and Marketing Officer, tasked with uncovering new market opportunities for the agency and its clients, including prospects such as Tapestry, Vodafone, BMW and Comic Relief. Robinson returns from Publicis,...
By DecisionMarketing
News•Feb 25, 2026
Google Fixed a Serving Issue with Search Results
Google experienced a brief serving issue affecting search results early Wednesday, February 25, around 1:30 am ET. The outage lasted roughly 15 minutes before engineers resolved it, and the status page confirmed the fix. The incident generated minimal user complaints, but...
By Search Engine Land
News•Feb 25, 2026
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
By Demand Gen Report
News•Feb 25, 2026
TxtCart Accelerates Growth as Bootstrapped AI-Powered SMS Marketing Platform for Shopify
TxtCart, an AI‑powered SMS marketing platform built exclusively for Shopify merchants, announced it has helped its users generate over $100 million in SMS‑attributed revenue while remaining fully bootstrapped. Founded in 2019, the company has expanded from abandoned‑cart recovery to a two‑way...
By SalesTech Star
News•Feb 25, 2026
How Agencies Use Semrush for AI Visibility
Agencies are confronting a new client demand: visibility in AI‑driven answers like ChatGPT. Using Semrush’s Position Tracking, AI Visibility Toolkit and My Reports, firms such as Earned Media Australia, Sure Oak, Activate Digital and Coalition Technologies are quantifying AI overview...
By Semrush Blog
News•Feb 25, 2026
Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform announced it is the first demand‑side platform to join the Institute of Shared Business Advertising (ISBA) Partner Programme, positioning itself as a champion of digital sovereignty for UK brands. The partnership aims to give advertisers greater visibility, accountability and...
By ExchangeWire
News•Feb 25, 2026
Are Your Job Ads Invisible? Here's Why the Best Candidates Aren't Applying
Recruiters are increasingly treating hiring as a performance‑marketing channel, where visual appeal and brand perception dictate candidate interest. Traditional text‑only job ads are losing to platform‑driven, image‑rich campaigns, creating a visibility gap for top talent. Chatly’s AI image generator and...
By Onrec
News•Feb 25, 2026
Love Your Customers
Seth Godin’s February 25, 2026 column urges businesses to love customers through service, not sentiment. He argues that personal intimacy isn’t required; what matters is delivering measurable impact and transformation. The piece emphasizes pride in helping customers move from their current state...
By Seth’s Blog
News•Feb 25, 2026
Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS...
By ExchangeWire
News•Feb 25, 2026
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
By MarTech Series
News•Feb 25, 2026
Retail Media Measurement: Absence of Evidence Is NOT Evidence of Absence
Retail media measurement is often portrayed as broken, yet the same sampling‑based, attention‑agnostic methods underpin TV, radio and outdoor metrics. Industry bodies such as IAB Europe and the MRC have already issued standardized frameworks that enable closed‑loop attribution and incrementality...
By InternetRetailing
News•Feb 25, 2026
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
By MarTech Series
News•Feb 25, 2026
Capcom's Resident Evil Requiem Ad Campaign Involves a Faux Lawsuit Against Nissin Foods (UPDATE)
Capcom is promoting the upcoming Resident Evil Requiem (Feb. 27 2026) with a tongue‑in‑cheek partnership with Nissin Foods. The campaign pretends Umbrella Corporation is suing Nissin over its Cup Noodles, framing the stunt as an IP infringement claim. A commercial featuring the...
By GoNintendo
News•Feb 25, 2026
ETGIRS 2026: Manish Malhotra Maps the Journey From Costume Designer to Global Luxury Brand Builder
At ETRetail GIRS 2026, designer Manish Malhotra outlined his 20‑year evolution from Bollywood costume artist to global luxury label. He highlighted the discipline learned on film sets, the pivotal Delhi flagship opening, and the need for a distinct, cinema‑inspired brand...
By ETRetail (India)
News•Feb 25, 2026
Stop Shouting: A Case for a Quieter Honesty in Behaviour Change Campaigns
Erin Moy highlights the New Zealand Herpes Foundation’s campaign as a benchmark for behavior‑change communication, swapping shock tactics for radical honesty, wit, and empathy. The ad dismantles long‑standing stigma around genital herpes by inviting viewers into a relatable conversation rather...
By Marketing Magazine (Australia)
News•Feb 25, 2026
From Avoiding Bad Ads To Demanding ROI
Integral Ad Science (IAS) is shifting from merely blocking bad ads to proving that media quality drives measurable ROI for brands. CEO Lisa Utzschneider says advertisers now demand evidence that premium placements improve efficiency, prompting IAS to deploy AI models...
By Multichannel Merchant
News•Feb 25, 2026
The "Unlearning" Curve for India's FMCG Giants
India’s seven FMCG powerhouses posted a modest 7.4% sales rise in Q3 FY26 despite an unusually supportive macro backdrop of tax cuts, GST tweaks and low‑interest rates. The growth gap is widening as digital‑first food and beauty brands have seized...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 25, 2026
Thompson Spencer Appoints Ex-OMG Group Director As Head Of Performance
Thompson Spencer announced the appointment of Sam Casey, former OMG Group Director of Media Implementation, as its new Head of Performance. Casey brings extensive experience in programmatic, paid social and search across New Zealand, Australia and global markets. The hire coincides...
By B&T (Australia)
News•Feb 25, 2026
KAIFUN Asks “What Will You Bring to the Table?” In New Campaign via ROCK YU Creative Taiwan
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
By Campaign Brief Asia
News•Feb 25, 2026
LinkedIn Shares Top Skills on the Rise in Marketing for 2026
LinkedIn has released its 2026 "Skills on the Rise" list for marketing, combining profile updates with hiring outcomes to highlight emerging competencies. Performance analysis tops the ranking, followed by AI literacy, while social media branding and community engagement also climb....
By Social Media Today
News•Feb 25, 2026
Taboola.com Ltd (TBLA) Q4 2025 Earnings Call Transcript
Taboola.com Ltd reported Q3 2025 revenue of $496.8 million, a 15% year‑over‑year increase, driven by stronger advertiser adoption of its Realize platform. Ex‑TAC gross profit rose 6.3% to $176.8 million and adjusted EBITDA reached $48.2 million, delivering a 27.3% margin....
By Motley Fool – Earnings Transcripts
News•Feb 24, 2026
IProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
By Campaign Brief Asia
News•Feb 24, 2026
Kochava Launches First Supply Performance System for Premium Publishers
Kochava unveiled Atlas Performance, the industry’s first Supply Performance System built for premium publishers and platforms. The solution plugs directly into existing ad servers, SSPs and DSPs, avoiding costly technology overhauls, and is powered by the StationOne AI workspace for...
By Kochava Blog
News•Feb 24, 2026
Pinterest Publishes Inaugural Parenting Trend Report
Pinterest released its first Parenting Trend Report, revealing a sharp rise in searches for screen‑free activities, no‑phone summer plans, and digital detox aesthetics. The data shows a 200% increase in “screen free activities” queries, a 340% jump for “no phone...
By Social Media Today
News•Feb 24, 2026
The Low-Stress Business Model That Scales Quickly and Doesn’t Require You to Create Anything New
Curation—organizing and presenting existing information—has emerged as a scalable, low‑effort business model. By filtering the endless flow of data, curators provide trusted shortcuts for time‑pressed audiences, reducing creative pressure and accelerating growth. The model can be monetized through newsletters, affiliate...
By Entrepreneur
News•Feb 24, 2026
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...
By Demand Gen Report
News•Feb 24, 2026
Fresh Step’s Valentine’s Day Campaign Bolsters Its Brand Refresh – and Cat Adoptions
Fresh Step partnered with Bumble and Best Friends Animal Society for a Valentine’s Day "Date Cats, Not Humans" campaign, encouraging single users to swipe for adoptable cats. The initiative covered adoption fees and offered free litter throughout February, resulting in...
By Multichannel Merchant
News•Feb 24, 2026
Netflix Ad Revenue Set to Soar Past $8bn by 2030, Outpacing CTV Rivals: Warc
Netflix’s ad‑supported tier is on track to generate $8 billion in advertising revenue by 2030, far outpacing the broader connected‑TV (CTV) market. The company posted $1.5 billion in ad sales in 2025, more than 2.5 times its 2024 figure, and aims to double...
By IndianTelevision.com
News•Feb 24, 2026
Profound
Profound is a GenAI‑powered marketing intelligence platform that gives enterprise brands real‑time visibility into how they appear across AI‑driven discovery channels. The solution combines analytics, competitive intelligence and actionable recommendations across the entire GenAI ecosystem. Founded by Albert Malikov, the...
By Lightspeed » Ideas
News•Feb 24, 2026
Google Ad Grants Now Lets Nonprofits Optimize for Shop Visits
Google has lifted the restriction on using “shop visits” as a goal in its Ad Grants program, allowing eligible nonprofit accounts to optimize campaigns for real‑world foot traffic. The change lets advertisers align bidding with Maps and location‑driven search results,...
By Search Engine Land
News•Feb 24, 2026
Study: Premium Video Ads Outperform YouTube
A new Video Advertising Bureau (VAB) study, conducted with TVision, finds premium video platforms on connected TV outperform YouTube in key engagement metrics. Across Disney+, Netflix, HBO Max and other services, premium platforms deliver 33% higher co‑viewing, 49% longer session...
By TV Tech (TVTechnology)
News•Feb 24, 2026
Comcast Advertising Names James Borow GM Of Universal Ads
Comcast Advertising promoted James Borow to general manager of its Universal Ads self‑service platform. Borow, formerly VP of product management and engineering, helped launch the product and will now steer strategy, operations, and execution as the service enters its second...
By TVNewsCheck
News•Feb 24, 2026
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
By IndianTelevision.com