More AI Agents Won’t Fix Advertising
AI agents are generating excitement in advertising, but their impact is limited by fragmented ad‑tech ecosystems. Without a unified infrastructure, agents operate in silos, creating noise rather than coordinated performance gains. Clinch demonstrates that a single operational layer can connect creative, activation, and measurement, turning media spend into a continuous research loop. In a travel campaign, this approach cut trafficking time from days to minutes and lifted bookings by 34%.
Salesforce Launches AI Marketing Agents
Salesforce unveiled its Agentforce suite at the June 3 Connections event, introducing AI‑driven Marketing Agents that assist marketers in building pipelines, generating omnichannel content, and running campaigns. The Content Agent can create emails, SMS, RCS and localized assets from a simple...
Wurl: Data Backs Advertising on Streaming News Channels
Wurl’s May 2026 CTV Trends Report reveals that news programming accounts for roughly 8.6% of all free‑ad‑supported streaming TV (FAST) viewing hours, with a tiny 6.4% of devices driving more than 80% of that consumption. The study shows that scene‑level...
How Google Display Exclusions Guide AI-Driven Optimization
Google’s Display Network placement exclusions have evolved from simple brand‑safety checklists into strategic tools that shape AI‑driven Smart Bidding. By pruning low‑quality sites and mobile apps, advertisers prevent the algorithm from chasing high‑click, zero‑conversion inventory that can drain budgets in...
Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance
Seedtag and xpln.ai have renewed and expanded their multiyear partnership to deepen attention‑based advertising measurement. Since 2023 the collaboration has spanned 11 markets and examined more than 1.5 billion ad impressions across auto, entertainment and finance verticals. Early data show a...
Research: When Consumers Have More Control Over Ads, They Respond Better
A new working paper finds that giving streaming viewers control over ad timing performs as well as letting them pick ad content. Across three studies with 1,300+ participants, both timing and content choice increased visual attention by 9‑15% and cut...
Google Introduces Search Generative AI Performance Reports to Search Console
Google announced Search Generative AI performance reports inside Search Console, giving site owners a dedicated view of how their URLs appear in AI Overviews, AI Mode, and Discover’s generative features. The reports surface impressions, pages, countries, devices and granular date...
Stop Paying for Reach—Start Paying for Trust. The Creator Strategy Brands Are Missing
Brands are moving away from traditional influencer metrics like audience size and CPM, focusing instead on knowledge creators who command trust through expertise. These creators attract high‑intent audiences seeking guidance, delivering more convertible engagement. Companies such as ClassDojo and Febreze...
‘It’s Not Just About Scale, It’s About How You Build It,’ Says French Ad Alliance Chief
366, France’s first national digital sales company, now represents 55 news publishers across print and digital, reaching 80% of French adults monthly. Managing director Line Gasparini highlighted the alliance’s low‑commission model and investment capacity as key to generating strong national‑sales...
AI-Driven Advertising Spend Set to Reach £18bn by 2030
The IAB UK study projects AI‑driven advertising spend in the United Kingdom to reach £18 billion (about $23 billion) by 2030, accounting for roughly 32% of total digital spend. More than half of IAB members (58%) are already experimenting with agentic AI,...
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and ad‑tech platform Scope3 have unveiled a sell‑side AI agent that automates the purchase of Glance’s premium lock‑screen, app and TV inventory. The agent leverages the open Ad Context Protocol (AdCP) to connect brands directly with Glance’s 300 million active...
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
American Home Shield (AHS) overhauled its targeting approach after Experian’s 2024 acquisition of data‑activation platform Audigent, giving the home‑warranty provider access to richer first‑party and purchase‑behavior data. By linking traits such as DIY projects or recent moving‑related purchases to home‑warranty...
In-Game Ads Outperform YouTube Pre-Rolls on Brand Recall, Study Finds
Gameloft for Brands released two parallel studies that used eye‑tracking and emotional‑response technology to compare in‑game video ads with YouTube pre‑rolls. The research showed in‑game ads achieved 18.1% higher sustained attention and captured viewers’ focus for 92.2% of their viewable...
Amazon Rolls Out Ads On Prime Music
Amazon India will begin inserting advertisements into its Prime Music service and discontinue offline download capability for Prime members starting July 2, 2026. The ad‑supported model still offers access to more than 100 million songs and 15 million podcasts, but users must stream online....
Did Ampersand, Fandango, and Kochava Just Make the Theater the Most Measurable Screen for Streaming?
Ampersand, Fandango, and Kochava announced a closed‑loop attribution partnership that ties addressable TV ads to actual ticket purchases, covering 62 million U.S. households and 72% of moviegoers. The deterministic engine from Kochava lets studios verify that a TV spot directly resulted...
Bloomreach Launches Loomi Marketing Agents
Bloomreach introduced the Loomi marketing agent, an AI‑powered tool that automates campaign creation and optimization. Leveraging the Loomi platform’s data‑driven intelligence, the agent builds personalized workflows from conversational inputs, generates brand‑aligned content, and orchestrates real‑time customer journeys. Built‑in security features...
What Is a Good Domain Rating? (With Real Data)
Domain Rating (DR) is Ahrefs’ logarithmic score that gauges the strength of a site’s backlink profile on a 0‑100 scale. Because the metric is relative, what counts as a “good” DR varies by industry, competitor set, and the specific keywords...
Why the Shelf Is the Missing Layer in Retail Media
Retail media excels at building awareness but loses influence at the point of purchase, which still happens on the physical shelf. Finn Wikander argues that the shelf edge should be treated as a dynamic, digital communication layer that directly connects...
Accounts in Transit: Thundery Wins Bojangles
Dallas‑based Thunderly Marketing has been hired as the agency of record to run a full‑stack franchise development and marketing program for Bojangles, covering paid media, SEO, creative, content and analytics. In parallel, Warschawski secured the Gas Monkey Garage account to...
Matter of Fact: The ‘Skip’ Button
New research from C&B dismantles long‑held myths about forced‑view ads, showing that 57 % of global consumers are receptive to advertising and that poor creative, not the format, drives annoyance. Skippable video ads boosted purchase intent in 35 % of campaigns, while...
How to Get Your Website Indexed by Google
Getting a website indexed by Google is essential for appearing in organic search, AI Overviews, and emerging AI‑driven tools. Publishers can verify index status with the site: operator or Google Search Console, which also flags why pages are excluded. Common...
India to Emerge as a Leading Hub of AI-Driven Advertising: Redseer Report
Redseer Strategy Consultants predicts that artificial intelligence will turn India into a premier hub for AI‑driven advertising. The report notes that global advertising spend surpassed $1 trillion in 2025, with 75‑80% allocated to digital formats and 80‑85% of those transactions already...
Kevel Partners with Scandinavian Airlines to Launch Next Generation Travel Media Network
Kevel announced a partnership with Scandinavian Airlines (SAS) to power the airline's new digital commerce media network using its Retail Media Cloud. The solution will let SAS serve personalized, native advertising across mobile apps and desktop sites, leveraging first‑party traveler...
Not All Reach Is Equal: Why Creator TV Is the New Holy Grail for Engagement-Driven Brands
Creator TV, a long‑form, episodic format produced by digital creators, is emerging as the premium venue for brand engagement. Streaming platforms now deliver 66.7% of ad‑supported TV time to adults 18‑49, with most long‑form creator videos watched on connected‑TV devices....
Google Ads Terms of Service Updated For AI Changes After 8 Years
Google has refreshed its Ads Terms of Service for the first time in eight years, adding AI‑related provisions and revising policy, payment, and liability sections. The updates clarify that advertisers own responsibility for any inputs or AI‑generated ad assets and...
How Fenty Beauty and Dr. Groot Nailed Their Influencer Marketing Strategy on Social in April
Rihanna’s Fenty Beauty and South Korea’s Dr. Groot emerged as April’s top U.S. influencer marketing performers in the beauty sector. Traackr’s Top Ten Beauty Brands report shows Dr. Groot leapt 339 spots to rank tenth, driven by a surge in creator‑driven content....
Google AdSense New Full IP Address Sharing
Google has added a new setting in AdSense that lets publishers share the full IP address of a visitor in real‑time bidding requests. The feature is intended to give demand sources—such as Authorized Buyers, Display & Video 360 and Google...
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
Many Google Ads accounts treat every user action—form fills, button clicks, page views, cart adds, and checkout starts—as a conversion, causing Smart Bidding to chase low‑intent micro‑actions instead of true revenue drivers. This mis‑aligned conversion architecture inflates reported conversion rates...
Google Says LLMs.txt Is Purely Speculative… For Now via @Sejournal, @Martinibuster
Google’s John Mueller clarified that LLMs.txt remains speculative and is not required by any AI, despite Chrome Lighthouse flagging it as an emerging convention. He emphasized that the file’s benefits are hypothetical and that the real priority is ensuring AI...
Pubstack to Host Live Webinar on SSP Throttling & Its Impact on Publisher Revenue
Pubstack, the Paris‑based publisher monetisation platform, announced a free live webinar for June 16 at 3:00 PM CET. Co‑founder Loïc Sfiligoï and CPO Federico Benincasa will discuss SSP throttling, a hidden filter that removes high‑value inventory before it reaches programmatic auctions. The 45‑minute...
How Should Retailers Adapt to the Exploration Engine Era?
Retail search has split into visual discovery on TikTok and conversational synthesis via generative AI, ending Google’s monopoly on intent capture. TikTok now serves 86 % of 15‑29‑year‑olds as a weekly search tool, while AI assistants answer product queries directly from...
How Swisse Is Preparing for the Future of Search
Swisse Wellness appointed Alex Rienecker as head of digital five years ago and she now runs a 10‑person omnichannel team covering retail media, search marketing and CRM. The team has embraced TikTok to reach Australian consumers shifting toward social search,...
Why Martech ROI Is Not a Tech Problem - It’s an Activation Problem
A new eClerx study of 366 marketing leaders reveals a widening activation gap between martech insights and execution. While 75% of marketers make decisions on partial data, only 24% use real‑time mixed‑media modeling, and less than a quarter trust their...
Why Retailers Like Target and Aerie Are Moving Beyond Straight Affiliate Deals with Creators
Retailers such as Target, Urban Outfitters and Aerie are replacing generic affiliate schemes with hybrid creator programs that blend gamified communities, tiered rewards and performance‑based pay. Target has launched Club Target for emerging creators and an invite‑only Target Ambassadors tier...
ChatGPT Ad Delivery Struggles Are Testing Advertiser Patience
OpenAI’s pilot of ads inside ChatGPT has encountered significant under‑delivery, with many advertisers seeing less than 10% of their committed spend used. Fill rates have risen to 30‑50% of slots, but half of inventory remains empty, prompting frustration over limited...
Why Influencer Marketing Is No Longer the ‘Wild West’
Influencer marketing has moved from a tactical afterthought to essential brand infrastructure, especially for retail seeking non‑linear purchase paths. Gen Z now treats TikTok as a primary search engine, with 64% using it to discover products, making creator‑led conversations critical...
The Ultimate Introduction to Retargeting Best Practices
Retargeting remains a cornerstone of performance marketing, but its classic, one‑size‑fits‑all approach is losing effectiveness. Modern marketers are shifting toward intent‑driven, context‑aware campaigns that deliver personalized messages at the right moment. Cross‑channel consistency, AI‑powered signal processing, and privacy‑first data strategies...
If Search and Display Had a Baby: Why Demand Gen Is the New Hybrid You Actually Want - By Kylie...
Google’s Demand Gen campaigns blend search‑style targeting with display‑style visuals, running across YouTube Shorts, Discover, Gmail and the Google Display Network. The format promises reach to roughly 3 billion monthly Google users and CPC rates as low as $0.20, markedly cheaper than...
DV360 API Adds Demand Gen Support
Google is extending its Display & Video 360 (DV360) API to include Demand Gen resources, allowing developers to create, read, update, and delete Demand Gen line items, ad groups, and ad formats via the API. The rollout starts on June 10 with full availability...
Commerce Media Expands Beyond Retail Sites with Demand Gen Integration
Google is extending its Commerce Media Suite to include Demand‑Gen inventory, letting brands activate retailer first‑party audiences on YouTube, Discover and Gmail. The integration blends retail‑site data with Google’s visual and discovery surfaces, enabling AI‑driven optimization for conversions. Advertisers gain...
The 7 Best Reddit Marketing Agencies for Business Growth in 2026
Reddit’s 2025 ad revenue surged to $2.1 billion, a 74% year‑over‑year rise, while weekly active users hit 443.8 million and 88% of them reported purchases based on platform research. The article ranks the seven top Reddit marketing agencies, judging them on speed...
Walmart Connect Expands Offsite Advertising Ambitions with Yahoo, Magnite
Retail giant Walmart Connect announced new offsite advertising partnerships with Yahoo’s demand‑side platform and supply‑side partner Magnite, enabling its first‑party shopper data to be used across programmatic channels, starting with connected‑TV inventory. The move follows the termination of a four‑year...
6 PPC Myths Every Advertiser Should Stop Believing
At Hero Conf UK 2026, six entrenched PPC myths were debunked, including the belief that larger budgets automatically make accounts more complex, that last‑click attribution fully captures PPC value, and that more conversions equal better performance. Speakers highlighted that small‑budget accounts require tighter...
Falabella Selects Topsort as Strategic Partner to Scale Its Retail Media Offering Through Fmedia
Falabella, South America’s largest retailer, has partnered with AI‑native retail media platform Topsort to power its Fmedia business unit. After a proof‑of‑concept that delivered double‑digit lifts in ROAS and click‑through rates, Falabella will migrate its advertising infrastructure to Topsort’s auction‑based,...
Martinelli's Uses iROAS To Measure Longer-Term Value Of Retail Media
Martinelli’s is using incremental return on ad spend (iROAS) to measure longer‑term retail media impact, focusing on acquiring new customers. Meta, YouTube, Snap and TikTok agreed to pay a combined $27 million to settle Kentucky’s lawsuit over social‑media addiction harms. Pharmaceutical...
Decision Fabric: How We Put Partner Intelligence Inside the Auction
PubMatic has launched Decision Fabric, a real‑time intelligence layer that embeds partner decision‑making models directly inside the programmatic auction. By feeding proprietary Docker‑container models with uncompressed, privacy‑safe bid‑stream data, the platform delivers audience qualification at the exact moment inventory meets...
Google Ads Invalid Activity Credit Report - New Help Document
Google has published a new help document introducing the Invalid Activity Credit Report for Google Ads. The report, available for Search and Performance Max campaigns, breaks down credits issued for invalid clicks and interactions at the campaign level. It adds...
Google Begins Limited Test Of Healthcare Ads In AI Mode
Google is conducting a limited test of healthcare‑related ads in its AI Mode, confined to English‑language queries in the United States. The pilot allows Performance Max, AI Max with search‑term matching, Shopping and broad‑match campaigns to serve AI‑generated ad overviews....
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs
Hightouch, a customer data platform, has introduced a tool that directly links The Trade Desk’s ad‑performance data with advertisers’ first‑party customer IDs, eliminating the need for third‑party identity providers such as UID2. The solution is currently piloted with The Trade...
Streaming's Future: Guarantee It or I'm Not Buying
Streaming has captured audience attention, but advertisers now demand guaranteed business results. The article argues that census‑scale, device‑level viewership data combined with household identity enables precise measurement of reach and outcomes. Adding AI‑driven optimization turns this measurement into real‑time campaign...