News•Mar 3, 2026
Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs
Instagram’s algorithm now prioritizes Sends per Reach (SPR), measuring how often posts are privately shared via DM relative to their reach. Adam Mosseri confirmed SPR as a key ranking signal, shifting focus from likes and saves to intentional private sharing. Brands and creators are urged to adopt the Hook‑Body‑Send framework, use caption SEO, and craft share‑worthy formats like mini‑infographics and memes to boost SPR. Optimizing for SPR can amplify organic reach and foster deeper engagement.
By Influencer Marketing Hub
News•Mar 3, 2026
Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution
Magellan AI has licensed Nielsen’s proprietary DMA® data, adding local‑market measurement to its podcast attribution platform. The integration maps podcast performance onto Nielsen’s 210 standardized U.S. media markets, enabling advertisers to evaluate impact at the geographic level. This capability aligns...
By Sounds Profitable
News•Mar 3, 2026
Cross-Posting Matrix: What to Change per Platform
Cross‑posting short‑form videos in 2026 demands platform‑specific tweaks rather than simple duplication. The article outlines a matrix that details required changes in aspect ratios, safe‑zone placement, caption rewrites, and audio licensing for TikTok, Instagram Reels, and YouTube Shorts. Brands are...
By Influencer Marketing Hub
News•Mar 3, 2026
Loveholidays Taps Creators for ‘the Weird and Wonderful’
Loveholidays has unveiled an “always‑on” influencer platform called Book What You Love, created with SocialChain’s The Fifth. The initiative pairs creators’ niche passions with specific destinations, positioning travel as a form of self‑expression. It launches with four creators from Germany,...
By DecisionMarketing
News•Mar 3, 2026
Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies
Google announced four policy updates affecting Google Ads and Merchant Center. Alcohol subscriptions are now allowed for U.S. merchants, requiring the Alcoholic Beverages product category and the subscription_cost attribute. Certified U.S. online pharmacies can promote prescription‑drug subscriptions, bundles, and consultation...
By Search Engine Roundtable
News•Mar 3, 2026
EssenceMediacom Extends 10-Year Tesco Relationship
EssenceMediacom, WPP Media’s merged agency, has been reappointed as Tesco’s media agency partner across the UK and Central‑Eastern European markets for another ten years. The renewal follows a formal review by Tuffon Hall Consultancy and expands the scope to include...
By DecisionMarketing
News•Mar 3, 2026
Holland & Barrett Sales Boosted by TikTok Trends, as Losses Widen
Holland & Barrett reported an 11% rise in annual sales to £981 million, propelled by TikTok‑driven health trends and appetite‑suppressing products. Store revenue climbed to £731.3 million, and gross profit increased to £579.9 million. However, pre‑tax losses widened to £71 million, reflecting higher staff...
By Retail Gazette
News•Mar 3, 2026
Prost8 Gets Arse in Gear for Bum-Controlled DOOH Blitz
Prostate cancer charity Prost8 has launched “Dodge The Finger,” the world’s first bum‑controlled digital out‑of‑home (DOOH) campaign. Developed by TBWA\MCR, the activation won gold at Ocean Outdoor UK’s Digital Creative Competition and the European Grand Prix, showcasing a retro arcade...
By DecisionMarketing
News•Mar 3, 2026
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
The Trade Desk unveiled OpenTTD, a unified partner integration portal, at LiveRamp’s RampUp conference. The platform consolidates logins and analytics for partners who act as advertisers, data sellers, and developers, eliminating the need for separate accounts. OpenTTD ties into the...
By AdExchanger
News•Mar 3, 2026
How Cinnabon Built a Social Fandom by ‘Marrying’ Slim Jim
Cinnabon’s social media manager Hannah Gregus sparked an unexpected dialogue with Slim Jim on X, initially without a formal plan. The spontaneous banter evolved over a year into a fan‑driven narrative that culminated in a tongue‑in‑cheek "wedding" featuring vows, polls, and...
By PR Daily (Ragan)
News•Mar 3, 2026
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
By Marketing Tech News
News•Mar 3, 2026
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
By Marketing Tech News
News•Mar 3, 2026
Brands May Actually Benefit From Advertising Next to AI Content, Per Study
A new OM Media Trials and Zefr study of nearly 5,000 U.S. and Canadian consumers finds that ads placed after certain AI‑generated videos can actually enhance brand perception, especially when the content is satirical, youthful, or artistic. Conversely, ads next...
By Adweek AI
News•Mar 3, 2026
Stran & Company Launches STRAN Digital Solutions to Strengthen Client Retention and Support Scalable Growth
Stran & Company unveiled STRAN Digital Solutions, a proprietary SaaS platform that consolidates digital asset management, CRM‑connected workflows, web‑to‑print, logistics, and direct‑mail capabilities. The integrated solution aims to simplify program execution, give clients self‑service ordering portals, and allow Stran’s national...
By SalesTech Star
News•Mar 3, 2026
Agoda Launches Artotel Group Flagship Store on Its Platform
Agoda has launched Artotel Group’s first branded Flagship Store, consolidating over 100 Indonesian hotels onto a single dedicated page. The storefront leverages Agoda’s distribution network, customer insights, and promotional tools to boost Artotel’s brand visibility and simplify traveler discovery. By...
By TTG Asia
News•Mar 3, 2026
Hisense VIDAA TVs Reportedly Add Unskippable Startup Ads Before Live TV
Hisense Smart TVs running the VIDAA platform are now showing a full‑screen, unskippable advertisement immediately after power‑on, before users can reach live broadcast channels. The same behavior has been reported on Toshiba and JVC TVs that share the VIDAA OS,...
By Guru3D
News•Mar 3, 2026
Third-Party AI Agents Can Now Plug Into LiveRamp’s Platform
LiveRamp announced that third‑party AI agents can now plug directly into its data collaboration platform, removing the need for custom API calls. The integration enables agents to automate audience planning, segmentation, measurement and to interact with partner and proprietary agents....
By Adweek AI
News•Mar 3, 2026
Bupa UK Picks Ace of Hearts to Work on Creative and Strategy
UK health insurer Bupa has selected the creative agency Ace of Hearts to lead its new advertising and strategic initiatives. The agency was chosen after a competitive pitch process coordinated by Ingenuity+, a specialist agency network. The partnership is expected...
By Campaign UK
News•Mar 3, 2026
The One Centre Group Creates and Scales the Brands of Tomorrow with ‘Zephyr One’ Launch
The One Centre Group has rebranded its 2019 investment Zephyr Social as Zephyr One, joining its constellation of specialist branding firms. The 12‑person agency now offers commercial strategy, performance media, and creative services through its proprietary System One model. Founders...
By Campaign Brief
News•Mar 3, 2026
WTF Is Meta’s Manus Tool?
Meta has embedded an AI agent suite called Manus into its Ads Manager, following a $2 billion acquisition of the Singapore‑based startup Butterfly Effect. The tool promises automated competitor analysis, audience research, campaign measurement and reporting across Facebook and Instagram. Early...
By Digiday
News•Mar 3, 2026
OpenAI’s Ad Push Begins, and The Knot Is Co-Piloting
OpenAI has launched a trial ad platform inside ChatGPT, enlisting The Knot Worldwide as one of its first brand partners. The wedding‑planning service is testing ad performance, brand‑safety protocols, and data insights while also debuting its own app within the...
By Digiday
News•Mar 3, 2026
Agent99 and Born to Host Free Senior Marketer Webinar ‘Bravery, Budget & Bullsh*t: What Actually Drives Impact’ at 12pm, March...
Agent99 PR and Born are hosting a free webinar titled “Bravery, Budget & Bullsh*t: What Actually Drives Impact” on March 12 at noon, aimed at senior marketers. The session will dissect where brands overspend and pinpoint tactics that deliver genuine commercial...
By Campaign Brief
News•Mar 3, 2026
Alphabet Vs. The Trade Desk: Which Is a Better Buy?
Alphabet posted an 18% revenue jump to $113.8 billion in Q4, with Google Cloud surging 48% and net income rising 30%, underscoring strong AI‑driven growth and operating leverage. The Trade Desk reported $847 million in revenue, up 14% YoY, but its growth...
By Motley Fool Investing
News•Mar 2, 2026
Concerns with Third-Party Partner Could Derail LinkedIn’s Verification Push
LinkedIn is rolling out broader identity verification, adding company confirmation and executive‑level title checks that require a corporate email address. The move aims to curb recruiter scams and misrepresentation on the platform. However, the rollout relies on third‑party verification partner...
By Social Media Today
News•Mar 2, 2026
Google AI Overview Citations From Top-Ranking Pages Drop Sharply via @Sejournal, @MattGSouthern
Ahrefs’ latest analysis of 4 million AI Overview URLs shows a sharp decline in top‑10 ranking pages being cited, dropping from 76% in July 2025 to 38% now. The study attributes the shift to improved citation detection and Google’s expanding query...
By Search Engine Journal
News•Mar 2, 2026
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
In late January TikTok experienced a nationwide outage after a power failure at a U.S. data center disrupted video uploads, comments and personalized feeds. The glitch coincided with a controversial Terms of Service update, amplifying user distrust and prompting many...
By Chief Marketer
News•Mar 2, 2026
Podcast Advertising – The Safest Bet
Tom Webster’s June 2024 article introduces the research report “Podcast Advertising – The Safest Bet,” which compiles recent studies on podcast ad performance. The report challenges common objections from traditional marketers by showing podcasting’s low‑risk, high‑return characteristics. Findings highlight strong brand...
By Sounds Profitable
News•Mar 2, 2026
VRC Non-Skip Ads Are Now Generally Available, Allowing Brands to Reach TV Audiences with Google AI.
Google has made its VRC Non‑Skip ad format generally available worldwide through Google Ads and Display & Video 360. The offering targets connected‑TV inventory, delivering 6‑second bumpers, 15‑second standard and 30‑second non‑skippable spots that play in full. Google’s AI dynamically selects...
By Google Analytics Blog
News•Mar 2, 2026
How Voice Search Ads Are Changing The Search Term Report in 2026
Voice search has reshaped Google Ads’ Search Term Report, turning short keyword lists into lengthy conversational transcripts. Average spoken queries have jumped from 2.8 words in 2022 to around nine words today, blurring intent and inflating low‑confidence matches. Advertisers now...
By Neil Patel’s Blog
News•Mar 2, 2026
Google Uses Both schema.org Markup and Og:image Meta Tag for Thumbnails in Google Search and Discover
Google updated its image SEO guidance, confirming that both schema.org markup (such as primaryImageOfPage, mainEntity, and mainEntityOfPage) and the og:image meta tag are consulted when selecting thumbnail images for Google Search and Discover. The new documentation outlines how publishers can...
By Search Engine Land
News•Mar 2, 2026
DFS Partners with ITV to Deliver an Integrated Marketing Campaign with Britain’s Got Talent
DFS has partnered with ITV to embed its brand into the 19th season of Britain’s Got Talent, featuring 10‑second TV commercials and bespoke sofas on set. The campaign includes an Amanda Holden‑branded sofa collection, social media sponsorship, and a competition...
By Retail Times (UK)
News•Mar 2, 2026
Why Multilingual Content Conversion Is the Missing Link in Retail Growth
Retailers aiming for 2026 growth are realizing that multilingual discovery alone does not translate into sales. AI‑driven search engines now treat simple translations as low‑authority, reducing visibility in key markets. At the same time, poorly adapted product pages, checkout flows,...
By Total Retail
News•Mar 2, 2026
India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
By Net Influencer
News•Mar 2, 2026
Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
By Net Influencer
News•Mar 2, 2026
From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
By Net Influencer
News•Mar 2, 2026
Inside Mercedes-Benz’s Custom Amazon Prime Video Ads Push Around the NBA
Mercedes‑Benz USA teamed with Amazon Ads to launch a series of custom creative spots that aired during Prime Video’s NBA broadcasts in January and February, featuring Dirk Nowitzki showcasing GLS features. The campaign targets younger, diversified luxury buyers by leveraging live‑sports...
By Marketing Dive
News•Mar 2, 2026
AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
By Net Influencer
News•Mar 2, 2026
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...
By MarTech Series
News•Mar 2, 2026
YouTube’s AI Slop Problem And How Marketers Can Compete via @Sejournal, @MattGSouthern
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
By Search Engine Journal
![Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/0e7a6e922f23c0e0633be05c5fd71eaa.webp)
News•Mar 2, 2026
Why SEO Now Depends on Citation-Worthy Content [Webinar] via @Sejournal, @Hethr_campbell
Large language models now power AI‑driven search experiences such as ChatGPT, Gemini, and Google AI Overviews, shifting visibility from traditional blue‑link results to answer snippets that cite trusted sources. Marketers must create citation‑worthy content—research, educational, comparison, and expert contributions—to be...
By Search Engine Journal
News•Mar 2, 2026
AI Bots Don’t Need Markdown Pages
Publishers are experimenting with serving Markdown‑only versions of pages to generative AI bots, hoping to reduce crawl load and boost bot traffic. Early tests show modest increases in bot visits but no measurable lift in search visibility. Google and Bing...
By Practical Ecommerce
News•Mar 2, 2026
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
By MarTech Series
News•Mar 2, 2026
Home Centre Ramadan Campaign Drives 595% Uplift in Engagement
Home Centre’s Ramadan campaign leveraged three gamified hero films to transform passive viewers into active participants, delivering a 595% surge in comment activity compared with the previous year. The social‑first rollout across Instagram, TikTok, Snapchat and other channels reached 70% of...
By Campaign Middle East
News•Mar 2, 2026
TMW Raids TBWA\Media Arts Lab for New Strategy Chief
TMW, now part of Accenture Song, has appointed Jasmin Kocur as group strategy director to co‑lead its earned‑first team. Kocur arrives from TBWA\Media Arts Lab after a decade at Digitas, bringing deep social, creator and campaign expertise. The move expands...
By DecisionMarketing
News•Mar 2, 2026
Sofology Scoops up the Positivity of Being a Bit Fussy
British sofa retailer Sofology is extending its “So fussy” creative platform with a new multi‑channel campaign that celebrates picky consumers as discerning shoppers. The ad, produced by TBWA\\MCR, uses an ice‑cream‑making metaphor to showcase attention to detail and premium quality....
By DecisionMarketing
News•Mar 2, 2026
Wickes Retail Media to Connect Brands with Home Improvement Customers
Wickes has launched Wickes Connected Retail Media, a first‑of‑its‑kind retail media network for the UK home‑improvement category, offering both onsite and offsite advertising capabilities from day one. The platform, built with Epsilon’s COREid identity graph, merges digital and in‑store signals...
By ChannelX (formerly Tamebay)
News•Mar 2, 2026
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
By MarTech Series
News•Mar 2, 2026
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
By MarTech Series
News•Mar 2, 2026
New “Voiceprint” Claude Plugin Clones Your Writing Style via @Sejournal, @Martinibuster
A new Claude Code plugin called Voiceprint generates a linguistic fingerprint of a user's writing style by analyzing five sample texts across varied emotional tones. Leveraging stylometric techniques—function‑word frequency, sentence‑length burstiness, and punctuation habits—the tool creates personalized output that mirrors...
By Search Engine Journal
News•Mar 2, 2026
888 and William Hill Owner Appoints Search Agency
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
By Campaign UK