Today's Digital Marketing Pulse
LinkedIn expands post analytics with network‑reach breakdown
LinkedIn is rolling out expanded post analytics that separate reach into in‑network (connections and followers) and out‑of‑network (non‑connections) percentages. The new metrics appear in the discovery section of a post’s impression data, showing creators how much of their audience comes from algorithmic distribution such as feed recommendations and reshares.
LinkedIn Will No Longer Allow Real-Time Livestreams
LinkedIn announced that, starting June 22, 2026, all LinkedIn Live broadcasts must be scheduled in advance, ending the ability to stream spontaneously. The platform allows short‑notice scheduling, letting users set a start time minutes before going live. The change follows a 24 % quarterly increase in shared events and a 31 % boost in viewership from event ads, indicating LinkedIn’s push to make live video more discoverable and engaging. By requiring scheduling, LinkedIn aims to improve audience reach and reduce support for low‑viewership streams.
LinkedIn Will No Longer Allow Real-Time Live Streams
LinkedIn announced that, effective June 22, 2026, members can no longer start live streams spontaneously; all broadcasts must be scheduled in advance, though events can be set up minutes before airing. The change follows a 24 % quarter‑over‑quarter rise in LinkedIn events and...
Tooheys Ultra Highlights ‘The Sliding Schooner’ In Campaign Via Thinkerbell
Tooheys Ultra has launched a new multi‑channel campaign created by Thinkerbell, centered on a sliding schooner visual that symbolizes the beer’s smooth, low‑carb profile. The spot features Australian cricket legend Mike Whitney and indie band Dune Rats, tying the brand’s historic jingle...
New X Features Simplify Tracking Tech and News Interests
Gary has thousands of people studying social media. He's right. It's so easy to break in now. And X is about to turn on new features that will make it even easier to follow interests. And those of you who...
Clarity Over Quantity: Simple Marketing Drives 8‑Figure Growth
The second I stopped obsessing over how much I was posting and got laser clear on what I was saying and who I was saying it to? My marketing got simple. And simple is what scales. Less content. More clarity. 8 figures. 👇Comment...
Spirit Crossing Devs Reveal New In‑Game Ad and Data‑Driven Monetization Roadmap
Spirit Crossing developers published a blog post detailing past monetization tactics and future strategies, highlighting a pivot toward programmatic in‑game advertising and AI‑powered pricing. The shift reflects broader industry moves to blend ad‑tech with traditional purchases to boost revenue and...
Lead Magnet Finally Tried, Email List Grew
For >10 yrs, I have been reading advice in various places to put a lead magnet on my personal website, in order to capture more email addresses. I finally took this advice approximately one month ago and, perhaps unsurprisingly, it worked. Follow...
6 Simple LinkedIn Engagement Strategies When You Don’t Know What to Post
LinkedIn now rewards personal engagement over brand‑only posting, making consistent interaction essential for professionals. The article outlines six low‑effort tactics—such as using the My Network catch‑up prompts, replying to comments on past posts, and searching industry keywords—to stay visible without...
Programmatic AI Content Won’t Give You Competitive Edge
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
Sharp Communication Beats Product Noise in AI Era
Most startups think they have a product problem. A lot of them have a 𝘀𝗶𝗴𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📡 In a world drowning in AI-generated noise, the companies that win won’t just build better. They’ll 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. ⚡ I just ran a demo of...
Shopify Launches Tinker, a Free Mobile App that Builds Brand Assets and Store Visuals From a Plain-Language Prompt
Shopify unveiled Tinker, a free mobile app that bundles more than 100 AI tools from OpenAI, Google and Anthropic into a single interface. Merchants can create logos, product images, social media videos and 360‑degree product views by entering plain‑language prompts,...
Youtube Rolls Out Major Creator and Monetisation Upgrades
YouTube announced a sweeping set of creator‑focused upgrades, boosting visual tools, monetisation options, and safety features. Thumbnail file limits jump from 2 MB to 50 MB and localized thumbnails become widely available. The platform expands its Shopping Affiliate programme, launches a unified...
Empower Employees to Share Authentically, No Quotas Needed
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
VDX.tv’s 90‑Day Cookie Harvest Triggers Privacy Alarm
Exponential Interactive’s VDX.tv is gathering extensive personal and behavioural data through cookies that last up to 90 days, including IP addresses, device identifiers and browsing histories. The practice has ignited privacy‑governance concerns among regulators and consumer‑rights groups, highlighting the tension...
Indie Devs Turn to New Monetization and Ad‑Tech Playbooks as Clipping Economy Booms
Indie developers behind Spirit Crossing and Broken Ranks posted new blogs outlining fresh in‑game monetization tactics and ad‑tech integrations. At the same time, the clipping startup Clipping reported a $1.5 billion sales impact, underscoring a shift that digital marketers are racing...
AI Builds Full‑stack Prospect Dossier in Days, No Code
i just used ai to code an app that scrapes x, ig, tiktok, youtube, reddit, linkedin, google and it analyses that data, does competitor analysis, creates landing pages for these people, creates the copy, makes ai photos from their profile...
Algorithms Turn Content Into Ultraprocessed, Irresistible Streams
Much of the digital content that ensnares our attention is "ultraprocessed", i.e. "the result of vast databases of user-generated content that are sifted, broken down and recombined by algorithms into personalized streams designed to be irresistible". https://t.co/QDr9Jzu8Y9
Zoom Launches "Zoom Ahead" Campaign to Spotlight Enterprise Suite and AI Companion
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...
Open‑source AI Workflows Slash Costs, Boost Revenue
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
AI Tool Injects Behavioral Psychology Into Every Marketing Copy
I built a skill for Claude Code that applies behavioral psychology to your marketing — anchoring, loss aversion, social proof, the decoy effect, and more. You tell it what you're working on (pricing page, landing page, email, ad) and it identifies...
Should You Hire a Writer or Use AI? Here’s Why Journalists Still Win
Marketing teams are weighing whether to fund human writers or rely on AI‑generated copy. While AI can produce text quickly and cheaply, it struggles to replicate the depth of source relationships and storytelling instincts that journalists develop. Journalists bring years...
LinkedIn’s AI Feed Rewards True Expertise Over Hacks
LinkedIn just rebuilt its entire feed with a unified LLM-powered system + Generative Recommender. Goodbye to early velocity hacks, keyword stuffing, and engagement pods. The new AI feed actually rewards true expertise and deep, specific value. Here’s what changed and how to win...
Hire Right: Clarify Expectations, Train, Motivate
The two biggest lessons I've learned running an agency for 13 years… Came from watching things fail in front of me and figuring out why. I wish I could’ve told this to my younger self. 1. THE BROKEN HIRING SYSTEM I watched us waste...
Finland Gives Away Free Lake District Getaway to Six Pairs of Travelers
Finland’s official tourism board has launched a contest that will award six pairs of non‑Finnish travelers an all‑expenses‑paid seven‑day vacation in the country’s Lakeland region. Applications close on March 29, 2026, and winners will be announced on April 21, 2026.
Mirror Customer Language, Double Your Conversion Rate
i taught Claude to write in my customers’ EXACT language and now my copy converts 2x better hormozi says it all the time: "he who is closest to the customer wins." this is how you get close. you stop guessing at what...
Optimized Thumbnails Can Revive Evergreen Content After Months
This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...
Walmart Makes Walmart.com Login Required on New Vizio Smart TVs
Walmart is mandating that owners of its newly released Vizio smart TVs sign in with a Walmart.com account to access streaming apps. The policy follows Walmart’s 2024 $2.3 billion purchase of Vizio and is designed to fuse TV viewing with shoppable...
Meta's Inconsistent Rollout Sparks Advertiser Panic
I’ve been emailing Meta this rollout has been poor. This is why. Multiple versions of ad copy, confusing messaging, some accounts have a banner announcing the change / others don’t. This is a big shift for some advertisers and waking...
Heidi Sturrock Shares How a Costly Mistake Became a Competitive Advantage
Heidi Sturrock recounts a costly broad‑match error that flooded a B2B SaaS client’s call centre with competitor complaints after a Friday launch. The client turned the crisis into a revenue opportunity by offering switchers a 50% discount and splitting the...
Why Can’t TikTok Identify AI Generated Ads when I Can?
TikTok requires advertisers to label content that is significantly altered by AI, yet enforcement appears uneven. Samsung’s AI‑generated Galaxy S26 Ultra ads are disclosed on YouTube but lack any AI label on TikTok, suggesting a gap in the platform’s verification...
OpenAI Launches AI‑Powered Ads in Free ChatGPT App for U.S. Users
OpenAI has started showing advertising in its free ChatGPT mobile app for U.S. users, marking the company’s first direct‑to‑consumer ad model. The move opens a new channel for digital marketers while raising questions about ad relevance, data use and user...
DIGITAL MARKETING: Four Types of Google Ads that Work Best for Estate Agents
Estate agents looking to launch paid campaigns should focus on four Google Ads formats—Search, Display, Video, and Local. Search ads target keyword intent, while Display ads use visual placements across the Google Display Network. Video ads leverage YouTube to tell...
Retail Reinvention: How Heritage Fashion Brands Are Expanding in a Digital Era
Heritage fashion houses such as Burberry, Chanel and Louis Vuitton are reshaping their business models for the digital age, building dedicated e‑commerce channels and partnering with curated online platforms. While Indian luxury shoppers still prefer tactile, in‑store experiences for high‑value...
OpenAI's US Ad Pilot Exceeds $100 Million In Annualized Revenue In Six Weeks
OpenAI's ChatGPT advertising pilot in the United States has reached an annualized revenue of $100 million after just six weeks, signaling strong early demand. Approximately 85 % of users are eligible to see ads, yet fewer than 20 % are exposed daily, indicating...
What Is an H1 Tag? How To Write H1 Tags For Readability and SEO
The H1 tag is the primary headline HTML element that tells both readers and search engines what a page is about. Including the target keyword in a concise, under‑70‑character H1 improves relevance and aligns with user search intent. A single...
Macy’s AI Shopping Assistant Drives 400% Higher Spend for Users
Macy’s rolled out an AI‑powered shopping assistant across its website and app, reporting that users spend about 4.75 times more than non‑users. The launch is part of a broader effort to revive sales after a decade of decline.
Datamasters Expands Automotive Mailing Lists Ahead of Peak Spring Season
Datamasters announced a major expansion of its automotive mailing lists and vehicle‑owner data offerings as the aftermarket parts market enters its busiest spring period. The new segmentation lets retailers target owners by make, model, year and geography, aiming to capture...
Advertising in Everyday Moments with DoorDash's Vassili Samolis
In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...
For Brands – Affiliate Vs. Influencer Vs. Creator Marketing: What’s The Difference (And Which One Do You Need)?
The article breaks down affiliate, influencer, and creator marketing, highlighting how each model differs in compensation, goals, and content style. Affiliate programs are performance‑based, delivering an average ROI of $6.50 per dollar and influencing 16% of global e‑commerce sales. Influencer...
Organic Reach Builds Patience, Not Instant Sales
Most people think organic content is going to bring in customers fast. It probably won’t. People could follow you for years before they buy anything.
Measure Content by Patient Inquiries, Not Likes
Biggest mistake doctors make while creating content? Obsessing over: • Views • Likes • Comments No way. Your only metric should be: 👉 Patient enquiries 👉 Patient footfall Virality ≠ value. If your content is working, patients will walk in. If not… you’re entertaining, not converting. Be honest— Are you creating content for attention… or...
Romance Novels Surge on BookTok, Sparking Both Sales Boom and Literary Backlash
BookTok has propelled romance titles to unprecedented popularity, with Swedish reading up 23% and US print sales doubling in five years. Authors like Fia Hellberg celebrate the surge but confront lingering criticism that dismisses the genre as “tantsnusk.”
Expanding Your Network Won’t Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/83JZyxQupB via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Google Spurned VCG for Complexity and Higher Bids
Google initially rejected the VCG auction design in 2002 because (1) it would be harder for advertisers to understand than GSP and (2) it would likely require them to increase their bids, since it incentivizes truthful bidding. https://t.co/jgf9YOpSZ0
ChatGPT’s Site: Queries Fail on Exa, Work Elsewhere
Fun fact: the site: search operator only works on Google and Bing, but not Exa. ChatGPT uses site: search operators in fan-out queries. 😅
Ad Platform's Broken AI Support Leaves Users Stranded
cannot run X ads and they route you to ai chat support in DMs that dont work. stuck. can't pay Elon money. not sure he'll make his car payment this month. https://t.co/pGPuhmNEiU
Video Ads Out‑earn Print, Thanks to Google’s Monopoly
NYT is a subscription business so it's a much more complex calculus but for every other media company operating on the open web video CPMs blow written CPMs out of the water in part because Google's monopoly on programmatic ads
Offer Fresh Insights, Not Louder or More Posts
The fix isn't posting more. The fix isn't shouting louder. The fix is having something different to say that your audience doesn’t know they need to hear.
Twitter Feed Flooded with Low‑quality Ads, Deterring Advertisers
Is it just my feed or are others suddenly awash in what might best be labeled "Ad Slop." If I were a paying advertiser, I'd pull my business.
Facebook Affiliate Program Launches with Amazon, Shopee, eBay Soon
Focus on affiliate marketing? I shared the other day about Facebook's new affiliate partnership program that was announced on 3/26. The launch partners are Amazon and Shopee. One piece I missed was that eBay will be included in the coming...