Today's Digital Marketing Pulse
Ad tech vendors pivot to cloud‑hardware ownership to cut latency and costs
Vendors are splitting between owning their own cloud infrastructure and renting from public clouds such as AWS, Google Cloud and Azure. SSPs PubMatic and Index Exchange introduced containerized solutions—Decision Fabric and Index Cloud—that let DSPs run models on‑premise, lowering latency and data‑transfer expenses. The shift balances cost savings against control of the stack.
Also developing:
By the numbers: Accenture Song acquires influencer marketing agency Whalar
SEO Strategies That Help Businesses Win the Search Visibility Game
In 2026, SEO has moved beyond simple keyword placement to a holistic strategy that blends search‑intent targeting, E‑E‑A‑T principles, and robust technical foundations. Brands that answer user questions, demonstrate expertise, and maintain fast, secure sites are rewarded with prime visibility on the first page. Structured data now fuels AI‑generated answer boxes, while high‑quality backlinks cement long‑term authority. Partnering with seasoned SEO firms accelerates this multi‑layered approach, turning search visibility into a sustainable growth engine.
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
How eCommerce Brands Can Automate Social Media Posting with AI
eCommerce brands spend 3‑4 hours each week manually posting on Instagram, TikTok, Facebook and Pinterest, a task that hampers growth. By batching content creation and using AI‑powered caption generators, founders can cut social‑media workload by 70 % or more. Scheduling platforms...
50% of Consumers Prefer Brands That Avoid GenAI Content
Gartner’s October 2025 survey of 1,539 U.S. adults reveals that 50% of consumers prefer brands that steer clear of generative AI in advertising and promotional content. Trust concerns are rising, with 61% regularly questioning the reliability of online information and...
Create Worthwhile Content, Not Just Subscriber Numbers
The point isn’t to “generate subscribers.” The point is to write things worth subscribing to.
Meta Lets AI Plant Scams Profit From Ads
Feels insane that @facebook allows companies to buy ads to sell a plant that doesn’t even exist, using fake AI video of said imaginary plant. Literally scamming people out of money using AI, but @meta is completely fine with it...
AI Tools Accelerate Marketing Efficiency but Threaten Brand Community
Snowflake India’s managing director says Indian firms are rapidly embracing AI to cut marketing costs and improve ROI, while industry observers caution that algorithm‑driven content could erode brand belonging. The tension between efficiency and authenticity is shaping the next wave...
ChatGPT Ad Pilot Surges 600% Yet Rollout Lags
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...
Great Content Starts with Human Insight, AI Just Helps
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
Is TikTok Shop Worth It? Pros, Cons, And Tips For 2026
TikTok Shop continues its rapid expansion in 2026, leveraging a 1.9 billion‑user base and a built‑in one‑tap checkout to turn short‑form video into instant sales. The platform offers low‑risk POD integration, native affiliate programs, and live‑shopping tools that level the playing...
SEOs Still Unfamiliar with JSON‑LD
Ah yes, JSON-LD! SEOs had clearly never heard of or used it before GEO. 🤦🏽♀️🤦🏽♀️🤦🏽♀️ https://t.co/GSNcGB23GV
One Audit Can Unlock Hidden Traffic Surge
Most founders are one audit away from a traffic spike. Not a new strategy, not content, no new backlinks. Just fixing embarrassing stuff that's been broken for months. These are the fixes that move the needle:
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...
Create SEO Plans in Under Ten Minutes
The SEO tool I'm building lets you build SEO plans in five minutes. Awesome to send to your partners or clients on what you'll be doing for them next. This one took less than 10 minutes to build. https://t.co/75xu3fyDN4
SaaS Brands Overlook Reddit's SERP Dominance
In SaaS: Reddit dominates the SERP... But most brands are still sleeping on it. More here: https://t.co/PlWF0NStQS https://t.co/yxrJFMJ7Al
ChatGPT's Ad Pilot Has the Industry Excited, but some Insiders Are Frustrated with the Slow Rollout
OpenAI has begun a cautious, alpha‑stage rollout of ads on ChatGPT, enlisting three of the world’s largest agencies—WPP, Omnicom and Dentsu—in a pilot that runs through March. Participating brands are committing $200,000‑$250,000 each, roughly twice the usual experimental spend, while...
Half of Twitter Impressions Appear to Be Bots
I'm convinced that something like 50%+ of all Twitter impressions are bots. Here's some data on two different articles I posted (one back in 2020 and one last week). The 2020 one had 15k clicks on 400k impressions The 2026 one had...
Canada’s Social Media & Marketing Jobs Hiring Now
New jobs just dropped. Social media, marketing, media buying, and more roles across Canada are hiring right now. If you’ve been waiting for a sign to apply, this is it. Browse the full list now. https://t.co/hswAhZliaW
VideoAmp Widens Cross-Platform Planner To Sirius XM, NCM
VideoAmp has broadened its VXP cross‑platform planner by adding first‑party data integrations with satellite radio giant Sirius XM and in‑theater advertising network National CineMedia (NCM). The move unifies audio and cinema audience metrics within a single planning tool, giving marketers a more...
Claude Code Uncovers SEO Opportunities in Minutes
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
AI‑generated Site with Every Sentence to Dominate Google
Using AI to create a website that contains every possible sentence in the world so I can rank in Google for everything 🤯📈
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Rest, a subscription sleep‑coach app that uses AI and cognitive‑behavioral therapy, launched its "Late Night Mistakes" awareness campaign on March 9 by hijacking TikTok Shop live broadcasts during the 2‑3 a.m. window. The brand partnered with roughly two dozen creators who received...
AI Turns Weeks of Content Curation Into Hours
Today my team uses AI to pull every clip, every story, every relevant quote from my entire content library. What used to take weeks takes hours. This is the leverage era.
AI Generates Complete Content Strategy, From Topics to Calendar
I built a skill for Claude Code that plans your entire content strategy — what to write, how often, and why it matters. You describe your product and audience, and it maps out topic clusters with pillar pages and supporting articles,...
Is AI Killing Advertising? & Scott’s Best Financial Decision
In this episode the hosts discuss how AI is disrupting the traditional advertising agency model, using Levi's as a case study of how brand storytelling once drove sales but is now sidelined in boardrooms. They argue that AI tools are...
Revive Instagram Presence without Posting or Spending
So if you haven't posted to IG in 18 months but you keep getting new followers, what should you do that's not paying to IG but makes it not so out of date. Asking for a friend 🤣
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
A TripleLift study finds that 49 % of connected‑TV (CTV) ads still use traditional 15‑ and 30‑second spots designed for linear television, despite record streaming viewership and ad spend. High‑impact formats such as pause ads, overlays, and native units boost brand...
Celio: The Savvy Publicity Coup Propelling the Launch of Its Womenswear Range
Celio is rolling out its first dedicated womenswear line, using a clever “missing L” teaser that sparked a viral wave across social platforms. The campaign, orchestrated by Havas Paris, featured six high‑profile female influencers and amassed over 40 million organic impressions. Prices...
Google Launches Ads DevCast Vodcast for Developers
Google’s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi‑weekly vodcast and podcast aimed at developers working with Google Ads, Analytics, and Display & Video 360. Hosted by Cory Liseno, the series delivers technical deep dives, with the...
The Future of Content Belongs to the Tastemakers
The piece argues that AI has turned content creation into a commodity, making editorial "taste" the new competitive edge. Brands that embed judgment—deciding what not to produce—avoid audience fatigue and preserve brand relevance. Senior editors and clear, flexible principles act...
Google Tightens Rules on Out-of-Stock Product Pages
Google Merchant Center now mandates that out‑of‑stock product pages display a visibly disabled, grayed‑out buy button instead of removing or keeping it active. The rule also requires a clear availability label—such as “out of stock” or “back order”—that matches the...
Google Business Profile Tests AI-Generated Replies to Reviews
Google is piloting an AI‑generated reply tool within its Google Business Profile platform, initially surfacing in the United States, Brazil and India. The feature suggests response drafts to customer reviews, which businesses can edit or publish directly, though rollout timing...
California?s Streaming Loudness Law: Time for Ad Tech to Rethink Audio Control
California’s SB 576 now obliges streaming ads to match the perceived volume of surrounding content, shifting compliance responsibility to the platforms that deliver the ads. The rule exposes a split in ad‑tech workflows: client‑side insertion (CSAI) offers little control over audio,...
Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re...
L'Or?al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy
L'Oréal launched a global employee advocacy program powered by Sprinklr Advocacy, turning staff into brand ambassadors. Within 18 months the initiative generated over 33 million organic impressions and delivered a four‑fold return on investment. The pilot began in 2024 with 900...
AI Discovery Demands Content Ecosystems Over Traditional SEO
I had the chance to chat with @iPullRank a few weeks back and we had a deep conversation on the state of AI and SEO... Mike's take was clear: If you think AEO and GEO are just "SEO with a...
Structured SEO Process Beats Spray‑and‑Pray Publishing
For SEO to work, forget about spray and pray. Change your process, and keep it consistent. Before: prompt → publish After: - Topical map defines what gets written - SEO brief defines the angle, keyword, intent, structure - AI fills the brief, human adds the insight -...
Adobe to Shut Down Marketo Engage SEO Tool
Adobe announced it will retire the SEO tile in Marketo Engage, effective March 31, 2026. The feature, considered low‑usage, will be removed on April 1, requiring customers to export any existing data. The move follows Adobe’s 2025 acquisition of Semrush, positioning the...
Google Tests AI‑generated News Headlines in Search
Oh boy, but we know Google can change title links in the SERPs already. Remember back in 2021 when they addressed that? Also, Google confirmed this is a test but didn't confirm it was using AI to do this. Stay...
AnyMind Group Launches AI-Powered Tool to Help Advertisers Scale UGC Campaigns
AnyMind Group unveiled AnyDigital Max, an AI‑driven platform that helps advertisers analyze, optimize, and scale user‑generated content (UGC) campaigns across social media. The company’s internal data shows UGC ads deliver 2.4 times higher click‑through rates, 3.7 times higher view rates, and roughly...
FreeWheel Launches AI Tools for Premium Video Ad Transactions
Comcast‑owned FreeWheel unveiled an AI agent infrastructure to automate premium video ad transactions, anchored by its Model Context Protocol (MCP) Server and a suite of Intelligence tools. The MCP Server provides a secure layer for AI agents to connect directly...
Publicis Can't Block Brands Using TTD Under Direct JSA Contracts
Sounds pretty good to me Laura Martin from Needham calls the $TTD Publicis drama a Negotiating tactic and calling it shortlived. key implication is that Publicis can NOT stop brands spending money on TTD in cases where TTD has...
AI Model Ads Look Fake, Killing Conversions
Everyone is doing AI image ads wrong. Especially model shots. You can spot them instantly. Plastic skin. Dead eyes. Weird hands. Fake lighting. Brands think they’re saving money… But they’re actually killing conversions. Meanwhile there’s a hidden method that makes AI models look 100% real. Ultra-realistic. Natural...
Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral
Elyse Myers, a TikTok creator with 7.1 million followers, emphasizes authenticity over curated personas, even as she sets strict personal boundaries around family content. She selects brand partnerships based on creative control, using a simple metric—whether she’s proud enough to show...
Quick Cleanup Removes Manual Action, Visibility Restored
Example of a manual action being removed for this publisher. Looks like they cleaned up the problem relatively quickly and had the manual action removed. Now showing back up across Google surfaces. Of course, they probably will not return...
Adobe Firefly Custom Models Reshape Brand Content Supply Chain
Adobe Firefly's Custom Models and the Brand Content Supply Chain with The latest new models https://t.co/qiYLZDVkia
Social Media Competitor Analysis: 3 Easy Steps to Improve Your Performance
Social media competitor analysis is essential for shaping a data‑driven digital strategy in 2025. The guide breaks the process into three steps: identifying direct and indirect rivals, analyzing their platforms, content, and engagement, and applying insights to improve your own...
Roblox Seeks Share of Developers' Ad Revenue
New: Roblox wants a piece of developers' ad and sponsorship revenue after more than 4 years trying to break into the ads market. https://t.co/wbbaENSlke
Impressed by @J__ross's Standout Twitter Banner Ad
I don't usually just straight up advertise on Twitter but this banner ad @j__ross made is so good ha https://t.co/q7P88moByI
Live Shopping Takes Over Social Media: Share Your Experience
The social media live shopping 🛒 📲 era is here … leave a comment with your stories on how it’s going because too may won’t believe me …. https://t.co/X1aLLTYdWf