Today's Digital Marketing Pulse
Ad tech vendors pivot to cloud‑hardware ownership to cut latency and costs
Vendors are splitting between owning their own cloud infrastructure and renting from public clouds such as AWS, Google Cloud and Azure. SSPs PubMatic and Index Exchange introduced containerized solutions—Decision Fabric and Index Cloud—that let DSPs run models on‑premise, lowering latency and data‑transfer expenses. The shift balances cost savings against control of the stack.
Also developing:
By the numbers: Accenture Song acquires influencer marketing agency Whalar
Tenetic Takes On ‘Gaps’ in Ad Performance, Measurement
Tenetic, an AI‑driven insights platform, has launched the Tenetic Institute to tackle structural gaps in advertising performance measurement as spend shifts toward retail media, creator channels, and AI‑influenced environments. The initiative will examine the disconnect between spend allocation and measurement, cross‑channel attribution limits, and the impact of AI and privacy changes. It will convene buy‑side and sell‑side stakeholders through videos, webinars, and research to develop practical solutions. Tenetic positions the Institute as an extension of its platform to reshape industry standards for ad effectiveness.
AppLovin’s Real Moat Is MAX Mediation, Not AXON
on $APP new short out now from HEDGEYE with a 30% downside report - AppLovin's competitive moat is not primarily AXON, its machine learning model. It is MAX, the mediation platform that controls over 60% of mobile...
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Commerce Media ‘Firmly in the Growth Phase’, Finds SMG’s New Maturity Index
SMG’s newly launched Commerce Media Network (CMN) Maturity Index reveals the sector is solidly in a growth phase, with 58% of networks classified as mid‑market and 28% reaching mature status. The Index evaluates networks across three dimensions—What (capabilities, data, inventory),...
Stop Overthinking: Comparison Sabotages Your Content Confidence
I've been talking to clients who overthink and question everything when it comes to posting content. And there are 2 camps they find themselves in. The first is they are so deep in comparison that it makes them question everything they...
#372 VIRAL VIDEO PROMPT: Real Estate Agent Viewing Video
In episode #372, host discusses a viral real‑estate video that showcases a luxury home as more than a property—it's presented as the embodiment of the American dream. The conversation breaks down the marketing tactics used in the video, including cinematic...
Q4 2025 Malformed & Fraudulent CTV Bundle IDs Risk Report
Pixalate’s Q4 2025 report reveals that between 52% and 85% of Connected TV (CTV) bundle IDs are malformed, unidentified, or fraudulent across major platforms, with LG Smart TV at 85% and Apple TV at 69%. Only 9%‑60% of impressions use legitimate App Store...
Essential Site Assets: The Big
If you want more and better talks, you’ll need a few key marketing assets on your site. This is the big 3. Or maybe the big 103?
March 2026 SEO Updates: Core, Spam, AI Title Links
SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...
Google Adds Seasonal Creative Theming to PMax Asset Groups
Google has introduced Asset Group Theming within Performance Max, allowing advertisers to apply seasonal motifs to existing asset groups without rebuilding them. The feature clones a high‑performing group, adds themed image backgrounds, and suggests matching headlines and descriptions while preserving...
Google Merchant Center Will Highlight Vehicle Ads Data Quality Issues
Google announced that starting mid‑April 2026, Merchant Center will surface data‑quality issues for Vehicle ads directly in the account‑issues page. The new checks compare each vehicle's feed attributes—availability, condition, price, mileage, VIN, and landing‑page URLs—with the corresponding details on the...
Google Ads Expanding Loyalty Program
Google Ads and Merchant Center are rolling out new Loyalty program capabilities that embed member perks directly into product listings. The update adds highlighted pricing and shipping benefits, extends loyalty annotations to local inventory and regional Shopping ads, and launches...
Revolut ‘Welcome To My Bank’: Norton in the Saddle
Revolut has rolled out its first advertising campaign as a fully licensed UK bank, featuring Irish TV star Graham Norton in a 30‑second film titled “Welcome To My Bank.” The spot, created with agency Anomaly, positions Revolut as a "Banking...
Bitmovin Upgrades Player Web X with Vertical Video Support and More
Bitmovin has launched major upgrades to its Player Web X, adding vertical video support and a flexible Load Control API for ad playback. The new architecture, powered by the proprietary WISH ABR algorithm, delivers up to 30% faster startup and...
DMWF Spotlight: Why Video-First Social Intelligence Is the New Standard for Authenticity
The article spotlights dig, a video‑first social‑intelligence platform that tackles the growing “reality gap” created by AI‑generated, synthetic content flooding social feeds. Traditional listening tools rely on text, missing tone, facial expression, and visual cues that drive true sentiment. dig...
AI Impact Newsletter Warns AI May Be Making Marketing Overly Efficient
An AI Impact newsletter flagged that AI is making marketing too efficient, while Google, Meta and other firms roll out new AI features such as Search Live, Gemini chat transfer and WhatsApp AI replies. Marketers applaud the speed gains, but...
IR Impact Awards Spotlight Privacy‑First Attribution and Martech Integration
The IR Impact Awards in the United States showcased emerging best practices in marketing measurement, emphasizing privacy‑first attribution, tighter martech integration and AI‑enabled performance analytics. Executives highlighted the growing reliance on TCF‑compliant vendors and the need for unified reporting across...
Prologis’ Head of Social on Why People-First Beats Brand-First
Prologis’ head of social, Natalie Calvo, explains that a people‑first approach—amplifying employee voices—outperforms a brand‑first strategy for niche B2B sectors like industrial real estate. She notes the team posts only three to four times a week, spending most of her time...
Tubi Teams Up with Tiktok, Feat. Rich Bloom & The Verdicts Changing Social Media Forever
In this episode of Creator Upload, Tubi’s GM of Creator Programs, Rich Bloom, explains the new partnership with TikTok to develop long‑form series starring TikTok creators. The deal leverages TikTok’s Spotlight and marketing tools to promote the shows while Tubi...
Digital PR Amplifies Brand Visibility in AI Search
Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between...
Unity's AI-Powered Ad Platform Vector Transforms Mobile Advertising
In this week’s episode of the Mobile Dev Memo podcast, I speak to Felix The, the SVP of Advertising Product and Engineering at Unity. We discuss Unity’s AI-enabled advertising system, Vector. https://t.co/YKAGMtaYaP
When Platforms Panic, Ads Follow (525)
In this episode of This Old Marketing, hosts Robert Rose and Joe Polizzi discuss a wave of platform panic that’s spilling over into advertising, starting with TikTok’s sudden removal of the AI‑generated parody account “Fruit Love Island.” They then dive...
Creating Your Own Ad Media Boosts Sales in AI Era
Building your own advertising media to grow sales in the age of AI. What I’ve been doing since January. It seems to be working so far.. https://t.co/6JLvoZiqA8 #SmallBusiness & Deal Making #SMB https://t.co/QXBIMMaGJE
OpenAI’s $100M Ad Spend Fueled by Novelty Demand
OpenAI’s $100MM advertising run rate is almost entirely a function of “novelty demand” since they launched a primitive product with little optimization capacity. Relevant questions: 1) How much better does the platform get?, 2) Where does demand settle when they...
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Transparent Partners and Kana have formed a strategic partnership to deliver enterprise‑grade, agentic AI for marketing. The consultancy brings end‑to‑end data strategy, architecture, and change‑management expertise, while Kana supplies a unified platform that learns, decides, and acts on real‑time data....
Google March 2026 Core Update Begins Two‑Week Rollout
The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP
Fastest Spam Update Leads to Unexpected March Core Update
There was a little surprise waiting just around the corner after the fastest ever one day Spam Update … the March 2026 Core Update 😅👇 /ht @mjcachon 🙌
How to Write an Article: A Step-by-Step Guide
The guide breaks article creation into a repeatable, step‑by‑step workflow, starting with choosing a topic and understanding the audience, then selecting the right publishing platform. It stresses thorough research, brainstorming, outlining, and using proven copywriting formulas to craft compelling introductions...
Shoppable TV Has a QR Code Problem
Shoppable TV has leaned on QR codes to turn viewers into shoppers, but industry data shows click‑through rates hovering around 0.03%, far below expectations. While 62% of consumers discover new brands on television and spend roughly $290 annually on TV‑inspired...
BMW UK Reviews £5m CRM and Digital Accounts
BMW UK is conducting a review of its roughly $6.3 million investment in customer relationship management (CRM) and digital account platforms. The audit aims to assess system performance, data integration, and customer engagement outcomes across the brand’s UK operations. Early indications...
Inside the Stream – Deloitte Streaming Data, CTV Commerce, Disney-OpenAI Ends
Deloitte’s latest Digital Media Trends report shows 68% of streamers are prioritizing ad‑supported SVOD plans while 61% say they would cancel a service if monthly fees rose by $5. Disney has scrapped its $1 billion investment in OpenAI after the AI...
LinkedIn Leads AI Era as New Social SEO
The New SEO / GEO is Social: Why LinkedIn is Winning the AI Era by @Timothy_Hughes https://t.co/PZDWdPQ8Np @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/xSsdYOKy1U
Shield Insurance Broker and VML Thailand Turn Hard Sell Into Binge-Worthy Micro Drama
Shield Insurance Broker, together with VML Thailand, launched an innovative social‑media campaign for its After Shit Happens Service, turning a traditionally hard‑sell insurance proposition into a binge‑worthy micro‑drama series. The series delivers every feature and benefit through fast‑paced, cliff‑hanger storytelling...
King YouTube: Who’s Coming for the Crown—And How | Behind the Numbers
In this episode of Behind the Numbers, hosts Marcus, Ethan Kramer, and analyst Marissa Jones dissect YouTube’s ascent to the top of the media hierarchy, noting its $62 billion revenue haul that now eclipses Disney’s media business. They explore why YouTube’s...
Genius Sports Opens up Real-Time Live Sports Targeting to Brands
Genius Sports unveiled its Moment Engine, a real‑time targeting platform that matches live‑sports data—such as player stats and scorelines—to addressable CTV, display and upcoming social inventory. Partnering with major ad exchanges, the tool lets brands trigger ads during high‑engagement moments...
Inside The Daily Mail’s Creator-Led Content Playbook
DMG Media has hired more than two dozen creators to run its creator‑led social channels, producing ten to twenty original videos daily across topics from football to youth issues. The in‑house model generates 250,000‑350,000 views per video, outpacing the Daily...
Social Media Advertising Examples: 12 Ideas to Inspire You in 2026
The article catalogs twelve standout social‑media ads across Instagram, LinkedIn, Reddit and Facebook, breaking down the tactics that made each piece effective. It highlights how brands like Apple, Notion and Google use pain‑point framing, user‑generated hashtags, bold dollar values and...
TikTok Boasts Of Joint Venture And Improvements For Advertisers
TikTok unveiled a new News Front showcase highlighting its two‑month‑old joint venture with USDS, promising richer storytelling formats and a more secure, creative advertising platform. The partnership is positioned to give advertisers advanced tools and stronger data protection. Meanwhile, Tennessee lawmakers...
Google Just Patented the End of Your Website
Google was granted a patent on Jan. 27, 2026 for an AI‑generated content page that can replace a brand's landing page in real time if it underperforms for a specific user. The system scores the original page using conversion, bounce,...
AI Agents Can Produce Content that Actually Gets Views
Proof that AI agents can generate content that generates real views (X articles, IG Reels, etc.). Steal this: https://t.co/bj10nq5REz
Flex Ads Sunset; New Approach Launching April
This is very true. Unfortunately flex ads are being sunset :/ A “new approach” is rolling out in April and Flex ads will slowly be turned off. Happened to a few clients of ours. Flex ads randomly got turned off and can’t turn...
TikTok for Business Introduces Campaign to Drive In-App Shopping
TikTok for Business launched the “Watch it. Love it. Want it.” campaign to promote its expanding in‑app shopping experience. The platform reported a 40 % year‑over‑year increase in search activity, with billions of daily queries, and one in four users searching...
Build a Familiarity Bridge to Enter New Networks Authentically
The “Familiarity” Bridge: How to cross from your current network into a completely new ecosystem without looking like a spammer https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Automate Content, Multiply Reach, Stop the Hustle
Systems that eliminate unnecessary hustle: - automated content calendar to limit decisions - multi-platform promotion that happens without you - CTAs that turn viewers into customers - repurposing one idea into 10+ pieces of content.
Email Service Providers Use AI To Inspire An Email Functionality Leap
The Forrester Wave™ Q1 2026 reveals that artificial intelligence is reshaping email service providers (ESPs), delivering conversational interfaces, hyper‑personalized one‑to‑one messaging, and smarter inbox optimization. AI now powers data onboarding, automatic compliance checks, and dynamic user‑specific platform interfaces across 12 evaluated...
Create Evergreen Content; Short Posts Fade Fast
A YouTube video you publish today will still be ranking and generating leads three years from now... A LinkedIn post you publish today will probably be gone by Thursday. Build the asset that compounds. The short-term channel will always be there....
Understand The Martech Ecosystem To Optimize Investment Planning
Forrester released its Q1 2026 Tech Tide report, redefining the B2C martech ecosystem after six years of rapid change. The study shows that vendors have moved beyond proving basic virtual‑event delivery to competing on integrated capabilities such as AI‑driven engagement and...
ChatGPT Advertising Launches in Australia
OpenAI will introduce advertising within ChatGPT for Australian users in the coming weeks, following positive early signals from its U.S. pilot. Ads will appear only for logged‑in adult users on the free and go tiers, while Plus, Pro, Business and...
Nintendo's Switch 2 Game Prices Reveal Shift Toward Digital Sales
Nintendo's latest pricing data shows physical Switch 2 titles retailing up to 30% higher than their digital counterparts, highlighting a consumer move toward cheaper, instantly delivered games. The trend reshapes how marketers plan promotions and inventory for Nintendo's ecosystem.