Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170âperson global creator agency and keeping coâCEOs Emma Harman and Jo Cronk in place. The deal also includes a threeâyear strategic partnership that gives Accenture access to Whalarâs talentâmanagement, technology and venture assets, integrating the creator network with Accentureâs data and AI capabilities.
Report: CTV Accounts for 50% of Ad Views Across Europe
The FreeWheel Video Marketplace Report for H2âŻ2025 shows Connected TV (CTV) now drives 86% of premium video ad views in the US and 50% in Europe, with ad view volume up 11% yearâoverâyear across both regions. European CTV ad views surged 33% YoY, outpacing the USâs 11% growth, fueled by AIâpowered buying platforms that automate workflow and link publishers with advertisers. Programmatic delivery expanded to 22% of European ad views and 33% in the US, while richer metadata is becoming a key efficiency driver.
Create Ad Ready Storyboard and Poster of Any Product with Just One Prompt đđ»
A new AI prompting workflow lets marketers generate an 8K, sevenâpanel product storyboard and poster from a single text command. The system analyses the subjectâs geometry, material and branding, then automatically creates a hero shot plus six complementary viewsâmacro, logo,...
Above Digital Shifts Focus to Outcomes-Driven Performance Marketing in 2026
Dubaiâbased Above Digital is pivoting from ecommerce to an outcomesâdriven performanceâmarketing model that emphasizes revenueâfocused campaigns for serviceâbased firms, B2B brands, the aesthetics sector and events. The agency is deâprioritising vanity metrics, instead tracking leadâtoâsale conversion and actual revenue impact,...
Crunchyroll Drops New Brand Film Featuring Rashmika Mandanna and Shubman Gill
Crunchyroll has launched the second installment of its âReady to Anime?â brand film in India, starring actress RashmikaâŻMandanna and cricketer ShubmanâŻGill. The spot dramatizes Gillâs disappointment at an animeâs ending and Mandannaâs reassurance that more content awaits, underscoring the platformâs...
Hashtags Arenât Dead, Theyâre Just âon Life Supportâ as AI Reshapes Discovery
Hashtags remain on platforms but have lost their discovery power as AI-driven algorithms now interpret content directly. TikTok and Instagram prioritize engagement signals, context, and viewer behavior over manual tags. Industry experts say performance hinges on relevance, timing, and the...
Be Yourself, Be Social, Predict Market Trends
Best way to grow on social media....just be yourself and be social đ€·đŸââïž It might also help you've predicted the market bouncing a few times đ€Łđ€Ł
Turn Market Signals Into High-Converting Content Ideas
The best content ideas are right in front of you. Your clients and the market are already telling you exactly what they want to see. You just need to know where to look. Hereâs how I pull that signal out...
Report: Local CTV Reshaping US Ad Market
AdImpactâs first local CTV ad trends report examined 511,000 advertisers across 210 U.S. TV markets in 2025. Markets outside the top 50 generated 52.5% of local CTV impressions while representing only 33% of the TV population. Quarterly data showed Q4...
SpiderâMan: Brand New Day Trailer Smashes 1âŻBillion Views, First in History
Sony Pictures released the first trailer for SpiderâMan: Brand New Day, which amassed over 1âŻbillion views in four days, the first trailer ever to do so. The recordâbreaking launch underscores the franchiseâs enduring pull and sets a new benchmark for...
I Asked META AI to Spill Instagramâs ALGORITHM SECRETS. It Did.
The author queried Metaâs proprietary AI to extract the inner workings of Instagramâs feed algorithm, receiving a detailed breakdown rather than generic advice. The AI explained the scoring system, highlighting how engagement, relevance, recency, and content type factor into post...
Braze Q4 2026 Revenue Jumps 28% YoY, ARR Tops $800M
Braze posted Q4 2026 revenue of $205âŻmillion, up 28% year over year, while annual recurring revenue crossed the $800âŻmillion mark. The results were driven by accelerating organic growth, a surge in largeâcustomer wins, and the rollout of AIâpowered products.
Ecommerce: The Stock Mistake Killing Your ROAS
In this episode the Hamasley Brothers dive deeper into the 80/20 rule, focusing on how a small subset of SKUs drives the majority of revenue and ROAS for eâcommerce brands. They explain why stockouts of those critical products can dramatically...
Social Listening Remains Rare Yet Essential Communication Skill
Being aware of and caring about what people are saying about your company on social media is still a rare thing today, yet should be a bare minimum communication skill (when done appropriately). @bocumbo knows. The full interview: https://t.co/sCRPBAd8oI https://t.co/XKQQLg6STQ
TXT âHAPPYâ to 414: Skinny Turns Customersâ Calls Into Ads in New Campaign via Colenso BBDO
New Zealand telco Skinny, partnered with Colenso BBDO, launched a fourâweek campaign that inserts short preârecorded ads into customersâ phone calls. Participants text âHAPPYâ to 414, optâin, and receive up to 10âsecond ad breaks during calls, earning entries to win...
Bazaarvoice Integrates with TikTok Shop to Let Brands Syndicate Reviews and UGC to Product Listings
Bazaarvoice announced a new integration that lets brands syndicate ratings, reviews, photos and videos directly to their TikTok Shop product pages. The feature eliminates the âcold startâ challenge by automatically porting existing userâgenerated content to TikTok listings. TikTok Shopâs U.S....
Walmart Isnât Just a Retailer Anymore â Itâs an Advertising Powerhouse
Walmartâs advertising division, Walmart Connect, has evolved into a major revenue engine, posting $4.4âŻbillion in 2024âa 27% jump from the prior year. The platform capitalizes on Walmartâs massive firstâparty shopper data, delivering ads across its eâcommerce site, inâstore screens, and...
Sachin Malik: How First-Party Data Is Redefining Precision Advertising
Firstâparty data has become a strategic asset as thirdâparty cookies disappear, reshaping advertising infrastructure. Sachin Malik, Blockâs VP of revenue strategy, cites his experience at Uber, Walmart Connect, and Blockâs Cash App and Afterpay to illustrate how transactionâlevel signals turn...
Media Roundtable
The Media Roundtable preview episode introduces a new season focused on dissecting premium podcasts and their creators, promising weekly deepâdives into show DNA to help listeners decide where to invest their time and money. It acknowledges current global turbulenceâCOVIDâ19âs Delta...
Tubi Launches Scene Sense Contextual Targeting and Exclusive Amazon DSP Package at NewFronts
Tubi unveiled Scene Sense, a sceneâlevel contextual targeting engine that analyzes visual cues, tone and sentiment to serve relevant display ads when viewers pause content, alongside new carousel, trivia and poll pauseâad formats. It also introduced Tubi Priority Access, an...
Google's Fake External Links Create Confusing, Poor UX
This one is objectively bad for user experience though. I know Google often introduces changes that reduce clicks out to external sites. But in this case, it makes the user *think* they are getting an external link when they are...
If I Had to Start Over, Hereâs Exactly How Iâd Grow to 16,000 Subscribers and $100K in Revenue
The author outlines a threeâstep framework that took his Substack from zero to over 16,000 subscribers and $100,000 in revenue. First, he stresses crafting a clear audienceâcentric strategy before publishing any post. Second, he leverages Substack Notes as a daily...
How Shopify Brands Are Using AI to Replace $300 UGC Creators
Shopify DTC brands are swapping $150â$500 creatorâproduced UGC videos for AIâgenerated ads that cost roughly $2.50 each. The new workflow lets marketers produce 40 video variations for about $99, cutting turnaround from weeks to minutes. By testing dozens of hooks...
Results Are In: NBCâs Olympic Creator Bet Won Gold â Inside the Playbook
NBCUniversalâs Olympic Creator Collective sent more than 25 digital creators to the MilanâCortina Winter Games, generating over 4âŻbillion impressions across its social channels â a 437% jump from Beijing 2022. The followâup ProjectâŻFortius program helped ten athletes add more than...
Russia Postpones Telegram and YouTube Ad Ban, Easing Pressure on Online Marketing
Russiaâs Federal AntiâMonopoly Service (FAS) has delayed the enforcement of its advertising ban on Telegram and YouTube until December 2026, after pushback from lawmakers and the onlineâbusiness sector. The postponement grants a threeâyear grace period while the ban on Instagram,...
Turn Static Images Into $100K Viral AI Ads
How I Made $102k Turning Image Ads Into (Viral) AI Videos. WATCH HERE đ https://t.co/Iv6vzSoi9V In 2026, you don't need a $5,000 production budget or a house full of influencers to scale. Iâm showing you the exact workflow I used to...
Allen Media Group To Deploy Anoki ContextIQ
Allen Media Group announced it will integrate Anokiâs ContextIQ AI platform across its streaming assets, covering live news, weather, sports and premium entertainment. The technology provides sceneâlevel, realâtime content analysis, allowing advertisers to place brandâsafe ads while preserving highâattention inventory....
Begin with Product Positioning, Then Let AI Handle Copy
The right way to use marketing-skills with Claudeâ Don't pick which skill to run first. You probably won't know the right order anyway. Start with product marketing context â your positioning, audience, and what makes you different. Once that's loaded, the model knows...
Inject Your Brand Into AI with One Click
Some people are claiming they can "feed" their brands into AI. So I'm adding these buttons to my old travel guides to let readers "inject" my brand/domain into their LLMs. When someone clicks on it, it sends this to ChatGPT: "Summarize the content...
Tambourine Reimagines Nevis for a New Era of Luxury Travel, Honored with 2025 Adrian Award
Tambourine, a Fort Lauderdale hospitality marketing firm, earned a Silver 2025 Adrian Award for its comprehensive rebrand and digital overhaul of Nevis. The initiative lifted mobile engagement by 84%, hotel leads by 75%, and restaurant leads by a staggering 2,281%,...
Spectrum Reach Joins DoubleVerify's Certified Transparent Streaming Program
DoubleVerify announced that Charterâs adâsales arm Spectrum Reach has become the first partner in its Certified Transparent Streaming program, delivering verified showâlevel reporting for streaming TV and CTV inventory. The initiative embeds programâlevel dataâcovering news, live sports, weather and business...
What TikTokâs Volatility Means for Retail Media Planning
TikTokâs uninstall rates have surged roughly 150% as U.S. regulatory uncertainty intensifies, prompting retailers to reassess video spend. The spike highlights the risk of concentrating advertising budgets on a single social feed during critical backâtoâschool and holiday periods. Marketers are...
YouTube Just Lowered the Bar for Affiliate EarningsâNow Creators With 500 Subscribers Can Cash In
YouTube has lowered the entry barrier for its Affiliate Shopping program, now allowing creators with just 500 subscribers to earn commissions on product tags. Eligible creators must also meet YouTube Partner Program criteria, such as three recent uploads and either...
How Loweâs Creator Network Is Winning over the Next Generation of Shoppers
Loweâs has rolled out a Creator Network, partnering with top influencers such as YouTuber MrBeast to reach Generation Alpha before they become homeowners. The program, launched in June 2025, offers creators personalized storefronts on Loweâs site and commissions on sales,...
Meta Expands AI Commerce and Launches Small Business Initiative to Accelerate Adoption
Meta announced AIâdriven commerce upgrades for Facebook and Instagram, adding realâtime summaries of user reviews, brand insights, and product recommendations within ads. The company also rolled out an updated inâapp checkout powered by Stripe and PayPal, with future integrations planned...
Google Analytics Launches Scenario Planner and Projections via @Sejournal, @Brookeosmundson
Google Analytics has introduced two new beta toolsâScenario Planner and Projectionsâto help advertisers model and monitor paidâmedia budgets across Google and nonâGoogle channels. Scenario Planner lets users simulate future budget allocations and forecast impacts on conversions, revenue, or ROI, while...
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
At Signal Shift NYC 2026, IAB Tech Lab highlighted a privacyâfirst, agenticâdriven future for digital advertising. The company unveiled its Privacy Standards PortfolioâGPP, TCF, Privacy Taxonomy, DDRF and Accountability Platformâto let firms prove compliance, and introduced the free Privacy Lab...
From Impression to Install: CTV Attribution and the Leadout That Doesnât Get the Glory
The YouAppiâKochava 2026 CTV Growth Guide reveals that connectedâTV (CTV) ads precede search in 96% of install paths and social in 94%, positioning CTV as the true origin of user intent. Despite capturing 17.9% of U.S. media consumption, brands allocate...
Comcast: âRedefining Performance TVâ At IAB NewFronts
Comcast Advertising used its IAB NewFronts slot to unveil a new "performance TV" product that unifies targeting and attribution across its premium linear and streaming inventory. The solution promises advertisers more precise audience reach and clearer measurement of campaign outcomes....
Posting More Than Three Times Weekly Drives Real Results
UNPOPULAR OPION: Most people are not posting enough. You cannot expect results from 3 posts a week.
5 Ways to Collaborate with Our Agentic Advisors
Googleâs suite of AIâdriven advisorsâAnalytics Advisor and Ads Advisorâlets marketers interact via natural language to extract data insights, troubleshoot campaigns, and generate creative assets. The tools remember prior conversations, delivering increasingly personalized recommendations and surfacing hidden trends without explicit queries....
WealthReach Launches AI SEO and AEO Engine for Advisors
WealthReach has unveiled Attract, an AIâdriven SEO and answerâengine optimisation (AEO) platform built specifically for registered investment advisors. The tool continuously scans a firmâs website, local search trends and content gaps, then drafts locallyâtargeted landing pages and refreshes existing material...
Canto Content Innovation Summit 2026
Cantoâs Content Innovation Summit 2026 is a free, oneâday virtual event on April 28, 2026, aimed at marketing, creative, and technology professionals. The summit will explore scaling content operations, humanâcentered storytelling, AIâdriven workflow automation, and ecosystem management for multichannel distribution....
Best Klaviyo Alternatives for Revenue Growth and Advanced Analytics
Klaviyo remains a leading CRM for eâcommerce, but its cost and complexity can deter startups. The article highlights three costâeffective alternativesâMaestra, Brevo, and Omnisendâthat deliver advanced analytics and multiâchannel performance tracking. Each platform offers customizable attribution, granular revenue dashboards, and...
Early Users Test SEO AI Tool Before Public Release
Last Sunday I closed access to Roborank, the SEO Agent that does your SEO work. 7 People joined (âŹ2.3K): - 1 Travel Blogger - 2 SaaS Owners - 4 Agency Owners Each one of them will use it in different ways: - Crafting Better Copy for...
Stop Stalking, Dominate Hashtags, Attract Customers
If your #SocialMedia presence seems like stalking to your target audience; you're doing it wrong. Let us help you dominate your key hashtags, build your brand and have your customers coming to you. gingerich.james@gmail.com https://t.co/fDZKLkzDlx
Click Signals Shape Rankings and Power AI Answers
Brilliant read on how click signals drive rankings and AI answers. Including details on known signals that are tracked, how it informs AI answers & a playbook you can apply. -> How Google Click Signals Drive Rankings and AI Answers by @CyrusShepard...
Build New Relationships to Unlock LinkedInâs Reach
Why âdeveloping new relationshipsâ is the only sustainable way to force the Linkedin algorithm to show you to new audiences https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Google Click Signals Reveal Ranking and AI Answer Factors
Let's talk about Google Click Signals... ...and how they drive website visibility for both Google rankings and AI answers The Google API leak exposed many of the exact click signals Google measures, with names like badClicks, goodClicks, and lastLongestClicks https://t.co/49XHqsS8Qi
AI SEO Playbook Reveals Google Click Signal Strategies
New: "The AI SEO Playbook for Google Click Signals" Feel free to subscribe đ https://t.co/vTCh7CuabN https://t.co/AzgEUUifMe
Google's Quickest Update Yet Beats 23âHour Record
This was the fastest rollout of any Google update; the previous record was just over 23 hours for the June 23, 2021 and June 28, 2021 spam update https://t.co/8oAac58rDf