Share Templates, Cut Friction, Scale AI Prototyping
A pattern I keep seeing with AI prototyping. One early adopter in the org gets it. Then there's a canyon to get the next 10 people to adopt. The problem? Too much friction. Every new person has to rebuild design patterns, gather company context, set up project details, and create starting templates. That's way too much activation energy to go through every single time. Today we launched Teams in Reforge Build to fix this: - Shared templates of pages and flows as starting points - Shared design system - Shared company and project context - Unlimited seats on team accounts Now when one person goes through the work to enable prototyping for part of the product, everyone else uses that as their starting point. The team gets faster and better at prototyping with every use. The big picture I've been thinking about lately...Product execution has accelerated dramatically with Claude Code, Cursor, and others. If we don't accelerate Product Discovery to similar speeds, we'll end up drowning in product debt—lots of features, barely used by customers, creating massive maintenance costs. Teams in Reforge Build is one small piece of solving that equation. More info below.
Boost AI Search Visibility Using SME-Driven Article Updates
Improve AI Search Visibility by Updating Your Articles with These SME Questions https://t.co/3eiulkRccS via @LinkedIn
Treating Top and Low Performers Differently Sends Harmful Message
Small talk with your top performers: fun and bonding Small talk with low performers: brutal
Categories Are Buyer‑Defined; Demand Remains Finite
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Simplify, Focus, and Clarify: The Real Marketing Breakthrough
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RB2B Works Only for Established Outbound B2B SaaS
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Data Isn't Enough; Clarity Drives Mid-Market Growth
If dashboards were enough, every mid-market B2B company would sail past $30M ARR. They don't. 😬 Not because they lack data, tools, or smart people. They stall because no one can agree on what the data actually means. 👈 EXAMPLE:...
Leadership Lessons Hide in Non‑Business Books
Top leaders say the stories that shape how they lead—books about humanity, courage, and connection—aren't found in the business section. 👉 Here are 5 life-changing reads that aren’t actually leadership books: https://lnkd.in/eZ99xnHH
We Move On After Campaigns Because We’re Constantly Fighting Fires
I conducted a poll yesterday and asked all of you what happens when a campaign ends. The results are not surprising (the majority of us just move on), but I'm curious why that is. So riddle me this... when a...
Learn How to Build True AI-First B2B Companies
Be honest: Do you actually know how to build an AI-first B2B company? Or are you just bolting GPT onto your existing product and hoping? SaaStr AI 2026. May 12-14. SF Bay. Come learn from founders, execs + leaders who've...
Validate Market Size Before Setting Growth Targets
You can't begin to agree on what # to hit unless you understand the market you're in. You can make a spreadsheet say anything. And of course your investors want double-digit growth this year. Will your market allow it? Is...
People, Not Papers, Determine Acquisition Success
I'm lucky to have been through a few acquisitions in my career. You learn pretty quickly that the spreadsheets, decks, and integration plans matter, but they’re not what tell you if it’s going to work. People do. There’s a moment,...
Marketplaces Should Prioritize Liquidity in Core Segments
Another interesting new perspective search someone recently did SuperMe : How should marketplaces think about liquidity, should they focus on the specific area they focus on? Guessing they can't be liquid on every category they have products in. Great perspectives...
Prioritize Mindset and Self‑Care Over Bigger, Louder Goals
January always gives me just enough quiet to think, right before the calendar fills up and momentum takes over. This year, I’ve been asking myself one simple question: What do I want to do differently in 2026? Not bigger. Not...
AI Shadow Negotiators Accelerate Deal-Making
Using AI to prepare for a negotiation. For our free newsletter this week, we discuss AI shadow negotiators: invisible agents shaping human deals. @IrenaCronin and I write this newsletter every week. AI shadow negotiators are AI tools that quietly help people negotiate by...
Visible, Honest CEOs Accelerate Startup Growth
What I see CEOs at struggling start-ups do: - Go dark - Hide - Lash out - Tweet about lots of things non-work - Invest time on tiny expenses - Argue internally What should do: - Be Present - Be Honest - Be the Rock - Be Realistic/Optimistic You just plain grow...
AI Becomes Marketing Infrastructure; Power and Ethics Prevail
2025 will be remembered as the year AI stopped feeling “emerging” and started feeling like infrastructure. It quietly seeped into every layer of marketing—creative, media, analytics, and even how leaders frame strategy and risk. At the same time, the social...
Data Ownership Walls Threaten AI Startup Survival
A wave of AI startups is about to die - and most of them don't see it coming. not because their product is bad. because they built on someone else's data, and the landlords are changing the locks. For a...
Small Moments Define Trust, Performance, and Culture
The moments that change everything at work are rarely the big ones. They’re the passing comments, the tone in a reply, even the way a leader shows up in the in-between. These “insignificant” moments quietly shape trust, performance, and culture...
Limited Choices Boost Response; Three Is the Sweet Spot
The most overlooked way to increase response? Give someone a choice. When you have a choice, you’re in control. And all humans crave control. We want to feel some agency. We don’t like to feel forced… Or backed into a...
Free 90‑Minute Sales Kickoff to Transform Your 2026 Performance
Tomorrow I'm doing something I've never done before: Putting on a FREE, 90 Minute Sales Kickoff (SKO) for ANYONE that wants to dramatically improve their sales skills and mindset for 2026 - B2B, B2C, sales leaders, soloists, this is for...
EQ Beats IQ: Human Touch Wins in AI Era
With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent , CEO of Informa TechTarget says brands who master the “right-brain” EQ elements of the buying journey will win in the age of AI. Full...
Personal Brand Issues Are Just Messaging and Offer Gaps
Most "personal brand" problems are messaging or offer problems in disguise Sell something people want Explain it so they know why they should want it Creating unignorable content becomes much easier
Align AI Product Messaging with 2026 Enterprise Adoption Trends
For all you marketers trying to generate demand for AI products or features, this one's for you: It's all about helping you understand the top trends and pains in AI Adoption in the Enterprise in 2026 so you can align...
Silence Isn't a No—Follow Up Until It's Unwanted
Most deals don’t die. They just don’t get followed up. Business owners worry about being annoying, so they stop too early. I was once asked: how often should you follow up? My answer was simple until you no longer want...
Success Comes From Choosing the Right Game, Not Harder Work
"Outwork everyone" is a lie told by people who don't. I believed it for years. Work harder. Think harder. Grind harder. Outperform everyone. That was the formula. And it worked, technically. I got the titles. The bigger salary. A lot...
Prioritize Clicks, Let Landing Pages Handle the Sale
Your number 1 job when running ads, sending emails, posting on social is to drive a click. It’s not to sell your product or service. It’s simply get them to click. Let your landing page sell your product… To many...
New AI Writes Complex Content, Saves 90 Hours Monthly
Most AI content tools are slop generators. We've tested a ton over the past few years. Same story every time: generic outputs that sound like they were written by someone who skimmed a Wikipedia article. There's a new one on the block...
Silent AI Agents Drive $2.5M Pipeline by Listening
My AI agents sent zero messages last month. They helped me close $2.5M in pipeline anyway. Here's what everyone gets wrong about AI on LinkedIn: Most people use AI agents to send more messages. More connection requests. More follow-ups. More...
Act Now: Marketers Must Navigate a Fractured Reality
"A long time coming, but I know... A change gon' come... Oh yes, it will" - Sam Cooke This a special edition of my newsletter - which if you're interested, you can subscribe here. Hello friends. It is Martin Luther...
Context‑Driven AI Agents: Avoid Costly GTM Noise
AI agents in GTM without the right context are expensive noise.
Stay Flexible, Don't Underestimate AI's Evolving Power
Two things are becoming crystal clear to me when it comes to AI in business: 👉 #1: Stop marrying yourself to any single AI platform. I don't care if it's ChatGPT, Claude, or Gemini. The market is moving too fast....
Scale Your Systems to Match Business Stage
I see founders running their $50k business with $5M systems while others try to run $5M operations with $50k hustle. Both businesses will die if they don’t change. Make sure you know your stage and stay in your lane.
Simplify Decisions: Fewer Clicks Accelerate Growth
Marketing rule no one wants to hear: The easier you make it to say “yes,” the faster you grow. That means: • Fewer clicks • Fewer barriers • Fewer decisions Customers want clarity. If they have to think too hard,...
Top Talent Laid Off—Hire Resilient Professionals Now
You can do everything right — and still be forced to downsize. Several exceptional people at Agorapulse are suddenly on the market — through no fault of their own. This wasn’t a failure of talent. This wasn’t a failure of...
Ads Must Align With Real‑Time User Intent
For decades, digital advertising has trained marketers to optimize for interruption. You buy attention, compress a message into a few characters, and hope the click carries enough intent to survive the landing page. That model works when discovery and evaluation...
B2B Shifts to 70% AI, Old GTM Obsolete
The best B2B companies are now running with 30% humans and 70% AI agents. Or even higher. The old GTM playbook is dead. At SaaStr AI 2026, we're going deep on what the new playbook actually is. And what really...
Six Threats Force SaaS to Deliver Smiling AI
“Can your team ship AI features that make you truly smile? If you don’t smile — your customers won’t either” Traditional enterprise software and SaaS is under assault. The leaders are all still growing, but in many cases slower than...
Dominate AI-Driven GTM at SaaStrAnnual 2026
AI is changing every GTM role. You can run from it. You can argue with it. Or ... you can learn to dominate the new world at SaaStrAnnual.com 2026. Join us.
Late AI Adoption Sparks 100% Growth for Veteran SaaS
Just got an investor update from a 10+ year old vertical SaaS company I invested in a looong time ago. Founders never quit, know space cold, but man it’s been a grind. And they are far, far from “AI Native”. However … They...
Public Software Stocks Tank, Private AI Startups Soar
Strange World Indeed, 2026 January edition: - The worst time in our history to be invested in public software stocks - The best time in our history to be invested in private hot (AI fueled) startup stocks
Hire Talent Superior to You, Scale Infinitely
You can scale infinitely as a CEO or VP if you are relentless in recruiting people truly better than you to work for you You will slow down within months if you recruit VPs and execs under you that aren't
AI B2B Landscape Shifts: Lawsuits, Billion‑Dollar Valuations, and Market Moves
📰 Top AI+B2B News - Sun, Jan 18 https://t.co/MWFHfEuzpm Top Stories: 1. Musk Seeks Up to $134 Billion Damages From OpenAI, Microsoft 2. ClickHouse Lands $15 Billion Valuation in AI Database Race 3. Figma (FIG) Is Down 13.2% After AI Deal With OpenAI Top SaaStr...
Earned Engagement Drives Inbox Dominance and Revenue
Master This One Email Truth The more you prioritize genuine engagement (clicks, replies, consistent opens), the more AI systems reward you with prime inbox placement, even as competitors get filtered out. The sooner you realize emails aren’t sent, they’re earned,...
Salesforce Emerges as Central Hub for AI GTM Agents
"When you have 5, 10, 20+ AI GTM agents ... you need a hub. And for the most part, that hub is @salesforce today. It's a Renaissance for @salesforce." with @kylecnorton CRO @owner https://t.co/IaEh5Zt3Gh
Undeniable Offers Make Prospects Click Before They’re Ready
If your offer doesn’t get people to stop, it’s a line of copy. • A real offer makes them curious. • A great offer makes them hesitate. • A strong offer makes them click before they’re ready. People buy because...
VC Expectations Escalate: From $1B to $100B Targets
10 years ago, VC was optimized around $1B+ outcomes, for the most part. 5 years ago, VC was optimized around $10B+ outcomes. Today, VC is optimized around $100B+ outcomes. It’s exciting and bold and startups in the Age of AI...
Four Key Factors for Choosing B2B Keynote Speakers
Finding the right keynote speaker for your next corporate event can often feel like searching for a needle in a haystack, especially with the myriad of options available. You want a compelling speaker who can inspire your audience to embrace...
How to Leverage Claude Code for Your Business
I have many founders asking me about how to make Claude Code work for their business. Here are some of my responses: https://t.co/qAIwWiPKYh
Structured, Clear Content Outranks Messy AI‑skimmed Pages
Most marketers assume AI “finds the best content” wrong. AI skims just like humans do, and if your content is messy, unstructured, or hard to parse, it gets skipped. Clean headings, clear sections, fast summaries. That’s what gets cited. If...