AI Delivers Real ROI When Integrated Into Core Operations
AI use should go beyond content creation or automating fake outreach. It needs to tie to real business activity to demonstrate ROI. A few months ago, I listed out most of the ways that I use AI in real business operations. Which items really acted as a business accelerator versus a cool hat trick or task rabbit. Here is where AI implementation provided real business value: - RFP responses - Precise client follow-ups - Proposal prep - Enhancing workflow automations - Automatic creation of drafts - Negotiations - Contract review - Script writing - Presentation creation - Competitive analysis - Market positioning - Industry and ICP pain updates - Repurposing content - Content upscaling (improvement) - Stock image creation I'm not in the AI coaching business because I don't have time outside of my other ventures. But keeping these wins to myself would be greedy. So I recorded a series of videos, created lists of prompts, and used examples of my real business cases. Everyone seems to have a course these days, but if you have value, why not spread it!? If you're interested in when the course will be fully available, let me know. It's not another list of prompts (although I do provide them) and it is for business operators (owners, operations people, managers, etc.) If you've read this far, have recently lost your job, and are considering entrepreneurship, I'll provide free access to those who qualify.
Choose only Fully Committed Cofounders, No Half‑measures
Don't pick a cofounder that - has something better to do - wants to see how it goes - has a clear backup plan - sees it as risky - argues over who should be CEO - doesn't 100% believe You'll see
Solve Customer Problems First; Worry About Inference Later
I agree, and I give this advice to my team regularly: Focus first on solving the customer problem and creating value *first* (don't fret the inference cost -- yet). By the time you have something deployed at scale where inference starts to...
Five Proven Paths to $100K Annual Income
Five, $100K/year income streams you can build in 2026: - 215 subscription customers at $39/mo - 40 students/quarter at $625 each - 10 sales/day at $27 each - 10 hrs/week at $195/hr - 2 sales/day at $135 All difficult, but all doable.
AI Threatens 10 Jobs, Spares Another 10
New research shows the 10 jobs most at risk of being replaced by #AI—and 10 jobs that are safe https://t.co/6HOfgsfHXm via @FastCompany
Reach Buyers Before They Search with Google Demand Gen
Google just quietly changed how brands find buyers who are ready to convert. Demand Gen is built for the moment before someone searches. It reaches people who are already in consideration mode, even if they’ve never heard of your brand...
Rising B2B and B2C Budgets Signal Economic Turnaround
With both B2B and B2C, marketing budgets are on the rise. It could be a sign that things are starting to turn around economically, because marketing tends to be the first thing cut in a bad market and also the first...
Simplify Your Stack to Unlock Growth Breakthrough
If your brand is plateauing, it’s probably because of complexity. You’ve got: • 3 offers • 19 tools • 7 campaigns • A team that’s unclear what success even looks like Growth slows down when the machine gets bloated. Cut what’s not moving the needle. Simplify your...
Identify Your Fastest Repeat SKU to Drive Retention
Most brands have a repeat purchase trigger problem. Fix it like this: • What SKU leads to the fastest second order? • Which customers reorder without a discount? • What’s the natural product path from entry to upgrade? Retention is about momentum. Find the trigger, build...
Test Multiple Bid Strategies for Better Meta Performance
Want your Meta performance to do better? Give meta what it’s looking for.z Launch more UNIQUE ads at scale. Test bid strategies: - Lowest Cost - Max Value - Bid Caps Etc… They all go after different audience segments and all have beneficial use cases. Test them all and...
Stop Seeking Permission, Build Your Own Path
At 38, I asked everyone if I should quit my job and start a business. My friends said no. My coworkers said no. Everyone with an opinion said no. I did it anyway. Here's what I learned: The people around...
Grind Daily in AI or Become a Liability
There are two types of people in AI right now: the ones grinding daily, and the ones about to be passed permanently. AI is a live game. Every day you either level up or fall behind. The top players grind daily. They...
Prioritize Direct-Response Over Brand Until $10M
Ignore everything “brand awareness” until you hit $10M Focus on everything direct-response. If you can't track it, don't do it.
AI Search Demands B2B Brands Be Findable and Buyable
The way today’s B2B buyers discover, evaluate, and trust brands is changing faster than at any point since the rise of search. And when it comes to the rising importance of AI, the pressure to "figure it out" is on....
Poker Teaches, Business Compounds: Master Both for Success
Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in life. It doesn't really have the compounding aspects of business. In...
Social Feeds Are the New Search Engines in 2026
People aren’t just searching on Google anymore. They’re searching on Instagram, TikTok, and YouTube—and that shift is redefining SEO in 2026. In this video, I break down how social platforms have become the new search engines, how discovery now starts...
ARR Multiples Often Irrelevant in Acquirer’s Strategy
M&A pricing can be a weird thing Meta buys Manus for $2B+ at $125m ARR Then likely … abandons all that revenue. It is a distraction, and in the end, immaterial to Meta’s revenues. Whatever Meta does with it, it...
Pitch Strategically in Breakouts, Not Mainstage Keynotes
Breakouts pitch. Keynotes get invited. This means we use pitching strategically to create pipeline, but it is not viable to pursue main stage talks by pitching. Instead, we do this.
Essential Board Governance Tips for Growing Companies
Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #entrepreneurs #boards https://t.co/ztyG82Y7bj
From Financial Goals to Relational Wealth and AI Efficiency
My 2025 year in review. It’s a heavy document so I thought I’d start including an executive summary to make it easier for readers. 2025 Executive Summary - **The Shift to Relational Wealth:** Losing my mother in May was the most significant...
Measure and Improve How Customers Find You
We’re seeing this more often, and I love it! It means something’s working. Not luck or coincidence. What have you been doing to change the way customers have been finding you? And are you tracking it? #AIO #SEO
True Trust Turns Performance Reviews Into Real Growth
I had a “year in review” meeting with my Chief of Staff, Becca Manganello , the other day. It turned into a surprisingly powerful discussion centered on just two questions: 1. What did I personally do that was most helpful...
Collaboration Becomes Crucial as AI Handles Routine Tasks
As automation and #AI tools take on more tasks, the higher-level work done by humans increasingly relies on collaboration. Here’s a look at the skills required + practical guidance on how to enhance #collaboration in your workplace. https://t.co/inCpsIALUK via @bestcorpevents https://t.co/DgSavlnQ2Q
Growth Requires Systemic Alignment, Not Individual Hires
Your media buyer isn’t your growth strategist. Neither is your email marketer, or your UGC editor and organic intern. Growth is a system rather than a single person. And when that system is broken, when acquisition, retention, ops, and product don’t talk to...
Treat Creative Like a Machine, Not a Slot
Creative is a system, not a slot machine. If your best-performing content suddenly stopped working, it’s because you scaled output without structure. The best brands treat creative like a machine: • Proven angles • Tracked hooks • Modular assets • Message hierarchy • Weekly test cadence It’s all...
Beyond Metrics: Moments Build Our Strongest Teams
Like every year, this one was defined by metrics and outcomes. They matter. They always do. They’re how the business grows and how the work mostly gets measured. But 2025 was also built in the moments around them. In lunches...
Focus, Not Imagination, Has Become the New Bottleneck
I’ve been noticing a drop in focus. Not in any one person, but across systems and conversations. There was a time when a meeting could hold many ideas at once. We could explore tangents, test half-formed thoughts, and let unexpected connections...
Treat Your Roadmap as a Hypothesis, Ship to Validate
A product roadmap is a hypothesis about user behavior. Shipping is how you interrogate it.
Founder-Led Sales Succeed when Commitment Outlasts Quick Fixes
Founder-led sales works when the founder sounds like someone who will still be there when the easy answers stop working.
Key Branded Search Metrics Every B2B Marketer Should Track
Branded Search Metrics to Start Monitoring - B2B Marketing Blog | Webbiquity - https://t.co/gL10Lm51OV via @seosmarty
Define AI Fluency Tiers to Future‑Proof Your Workforce
Here's what it means to be 'AI fluent' at @zapier , according to @wadefoster. First, their staff didn't really know what that meant. They needed guardrails. The solution was simple: they just went to all the people in the org at the...
Quiet Weeks Boost AI Automation for Sales Insights
Quiet weeks are perfect for leveling up your AI skills. Some interesting use cases I've been toying with this week: - Using Granola notes to push to Gamma to make post call presentations you can send to your customers or prospects. -...
Messaging Debt Escalates Faster than Technical Debt
Messaging debt compounds faster than technical debt.
Replit's 24/7
By late 2025, Replit got really, really good: - Context windows can be unlimited - Sub agents solving tough issues - Design mode + Fast mode It finally got great. Now … imagine by late 2026 if it could run 24x7 It just keeps building,...
Make Your Audience the Hero, Not Your Brand
Your audience is the hero of your story...not you, not your product, not your company. Here are three ways to obsess over your audience so your message actually sticks. #BusinessStorytelling #AudienceEngagement #PresentationSkills
WordPress Emerges AI‑ready as SEO Faces GEO, Patents
SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. https://t.co/RA9I0pTpjb via @martinibuster, @sejournal
Storytelling Differentiates Brands in the Age of AI
As AI makes execution easier, differentiation matters more. That’s why storytelling keeps showing up in leadership conversations. 👉 Tools create output whilst Stories create meaning. At its core, marketing is still about standing out. https://t.co/V2O2vSppuX
More Ads, Less Trust: Engagement No Longer Drives Sales
Context is just as important as content. In social media platforms jammed with ads, people’s resistance goes up. And sales go down. That is the finding of this 2025 study reported in the New Neuromarketing blog. “A large-scale meta-analysis by...
Stop Waiting: Build Trust, Scale Audience, Hit $3M
2025 was my best year in business yet. This year? I’ll push for $3M in sales. This is a big jump. But I’m confident I can make it happen. I've spent years building trust with my audience and customers. Trust is the currency of...
AI Cuts Costs, but Human Content Still Outperforms
AI has made content creation easier and cheaper. But on average, we aren't seeing AI-generated content achieve the engagement that human-generated content does. And it's not just us who's seeing this... which is why most companies are increasing or maintaining their content...
Scale Beyond $10M Requires New Systems, Not More Hustle
You can’t 10x your business using the same systems that got you here. That’s the trap most brands fall into. They hit $3M, $5M, maybe even $10M, and think they just need to push harder. But the unlock is infrastructure: • Real ops • Real...
High ROAS Limits Scale; Prioritize Long‑Term Growth
High ROAS feels good, until you realize it’s keeping you small. Because most of the time, high ROAS is just low spend against warm traffic. It’s not real scale, sustainable, and not how 8-figure brands are built. At some point, you need to...
Marketing Backs Sales Grind; Together We Close Q‑end
To all my sales, revenue, and customer success friends out there with a quarter ending this week... While deals are closing and forecasts sweat, And someone just asked, “Is this deal done yet?” You’re living in CRM, calls stacked all...
Pick Yourself: Turn Layoffs Into Your Own Business
Two friends of mine got laid off the same week. Same industry. Same severance. Same economy. One spent six months applying to jobs. Waiting. Hoping. Refreshing his inbox. The other started posting on LinkedIn the next day. Building in public....
Non‑technical Users Can Harness Claude Code for Rapid Insights
As a non-technical person, I set up Cursor + Claude Code + MCPs and query the business insights I need to make decisions faster. With all the recent Claude Code and Opus 4.5 uptick in the last 48 hours, I can’t...
AI Tool Boosts Objectivity, Clarifies Decision-Making
My favorite AI tool this year isn’t about efficiency. It’s about objectivity. Having an impartial reference removes emotion from feedback and decision-making. 👉 You can revisit context, align faster, and move forward with more clarity. That kind of leverage is hard to replace.
Creators Now Outrank Brands as Trusted Purchase Influencers
People don’t trust brands the way they used to. They trust people. Creators have become the new authority because audiences feel like they actually know them. They’ve watched them for months, sometimes years, and that trust carries weight. So when a...
Databricks Mastered the AI Wave—Founders Must Follow
"Databricks rode the 'AI Wave' better than anyone else in B2B. They were successful pre-AI, but man, JFC since then. And that's every founder's job. To ride the AI Wave." with @HarryStebbings @rodriscoll + me https://t.co/8DQ8PcZpux
13 Years of Daily Posts Built AI Knowledge Engine
👉August 22, 2012 to December 28, 2025 = 4,877 days 📖 I’ve written a SaaStr post every single day since August 22, 2012 That’s ~3.5 million words — more than 2x the entire Harry Potter series. Roughly 30+ full books. More than...
Scaling Founders Excel at Editing, Not Just Creating
Founders who scale well are better editors than creators.
