Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
AI Speeds Momentum, but Direction Now Matters Most
AI compresses the time between action and visible results. Momentum becomes cheaper, faster, and more fragile. You can get moving instantly, but direction matters more than ever.
Thought Leadership Boosts B2B Retention and Expansion
How can B2B Thought Leadership drive post-sale Impact? Our latest post on @TopRank's B2B Marketing Blog shares new research data, examples and use cases for using post-sale thought leadership to drive retention and expansion outcomes: https://t.co/tKMacGFHhQ https://t.co/rcgYc9Zsi6
CEO Success Demands Vigilance, Not Freedom
A lot of people associate being a CEO with freedom. In reality, it comes with constant vigilance, unresolved problems, and regularly questioning your own judgment. Small numbers rarely stay small, they’re usually signals. 👉 The job is to notice them early, dig in,...
Post‑Sale Thought Leadership Drives High ROI Growth
B2B thought leadership is being elevated in the 2026 B2B marketing mix, but do you know what high ROI marketers do that others don't? Our research with Ascend2 that surveyed 797 senior B2B marketers in the U.S. and U.K. found...
Top Reps Handle the Heavy Lifting; Is Your Team?
A great sales rep does most of the work for the prospect: Does the scheduling Does the demos Solves the problem Helps sell other stakeholders Follows up Simplifies deployment AI can do some of this now. But how much of it does your team really do?
Growth Starts With Human Insights, Not GTM Plans
Most companies build upside down... They start with: - product ideas - GTM plans - launch calendars …and hope the market catches up. But strong growth doesn’t start at the top. It starts here 👇 Human insights. Why? Bc value...
Hands‑On AI Workshop Drives Sticky GTM Adoption
The most valuable use of time with your team, in person, at your upcoming SKO/RKO is a hands-on AI workshop. Not an "art of the possible" presentation, not a theoretical or even "here's what others have done" discussion. Think of...
Delay January Emails for 30‑40% Higher Open Rates
Before you hit send on that new email campaign, consider this: The first 2 weeks of January are awful for email response. According to Jay Schwedelson , your open rates will be DOWN. But if you wait til mid to...
Great Ads Fail without a Leak‑free Conversion Funnel
Most brands die in the gap between attention and action. Great ads don’t equal great business. Creative gets clicks, but systems close sales. Make sure your funnel isn’t leaking where it matters most: • Checkout UX • First-touch emails • Product onboarding Most "ad issues" are ops...
Teachability Trumps Knowledge: Keep Learning to Stay Ahead
The smartest people I know are the most teachable. That sounds backward. You'd think the more you know, the less you need to learn. But it works the opposite way. The people who are really good at something? They're constantly...
I Grade My Own Predictions—Read & Challenge Me
Unlike every other prognosticator in your feed, I don't just make industry predictions, I **grade myself** on them. Otherwise, how the @#$% would you know if you could trust me?! Anywhoodle, I made 5 predictions (related to each of the...
Build Trust with Prospects to Boost Acquisition Odds
Getting to know potential acquirers in your space does increase the odds they acquire you — if you do it for the right way. Why? Because it builds trust. And a big part of M&A is trust. Will the team we just...
Future Work: Claude Code Builds, Manus Handles Tasks
The future of work is multi-tabling Claude Code for building products + Manus for general tasks. https://t.co/g21OVOiZgR
Effective Brand Marketing Is Product‑centric, Not Just Quirky Campaigns
There's a very big difference between trying to get someone to start thinking of you and preventing them from forgetting you - and a lot of the brand marketing we talk about is the latter. Big brand campaigns, the ones...
SaaStr Scales GTM Dramatically with Minimal Staff
"SaaStr went from 10 humans in GTM to 1.2. And it does just as well. But we'd still love to hire 2 more humans." with @lennysan https://t.co/TKyWoJ0aau
Interactive Experiences Drive Impactful B2B Thought Leadership
How can B2B marketers optimize their thought leadership content to be more impactful? Make that content an experience that engages and creates both mental availability and contributes to buyability. From interactive experiences to events to video or podcasts - going...
Stop Parenting Your Startup; Treat It as an Organization
Your business is not your baby, child, or another human you are in a relationship with. It is an organization. That distinction matters more than founders want to admit. Organizations exist to convert decisions into outcomes at scale. They rely on clear...
Skip Slides, Use Simple Diagrams to Secure Funding
A senior leader from a multinational company once came to us for help. He was flying to the U.S. to petition his CEO for a $100 million budget. His request was simple: “Can you help me with five slides?” We...
Social Platforms Are Essential for Sustainable Marketing
The degree to which social platforms dominate discovery and top of funnel can't be overstated. I'd argue that, in many fields, it's unrealistic to think you can build a sustainable marketing practice without social.
Real‑World M&A Lessons: Offer Private, Objective Guidance
I’ve been around long enough to see how most M&A paths actually unfold. Some work exactly as hoped. Others resolve quietly. A few fall apart late for reasons that never make it into a postmortem. I’ve been on the acquiring side, the...
Organize Claude Code Meetup to Accelerate Business Growth
Considering doing a 'Claude Code for Business' in- person meetup since this stuff is changing so fast. If you want to meet up with likeminded Claude Code fanatics who want to grow their businesses faster, leave a comment.
Put the Answer First: Stop Burying the Lead
Dear Marketers, Put the answer first. Put the answer first. Put the answer first. Sincerely, Humans & Answer Engines (ChatGPT, Claude, Etc.) ------- (In other words, stop burying the lead with your content. If you want impatient humans to stick...
Hook First, Depth Later: Win on Social
Most smart people lose on social because they start with depth. The mistake isn't being smart. It's leading with complexity before you've earned attention. Algorithms don't reward depth at the top of the funnel. They reward: • Simplicity • Repeatability...
Clear Positioning Beats Better Products Every Time
You can have the best product in the world, but if your positioning sucks, no one will care. "Better" doesn’t win. "Clearer" does. Category leaders are the best at explaining why they matter.
YouTube Is the #1 Product Research Hub—Don’t Ignore It
YouTube isn't the sexiest social network, but it is the number 1 destination for product research. Ignoring YouTube will hurt your sales. https://t.co/79yGTpuVuF
Ownable Ideas Convert Followers Into Paying Clients
Viral hooks and post templates get you followers… Ownable Ideas get you paying clients Choose which one you want
Shift Followers From Open to Owned Platforms for True Ownership
Grow your audience on open platforms. • Twitter • LinkedIn • TikTok Then, get as many people as possible onto your owned platforms. • Email • RSS feeds • Phone numbers Owning your relationship and having an outreach is how you build foundation.
Disruption Thrives at Market Fringes, Not the Status Quo
There's a famous quote from the economist John Maynard Keynes, that "the market can remain irrational longer than you can remain solvent." He was speaking about investing but it has just as much application to marketing, because many a better...
Seamless ElevenLabs Integration Into Founderscape and Replit in Minutes
Just integrated @elevenlabsio into Founderscape (and @Replit) in about 5 minutes And it just ... works This is how you do it. Well done https://t.co/Z0lVQTk4Or
Brand Benefits Every Business, Not Just Big Companies
RT @VisionEdgeMktg 🧠 Brand isn’t a “big company luxury.” It’s how you differentiate, protect price, and earn repeat business—at any size. https://t.co/aTTqOFh1pD #BrandStrategy #Positioning #B2BMarketing
Productive Meetings Require Pre‑existing Context, Not Just Discussion
Meetings feel productive when they recreate context. They move the business forward only when that context already exists.
AI Erodes Speed Advantage, Judgment Now Matters Most
AI removed the natural friction that used to separate thinking from output. Writing, design, analysis, code, and planning now move fast enough that effort is no longer a credible signal. When anyone can produce something quickly, speed stops being impressive. What...
AI Denialism Ignored: Technology Advances Faster Than Skepticism
A Response to The Rise of AI Denialism Over the holiday, I caught Louis Rosenberg’s “ The Rise of AI Denialism” article in @BigThink(big hat tip to my friend Ian Truscott for sending it to me) and I was struck...
Stop AI-Generated Sales Pitches; Embrace Real Insight
AI message personalization is A CANCER on sales and here’s what to do INSTEAD… Think about what just happened in this message… =============== “{{generic summarized fact about me that sounds like a robot wrote it}}” “Here’s what everyone does” “Here’s...
Curated PPC Prompt Library Boosts Workflow Efficiency
A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs https://t.co/fkP7d1RiJP via @theshelleywalsh, @sejournal
Top Operators Guard Conviction Like Capital Preserves Cash
The best operators conserve conviction the way capital allocators conserve cash.
Shift to Strategy: Marketers Add Value Beyond AI
Insightful thread about what a performance marketer can do all day to add greater value if #AI takes over execution.
When a Product Becomes Daily Habit, Users Market It
Products move through people before they move anywhere else. They spread in passing comments, side conversations, and offhand recommendations that were never planned. That only happens when a product alters daily behavior enough that omission feels strange. The improvement becomes...
Skip Slides, Start Talking: Better Decisions Through Discussion
There’s a reason some leaders remove PowerPoint entirely. Slides tend to structure the conversation before the thinking is done. When the goal is better decisions, it’s often more effective to start with discussion, not decks. 👉 Fewer slides. More clarity. https://t.co/gNSPRvwjqj
Seal Leaks Before Scaling: Fix Offers, Flows, Products
Most marketers need to fix the 3 things killing their performance: • Offers that don’t excite • Flows that don’t convert • Products that don’t deliver You don’t scale a leaky ship. You slow down, seal it up, then go faster than ever.
8.5‑Hour Live Tuna Battle Captivates 2,500 Viewers
My commercial fishing company did something online that has never been done before a few days ago, and the story is a wild one. Here's what went down: During commercial bluefin tuna season (which happens to be right now) we...
Stop Blaming, Build a Consistent Revenue Engine
If you missed your 2025 targets, please don't: – Blame your team – Hire a bunch of new people or a new agency “to fix it” – Add tools you don’t fully use – Chase new tactics after watching one...
Visual Search Drives Higher Purchase Intent Than Text Queries
People want to talk about search on ChatGPT or other AI platforms, but no one really talks about visual search. Just look at Google Len's explosion over the years. The thing about Google Lens compared to traditional searches is that there is...
Start Now, Learn By Doing, Not Over‑Planning
Everyone wants the perfect plan. Truthfully, the plan is almost never the problem. I've seen people with terrible strategies build great businesses. And people with brilliant ideas go absolutely nowhere. The difference is always the same. One person started before...
Tags Trump Folders: Let Meaning Emerge via Search
Scott wrote this and it finally clicked for me. Credit where it’s due. “Gen Z is right to not care about folders.” The reason this is correct has nothing to do with age. It’s about how information actually behaves. Folders force premature certainty....
When Execution Is Cheap, Judgment Becomes the Bottleneck
Execution is no longer the constraint. As building gets cheaper, judgment becomes the scarce resource. Models can generate options endlessly. What they don’t accumulate is lived consequence. They don’t carry the memory of failed bets, abandoned paths, or tradeoffs that only made...
Every App Becomes a Self‑Coding, Shareable Platform
prior gen software products often added scripting languages/macros so that people can extend functionality (Excel being the most famous, but also modding in games, etc) what if every app becomes a vibe coding app? That is, in any app that you use...
Ensuring AI Coding Gains Outpace Technical Debt Costs
I'm a massive fan (and daily user) of agentic coding tools like Claude Code and Codex CLI. One of the questions we'll need to ponder in 2026: How do you make sure that the compounding value you are getting from...
Small Pop-Up Tests Yield Million-Dollar Gains
Test Your Pop-Up 🚨 I can’t tell you how many brands we audit that have absolutely no pop-up testing going on. Always have some sort of test running. A 2-3% improvement to your opt-in rate can result in hundreds of thousands of dollars...
