Social•Dec 15, 2025
Founders Value Reps Who Hit Targets and Champion the Brand
Founders appreciate sales reps that crush their number Founders truly love sales reps that do that, but are also brand ambassadors
By Jason Lemkin
Social•Dec 15, 2025
Ditch Slides: Written Briefs Boost Real Problem Solving
We banned PowerPoint from all our meetings. Productivity exploded. Elon runs Tesla meetings without slides. Bezos makes Amazon execs write 6-page memos instead. U.S. generals stopped using PowerPoint in combat zones because it slowed ground operations. They all figured out the same...
By Eric Siu
Social•Dec 15, 2025
2026 Content Pivot: AI‑Proof, Quirky, Craft‑Driven Access & Analysis
I wrote about the major shift to my content marketing I'm making in 2026 to address a big hole I see in lots of experts' businesses. Mine too. Making this change is about fixing that but ALSO about being more: - AI-proof - Quirky...
By Jay Acunzo
Social•Dec 15, 2025
Leverage Media to Decouple Time From Money
If you want to disconnect your time from your money, you need leverage. 1. Labor (Hiring - Expensive/Hard) 2. Capital (Investing - Risky/High Barrier) 3. Media/code (Content - Permissionless) The 3rd option is available to everyone, and less than 1% take advantage.
By Justin Welsh
Social•Dec 15, 2025
Your Client Problem Is Actually Readiness.
99% of founders ask me the same thing: “Help me get clients.” Here’s the truth: You don’t have a client problem. You have a readiness problem. Your brand might be: • unclear • unnoticeable • unattractive • positioned poorly Before...
By Krista Mollion
Social•Dec 15, 2025
AI-Powered Instant Pricing Ends Call-For-Quote Era
True Story: I was recently asked to speak at a home services conference but the organizer said they did not want me teaching pricing transparency to contractors because, "That's not how we teach them to sell." In other words, they...
By Marcus Sheridan
Social•Dec 15, 2025
Build a Content Ecosystem, Repurpose Video for Maximum Reach
Stop Blasting Everywhere. Start Building a Content Ecosystem. The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out. The sooner you realize AI is increasingly...
By Neil Patel
Social•Dec 15, 2025
Build Loyalty by Rewarding Behavior, Not Just Spend
High-LTV customers think differently, treat them that way. They: • Explore your brand • Respond to education • Stay longer without needing constant offers Here’s how you build more of them: • Build flows that advance the buyer relationship • Track what SKUs drive 2nd and 3rd...
By Kody Nordquist
Social•Dec 15, 2025
Hidden Post‑purchase Reactivation Drives Profit without Ads
The most profitable flows are the least visible. Everyone builds welcome flows, very few build product-specific reactivation. Here’s the forgotten sequence: • Wait 30-45 days post-purchase • If no activity, trigger: “How are you using X?” and “People who bought X also loved Y” Add: • Personalized...
By Kody Nordquist
Social•Dec 15, 2025
AI+B2
📰 Top AI+B2B News - Sun, Dec 14 https://t.co/MWFHfEuzpm Top Stories: 1. Alphabet poised for another paper gain on SpaceX valuation 2. ServiceNow in advanced talks to acquire Armis at around $7 Billion 3. Thoma Bravo Completes Acquisition of PROS Holdings, Inc. for $1.5...
By Jason Lemkin
Social•Dec 14, 2025
CEOs Can Automate Slack Insights in Minutes
We use Zapier and Lindy to make these conversations public in Slack. Churn risk? Flagged Case study material? Flagged Product insight? Flagged Conversion killer? Flagged Any CEO can get these running in minutes. Then the trick is to hand this off and ruthlessly monitor. This also...
By Eric Siu
Social•Dec 14, 2025
Winning Companies Sell Vision, Not Just Features
Features are officially commoditized. Any team can build what your product does with Cursor in weeks. The companies winning aren't playing the same game anymore. The old playbook was simple: Listen to buyers. Build what they ask for. Ship faster...
By Amos Joseph
Social•Dec 14, 2025
Don't Trade Free Work for Vague Future Promises
"I can't really make a big financial commitment right now… But if this project takes off/ the pitch you create for me works to get funding/ the campaign delivers new clients, it'll be very profitable for you." I've heard versions...
By Krista Mollion
Social•Dec 14, 2025
Build December Offers to Drive January Sales
What your Q4 customers do in January is shaped by what you build in December. Here’s a simple segmentation play to win the handoff: • Match bundles/offers to intent signals • Tier buyers by AOV + time of purchase • Build a January-only “membership”...
By Kody Nordquist
Social•Dec 14, 2025
Turn December Into Your Most Efficient Retention Month
The smartest brands are quietly turning December into their most efficient retention month of the year. Lower CPMs Higher intent traffic Warmer audiences from Q4 spend They run continuity for success. Here’s the play: • Segment BFCM buyers by SKU and UTM • Trigger product education flows...
By Kody Nordquist
Social•Dec 14, 2025
Drop “Awareness”—Focus on Measurable Marketing Metrics
Dear marketers: let's retire the word "awareness." Especially used in sentences trying to prove marketing's value: "elevate awareness" "increase awareness" "competitive awareness" "aware awareness" First off, it's an ugly word. AWARENESS. Gross. awareness. awareness. awareness. awareness. awareness. awareness. awareness. awareness....
By Kyle Lacy
Social•Dec 14, 2025
OpenAI Drops Vesting Cliff, Pours $6B on Equity
Per @WSJ, OpenAI has gone from just a 6 month cliff for equity vesting now to … no cliff at all And will “spend” $6 Billion this year on employee equity Even at OpenAI, the war for talent never ends https://t.co/uOw6ReBXCF
By Jason Lemkin
Social•Dec 13, 2025
Turn Evergreen Videos Into Ongoing Revenue with Dynamic Ads
The more you use dynamic ad insertion to swap sponsors in your back catalog, the more you turn every viral video into a recurring revenue stream, not a one-time payment. The sooner you realize you can now sell, test, and rotate...
By Neil Patel
Social•Dec 13, 2025
One Focus Per Person Drives Momentum, Reveals Stagnation
Peter Thiel’s leadership hack? Laser in on one crucial focus per person. No distractions, no clutter, just relentless focus. This strategy creates progress where it counts and quickly exposes any lack of momentum. https://t.co/2xQYgAEpuA
By Eric Siu
Social•Dec 13, 2025
Emotion Drives Action: Make Audiences Feel to Influence
Timeless marketing wisdom: You've gotta make people FEEL something if you want them to DO something
By Katelyn Bourgoin
Social•Dec 13, 2025
2027 Poised for Record‑breaking IPO Wave
2025 in the end was better for IPOs than 2022-2024, but still pretty Meh per @WSJ But 2027 (plus or minus)? Databricks, Anthropic, OpenAI, SpaceX, Canva, Stripe, etc? Probably will be the great stretch for IPOs of all time. ...
By Jason Lemkin
Social•Dec 13, 2025
Startup Liquidity Can Vanish Overnight, Even After Success
Liquidity is thin in startups It's entirely possible for you to have had a $100m acquisition offer last year and 0 offers today Or to close an oversubscribed rounds just a few months ago and have 0 VC interest today
By Jason Lemkin
Social•Dec 13, 2025
Delegate $10 Tasks, Protect Your $500/Hour Value
What blows my mind is seeing people charge $500+/hr and then spend their day doing $10/hr admin tasks. Last year, I worked with a company where the Head of Sales spent most of his time building HubSpot forms, cleaning spreadsheets,...
By Krista Mollion
Social•Dec 13, 2025
Search Evolved: From Typed Queries to AI Conversations
If you go back in time to the year 2020, when you performed a search, how did you do it? You probably went to Google and just typed in a query. And every so often, you may have even used voice search. But...
By Neil Patel
Social•Dec 13, 2025
Profit First, Then Re‑Accelerate Growth in 2026
Hooray, you got profitable But did you re-accelerate growth? 👉That's got to be Job #1 in 2026 The markets are clear here https://t.co/ABDiIIggDK
By Jason Lemkin
Social•Dec 12, 2025
Migration Fees Can Delay Even High‑value Vendor Switches
I almost switched to over to an $80,000 a year vendor the other — after many, many years on the competiton. What stopped me? The $7,500 migration fee It’s not that I can’t afford it. It’s just that, combined with...
By Jason Lemkin
Social•Dec 12, 2025
CROs Turn Into Chief Price‑Raising Officers at Stagnant B2B Firms
CROs at slow-growing B2B companies basically become experts at raising prices. Chief Price Raising Officers. That’s where the short-term growth is, at low growth. You make the quarter by forcing the existing base to pay even more. Whether they want to. ...
By Jason Lemkin
Social•Dec 12, 2025
Wealthfront’s 17‑Year Pivot to Cash Banking Yields IPO
Wealthfront IPO'd today at $2.6B 🎉 The 17-year journey: 2008: Founded as "kaChing" 2014: Peak at $700M valuation 2018: Down round to $500M 😬 2022: $1.4B UBS deal collapses 2025: IPO @ $14/share, $485M raised The pivot that saved them? Cash accounts now drive 75% of...
By Jason Lemkin
Social•Dec 12, 2025
AI‑first Hype Hurt Duolingo: Trust, Monetization, Proof Missing
Duolingo went “AI first" 6 months ago. Revenue grew 41%. The stock dropped 64%. Here's what they missed 👇 On paper, things looked great. > ~$260M revenue with 73% margins > 33% YoY growth in bookings > 135M MAUs Yet...
By Ryan Allis
Social•Dec 12, 2025
Great Leaders Ask, Not Answer: Lead with Humanity
What if the advice we were told to avoid might be the breakthrough our team actually needs? The conventional wisdom says: Have all the answers. Lead with metrics. Stay professional. Fix weaknesses. Crush the competition. But extraordinary leaders do the...
By Simon Sinek
Social•Dec 12, 2025
Inflated Prices + Deep Discounts Fail: 4 Pricing Lessons
RT @JoeContrera Does slapping a grossly inflated price on a product or service and then "discounting" it deeply as a promotion really work? (Spoiler: no.) Here are four important lessons to learn about pricing: https://t.co/4UrUOKyhAM #pricing #CX #value https://t.co/2kXHclnyIg
By Tom Pick
Social•Dec 12, 2025
Lead with Purpose, Not ROI, to Spark Creativity
I went on Adam Singer’s podcast to talk marketing leadership. We ended up talking about Costco hot dogs, Liquid Death, and why ROI talk can kill creativity. Hilarious I know.... but seriously... here's the break down of our discussion: 1)...
By Kyle Lacy
Social•Dec 12, 2025
Layoffs Rarely Boost Growth, Often Just Maintain It
Cutting headcount alone doesn't usually lead to higher growth by itself But it often leads to at least the exact same growth
By Jason Lemkin
Social•Dec 12, 2025
Future-Proof Your Strategy: 2026 Marketing Secrets
2026 Marketing Secrets with Neil Patel & Eric Siu https://t.co/mblYRREBgM
By Eric Siu
Social•Dec 12, 2025
Lead Now as the Future CEO You’ll Become
Act as the CEO you are going to be in 18-24 months That’s what your customers, team, and partners want to see
By Jason Lemkin
Social•Dec 12, 2025
Make Customers Earn Discounts to Boost Perceived Value
Ever “bake someone happy”? That’s what an Australian kitchen products retailer did with their Black Friday promotion. They ran an interactive, print-based promotion. Customers had to heat up a sheet of baking paper to make their special discounts appear. Kitchen...
By Nancy Harhut
Social•Dec 12, 2025
Use Data Segmentation to Spot SEO Problems Quickly
Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is down. https://t.co/mD2o7Y0zps via @torylynne, @sejournal
By Tom Pick
Social•Dec 12, 2025
How They Negotiate Shows How They'll Treat You
I turned down a 4-figure brand deal because they couldn’t read a 3-page PDF. The agency sent me a contract with: • no scope of work • no timeline • no revision limits • no goals or expectations So I...
By Krista Mollion
Social•Dec 12, 2025
Avoid Hidden Pitfalls That Drain Your B2B Revenue
Hidden Pitfalls That Drain B2B Revenue - B2B Marketing Blog | Webbiquity - https://t.co/jVKfPixNMg https://t.co/q7P21pu3ie
By Tom Pick
Social•Dec 12, 2025
Tap Ancient Brain: Use Psychology in Product Messaging
Your new product’s message needs to work on old emotions Target buyers may read your sales page on the latest iPhone... But the hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
By Katelyn Bourgoin
Social•Dec 12, 2025
Leverage Authentic Mentions for Visibility in ChatGPT
Some great analysis from the AHrefs team deserves more attention -- because it shows you how to spam, er... authentic-mention-build your way to visibility in the zero click marketing platform that is ChatGPT. Respect to Glen Allsopp for this banger...
By Rand Fishkin
Social•Dec 11, 2025
AI's Power Already Here; Change Unfolds Gradually
You can argue timelines, risks, or regulation. Existing AI capabilities are already sufficient to drive long-term change. What people miss is how disruption actually unfolds. It takes time for systems, incentives, and habits to reorganize around what already exists.
By Hiten Shah
Social•Dec 11, 2025
Never Miss a Brand Mention: Monitor Online Now
Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W So you don't miss brand mentions like these pubs.🫤 https://t.co/pEPTwabw0t
By Tom Pick
Social•Dec 11, 2025
AI Should Augment, Not Replace: Prioritize Human Skills
The biggest mistake leaders are making right now? Focusing only on AI automation. New AI roles are emerging but they aren't signals of replacement—they're signals of ✨human augmentation✨ and a fundamental shift from control to connection. 70% of employees see...
By Michael Brenner
Social•Dec 11, 2025
Most AI CRO Tools Miss Core Fundamentals
A lot of teams are trying new AI tools because the demos look smooth and the promise feels real. But when we evaluated each analyzer across the core dimensions of CRO, a surprising number scored zero. They failed on the fundamentals: Who is...
By Hiten Shah
Social•Dec 11, 2025
AI Can Outperform Human Account Executives—See Proof
Think AI can't beat a human AE? Try https://t.co/XobWWB7nQi You might be surprised https://t.co/e6UjVoZEgC
By Jason Lemkin
Social•Dec 11, 2025
Actionable Strategies to Reduce Customer Churn
RT @VisionEdgeMktg 📉 Combat customer churn with actionable strategies and lower your churn rate. https://t.co/ukddWvztPO #Churn #CustomerSuccess #Growth
By Tom Pick
Social•Dec 11, 2025
Structure Prompts, Manage Randomness, and Add Human Checks
I picked up a ton of powerful tips and new techniques at the AI GTM workshop hosted by Greg Boone , Marc Sirkin , and Mark Hinkle . 🧠 A few standout lessons and reminders: ✔️ Add clear constraints to...
By Pam Didner
Social•Dec 11, 2025
Digital Overtakes Print for Smarter B2B Selling
Print vs Digital: The Future of Selling Smarter - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv https://t.co/tsAwOJLK65
By Tom Pick