B2B Growth Social Media and Updates

B2B Marketing Needs a New Brand‑First, AI‑Augmented Playbook

At #mpb2b this week, Jon Miller was pretty clear: the old playbook for B2B marketing is broken. Are the days of short termism B2B marketing and the MQL over? He shared a new playbook that leans into building brand, trust, relationships, experience and craftsmanship - not in opposition to AI, but augmented by it. The alignment with what Jon's saying here aligns incredibly well with the fundamentals behind our BAM framework and how we're helping B2B companies become best answer brands. The summary of Jon's presentation is pretty detailed, so if you missed MPB2B, be sure to check it out below.