
Most merchants treat BFCM like a finish line. But any founder who’s been through it knows that the real chaos hits in January. • Friendly fraud • Refund abuse • Disputes you didn’t see coming It’s digital shoplifting, and it drains Q4 profits when you’re already trying to reset for Q1. This year, one of the only tools I’ve seen that actually prepares you for the aftermath is Chargeflow. They're offering something wild for BFCM: • Chargeflow Prevent FREE until December 31 • $10,000 in FREE chargeback automation credits That’s post-purchase protection before the refund wave hits. Here’s the unfortunate truth: • Sales go up in Q4, but so does fraud. • And most fraud tools only stop at checkout. They also look beyond the transaction and prevents disputes, flags abuse, and auto-fights chargebacks so you can focus on growth. If you’re spending real money to acquire customers this BFCM, protect what you actually keep. Check out Chargeflow to claim your $10,000 in free chargeback protection before the offer expires. https://t.co/tUUS8itNse #chargeflowpartner
BREAKING: Anthropic launches Claude Opus 4.5 Several of the upgrades are squarely at people like me, developers building agents. I'm particularly impressed with how elegantly they handle one of the biggest issues developers are dealing with: tool calling. MCP is...
You cannot ask a thousand people to adopt AI and expect consistency. You need a shared mental model. Without it, the company’s output becomes a collage of mismatched assumptions.
I've built my network with founders at every wealth level over the past decade. Here's what I learned about how they think differently: Millionaires celebrate quick wins. They're optimizing for the next deal, the next exit, the next opportunity. It's about momentum. Deca-millionaires...
Companies pretend decisions fail because of bad data. They fail because people protect their assumptions. AI does not solve this. It forces the assumptions into the open.

Top #Marketing #AI News Stories today: https://t.co/HXpZ3cAJnV Top stories from @MediaPost @martechismktg @WARCEditors @TheHustle @DrexelNews @MarketingProfs @Forbes @martechcube @elitebizmag @CarBizToday @cxtodaynews @Gartner_inc and more. https://t.co/z2UbR3M5pN
I’ve built and sold companies worth millions. But the best decision I ever made was choosing the right person to build life with.... I’ve done the big deals. I’ve lived the founder rollercoaster. I’ve cashed the checks. But none of...
Every year I set a new intention for my business or theme to guide me. This next year's comes from the one and only Andy Crestodina. Andy and I always joke that if you put us both together, you'd have one...
How do you create a 3x venture fund? For a smaller fund, in theory there are many ways, but most likely is: 1️⃣ Put 10% of your fund into your very best investment 2️⃣ It does 30x = 3x the whole...
Most great features start half-baked. Plan Mode in Reforge Build lets you cook. https://t.co/k7WwyeuL8o
Most great features start half-baked. A fuzzy idea from a customer call. A vague customer complaint. A gut feel about what's broken. A "what if" from your shower. But AI does best with clear directions. Detailed requirements. Do you really...
We're entering a new phase in how people find products. More searches start inside LLMs. Fewer people land directly on your site. Which means the visitors who do make it through are more intentional than ever. This raises the bar for landing...
B2B demand gen is a tough gig. Just when you think you've got it all figured out... WHACK! Your target buyers go and change everything. (maybe not *everything*... they still love great research and webinars!) The latest research shows that...
Every product begins as a question you don't yet know how to answer. You can guess. You can model. You can argue. But none of it substitutes for the small shock you feel the first time the product touches a...
The 5 AI tools I'm actually paying for (and why they're worth every penny): Most AI tools are noise. These 5 drive actual revenue. **Granola AI ($14/mo):** Listens to every call and surfaces blind spots I'm missing. Asked it last week: "What...
Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.
Turns out that AI (and humans) HATE recommending stale/old content. That's why EVERY marketer should make this a non-negotiable in 2026: 👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see...
If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.
I shifted my coaching business 2 yrs ago to do the thing everyone's trying to escape. By moving from "Business Coach" to "Fractional CMO". Revenue went up. Stress went down. Here's why most people have it backwards: 1. Coaching Is 10x Easier… and Somehow...
Build Your Outbound Email Infrastructure The Right Way 📬 Most teams obsess over copy and sequences. But none of that matters if your emails never reach the inbox. Outbound does not start with messaging. It starts with domains, inboxes, warm...
It's shipping Sunday! (Not all days are Shipping Sundays for me -- but today is). As you may recall, a few weeks ago, I launched a simple but super-useful (at least for me) AI agent called CompanyResearch .ai The premise is...
It's hard to believe that 2026 is just around the corner. If you're thinking about hitting up any sales conferences next year, now's the perfect time to start planning. My team and I have put together a solid list of the...

Want to see exactly which tools I use to turn digital brands into growth engines? I'm dropping my complete AI marketing blueprint - the same one that's generated millions for my clients. No fluff. No theory. Just the exact playbook. Drop a 🔥...

Most businesses are drowning in AI marketing tools but starving for results. Here's the brutal truth: You don't need 47 different AI platforms. You need to know which 3 tools actually move the needle for YOUR brand. I've cracked the code for 100+...
Much as we'd like it to be, marketing is not deterministic or meritocratic. Great ideas and execution often fail, and mediocre ones can thrive - the common variable is the conditions in which the marketing happens. Yet so much of marketing...
I am so blown away by how bad Google Alerts became. Literally only ever sent me notifications of my own projects and posts. Makes no sense. I switched to @alertmouse this year and really love it. Good examples from Nov: 1. a...
Every idea competes for space in someone's mind. How you frame it decides whether it sticks, spreads, or disappears. That's the real work behind influence, and it's a skill worth treating seriously.
Most creative testing fails because there's no strategy behind the test. What are you trying to learn? • Which hook performs best? • Which visual holds attention? • Which CTA drives conversion? Every question asked brings you closer to the clarity that you need.
Everyone in AI feels the same tension right now, but this piece finally names it clearly. The tech is real. The progress is real. The spending is real. The business models aren't. Not yet. This is the best breakdown I've seen of why...
Why are you on LinkedIn? The ultimate scoreboard isn't likes, it's business. But my guest Neal Schaffer suggest that visibility still matters if you want to win. - More engagement boosts your content in the LinkedIn feed - High-like posts create...
I know 'memory' is a big deal in AI — what I don't know is how >much< of it you really need to have a great AI experience. The more I learn about how our own AI Agents work, the more...
If you're planning to pitch yourself to speak at industry events next year (or appear on more podcasts): I'm running a Pitch Challenge the 1st week of Dec to work with a small group on their pitches. You'll learn to develop,...
You can't personalize your way out of a targeting problem. Focus on finding evidence of the problem, then just ask them if that evidence means they are struggling with X problem. This is called a PQS, pain qualified segment, and it will...
Nobody Cares About Your Perfect Website (And That's Exactly Why You Should Care Less Too) Your prospective buyers don't care how pretty your website is. They don't care about your gorgeous brochure, your profile banner, or the thousands you spent on checkout...
59% of Brands Face This Crisis, Are You Ready? Discover the rapid response system and Stakeholder Communication Matrix that helped turn a potential PR disaster into a trust-building opportunity. From recognizing issues instantly to tailoring messages for different audiences, this video breaks...
Great marketing is not about who arrives. It's about who stays. So many people are focused on the wrong thing thanks to the influence of mass-market brands first, now social media algorithms. The entire job of the marketer is to: 1. Earn trust 2....
Sales and Marketing fail when the conversation stops. Communication is the bridge that moves revenue and too often that bridge is closed. What is one practice your teams use to keep the bridge open? Why the gap exists • Marketing sends reports and waits...
Ever feel like you've been set up with an agency by a soulless algorithm? One that knows nothing about your brand, your goals, or your team? On Monday's episode of On Brand, Toby Wilkinson, co-founder of ASK US FOR IDEAS, explains...

I had the pleasure of presenting at #mpb2b this week. The topic? Our new thought leadership research with Ascend2 + @TopRank's framework for becoming a best answer brand. Original research + multi-channel content experiences for SEO, GEO, & humans! https://t.co/2aot41mGAB...

Google is the only company in the world building AI vertically. They used the same move to dominate the internet. Their AI playbook explained👇
Google is the only company in the world building AI vertically. They used the same move to dominate the internet. Their AI playbook explained Everyone's busy debating model benchmarks, GPU shortages, and who shipped the newest AI app. But that's not where the real...
A DTC brand I advise ramped CTV spend hard in Q1. It should've been a scalable channel, but the results were hazy, expensive, and nearly impossible to interpret. • Attribution was all over the place • CPMs looked great, but sales didn't move •...
Pixar Animation Studios went public 30 years ago next week and Duarte, Inc. made the decks! Last night at the Computer History Museum, the team that led that IPO told the story of the wild ride. Sometimes I forget what...
This is Robert Koehler. We brought him on as a GTM Advisor for He was also a TOPO consultant. He is one of the best sales advisors on the market. This pic from Zach Dobson from the GTM AI Summit dinner...
Meaningful product differentiation is always a temporary thing as competitors inevitably catch up, but it's also what gives rise to brands and even categories in the first place. And, more importantly, it's also often a matter of pure semantic classification. The big...
A financial services client just reported our multichannel campaign drove a 74% increase in calls. They are happy. We are happy. Do you want to be happy, too? Let's talk about how we can increase your ROI by adding some behavioral science tactics...
Think traditional search is dead? The data says otherwise. Generative AI search is still only 3.3% of all search activity according to EMARKETER. This is pretty much consistent with data Rand Fishkin has been sharing from SparkToro and Datos, A...
I'm asked constantly on my "strategy" for posting on this site OR how do I come up with topics. I never have a good answer, because the real answer is... I don't really have a strategy or a process. I...