Make Customers Earn Discounts to Boost Perceived Value
Ever “bake someone happy”? That’s what an Australian kitchen products retailer did with their Black Friday promotion. They ran an interactive, print-based promotion. Customers had to heat up a sheet of baking paper to make their special discounts appear. Kitchen Warehouse turned Black Friday into Bake Friday, and employed the IKEA Effect in the process. When customers put in some work, they value the product (in this case the offer) more. Check out the short story in Contagious .
Use Data Segmentation to Spot SEO Problems Quickly
Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is down. https://t.co/mD2o7Y0zps via @torylynne, @sejournal
How They Negotiate Shows How They'll Treat You
I turned down a 4-figure brand deal because they couldn’t read a 3-page PDF. The agency sent me a contract with: • no scope of work • no timeline • no revision limits • no goals or expectations So I...
Avoid Hidden Pitfalls That Drain Your B2B Revenue
Hidden Pitfalls That Drain B2B Revenue - B2B Marketing Blog | Webbiquity - https://t.co/jVKfPixNMg https://t.co/q7P21pu3ie
Tap Ancient Brain: Use Psychology in Product Messaging
Your new product’s message needs to work on old emotions Target buyers may read your sales page on the latest iPhone... But the hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
Leverage Authentic Mentions for Visibility in ChatGPT
Some great analysis from the AHrefs team deserves more attention -- because it shows you how to spam, er... authentic-mention-build your way to visibility in the zero click marketing platform that is ChatGPT. Respect to Glen Allsopp for this banger...
AI's Power Already Here; Change Unfolds Gradually
You can argue timelines, risks, or regulation. Existing AI capabilities are already sufficient to drive long-term change. What people miss is how disruption actually unfolds. It takes time for systems, incentives, and habits to reorganize around what already exists.
Never Miss a Brand Mention: Monitor Online Now
Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W So you don't miss brand mentions like these pubs.🫤 https://t.co/pEPTwabw0t
AI Should Augment, Not Replace: Prioritize Human Skills
The biggest mistake leaders are making right now? Focusing only on AI automation. New AI roles are emerging but they aren't signals of replacement—they're signals of ✨human augmentation✨ and a fundamental shift from control to connection. 70% of employees see...
Most AI CRO Tools Miss Core Fundamentals
A lot of teams are trying new AI tools because the demos look smooth and the promise feels real. But when we evaluated each analyzer across the core dimensions of CRO, a surprising number scored zero. They failed on the fundamentals: Who is...
AI Can Outperform Human Account Executives—See Proof
Think AI can't beat a human AE? Try https://t.co/XobWWB7nQi You might be surprised https://t.co/e6UjVoZEgC
Actionable Strategies to Reduce Customer Churn
RT @VisionEdgeMktg 📉 Combat customer churn with actionable strategies and lower your churn rate. https://t.co/ukddWvztPO #Churn #CustomerSuccess #Growth
Structure Prompts, Manage Randomness, and Add Human Checks
I picked up a ton of powerful tips and new techniques at the AI GTM workshop hosted by Greg Boone , Marc Sirkin , and Mark Hinkle . 🧠 A few standout lessons and reminders: ✔️ Add clear constraints to...
Digital Overtakes Print for Smarter B2B Selling
Print vs Digital: The Future of Selling Smarter - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv https://t.co/tsAwOJLK65
Start Strong: Vulnerability, Shock, and Curiosity Hook Audiences
Here are three of the most powerful openers you can use for your presentation (with real-life examples): 1. Relational Daniel Pink started his TED Talk with a confession: “I need to make a confession at the outset here. A little...
Discover the Winning Message, Then Replicate It Endlessly
Humans love novelty But the internet also rewards boring consistency Find the message that clicks and then repeat it 1000 different ways
Leverage Four SSI Pillars for LinkedIn Success
Stop guessing what to post on LinkedIn. Start using the four SSI pillars: brand, audience, insights, relationships. In my conversation with @LorenzoJohnson, we explain how these drive reach and results in 2026. Tune in: https://t.co/XHnRaXqtiL https://t.co/FXHg4a6in9
Proof Loops, Not Claims, Win Buyers and AI
TL;DR Buyers (and AI) don’t believe “we’re the leading provider” anymore—they believe patterns of proof they see across analysts, trades, creators, and peers. Corroboration loops turn your PESO Model® work into those patterns: clear buyer questions, strong anchor content, named...
Master Storytelling, Speaking, and Selling Before Chasing Tools
Things worth agonizing over to learn: - Storytelling - Public speaking - Selling If you spend more time learning a tool than foundational skills, then wonder why things aren’t coming easier, that’s the answer. We get so twisted in knots around AI etc...
High‑Ticket Sales Need 20+ Trust Touchpoints
Your Price Tag Determines Your Patience. Stop Expecting Quick Sales. The more expensive your offer, the more touchpoints you need, stop selling and start building a 23+ touch journey for high-ticket clients. The sooner you realize modern buyers need to...
Key Factors That Build Trust in AI Support
If you are considering using AI for support or in a live chat on your website, this is what makes people trust it. https://t.co/95ZLOPYoRC
Value‑first Cold Email Sequences Build Trust, Not Spam
How to Write a B2B Cold Email Sequence If you want cold email to actually work...not feel spammy or desperate...this guide walks you through how to craft a sequence that people want to open. We’ll talk tone, timing, value drops,...
Stand Out: Unique POV Beats AI‑Generated Uniformity
AI made everyone a content creator… and everyone sound the same How do you win? Say something different. Something revelatory but true. You POV is your pitch
Decision Cadence Beats Co-Location: Design Remote Immediacy
The phrase captures something teams feel long before they can describe it. Early stage work depends on a level of shared pressure that only forms when people experience the same uncertainty at the same time. The speed of communication inside...
Turn Speaking Gigs Into Six‑Figure Revenue Engine
This year, I’ve given 50 talks. How about a LinkedIn AMA? I’ve been a speaker since 2015, some years purely paid, some years a blend like 2025. How can I help your speaker journey? What can I answer to help...
From Experiment to SaaS: Storybook’s 2026 Momentum
I didn't fully appreciate how good it would be to hit send on an email like this, and to see the spike in user activity that follows across such a wide variety of industries. As the year is coming to...
Sign Year-End Deals Only When Vendor Delivers Value
So I’m starting to get emails from sales reps I’ve interacted with over the past months trying to get a deal done by year end. The problem? They added zero value. There’s really no reason to sign a contract for...
Founders Cash Out Millions While VCs Walk Away Empty
This does happen, but it’s almost unheard of for founders still running a company to make nothing in a material exit The acquirer wants the most consideration to go to the team, the least to the VCs A liquidation preference is hardly...
Pitch with Emotion, Recommend with Logic: Know the Difference
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to invest in a new idea/project -...
Unlock Snap Ads: Boost Reach with Proven Strategies
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap —...
Product Failures Stem From Ignoring Customers' Own Explanations
Every product mistake has the same root. Nobody stopped to study how customers explain their world.
B2B Branding Drives AI Search Visibility
Branding is definitely a big deal in B2B, even moreso for optimizing visibility in AI searches. Great conversation here between two outstanding #B2Bmarketing minds, @leeodden and @RishiPDave .
Slow Execution Signals Cultural Mistrust, Not Skill Gaps
Execution problems are often culture problems in disguise. If a team moves slowly, it is usually because people stop trusting the process, not because they lack skill.
YouTube Searches Double ChatGPT Sessions—Boost Marketing Effort
Just got some new data showing that YouTube gets ~2X more searches than ChatGPT gets prompt sessions, so... Maybe search marketers should put 2X as much energy into that? ¯\_(ツ)_/¯ (publishing hopefully next week)
AI Handles Low-Value Leads, Boosts Revenue by 15%
We deployed 20+ AI agents & replaced our entire SDR team. 60K hyper-personalized emails. 70% open rates on ghosted leads. 15% of London ticket revenue from AI alone. The 5 things that actually work: 1⃣AI crushes the work humans refuse to do...
Seed Funding Dominates San Francisco, Outpacing All Regions
check out this chart -- the majority of seed rounds go to startups in SF and NY (and really, mostly SF) (we'll be dropping a report on "the state of seed" from Carta tomorrow on our official substack) But it's data like...
Customer Problem Narratives Beat Extra Sprint
You can learn more about what to build by studying how customers explain their own problems than by running another sprint.
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
Google Confirms Continuous Minor Core Updates Cause Ranking Yo‑yo
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. https://t.co/MD7IrswbMk via @MattGSouthern, @sejournal That explains why rankings often look like a yo-yo.🤔
Listen Early: Market Defines Your Product Before Launch
If you listen closely enough, the market will outline your product for you. Most teams only start listening after it is too late.
Instant 24/7 SaaS Support: Win Without New Features
Want to win in SaaS without having to ship another feature? Upgrade your quality almost instantly? Do true 24x7 support, real-time, for real, that's great It's like Magic No 4 hour ticket turn around No "go to our wiki" It's Magic .. because no one in...
Autonomous Business Goes Mainstream in 2026—Adapt Now
Okay mom, here’s your moment. For everyone else - here’s what this really means. USA Today named me one of the “business leaders to follow” in 2026. It’s a nice headline, and yes, my mom is already sending it to...
Too Many Questions Drive Real Insight and Growth
Most consultants hide their shortcomings. Here’s mine: I ask too many questions. Like way too many. If you’ve ever worked with me, you know: “Why?” “Why now?” “What did the customer actually say?” “What were they feeling?” “What happened right...
8 AI‑Driven Trends Shaping Digital Marketing by 2026
If you're still using 2024 marketing tactics, you're already falling behind. Search is fragmenting across Instagram, YouTube, TikTok, ChatGPT, and even browsers. AI is reshaping discovery, targeting, and the entire customer journey. And in this video, I breaks down the...
Screen Clients First: Avoid These Three Costly Types
Not all clients are created equal. When a new offer comes in, your instinct is to say yes—because paid work is paid work, right? Wrong. Before you rush into anything, especially a longer fractional engagement that could make or break...
Product Marketing Drives Pipeline; Product Managers Own ARR
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....
Add Real Value or Your Messages Get Deleted
Look at marketing's impact on messages. More than 50% of the people have deleted important messages because they thought they were "advertising". The key with messages, whether promotional or not, is to add as much value as possible so people don't delete...
AI Amplifies Authentic Outbound, Not Automation
How to Do AI Outbound the Right Way in 2025 Outbound didn’t die. Bad outbound did. AI hasn’t made cold email easier. It’s made standards higher. The teams winning today aren’t blasting more emails… they’re crafting more human ones. Here’s...
Turning Down Nine‑Figure Deals Fuels Bigger Growth
I had CEOs at 2 @saastrfund portfolio companies turn down M&A offers this year that would have made them nine figures. I would have been equally proud of them either way. In fact, I told both to seriously consider the deals....
Your Personal Brand Beats AI-Generated Good Enough Work
The rules of business have changed for consultants, freelancers and agency owners… AI can now deliver “good enough” work at a fraction of your price—which means good work alone no longer wins clients. What does? Your personal brand. People want to buy from...
