Understand Why Customers Buy, Not Just What They Bought
You can’t scale what you don’t understand. Most brands exit BFCM with: • ROAS snapshots • SKU velocity charts • Attribution dashboards But none of that tells you why people bought. Here’s your post-Q4 insight engine: Run a 2-question post-purchase survey: “What almost stopped you from buying?” and “What convinced you?” • Match LTV curves to UGC and campaign themes • Map drop-offs by cohort date and first click source • Analyze most common adjectives across top SKUs Every great Q1 strategy starts with curiosity.
Master Marketing by Studying Psychology, Not Dashboards
The best marketers study people more than Meta dashboards. If you want to actually get good at marketing, ditch the Google Ads, CRO, and SEO. Start with psychology. Understand what drives action, what builds trust, what creates desire. Human behavior will never change at...
Seasonal Ads Work Even without Seasonal Products
you don't need a seasonal product to have seasonal ads
Zero‑Click Marketing Shows Algorithms, Not Humans, Drive Reach
"If the problem of the future is Zero-Click Marketing, then the solution is just to be human-centric; make great content and a great product." OH MY SWEET SUMMER CHILD, NO. Anyone telling you Zero-Click Marketing is about optimizing for people...
Seek Evidence, Not Consensus, to Shrink Startup Risk
Founders often wait for consensus when they should be waiting for evidence. Agreement feels safer, but it does not reduce risk. Evidence does. Risk shrinks fastest when opinions are forced to meet the real world.
AI Marketing Is Just Evolution, Not Revolution
If you've been doing SEO, running social ads, or optimizing for any algorithm, you've already been doing AI marketing. The panic around AI agents and machine learning is overblown because marketers have been marketing to machines for over a decade....
Fix Fundamentals Early; Growth Won’t Hide Inefficiencies Later
Growth hides inefficiency the way adrenaline hides pain. It feels good while it lasts. When growth slows, everything surfaces at once. Teams that fix fundamentals early experience fewer emergencies later.
Blend Training and Team‑Building for Maximum Impact
- How training and #teambuilding achieve similar goals in distinct ways; - Why combining them is beneficial; - Which specific #professionaldevelopment and team building activities pair most effectively; and - What to do next: https://t.co/uxPbL5neWN via @bestcorpevents
Narrative Gives Meaning to Shipping; Otherwise It's Noise
Shipping answers the question “what changed.” Narrative answers “why this matters.” Without the second, the first just feels like noise.
Great Leaders Embrace Judgment, Diversity, and Contradiction
There's a lot to learn from Amazon in terms of how they execute and how they think about leadership. This is one of favorite snippets from the book "Think Like Amazon": “Leaders are right a lot. They have strong judgment...
Truth Latency Drains Energy, Compounds Problems Faster than Metrics
Every organization has a truth latency. The longer it takes for bad news to reach the people who can fix it, the more energy gets spent managing impressions instead of solving problems. That delay compounds faster than any metric.
Dashboards Deliver Data, Not Decisions, Undermining Trust
Dashboards are everywhere now. Nearly every product ships with analytics. What used to signal maturity has become table stakes. From CRMs to design tools to HR software, dashboards show up whether users asked for them or not. And yet, most of them...
AI Agents Automate Millions in Google Ads Spend
Amazing how these AI agents manage millions in Google Ads spend monthly. They don't sleep. This is a game- hanger for Google advertisers.
AI Agents Outperform Average SDRs—Deploy Yours Now
20 AI Agents in Production: Inside the AI GTM Revolution with @kylecnorton 5 things every CRO/CMO needs to know: 1⃣AI agents are better than mid-pack SDRs now. Not the best—but better than average. That's enough to change everything. 2⃣Deploying the first agent...
YouTube Simplifies Sponsored Content Partnerships
YouTube Looks To Streamline Sponsored #Content Partnerships https://t.co/pPATte57vK https://t.co/cbUsZoeZb2
Assuming Continuity Costs Companies; Change Arrives Unannounced
The costliest habit in a growing company is assuming tomorrow will resemble yesterday. Change rarely announces itself politely.
Marketing Mix Attribution Uncovers True ROI
RT @VisionEdgeMktg 💰 Marketing mix attribution: the model that reveals your true ROI. Stop guessing, start knowing: https://t.co/NUdMo35MUU #MarketingStrategy #DataDriven #GrowthStrategy
AI Is Real Shift; Inspire Shows How to Implement
I've been in software long enough to know the difference between a hype cycle and a real shift in the way we work. AI is the REAL shift. What's happening AROUND it right now feels a lot like a hype...
Free Trials Rarely Turn Into Paid Enterprise Customers
% of Free edition SMB users that convert to paid: 1%-5%, typically % of Free Pilot “customers” in Enterprise that pay nothing, that then magically convert to paid at end of a free pilot: 0.00000000001%
Ask Two Questions Before Delivering Bad News
As a leader, the WAY you deliver bad news often matters more than the news itself. Your team could walk away feeling deflated or inspired. But many leaders barrel forward with the conversation before they’re clear on what kind of...
Your Website Silently Makes or Breaks Enterprise Value
The website is the silent asset driving or draining enterprise value that can determine how efficiently brands create, retain, and compound enterprise value. https://t.co/qPWZ5mvUDY via @billhunt, @sejournal
Pre-Built Email Automations Drive Effortless Revenue
The biggest unlock in my retention system has been pre-built automations that don’t need a full team to run. @omnisend comes loaded with flows that actually make money on autopilot: • Winback = turn ghosts into buyers • Abandoned cart = recovered revenue •...
Your Brand Is a Capital‑S Story, Not a Tactic
I think there are just 2 main categories of stories that we build as leaders, marketers, communicators: Let's call them your “Capital-S” Story and your “lowercase-s” stories. "CAPITAL-S" STORY: Your Capital-S Story is the combination of every word you write...
LinkedIn Study Shows How to Build C‑Level Leadership Skills
For anyone trying to prepare an employee (or themselves) for a C-level role, this post from @bestcorpevents reveals findings from LinkedIn research along with guidance on how to improve key leadership skills. https://t.co/ZGM2Bw7IQk #leadership #professionaldevelopment https://t.co/EtFPRep1Pn
Nearly All Online Shoppers Browse Multiple Channels Before Buying
On average, 94.4% of online buyers touch multiple channels before they buy. Here are the channels they are touching by percentage. https://t.co/syjD1rwdI4
Data Shows Chatbots Outperform Search Engines in B2B
AI Chatbots vs. Search Engines: The Data Behind the Disruption Debate - B2B Marketing Blog | Webbiquity - https://t.co/5j3EPpPO5L https://t.co/TLo5nGxlcW
Focus on One Asset: Build Your Audience
You feel like a mess. But they think you're a machine. The gap between how you see yourself and how the world sees you is massive. Inside your head? It is loud. You are overthinking every move. You are doubting...
Cloudflare: The Unsung Internet Backbone Stealing the Spotlight
How @Cloudflare , ‘the most important internet company you’ve never heard of,’ took center stage https://t.co/N4R7NBRWZ1 via @FastCompany A really good read.
Founders Must Lead in AI's Disruptive Era
One CEO I have insane respect for is Daniel Dines, CEO of UiPath. After the better part of two decades — and it taking 10 years to get the first $1m ARR (!) — he stepped down as CEO, a billionaire,...
Timeless Audience‑building Tips Still Work After Three Years
Shared these 6 tips on building an audience 3 years ago. It’s (pretty much) all still true today. Agreed?
Feel Understood, Not Just Informed, to Drive Sales
people don't buy when they understand they buy when they feel understood
AI Powers Faster, Higher‑Quality, Personalized B2B Marketing
What will the future of AI first B2B Marketing look like? I spoke to @RishiPDave from @BainandCompany on our #BeyondB2B podcast who shared: we'll drive more, faster at higher quality, more personalization, & influence is back and bigger than ever....
Customer Conversations Beat Aggregated Data Every Time
I'm collaborating with a small team at HubSpot this week on a project. I'm meeting with them tomorrow, so they sent me a Loom to view in preparation for that meeting (smart). If you can provide context async, that's an...
Be Rank‑Worthy, Train AI Agents Like Teammates
Did a recent podcast appearance with Rowan Cheung of "The Rundown" fame (full YouTube video in comments). Some of the ideas discussed: * The best way to be rank in Google is to be rank-worthy. The best way to get...
From SEO to AEO: AI Insights and Quirky Strategies
I don't do a lot of podcasts, but I enjoyed this conversation with @rowancheung. Covered a lot of territory, including SEO->AEO, AI (of course) and some of my quirky ways.
Human Partners Amplify System Success in AI Era
This is an appreciation post for Fred Jentgen . Adopting EOS as our company's operating system has been absolutely instrumental to our growth and success over the past four years. And there's no way we'd have the confidence, consistency and...
Get Top Sales, Marketing, and CS Executives Fast
Ready to find that VP of Sales, that CMO, that VP of CS you need? We'll find them for you Sign up for SaaStr Connect waitlist here -> https://t.co/bWMEWSqwAl https://t.co/73yBH4AzU8
Intuit Suite Empowers Founders to Scale Profitably
#ad Rocketship growth is an accomplishment on its own - but in order to sustain and scale it, you need to stay up-to-date with the sharpest tools available. Excited to partner with Intuit and their Enterprise Suite, helping founders better...
Decision Owners Drive Speed; Committees Kill Execution
Speed emerges when decisions have owners. It disappears when decisions have committees. Team size and sign-off count quietly define your execution ceiling.
SEO Is Foundation; AI Optimization Demands Extra Effort
Solid #SEO is the basis of GEO, or AIO, or whatever one wants to call it. But optimizing for AI requires a bit more as well.
Clarity Is the Ultimate Leverage for Inevitable Execution
Founders often search for leverage in tools, hires, or tactics. The deepest leverage is clarity. When people know exactly what matters and why, execution stops feeling heroic and starts feeling inevitable.
Get Real-Time Founder Advice Before Decisions Harden
Most advice fails for a simple reason. It shows up too late. By the time founders ask for help, the decision has already hardened. Positions are entrenched. Narratives are locked. The cost of being wrong has gone up. Uncapped Notes Live is designed...
Generative Engine Optimization Is Just B2B Snake Oil
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDd1lo
How Companies React to Mistakes Reveals Their Priorities
You can learn a lot about a company by watching what happens after a mistake. Do people rush to explain it away, or do they slow down to understand it. One path protects egos. The other protects the future.
Build SaaStr University 2.0 Yourself with Replit
In early 2026, it will be time to rebuild SaaStr University 20,000 founders have used it to learn GTM, it’s free courses and it’s great. But it’s also time to rebuild it. So the question is: - Use existing platform - Pick a...
Customer Care Pays: The Numbers Prove It
The numbers behind the value of treating your customers well.
Novel Writing Techniques Elevate B2B Content Strategy
In 2023 and 2024, I wrote a fictional novel that never got published. But the process taught me so much (I mean so much) about storytelling—especially story setup, drama, suspense and more. I’ve since infused those lessons into B2B marketing,...
Overnight Successes Usually Take Two Years to Start
Most overnight success stories were founded at least 2 years before you’d ever heard of them Often, 2 years before they even had a paying customer
Without Clear Narrative, Product Improvements Erode Customer Trust
Founders underestimate how much narrative work the product needs. Shipping creates change. Marketing explains change. When explanation lags, customers experience motion as noise. Confusion quietly erodes trust even when the product improves.
AI Search Cuts Clicks, B2B Still Relies on Clicks
As AI search reduces clicks, publishers are exploring licensing and revenue sharing. Here’s what the shift means for #SEO and content strategy. https://t.co/kNgg4TbkpD via @MattGSouthern, @sejournal But is "the click economy over"? Really? Not in #B2B.
