I've realized we can't out-create AI. It's impossible. But we can out-connect it. I'm bullish on: - Handwritten notes that show up when people don't expect them. - In-person events that feel more like reunions than conferences. - Small private groups where people talk (and put away their devices). - Coffee, dinners, and shared experiences. - Following up when there's nothing to sell. - Saying thank you...for real. The future of content creators and marketers is about human connection and relationships that live outside an algorithm. As marketers head into budget season, I would put in-person experiences near the top of the list.
Four things that actually move the needle when you work for yourself: 1. Talking to customers 2. Creating helpful content 3. Shipping something people can buy 4. Saying no to basically everything else That's the 20% of stuff that matters.

Freelance marketing consultant? Your role is safe from AI (for now). "Scale AI and the Center for AI Safety published the Remote Labor Index, a new benchmark that tests AI models on real freelance projects, revealing that even the top systems...
I've spent half my career helping brands sound smarter. The other half fixing the mess that made. Everyone worships creativity. The slogans. The stunts. The campaigns that win shiny awards and gather dust on shelves. But most marketing doesn't fail because it isn't creative. It...
I just got an Adobe Sign email, deal sign for @saastrfund! Hooray!! But the copy in the email I wrote in 2005. Yes, 2005. Before we launched. We used to tolerate this in SaaS because it was so much...
Why bother tracking brand mentions if you're not gonna use 'em?? Last week, I caught a mention of SparkToro's subReddit data from the folks at DEANLONG.io. They talked about how useful it is for finding the right subreddits to participate in,...
The Sales Playbook Every Startup Founder Needs Learn how a simple framework helped a non-sales founder skyrocket to $1M ARR in just 7 months, without a sales team. From a problem-centric approach to crafting value statements and handling objections, this founder-led...
There's a very big difference between the amount of demand for a certain category and how much of it can be 'captured' by marketing efforts. Look at some of the big focus areas in B2B marketing today and you'll see major...
I wake up, have some coffee, answer a few emails And then ... fire up Replit and other AI Agents. And we just pick up right where we were yesterday. No complaints. No arguments. No forgetting. No sick days. No b.s. No drama. No pretending. No quitting. The reality is, this...
You likely have people on your team that have been consistently *right* most of the time. They tend to push for a particular decision/path and turn out to be right over the fullness of time. Let's call them "Ingrid The...
Thought Leadership is a hot topic for B2B marketers right now and justifiably so. Research from IBM's Cindy Anderson and Anthony Marshall found the cumulative value of purchases influenced by executives consuming thought leadership content to be $265 billion globally...
You can always tell when it's marketing planning season. Not because of the leaves changing - but because the air smells faintly of pumpkin-spiced Excel spreadsheets. That potent blend of caffeine, desperation, and conditional formatted pivot tables can only mean...
Law firms are running automated scans on Shopify stores right now, hunting for $10,000+ settlements. Over 10,000 small businesses get hit annually, and overlay widgets make you prime troll bait. Here's why: Overlays signal you're aware of accessibility (can't claim ignorance) They...
Want leads? Want to meet 2,500+ of The Best in B2B + AI? It's the LAST CHANCE to sponsor SaaStr AI London Dec 1-2! Join the best of the best, from @Replit to @DuploCloud, from @cleverbridge to @happyfoxchat, from @AvaArtisan to @remote!! ...

Synthesia just raised $200M at a $4B valuation after rejecting Adobe’s $3B offer. Here’s how they're building for the long game👇
Synthesia just raised $200M at a $4B valuation after rejecting Adobe's $3B offer. Here's how they're building for the long game Some context: Back in 2017, Victor Riparbelli left Copenhagen for London. AI wasn't a hot topic. VR was. He didn't know what to...

How to Create a Presentation That Gets You Promoted - B2B Marketing Blog | Webbiquity - https://t.co/JkIJJVwXW6 https://t.co/KrA5aTEsP3
I really wish more people understood this about using public speaking to grow your business! (Oh, btw: webinars ARE public speaking, and we need to approach them accordingly to drive better results.) Can't wait to lead this session.

11 Qualities to Look for When Partnering with a #CSR #TeamBuilding Company https://t.co/dWk5zRdUxI via @bestcorpevents Here's how to choose a provider that can produce a memorable experience for your employees and make a real impact. #meetingprofs #corporateevents https://t.co/hD5OKgKrdY
Imagine an event where your heroes of digital marketing are all presenting. That event is happening on Wednesday. My heroes will be there. It's a free webinar totally focused on lead gen and conversion. I'm doing a session on AI for lead generation....

A few months ago, @MrWillNelson had a simple idea: What if founders could grow their audience on social media just by talking? That idea became TalkStories, a tool that calls you daily, captures your insights, and turns them into posts. I’ve used the...
Founder of company doing billions in revenue only has 300 employees. Doesn’t allow for hiring any new head count until it feels like people will quit from excruciating pain. Waits to see if the responsibilities can be absorbed by the org. Personally interviews...
Most big companies get innovation all wrong. They think it's about chasing the next big idea. But IBM's top software leader, Rob Thomas, points out, what really drives innovation isn't ideation, it's iteration. Too many teams treat innovation like a one-and-done event. They...
Founders: Ask your VCs in a quiet moment how much carry they have in the fund Very roughly, multiple this by the funds' ownership stake in your startup … and then once again by 0.2 That's about how much they own of you
Trust is what happens between the meetings. Not in the agenda. Not in the slides. It's built in the tiny moments—the hallway chats, the "how's your dad doing?" check-ins, the post-call laughs. That's where culture quietly compounds. Remote teams don't get those moments...
Content isn't king (Not anymore) With AI, now anyone can create endless “good-enough” content. How do you break through? Original thinking.
In 2009 I became the first pool builder in the world to aggressively discuss pricing online. That one decision led to millions in sales. In 2019 I became the first fiberglass pool manufacturer in the world to have a pricing calculator...
Want more high-intent traffic that actually converts? ChatGPT channel delivers 6-10X better conversion rates, if you leverage bottom-funnel, transactional content. Focus less on generic info, more on topics like "cheap hotels in Tokyo" not "what is Tokyo." LLMs reward high-intent answers.
How to Build a B2B Ad Strategy That Actually Scales If you want predictable growth in your SaaS, there's one skill that changes everything: mastering paid ads. When you know your unit economics and can acquire customers at a cost that...
If you're in sales, don't let the fear of rejection stop you.
It's an almost insultingly obvious first step in marketing that you should gather some insights about the current state of the market as an input into growth plans, yet that's not an ability given to many marketers. The removal of marketing's...
New!! “Nasdaq Reaches Another ATH. Nvidia Tops $5T. But Navan’s IPO and JAMF’s $2B Exit Show B2B Still Isn’t Easy.” https://t.co/T5c5VRn0Sp https://t.co/T5c5VRn0Sp
Navigating the future of marketing isn't just about adopting new tech, it's about fundamentally rethinking how your brand connects, tells its story, and builds trust in an AI-powered world. I've seen countless leaders grapple with this shift – the tension between...
So I've been vibe coding for about 4 months and shipped 10 apps and now I'm doing something I didn't want to do. I'm starting to build our own vibe'd marketing automations (on top of Resend). If there's one thing...
Update: 🤖25% of our pipeline in past 60 days was from our AI BDR Not 100%. But up from 0% 90 days ago.
The founder who 'hired a CEO and stepped back' just shut down. Here's the email he sent me. "Eric, you were right. I thought I could hire my way to freedom. 3 years and $10M in burn later, we're done." His mistake?...
It's board meeting week! So (naturally), I just put the finishing touches on tonight's newsletter, covering everything board meeting prep, plus an 11-slide board deck template for marketing leaders. You can check out tips, tricks, and the template in the Revenue...
B2B doesn't need to act like B2C. It just needs to create better content. - Faster content isn't B2C. It's efficient B2B. - Authentic content isn't B2C. It's human B2B. - Vertical video isn't B2C. It's...
Creative > Media Buying. • Attribution is broken. • Bidding is automated. • Targeting is automated. The only controllable growth lever left is the thing people actually see.
The fastest way to spot a plateaued brand: Flat blended CAC Zero creative diversity Same ad sucking 90% of the spend without finding new winners Creative laziness caps you far before the algorithm.
Everything is easy when the crowd's cheering. But the real work? That happens in silence. I remember the looks. Friends asking "are you okay?" Family mentioning job openings. Posts with 3 likes. Those moments? That's where growth happens. I wrote for 10 months to crickets....

Wondering if your VC pitch is good enough? SaaStr AI will tell you. Try the FREE SaaStr AI VC Pitch Deck Analyzer here -> https://t.co/S5UFYzoN7a Try it now. We'll grade it, tell you the exact odds you'll get funded, and...
- Do customers even care if your sales reps is AI or human? Not if the AI is better than a human - #1 top advice to get going on AI + GTM: deploy an AI agent -- yourself. ...
AI SEO Bubble Alert?... Amplitude pivots to 'AIO', Profound snags $58M from Sequoia, Ramp spams to 120K visitors/month. But it's recycled 2000s SEO stuff - it works til Google/OpenAI nukes it. If businesses want to survive, they must play the 'search everywhere...
How to make every sales call productive—even if you don't close What if every call added value to your sales and marketing? Imagine telling an executive: "Whether or not you make a sale, every sales call will move your business forward." Here's how...
BTS: I was hanging out with a few creators and operators last week... We discussed a few creators: MrBeast, Hormozi, Steven Bartlett (Diary of a CEO), Acquired podcast, Founders podcast, etc. When it came down to the 'audience value', the group leaned...
Is Triple Triple Double Double good enough anymore? $1m ARR -> $3m ARR -> $9m ARR -> $18M ARR -> $36m ARR -> rocketship Here's the thing. On the one hand, of course it is. That compounds to 50%+ growth...
Don’t chase shortcuts. Take “black hat” tactics and flip them white, build real relationships with quality sites for links. Brands win by playing the long game with trust and authority. That’s how you rise above the noise. https://t.co/t7IwE1BzZ4