B2B Growth Social Media and Updates

Target High‑Net‑Worth Listeners: Business Podcasts Outperform Mass Hits

BTS: I was hanging out with a few creators and operators last week... We discussed a few creators: MrBeast, Hormozi, Steven Bartlett (Diary of a CEO), Acquired podcast, Founders podcast, etc. When it came down to the 'audience value', the group leaned towards the @FoundersPodcast or the @AcquiredFM. Why? The average net worth of the listener is much higher than the other audiences mentioned. MrBeast might get 330M views per video, but his average viewer age is 11 years old, which means most of his viewers have limited purchasing power. The type of people who listen to the Founders podcast? Dell founder Michael Dell, 8x Billion dollar company founder Brad Jacobs, CAA founder Michael Ovitz, and more. Obviously, it depends on what you're selling, but if we had to choose an audience we'd sponsor, it'd be podcasts like Founders and Acquired. P.S. if you want any evidence of audience value, Acquired charges roughly $2M per quarter to be the premier sponsor while charging $1.875M to be a midroll sponsor.