Marketing’s Revival: Tangible, Human‑Centric Experiences Return
8 things that are making a comeback in marketing: 1. stuffies 🧸 a la Forma 2. SWAG you can hold and actually wanna keep Navattic 💐 3. 100-200 person events IRL SparkToro ❤️ 4. Magazines you can flip thru Paramark.com 👀 maybe yours could turn into physical 5. Deep human insight 🌟 6. Crafting something beautiful and intentional 🖌️ 7. three-minute ads that make you cry Cole Schafer 🥲 8. Shower thoughts 💭 what else?
Visible, Honest Leadership Accelerates Startup Growth
What I see CEOs at struggling start-ups do: - Go dark - Hide - Lash out - Tweet about lots of things non-work - Invest time on tiny expenses - Argue internally What should do: - Be Present - Be Honest - Be the Rock - Be Realistic/Optimistic You just plain grow...
Marketing Success Lies in Conversations, Not the Beer
“It was never about the beer.” At least that’s what Brooke B. Sellas maintained in her SMASH keynote ;) It is about the conversations. And the connections. And the consistent quest to keep getting better. I had another amazing time...
Master Fundamentals; Data-Driven Stories Boost Conversions
Innovation can be great, but don’t skip the basics. Solid sales collateral and data-driven stories can seriously boost your conversion rate, so make sure you’re gathering and analyzing the data. Boring marketing fundamentals are almost always worth staying on top of. https://t.co/SUq0CdHWcD
Key 2025 Marketing Trends Redefining B2B Strategies
Global Trends Shaping Marketing in 2025 [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/2Co75Bo6HH https://t.co/ITKdB8CJer
AI Marketing Toolbox Grows: 10 New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added in the past 2 weeks include @AgentDotAi, @mumblenote, @perplexity_ai Email Assistant, @sembly_ai, @NotionHQ Agent, @whatconverts, @Sprinklr, @omneky, and @heravideoapp
Free, Unified Dashboard: Introducing Crazy Egg Web Analytics
We just launched Crazy Egg Web Analytics. Clarity in one dashboard. Free forever. https://t.co/SKfnnQnTtF
Seven Key Factors Driving Ongoing Retention and Engagement Challenges
Workforce retention and #employeeengagement challenges will be part of life for years to come. Here's to win the battle for talent. The Seven Factors Behind Employee Engagement, Retention, and Loyalty Challenges https://t.co/0qke7Ybikk via @bestcorpevents #futureofwork https://t.co/9aIr0Sy5Bh
Free Web Analytics Simplifies Understanding Your Site
It’s been almost two months since I became CEO of Crazy Egg. Last month we shipped Free Website Surveys. Tonight we’re shipping Free Web Analytics. And I can’t wait to show you what we’re shipping next month. We’re moving fast, but with purpose. Everything...
Transparency in AI Builds Trust Through Visible Thinking
When people trust humans, they trust intent. When they trust AI, they trust transparency. The best AI agent interfaces will reveal complexity with clarity. A good experience helps people see how an agent thinks, not just what it does. That’s how confidence...
Identifying Future Buyers of SaaS Companies
New!! "Who Will Buy The SaaS Companies?" https://t.co/m1tppdUsFM
Early Startups Need Visibility; Established Firms Need Content
Visibility or content — which one really drives growth? The answer depends on who you are and where you are. - For early-stage startups, visibility is everything - Founders with industry recognition can pull the brand forward - Their presence...
2026 Social Media Marketing: 36 Key Predictions
36 Predictions for #SocialMedia Marketing in 2026 https://t.co/Am8e2QArNb
ChatGPT Turns Conversation Into Global App‑Free Marketplace
Most people think OpenAI is chasing WeChat’s playbook. In reality, it’s building something even bigger. Here’s what’s really happening👇 In China, chat became the internet. You can book flights, pay bills, or order dinner inside one message window. That started...
Price by Value, Not Deliverables: Charge for Client’s $1M Gain
The difference between a $10K/month deal and a $100K/month deal? It’s not the deliverables. It’s the value of hitting the client's goals. So what's a fair fee for your services if you help your client make an extra $1m this year? https://t.co/tJgFFGVOmc
Key Features That Boost Team Performance + 2025 Picks
Team Performance Software: What Features Truly Move the Needle + Top Picks for 2025 - B2B Marketing Blog | Webbiquity - https://t.co/GOdkGAzPRf
Feature Bloat Dilutes Focus, Turns Users Into Habit
Somewhere along the way, growth stopped meaning progress and started meaning more. More features. More dashboards. More categories to chase. Every successful product faces this moment. You build something people love. It works. Then comes the temptation to widen the story....
B2B Shifts Focus From Reach to Relevance
From Reach to Relevance: How #B2B Marketers Are Rewriting the Advertising Playbook https://t.co/yB5Ez8BKPv
Boost Sales Pipeline Using Personalized LinkedIn Ads
Accelerate Pipeline with 1:1 LinkedIn Ads & More https://t.co/zhd7SKhqTN
Agency Leads Plummet 30‑50% Amid Weak Economic Sentiment
General economic sentiment is crappy right now. Google and LinkedIn reps have seen increased CPLs and decreased volume. With our client data, we can see similar things. Agency businesses are seeing a 30-50% decrease in MoM leads. In some cases, 80%.
Ease Over Features: Treat Focus as a Feature
Users don’t remember how much you can do. They remember how easy it was to do the thing they came for. Focus is a feature. Treat it like one.
Winning Startups Choose Either Full Office or Full Remote
One of the best CEOs I know said to me the other day, "I wish we'd never allowed work from home I know this is a complex issue even today, and for many, a triggering one. What I can tell you in...
Digital Wins: Smarter B2B Selling Over Print
Print vs Digital: The Future of Selling Smarter [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv https://t.co/YLhpqrDTKR
EQ Drives High-Performance Teams Beyond Raw Talent
In business as in sports, high-performing teams aren't built on talent alone. Winning teams have members with high EQ who work together as a cohesive group. Why Emotional Intelligence is Vital to High-Performing Teams https://t.co/EGI7B2JPd2 via @bestcorpevents #EQ #teamwork https://t.co/du6z6DGAnL
Agency Owners: Share Insights in 2025 Survey
AGENCY OWNERS! Help yourself & your fellow agencies out 🤗 Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling, and I know they helped a ton of folks compare their...
Smart Incentives Outperform Discounts; Hyper-Personalization Still Wins
This week’s SaasRise Enterprise Mastermind Call Recap - Oct 21, 2025 We covered five big themes on this week’s call...from planning Q4 incentives to AI-powered coding workflows. Here’s what went down 👇 🎁 Holiday Sales Process Planning: Founders shared how...
AI Agents Turn CRM Into Passive Data Warehouse
AI is a pretty big threat to CRM. Not the need for CRM, but to its value proposition. I didn’t totally get it until we deployed 11+ AI Agents. But what they do is push your CRM to the background....
AI‑Powered CBM Delivers 27 Full‑Funnel Playbooks
ABM this. ABM that. I've always preferred to use the acronym CBM (contact-based marketing) because it's all about the human. CBM is a system built to listen, adapt, and act on a multitude of different plays and signals. Luckily the...
Leverage Human Touch to Outperform AI-Driven Competition
See you tomorrow? My new keynote is about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. Live on Zoom. Tomorrow! Human.Kind: How to Keep...
Managing Up Now Means Coaching Your Boss
You know that feeling when Hollywood announces another sequel nobody asked for? Did we really need a Happy Gilmore 2? Now that we’ve survived Freakier Friday, should we brace ourselves for Freakiest Friday? Well lately with my consulting clients I've...
AI Is Reshaping GTM Team Structures
Breaking my own rules and leading with a plug, James Kaikis is my guy and he has launched GTMshift . As part of his launch, he has produced some incredible video content. James knows the GTM is in the middle...
Benchmark Your Pitch Deck Against 4,000 Startups
Wondering how you stack up? Try the new https://t.co/iXj7ZJdxfx VC Pitch Deck Analyzer -> https://t.co/S5UFYzoN7a We’ll share how you stack up against 4,000+ other start-ups. And we’ll provide you honest and confidential feedback on how to do better. https://t.co/YtZxaYnamq
Ship Often; Each Release Sharpens Your Judgment
The more often you ship, the stronger your judgment gets. Every release is a rep. You learn how your instincts hold up against reality. You get feedback while it still matters. Teams that wait to ship are really waiting to learn.
AI Development Demands Hypothesis‑First, Fast Iterative Launches
Every AI feature is a hypothesis, not a promise. That’s the biggest shift from SaaS to AI. In SaaS, you built toward predictability. You learned first, then launched because outcomes were deterministic. If you designed it right, it worked the same...
AI Boosts Marketing Efficiency with New SparkToro Feature
"You need to use AI to make your marketing tasks more efficient." - everyone's boss right now I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to...
Too Many Options, No Strategy = Slow Startup Death
The startups that die slowest are the ones with the most options and no real strategy.
Built 7 Apps in 100 Days, Saved $200K Annually
.@Replit asked me to do a deep dive on "How I Built 7 Production Apps in 100 Days (And Saved $200K/Year)" It's true. A thread 🧵 https://t.co/i319llfN72
Human Nature Stays Constant; Master Attention to Future‑proof Business
Algorithms change fast. Human nature doesn’t. Wanna future-proof your business? Learn the science of attention and persuasion so you can build an audience of future buyers.
AEO/GEO Tactics Confirm SEO Evolution Is Real
A review of AEO/GEO visibility tactics settles the controversy of whether an evolution of SEO is underway. https://t.co/LgJsy8WiFc via @martinibuster, @sejournal
Create a Safe Environment so Talent Thrives without You
If you lead high performers, ask yourself one question this week: Would they still thrive here if I disappeared? If not, build the environment that makes their best work inevitable and then step back. Loyalty can’t be demanded. It’s a mirror of how...
CMOs Quantify Brand Impact with Awareness, SEO, Sentiment Metrics
Brand conversations, especially in earlier-stage B2B organizations, get stuck when we treat “brand” as a fuzzy idea instead of a measurable driver of pipeline. We covered brand and demand, working together, in last week's CMO Coffee Talk sessions. And we...
When Rules Turn Into Walls, Innovation Stalls
When Rules Become Walls Every product starts with an idea that works so well it turns into a rule. The longer that rule holds, the harder it becomes to question. For Crazy Egg, the rule was simple: keep analytics honest and easy...
When Ideas Become Rules, Questioning Becomes Hard
Every product starts with an idea that works so well it turns into a rule. The longer that rule holds, the harder it becomes to question. For Crazy Egg, the rule was simple: keep analytics honest and easy to grasp....
Focus on Customers, Churn, and Leadership to Grow
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Zoom w/5 week, meet 5/mo IRL 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....
Live Streaming Drives Massive Revenue and Audience Loyalty
People should be live streaming more. My podcast cohost @neilpatel makes around $500k per webinar. Some thoughts: - The creators who hold the most power tend to be the live streamers. @MrBeast observed at a football game that during introductions, celebrities...
Embrace Imperfection: Awkwardness Is a Brand Superpower
I'm (still) not a fan of those perfect Insta-worthy photos 🤮 never really was what I am impressed with: - when my daughter messes up her piano notes but then still continues playing - when someone gets on stage in...
Noisy Prospecting Hurts Relationships, Buyers Feel Overwhelmed
Sales prospecting is getting noisier, and buyers are fed up. Gartner’s June 2025 Sales Survey found that buyers feel overwhelmed and frustrated by outreach and that bad prospecting is actively damaging relationships . Why? Because teams are now sending more...
