AI Success Lies in Resegmenting, Not Creating New Categories
Most AI products aren’t creating new categories. They’re resegmenting existing ones. Understanding the difference shapes everything about how you build, market, and scale. Resegmentation means taking a job people already understand and making it faster, clearer, or more accessible. Category creation means teaching people to see a new job entirely. Most teams believe they’re doing the latter. Very few actually are. Notion AI didn’t invent productivity intelligence. It added speed and context to a workflow that already existed. The same is true for Canva’s Magic Studio and GitHub Copilot. They didn’t ask users to behave differently. They simply made the familiar better. ElevenLabs and Character AI sit on the other side. ElevenLabs turned voice into an editable asset. Character AI turned conversation into entertainment. Both had to explain what their product even was before they could sell it. The pattern is consistent. Resegmenters win by embedding inside existing behavior. They use integrations, comparisons, and simple pricing. Category creators win by education. They build language, community, and new mental models. Runway shows how these paths can merge. It began by speeding up editing for video creators. Now it is teaching a new way to make video entirely from text. The same arc appears in Figma, ChatGPT, and Midjourney. Each began as a resegmenter and expanded until the market could only describe them in their own terms. If your product fits inside a known workflow, clarity beats vision. Focus on speed, distribution, and comparison. If it changes behavior, patience beats growth. Focus on education, language, and proof. The best founders know which game they’re playing. The great ones know when to switch.
Founders Lose Half Week to Tasks AI Can Automate
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇
Founders Can Reclaim 30‑50% of Time with AI
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇 Most people are still underestimating AI. The founders, marketers, and leaders who win...
SaaStr Reveals Its Core AI Agents Toolkit
One of the top questions we get is, "What AI Agents Does SaaStr use?" Well, I just vibe'd a pretty good summary here: https://t.co/xe35bwMuu6 Check it out https://t.co/0AVITGkZ6J
Align Brand and Demand: Balance Logic, Campaign Mindset, KPIs
Three reminders about brand and demand in B2B: and vs or, campaign mentality and the importance of KPIs and narratives together.
Real‑time Data Streaming Unlocks Adaptive Generative AI
The full potential of generative AI is unlocked when it can act on data the moment it’s created. That’s been one of the biggest challenges for intelligent agents, until now. At Current New Orleans, we’ll sit down with Rachel Lo...
Lunar Solar Acquires Sharma Brands, Boosting Client Capabilities
I'm beyond excited to share that @lunarsolargroup has acquired @SharmaBrands! As of October 1st, my team and I have joined forces with @piersonkrass and the Lunar crew. 🎉🤝 Over the past few years, Sharma Brands has had the privilege of launching...
AI Becomes Commodity; Strategy and Creativity Win
In a fight between robots, the strategist is king. AI is going to be commoditized. Which means you cannot ultimately win with AI, you can only keep pace with your competitors. Do you agree? As a marketer, I'm excited about...
Founders Need Marketing Leadership, Not More Tactics
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Start a Content Engine by Simply Hitting Record
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UX‑Focused SEO Fuels B2B Growth Beyond Rankings
Beyond Rankings: UX-Driven SEO for B2B Growth [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U
AI Marketing Needs Human Insight, Not Just Automation
Most businesses are drowning in AI marketing tools but starving for results. They've got ChatGPT writing bland copy, automation running wild with zero strategy, and dashboards full of vanity metrics that don't move the needle. Here's the brutal truth: AI without human...
AI Products Mostly Re‑segment Existing Markets, Not Create New Ones
Most AI products are not creating new categories as much as they are resegmenting existing ones. The distinction is critical for a team to understand. These lessons have been learned over and over again by many of us.
CEOs Ditch CMOs for Specialized Revenue‑Focused Marketing VPs
So there's a growing trend in GTM leadership I'm seeing recently. It's not one I necessarily agree with, but I get it. It's ... No CMO. What do I mean? Not no marketing or no leadership. But...
CMOs and Media Buyers Evolve Into Data‑Driven Strategists
The traditional CMO role and Media Buyer roles will be dead by end of next year. CMOs will expand and become more extensive with a stronger correlation to finance and ops than just marketing. Media Buyers will become more holistic...
AI Revolutionizes B2B Web Design and Marketing
How #AI is Changing B2B Web Design and Digital Marketing - B2B Marketing Blog | Webbiquity - https://t.co/y2kwYHoMbL
Curated Attendees, Unique Venue, Surprises Drive Summit Success
Just wrapped up the 2025 Music City Demand Gen Summit. Super proud to say that we consistently heard "this is one of the best events I've ever been to." 🥹 We brought 55 B2B marketing leaders together at the Woolworth...
Bot‑Driven Fake Outrage Threatens Brands, Marketers Must Act
Bot-generated fake brand outrage is a rising problem—what #marketers need to know https://t.co/qK7v5fULIQ
Value‑Based Pricing Turns $10k Deals Into $100k
The difference between a $10k/mo deal vs. a $100k/mo deal comes down to one skill: value-based pricing. Most people hop on customer calls like drones; they ask the same questions over and over without thinking twice about the highest leverage opportunity...
AI Redefines Org Charts: Prioritize People, Skills, Connection
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Critics Don't Buy: Market Validates True Marketing Value
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Enterprise Adoption Drives Lovable’s Rapid Revenue Growth
Eventually ... everyone goes a bit enterprise Eventually ... everyone adds a sales team
Unlock Existing ChatGPT Auth, Not New Sign‑In Layer
Huge if true. Wrote a bunch about the Sign in with ChatGPT opportunity back in April. “Today, there’s no secure way to link a ChatGPT account to another tool. No OAuth. No scoped tokens. No way to persist context responsibly. What’s needed...
AI-Powered SaaStr Instantly Confirms Fund Fit
With the next version of SaaStr AI VC, you won't wonder if you are a fit for any given fund anymore We'll just tell you. Right there, right now. https://t.co/ONomUsL4kw
Customers First: Attend Roxana’s AI Pipeline Talk
I was excited to present at Tim Rath ’s Future of Revenue Marketing event in London next week… but I’ve decided to hang with our amazing customers in Paris for Unleash. Customers always come first. You shouldn’t be dismayed because...
Brand Visibility Extends Into Search Answer Layer
Measuring brand visibility in the answer layer above search. https://t.co/tkK7aYce5t via @DuaneForrester, @sejournal
Clear, Actionable B2B Marketing & AI Strategies Delivered
Are you looking for a speaker who can make complex B2B marketing, AI, and go-to-market strategies feel clear, practical, and energizing? I deliver customized keynotes and hands-on workshops that bridge the gap between strategy and execution—equipping teams to spark fresh...
Target Buyer Moments, Not Just Demographics, via Real‑time Reviews
Smart marketers don't just target specific buyers. They target specific *moments*. I'm talking about the real-life trigger events that flip a buyer from "not interested" to "I need this NOW!!" Not long ago, uncovering those triggers was a major lift. You'd launch expensive surveys,...
Measurement Fuels Decisions, Not Just Story Confirmation
Is measurement a dirty word for marketers? I caught up with LinkedIn ’s Head of Ads Measurement, Jae O. last week at Advertising Week NY, and his response to that question really stuck with me: “When you’re trying to measure...
Ask First, Build Later: Avoid Wasting a Year
The fastest way to waste a year: Build something nobody asked for, spend six months perfecting it, launch it, hear crickets, then finally ask people what they actually want.
Balancing Hybrid Work with Essential Face‑to‑Face Interaction
Here’s a look at why face-to-face interaction is so important and how companies can make it happen effectively without losing the benefits of a hybrid workplace. https://t.co/wKCq6pHqhM via @bestcorpevents #teambuilding #futureofwork
Creative Gifts and AI Tools Drive SaaS Q4 Success
This week’s Enterprise SaaS CEO/Founder Mastermind We covered five topics that every SaaS founder needs to think about, here’s what happened. 📦 Creative Marketing Ideas for Year-End We talked Q4 campaigns with $20-25K budgets. Members shared: sending bulky FedEx packages...
Product-Led Growth Trumps Sales with Frictionless Onboarding
Why Product-Led Growth Beats Traditional Sales!! In this video, we explore how self-service acquisition, frictionless user onboarding, and natural value expansion create a seamless experience for users. Learn the secrets behind viral loop architecture and how the right product design...
Let Vendors Handle AI Agent Deployment, Not You
You probably need a team of Forward Deployed Engineers. Even if you don't think you do. We've deployed 11 AI Agents so far at SaaStr, and we're adding our 12th, Agentforce. More on that soon! One common thread: the vendor...
AI Enhances Human Creativity and Boosts Event Value
Whirlwind trip to #Dreamforce25 this week, amazing to get time with friends, hang at 6sense 's #Club6 , talk agentic marketing with CMOs at the Qualified breakfast, then hang with the one and only Brent Adamson at his book signing....
Brand, Not Hacks, Is 2025's True Marketing Moat
People talk about endless growth hacks, but is the REAL marketing moat in 2025 Brand? 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/u5dOhYSmqT
Underfund Sales & Marketing Limits SaaS Growth Past $5M
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more. Here’s why👇
Invest 10‑40% Revenue in Sales to Scale SaaS
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more....Here’s why👇 Most SaaS founders obsess over product but underinvest in growth. Then the company stalls. The reason is...
Essential Fundraising Tips for Early Growth Founders
Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #startups #VC #PE https://t.co/rdE5P1NOqY
ChatGPT Redefines App Discovery, Threatening Big Incumbents
The distribution shift is here. OpenAI is making progress on all three main entry points for products: Search (ChatGPT), Apps (Apps SDK), and Social (Sora). Ravi Mehta and Adam Fishman joined me on Unsolicited Feedback. My favorite quote from Ravi:...
Strategic Delegation Boosts Decision Quality and Empowerment
Research: How to Delegate Decision-Making Strategically - https://t.co/sUHr5cm4R7 - https://t.co/1oObzNjeuR by Hayley Blunden and Mary Steffel
B2B Buyers Turn Searches Into Conversational LLM Dialogues
A lot changes when #B2B buyers use LLMs to research how to best solve their problems. They type in prompts that average 23 words, instead of a 4-word search phrase. We need to shift our thinking from information to conversations....
Founders Must Preserve Their Core Story Amid Metrics
Every company starts with a story that’s truer than the product. Over time, the product gets attention, the story gets diluted, and the truth that built it gets buried under metrics. The founder’s real job is to keep digging it...
