AI Search Redefines Visibility, Yet SEO Remains Crucial
In Graphic Detail: How AI search is changing brand visibility https://t.co/xlA9ErHTNf via @Digiday And why #SEO still matters. A lot. https://t.co/ljiL30FA1F
Revenue per Employee: 2025’s Top AI SaaS Metric
Revenue per employee is the most valuable AI SaaS metric in 2025. This chart shows it. Here’s what it means👇
Audit Your Local SEO to Boost Authority and Conversions
A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results. https://t.co/sReiGQ15VV via @JRiddall (from the gShift days!), @sejournal
Event Design Turns Brand Story Into Immersive Experience
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXDGg8 https://t.co/j8n1S4Inif
Corporate Volunteering Soars: 10 Tips for Effective Training
Corporate volunteerism is on the rise. Here's why an employee volunteer training program is vital today, along with 10 expert tips for creating an effective process. https://t.co/b8dQJ7YOtZ via @bestcorpevents #CSR #volunteering #purpose https://t.co/ot84HiqUhP
Don’t Waste Your B2B Budget—Avoid These Mistakes
Can you relate? You're in a "use it or lose it" B2B marketing budget situation. What to do? Let's start with what NOT to do (+ some good humor) https://t.co/YVvrLFwvK4 There are also 6 great options for short/long term impact...
HappyFox Cuts Tickets 50% and Boosts Support 10x
Thrilled to welcome @HappyFoxApp as a Super Gold Sponsor at SaaStr AI Summit AND SaaStr AI London! 🚀 HappyFox is transforming support with AI-powered solutions that actually work—cutting ticket volumes by 50%, boosting agent productivity 10x, and bringing AI assistance directly...
Document Customer Pain Points: Your Blueprint for Success
When the customer tells you what hurts, write it down. That’s your roadmap.
Identify the Must‑Have Feature for Modern SEO Tools
What's one feature that would be a 'must-have' in a modern-day SEO product?
Deleting, Simplifying, Automating: The Real Power of Musk's Algorithm
The @elonmusk algorithm sounds good on paper, but… Question, delete, simplify, speed up, automate. I was skeptical. That is, until I ran the exercise with my leadership team. It’s incredibly therapeutic to call out stuff we do and take out a chainsaw to delete.
True Progress Feels Like Doubt, Not Applause
Progress is easy to fake. You stay busy. You launch things. You talk about traction. Everyone claps because motion looks like momentum. The team feels alive. The investors nod. But the market is silent. Real progress feels different. It feels like doubt....
Ship First, Storytelling Improves with Each Iteration
So many on X say founders need to be “great storytellers.” Hogwash. And it leads to founders selling bulls**t. Look, you gotta tell the story. But no matter what, if you are successful, you’ll get good at the story by...
Algorithm Update Cripples ROAS Despite 50+ Ads
The algorithm update changed ad retrieval, and I've watched brands launch 50+ ads per campaign while their ROAS plummets. Like + Comment “META” and I’ll DM you the campaign structure that leverages Andromeda. (must be following so I can DM you)...
Transform B2B Marketing with Storytelling and Video
Learn how to break free of boring B2B marketing through storytelling and video during this interview with Heike Young: https://t.co/zc3gApQmMn
Retail Buyers Ghost Sales Teams: Five Key Reasons
Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh
B2B Buying Cycle Spans 2.5
Inside the #B2B Buying Cycle: 2.5 Years of U.S. Search Behavior, Mapped https://t.co/RTvOVmCJw8
Introducing the Future Name for AI-Powered Software
Writing about where AI-powered software is going and I’ve come up with a new name for what we’re all going to end up building. Essay coming later today.
Real‑time Voice Will Dominate AI’s Next Interface Layer
Whoever nails real-time voice stands to win the interface layer to AI. Not screens. Not chat bubbles. One of the startups doing great work in this area is @Cartesia (disclosure: I'm an indie investor in the company). Their Sonic-3 low latency models are...
AI Multiplies Impact; Quality Data Determines Success
AI is a multiplier, not a miracle. Your data makes or breaks it.
AI Tools Shift From Research to Infrastructure when Delivering Value
If an AI tool creates motion without movement, it’s research. When it compresses a release cycle, trims spend, or expands revenue, it becomes infrastructure.
B2B Brands Must Break Free From Social Media Blandness
#B2B brands on avoiding social media’s ‘sea of blandness’ https://t.co/gBIgUn2XoD
Humans Win Big Deals, AI Dominates Routine Outreach
On SaaStr’s own little sales team, “outbound” from humans has still crushed “outbound” developed by our AI SDRs But the nuance is >whichSDR< we’ve ever had But the best AEs have still brought in deals the AI SDRs never would have, and...
Beyond Likes: Shares Drive Real Brand Influence
Not all engagement is created equal. A “like” is polite. A comment starts a conversation. A share with perspective? That’s influence in action. In her latest article, @GageGrammer explores why engagement is more than metrics—it’s the story your audience tells about your brand. From...
Additive Content Rises as Evergreen Topics Decline
Evergreen topics drop in value while additive content gains. https://t.co/eFIJadRsK1 via @Kevin_Indig, @sejournal
Start at $1M ARR, Let Customers Map Growth
If you aren’t sure how to get to $100m ARR, just get to $1m ARR Then just ask your customers They will basically tell you
Target Listicle Placements to Win on AEO
Want to win on AEO? Focus on listicle placements. Create your own and get featured in others. Use tools like Ahrefs Brand Radar to find & contact listicle editors. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this....
B2B Commerce Goes Consumer: Marketers Must Adapt
The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GgSA
Founders Hire Likable VPs, Ignore Product Expertise
The #1 mistake I see founders hiring their first VP of Sales? Hiring someone they like. That talks the talk. But that never understands the product. https://t.co/xqO0h14EFc
Launching AlertMouse: Superior Real‑Time Web Mention Tracking
I've got a new job. Not leaving my old ones, but... alongside my friends @adamdoppelt & Nathan Kriege, we're launching https://alertmouse.com today -- just think "what if Google Alerts was really good at tracking web mentions, instead of completely useless?" We built...
Series B Deals Rarely Deliver 10x Returns—Pick Wisely
The latest data from @cartainc is brutal. Of 547 Series B deals in 2018: - Figma did 100x ... but - 39% are worth 1x or less - Only 34% are worth 2x or more after 7 years But - 11.7% do achieve...
Use AI as Strategy Engine, Cut CAC 67%
Most marketers are using AI wrong. They're treating it like a content generator when it's actually a strategic intelligence engine. Here's how I cut a client's CAC by 67% 👇 1/3 #juntaedelane #digitaldelane #AIMarketing https://t.co/EpqjcpKqOZ
Software Is Shifting From Commands to Intent-Driven Collaboration
“Sora for Apps” For twenty years, software optimized what we clicked. Now it’s learning what we meant. We’re moving from tools that wait for instruction to systems that understand intent. The shift runs deeper than product design. It rewires the feedback loop...
From Salesforce to Creative Freedom: Heike Young’s B2B Evolution
What happens when one of LinkedIn's most engaging B2B creators takes us behind the scenes of her journey from Salesforce and Microsoft to charting her own creative path? In this episode of the #BeyondB2B Marketing podcast, I sat down with...
Debunking Myths: Research-Backed Secrets of High-Performing Teams
Secrets of High-Performing Teams: Insights from Harvard Business Review https://t.co/AQeNmCtG2T via @bestcorpevents #Leadership often focuses on myths about high performance. This post exposes some of those myths and provides research-based guidance. #EQ #futureofwork https://t.co/U3ZsASMymI
B2B Must Offer Instant Value, Not Delayed Features
Today your B2B product has to deliver immediate "WTF" value now. Not "interesting." Not "I'll think about it." Holy Cr*p, Almost Instant Value. The old playbook of annual releases, 12-month enterprise rollouts, and quarterly webinars? Dead. 🧵Here's what's replacing it...
Great Product Doesn’t Guarantee Business
The biggest myth in tech is that great product automatically builds a great business.
Four Evidence-Based Strategies to Boost Team Collaboration
4 Research-Backed Ways to Help Your Team Collaborate Better - https://t.co/YlbvnyydFJ - https://t.co/1oObzNjeuR by Jay Van Basel and Laura Kriska
SEO Evolves Into Search Everywhere Optimization Across Platforms
SEO isn’t just about search anymore. It’s now Search Everywhere Optimization, YouTube, Reddit, LLMs, you name it. The future belongs to marketers who optimize across every platform. https://t.co/uQm5kyuki6
Skip Process‑obsessed VP of Sales Before $10M ARR
Before $10m ARR, Do not hire a VP of Sales that mainly talks about process You are too early for them
AI‑only Sales Outreach: A Marketing Misstep
Encouraging companies to stop hiring humans & just use AI for sales outreach instead: This marketing messaging is actually the worst.
AI Support Saves Money, Yet Still Costs Too Much
We all know how much AI has already changed customer support But it's not cheap Across all my investments in the space, the average price to resolve or reflect a ticket is about $1 For complex issues, around $5 in tokens etc That's much...
SaaStr AI VC Matchmaking Delivers 116 Intros in Two Weeks
The new SaaStr AI VC Matchmaking tool has already made 116 VC intros in https://t.co/P5GuMbTEG9 https://t.co/RzkMeULyjI
No‑Code Platforms Turn Weeks‑Long CRUD Projects Into Minutes
Yes, ‘prosumer’ vibe coding apps like @Replit are best at CRUD and CRUD+AI apps today. But that also means if you have some experience building CRUD apps … that you can just fly when you ‘vibe’ your next one. All the stuff...
Founders Ignore Market Timing; Invest Every Year
Great founders don’t time the market Great founders often don’t even check the markets at all They just start up when they see white space, and are ready to go So … Every year is a good year to invest
Bureaucracy
Big agencies are struggling to move fast with AI. Bureaucracy slows real innovation. Startups will outpace them, it's about speed and nimbleness, not just size. Adapt or get left behind. https://t.co/2RsMFEbeg7
Web2’s Viral Loop Mastery Disappeared with Its Billionaires
BRAINDUMP ON VIRAL LOOPS #1 The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for...
Prioritize Conversions Over Metrics, Stop Over‑Tracking
You don’t need to track everything to drive real results. Mary Keough : This mindset shift changed how I think about marketing success. - I used to obsess over every click, open, and scroll. - Retargeting felt like magic—no one...
Speed Wins Nothing without a Persuasive Point of View
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
From Zero to Twenty AI Agents in One Year
A year ago we had zero AI agents. Zero AI, really. Today, we have 20 AI Agents running SaaStr. And have replaced 12 humans. It's not all better. But it's the future, today. More here -> https://t.co/yEaD8WhJJg
TikTok's B2B Playbook: Turning Culture Into Conversions
From culture to conversion: inside TikTok’s #B2B marketing playbook https://t.co/4Wy3uoupoA