Tech's Marketing Gap: Trust, Not Tactics, Is Missing
I’ve been working on an article about why tech still misunderstands marketing. The deeper I go, the less it feels like a problem of tactics. It feels like a problem of trust between what teams build and what customers believe. Marketers who’ve worked in tech know this. We learned how to reach people. We forgot how to earn their trust.
AI Agents Will Shrink Software Seat Counts
AI is coming for your seats. And it doesn't even mean to. What do I mean? We've gone from 0 to 12 AI Agents at little team SaaStr this year, and as part of that ... we don't need as...
Empathy-Driven Leadership Proves Layoffs Unnecessary and Profitable
Layoffs aren’t strategy. They’re a symptom of a system that’s lost its heart. Next week, A Bit of Optimism returns on Tuesday with a brand new episode featuring Bob Chapman , who has been the CEO of Barry-Wehmiller for more...
Live ChatGPT Generates Real Leads on Stage
We designed a campaign on stage, live, with only ChatGPT and a microphone... here's how... First off, thank you to Guillaume Jacquet for having Doug Bell and I at RevStar Summit in Montreal... I have never seen an audience SO...
Founders Quickly Become the Bottleneck, Not the Visionary
I have a long-running list of these surprises for first-time Founders and CEOs. Here are a few that weren’t on Brian’s list. 1. Your calendar becomes everyone else’s calendar. Every gap gets filled. 2. The hardest conversations are never on the calendar....
ChatGPT's Rapid Rise Could Rival Google by 2030
ChatGPT hit 1B+ daily searches 9 years faster than Google. At this pace, it could match Google by 2030. Here’s how the future of search is changing👇 Google still dominates with about 14 billion daily searches. ChatGPT handles around 2.5...
Demystify VC Funding with SaaStr AI VC
🤷♀️Getting funded shouldn't be a mystery 🔮Knowing the odds VCs will say Yes shouldn't be opaque 🤝 Meeting investors shouldn't require connections We're here to help. SaaStr AI VC -> https://t.co/XzJ5d0OYvZ https://t.co/XbFWOuetFF
Never Lower Your Talent Bar: Hire Only the Best
never, ever, EVER compromise on talent. As much as your team wants to throw people at the problem. Do not let them. If there is one thing to micromanage, it's your talent bar. The moment you let that drop is when the bozo...
Earn Scalable Trust to Become Your Audience’s Go‑to Brand
Trust isn’t given—it’s earned. And in today’s chaotic media landscape, credibility is everything. This week on On Brand, I talk with ✨Danielle Sabrina✨ , founder of Society22 PR —one of Inc. 5000’s fastest-growing firms—about how brands and leaders can build...
A Dedicated Business‑Only Social Platform Is Missing
I think at least twice a week, "Someone needs to make a Twitter/Threads/Bluesky purely about work and business." LinkedIn won't. Their product team is 12 overworked people surrounded by execs screaming "MORE AI!" at them. Threads won't. Meta doesn't know how to...
Your Network Is Your Most Valuable Asset
Why Building The Right Network Will Always Be Your Greatest Asset - https://t.co/WfXJ9ZudfC - https://t.co/Vucmh7iPcq
IPO Valuations Dwarf Typical ARR Multiples
Times are good But Navan IPO’ing at ~$5B at ~$800M ARR run rate And JAMF selling for ~$2B at 3x ARR Well, they do make me wonder about some VC rounds these days
Event Design Turns Brand Story Into Immersive Experience
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXD8qA https://t.co/eB3eyK2VQr
Marketers Must Adapt as Browsers Gain AI Capabilities
As browsers learn to think and act, marketers must learn to adapt. https://t.co/F7m7xPvMWv via @DuaneForrester, @sejournal
Avoid Hiring “Strategists”—They Won’t Execute the Work
So some folks are going to disagree with me on this post, but I'm close to 100% right on it, and it will save you a ton of pain and time and money. 👉 Never hire someone who describes themselves as...
Ask if Users Will Abandon ChatGPT Before Building AI Product
Before you build your AI product, ask one question: would anyone switch from ChatGPT for this? https://t.co/5q8pqdKadg
Solve Real Problems, Not Your Ideas, for Bigger Profits
It’s Halloween, which means it’s time to share the scariest stat of all-time for entrepreneurs: Studies find entrepreneurs earn 4% to 5% LESS per year than employees doing a similar role—yes “less” 😱 They also work longer hours and experience more income...
Platforms Dominate, yet Your Website Still Matters
We've entered a world in which platforms dominate influence... not websites. But does that mean your website is irrelevant? Or less important than they once were? 🤔🤔🤔👇
5 Talk Types to Diversify Webinars and Boost Impact
Big news! I've partnered with my friends at Wistia to bring you a very special 4-part series on how to host better webinars + give better talks. The first is about the 5 types of talks you should consider developing...
Timeless Companies Share Core Principles Across Centuries
Advice from businesses that have been successful for generations https://t.co/75FFeSTshM "Companies that last not one generation, not two, but for a hundred years and beyond share certain things in common."
Hire Smarter, Leverage AI, Protect SaaS Margins
This week’s masterminds zeroed in on what it really takes to run a lean, profitable SaaS...from hiring smarter to mastering outbound, refining pricing and dodging legal curveballs. We covered the messy middle of scaling: when to bring in a product...
Attention Compounds First; Revenue Follows Later
Attention is the only metric that compounds before revenue.
Chat‑based AI Prototyping Finally Matches Your Product’s Look
Huge congrats to @alloy_app for growing 10x in less than 30 days!! -> https://t.co/MGKugp77a2 Alloy is AI prototyping for PMs that actually looks like your product. 1⃣Capture your app in one click 2⃣Chat to build features in minutes 3⃣Share with team/customers. Already in...
Chat‑Feed Sponsored Snaps Drive 2× Conversions
If there’s 1 thing I’ll always open, it’s a DM. When I see that message notification, I tap it immediately. Every time. For Snapchat for Business , that goes double. Lately, those messages have included the new Sponsored Snaps. And...
Informational Quality Beats Production Value Every Time
Stop debating Quality vs Quantity. That's the wrong question. This is why your content isn't working; you're chasing the wrong kind of quality. Many brands still think high production value equals high impact. But that’s not what your customers care...
MarTech and ProductTech Aren't
MarTech and ProductTech are not the same thing, not even close. Had to explain this to a founder today who was insisting that event driven analytics is all you need. Guess what? They have never tried to do any marketing.
Gen Z Drives AI Adoption; B2B Buying Goes Generative
Gen Z leads surge in daily AI use, as #B2B buying enters the generative era https://t.co/Wg9NREcc3z
Patience and Consistency Outperform Instant-Result Myths
Most Businesses take years to get off the ground. Don’t buy the myth of instant wins. Patience and consistency are the real growth hacks. https://t.co/VJWBSGZIzg
Authentic Expert Content Beats AI Visibility Hacks
Agreed. You don't need a "hack" for AI visibility. You need authentic, expert, branded content.
Founders Must Navigate AI IPO, $10B A16z, Series B Risks
We're back!! @HarryStebbings @rodriscoll + me! 1/ Three seismic shifts hit venture this week that every founder needs to understand: 1⃣OpenAI's $500B restructuring clears path to $2T IPO 2⃣A16z raises $10B (but it's more matchable than you think) 3⃣66% of Series B investments...
AI Features Boost Searches, Not Replace Them
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. https://t.co/dZrj6V51Ez via @MattGSouthern, @sejournal
AI Will Close Major Deals Without Sales Executives by 2026
There is going to be a rude awakening for the sales profession in 2026. Everyone is going to be surprised how many fairly big deals close without a sales exec. This isn’t to say they will close without a human involved. ...
2026 B2B Marketing Trends: AI, Strategy, Experience
9 Takeaways from the @CMIContent 2026 B2B Content and Marketing Trends Report : 🔸Marketing effectiveness 🔸Content strategy effectiveness 🔸AI-powered marketing tools 🔸Thought leadership 🔸Experiential marketing See them all 👉 https://t.co/u87YLYcHRn
Top B2B Link Building Services Ranked by ROI
Nine+ B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist - B2B Marketing Blog | Webbiquity - https://t.co/cKgvdRjHks https://t.co/ZAS3dHS117
Showcase Your Wins to Prove Real Value
Sharing your wins isn’t bragging. It’s PROOF you can actually help. So stop hiding. Start winning in public. https://t.co/EsxSMjyZ1L
Start with One Paying Customer, Not Venture Capital
You don't need venture capital or a perfect business plan. You need to find one person willing to pay you money to solve their problem, and then find nine more just like them.
Seven Essential Steps for Successful CSR Initiatives
Seven Actions Enterprises Must Take to be Successful with CSR Initiatives https://t.co/8VwdWu3m5q via @bestcorpevents To fully realize the value of corporate social responsibility, research says these seven approaches are essential. #CSR #teambuilding #EmployeeEngagement https://t.co/CegdtdRIw1
Product Strategy: Disciplined Building Driven by Customer Context
Building because you can is easy. Building because you should takes discipline. That discipline is called product strategy and it runs on customer context.
Turn Crises Into Trust: 18% Boost with Authentic Communication
59% of Brands Face This Crisis, Are You Ready? Discover the rapid response system and Stakeholder Communication Matrix that helped turn a potential PR disaster into a trust-building opportunity. From recognizing issues instantly to tailoring messages for different audiences, this...
AI BDR Books Meetings, Replaces Need for Hires
Our AI BDR booked 7 meetings on its own with our sales team last week. I mean you could argue a human could do a better job. Maybe. But the real thing is, you don't even have to hire than human...
Master These B2B Skills to Shine Amid AI
When Everyone Has AI, How Does Anyone Stand Out? Here are the top B2B Marketing skills to differentiate yourself and your brand according to top voices from Salesforce, LinkedIn, UiPath, Workday, Ericsson, Bombora and more. 👉 https://t.co/Q5cv8ECkh0 https://t.co/h68mV6XwpL
All‑in‑One Contracts, Signatures,
Was browsing today and came across a @WhopIO app that would’ve saved me so many headaches: It allows you to create contracts, collect signatures and take payments all in one flow. No need to jump between tools or chase invoices. It’s perfect for...
Build Human Connection Now Before Content Turns Synthetic
I believe we have less than three years until our content is delivered synthetically through our devices. We have a short-term window that content creators can exploit now. The creators who focus now on building real human connection, through community, trust,...