B2B Growth Social Media and Updates

Founders Must Stay Engaged, Focus, and Play the Long Game

Founder came up to me yesterday and told me he’s been stuck at the same 7-figure revenue for years. Here’s what I learned about breaking through revenue ceilings: 1. People think you can ‘hire a CEO and get out of their way’ It doesn’t work. I’ve tried it many times and so have many of my friends. Hiring a CEO certainly works, but you will have to be involved than you think you need to be. Why? Because no one is incentivized as much as the original founders. They simply don’t care as much, as they shouldn’t! 2. Having multiple businesses is a noob mistake People like to brag about having multiple businesses but to a seasoned founder, they just look unfocused. Focus compounds. 3. It takes decades bootstrap something big If you want to build to 8-9 figures+, it will take 10-30 years depending on how big you want to make something generational. 4. Think about the ‘who’, not the ‘how’ as you grow Sure, in the early days you might be doing everything and that’s fine. But as you scale, you’ll need to flip that mindset to hiring 80% of people who have ‘been there, done that’ and 20% on ‘potential’. I used to have that ratio flipped and it was a disaster. 5. Be super involved Whatever is new or broken, jump in where you can add value. It’s your company and you can see the entire playing field. There’s a reason why @elonmusk, James Dyson, Jensen Huang are still heavily involved today. 6. Micromanagement isn’t good or bad, it’s a tool Common management books would tell you that micromanagement is ‘bad’. It’s neither. If something is super high risk and the person has less experience, you micromanage more. If something is low risk and the person has less experience, you micromanage less. What did I miss?