Authentic Compliments Can't Be Automated—Use Targeted Messaging Frameworks
“Congrats on scaling Blueprint” <— NEVER try to scale a compliment and here’s why… The whole purpose of a compliment is that it’s from the heart, genuine. Also, the whole purpose of automation for sales is to open up conversations. But how you begin impacts where and if you get to end. This is why I have only two frameworks for messaging: PQS PVP A PQS is a pain qualified segment and it simply means that the list is the message, “Jordan given that you post everyday and comment on 10 posts or so a day, you spend a ton of time on LinkedIn, no? If you could be shown only Vertical SaaS CROs and CEOs in your feed—would that likely mark your comments more powerful?” The list you’d build in this case is active commenters on linkedin who are engaging a lot with non-ICP accounts (if this was a product—like customized LinkedIn feed). A PVP is a message SO GOOD you’d pay to received it. Permissionless Value Prop. Here’s what that would look like… “Jordan, given your activity on LinkedIn, and that only 10% of your last 100 comments were on vSaaS brands—I thought I’d give you a list of 500 CROs and CEOs of vSaaS B2B brands that posted on linkedin 20+ times in the last month, and here’s a ChatGPT prompt to have Atlas auto-follow each one.” This is a message that carries independent value to me. Nothing about fake compliments or ball fluffery, just pure hard value. Then, when you get on the call, tell me I have beautiful blue eyes or some garbage. That way I know it’s true and you e protected your integrity and you can skippy do dah in the rain with your automated quality messages at scale.
Triple Your AI Traffic in Six Months or Get Refunded
"If you don’t 3× your AI traffic in six months, we’ll refund you up to $1M." => Now that's what I'm talking about!!
Align Sales & Marketing: Translate, Measure, Integrate, Scale
In my 20+ years as the connector between Sales and Marketing, I have repeatedly observed four specific areas that hindered their performance as a revenue team. They misfired on at least two (if not all four) of these areas: 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:...
Coinstack Sale: 340k-Subscriber Crypto Newsletter on Acquire
We will be selling Coinstack via Acquire.com over the next 6 weeks. This is our weekly institutional crypto newsletter with 340k subscribers. If you are a qualified buyer please reach out to me via DM and I'll send you the...
Gamma Raises $68M, Hits $100M ARR, Remains Ultra‑Lean
Gamma just raised $68M at a $2.1B valuation while already doing $100M ARR. Here’s how they’re building one of the leanest AI companies in the world👇
Gamma Scales to $100M ARR with 50‑person AI Team
Gamma just raised $68M at a $2.1B valuation while already doing $100M ARR. Here’s how they’re building one of the leanest AI companies in the world👇 For 35 years, presentation software barely changed. People kept using legacy tools built in...
Top 9 B2B Link Building Services Ranked by ROI
Nine+ B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist - B2B Marketing Blog | Webbiquity - https://t.co/cKgvdRkfa0
AI Should Boost Product Value, Not Just Code Output
The goal of implementing AI on product teams isn’t to produce more code. It’s to produce more product value that your customers adopt. The historical constraint was engineering. As a result, I think there has been an over focus on...
Formal Agreements Protect Friendships in Business Partnerships
✍️ As a founder, hope for the best and prepare for the worst. When entering into a business partnership, friendship can’t be the only strategy. So when everything feels exciting and full of possibility, that’s exactly when you need a...
AI Buyers Demand Consistent POV to Earn Trust
I had one question for my convo with Informa TechTarget 's CEO Gary Nugent ... how are B2B brands building trust when buyers are using AI to make vendor decisions? Our convo marks about one year since Informa and TechTarget...
Trim LinkedIn Connections for Better Algorithmic Reach
If you've been on LinkedIn for a few years, you probably need to delete some connections. Ok, weird, I know. I usually teach people how to grow their community, not shrink it, but this is something I haven't heard a...
AI Recruiting: Cheaper than Recruiters, Delivers Superior Results
We're using AI for smarter recruiting. It costs less than a traditional recruiter and gets better results. Follow for more tips. https://t.co/CTfQcElMnt
LLM Failures Prompt SEOs to Audit Brand Visibility
Documented failures in LLM systems, from wrongful death claims to AI Overviews siphoning clicks, show why SEOs must audit, attribute, and defend brand visibility. https://t.co/lex5PgCa1F via @MattGSouthern, @sejournal
All-in-One Tool Eliminates Deal‑Killing Friction
Wish I had this Whop app when I was first starting out on my marketing journey: It let’s you can: • Take payments • Create contracts • Collect signatures… …all in one place If you're selling services, it instantly elevates how you operate. I lost too many...
AI Set to Revolutionize Business Operations
How Artificial Intelligence Will Transform Businesses - https://t.co/dgG0GFGTvA - https://t.co/cydZ6RQElC by Adam Uzialko
Blend Human Insight with AI for Marketing Success
Many marketers find themselves in a difficult situation: either avoiding AI and risking obsolescence or allowing AI to dominate, which can result in losing strategic clarity and diminishing trust with executives. But there’s a better way! 💥 It’s all about...
New Leadership Strategies for Effectively Managing Gen Z
Managing Gen Z at work? 🧠 Dive into these fresh tactics that shift the focus from stereotype-smashing to powerful #leadership moves: https://t.co/xYhRNBezKt #GenZ
CEOs Split Time: Recruiting, Customers, and Everything Else
Where you'll spend your time as CEO as you scale: 50% on Recruiting 50% on Customers & Prospects and 50% on All the Rest
Spend Less Than Two Hours on PPC—Automate
A post about how if you're spending 2+ hours a day optimizing PPC, you're doing it wrong. Yes, automation works! I spend less time than that...spread across several client accounts.😉
Stop Chasing Tricks, Build Relationships for Predictable Revenue
Everyone’s reinventing their pipeline playbook. AGAIN. Durable revenue only comes when you stop chasing “the next trick” and start activating relationships that seal deals (and yes, relationships can be made both at scale and 1-1). **TOMORROW** I’m teaming up with...
Ownable Ideas: The Sticky, Actionable Brand Core
My friend Sarah Hart ✤ casually dropped “Be the Glitch” in a LinkedIn post. She had no idea what she’d just said... I DM’d her immediately: “THAT’S IT. That’s your ownable idea. Repeat that, again and again.” An ownable idea isn’t just...
Improve Core Conversion Before Adding Creatives or Platforms
Most brands try to scale by: • Testing more creatives • Adding more platforms • Launching more products But no unlock will be better than getting your core to convert better.
Test Angles First; Messaging Beats Creative Every Time
Before testing hooks or formats, I test angles. Same product, same audience. Different angle = different outcome. Messaging fails before the creative itself does.
Integrate Five Systems to Scale SaaS Sales & Success
How to Turn Leads Into Customers: Building a Scalable SaaS Sales & Success System Generating leads is exciting. Converting them into paying customers — and keeping them happy — is where real SaaS growth happens. After building your outbound engine,...
Strategic No's Boost Growth and Attract Ideal Clients
A few years ago, I got invited to a party at Hugh Hefner’s house. Yes, that house. No, I didn’t go. Not because I’m shy. I’ve worked in marketing long enough to have seen stranger things than a man in...
Ship More, Fail Faster: Volume Beats Luck
You think they're "lucky." Turns out, they just didn't quit. They've sent more bad pitches. Posted more ignored content. Launched more failed products. You see their wins. You miss their volume. While you're perfecting one post, they published ten. Nine...
Execs Must Practice Their Own Roles to Succeed.
Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a...
Audit Your Workflow to Revive B2B Campaigns
As a B2B marketer, you've probably experienced campaign fatigue. That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. Many reasons can cause campaigns to lose their spark, but one solution is to audit your workflows...
Speed Up Learning, Outpace Competitors with Continuous Experimentation
Marketing teams are producing more content than ever and feeling more stuck. You're measuring everything, yet still unsure what actually matters. AI has made content creation faster and cheaper. And instead of unlocking creativity, it's flooded feeds with generic noise....
Scale Only When Offer, Product, and Audience Align
Scaling is a symptom of alignment: • Right offer. • Right product. • Right audience. Most brands chase growth before they earn it then wonder why everything breaks.
Brand Spend Needs Measurement, Not Just Revenue‑first Optimization
Trying to answer this today: How do I allocate spend for brand… and how do I prove it worked? Because it's budgeting season, aren't we all so lucky? :) And like any good marketer, I built a little framework to...
Growth without Profit Is Just Costly Vanity
What founders call “growth” is often just: • More ad spend • Heavier discounts • Chasing top-line vanity If profit isn’t improving, you’re just paying to look busy.
Believability Drives Credibility; Fake Exec Videos Break Trust
This one decision could make or break your executive’s credibility. We know executive-led content performs. But what happens when the executive doesn’t want to be on camera? You can technically create a video without them: - Use photos to create...
VCs Vanish When Growth Is Steady, Not Hyper
I have a seed investment I made years back now at $130m ARR now growing 40% and cash flow positive. And all the VCs have checked out. They haven’t been mean about it. Everyone is nice. It’s just, one has...
Small Face‑to‑Face Events Drive Top Marketing Engagement
Saturday photo drop from Scale Venture Partners GTM AI Summit. A lot of marketers are saying that smaller f2f events are one of their top channels. Love that. Tip of the day: you know held a great event when people...
Train Today, Win Tomorrow: Embrace AI Workflows
We launched an AI contest internally, everyone built Lindy workflows and showed a demo of their agent. The goal is clear: train teams to build agentic workflows that sync with chat tools and our products. You win later by prepping today. AI...
Overfunded GTM Startups Build Too Much, Miss Value
$80M in funding and their main claim to fame is they are out of stealth with 90 EMPLOYEES... what the hell is going on in GTM tech? I am always a little bit saddened when I see these consolidation plays...
Choose Sales or Marketing: Spend Where Returns Arrive Faster
Trying to save money? Here’s where to invest: sales vs marketing. Most founders overspend on the wrong one. In this video, I break down the difference: 👉 when to double down on marketing 👉 when sales will give you faster...
10 Surprising B2B Customer Triggers to Boost Conversions
Next week!!! 10 Surprising Customer Behavior Triggers You’ll Want to Steal. If you market to a B2B audience, then you need to be at #mpb2b . You’ll gain insights from industry thought leaders like Pam Didner , Ashley Faus ,...
Your Personal Leverage Breaks the Revenue Team Illusion
Most revenue teams aren’t “stuck.” They’re trapped in a maze where everyone’s sprinting, no one’s advancing, and half the dashboards are basically fan fiction. People slap on optimism, talk about “momentum,” and quietly hope no one notices the last six...
Design a Tiny Business, Live a Freedom‑Focused Life
I've deliberately kept my business tiny — just me. Because business isn't about scaling to infinity. It's about designing a life you don't need to escape from. I work focused hours, then close my laptop. No investor calls. No endless...
AI Grows, Yet Search Share Holds; Gemini, ChatGPT Lead
If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago: - AI tools continue to grow - But they're not taking market share from traditional search - Zero-click searches continue to rise (based on...
Rapid Iterations Boost CompanyResearch.ai with GPT‑5.1
It's almost 3am, but I'm on a roll. UPDATE: It *was* 3am last night when I started writing this, but I (wisely) decided *not* to post this last night. Day 3 of the CompanyResearch .ai launch. Just released an update:...
Data Shows No AI Bubble Despite Hype
Everyone’s talking about the ‘AI bubble’ but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing👇
AI Growth Outpaces Bubble Narrative, Numbers Confirm
Everyone’s talking about the ‘AI bubble’ but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing 👇 For months we’ve seen the headlines: “Tech valuations are inflated.” “AI will crash like the dot-com era.” But the...
Marketing Brings Market Context to Executive Decision‑Making
Marketing is uniquely able to bring a critical perspective that is very often missing from the executive table - that of the market. The data that drives much of company decision making is typically internal and isolated, but it massively...
