Begin with the Story, Not the Lesson.
Most people start with stuff that doesn’t matter. They tell you the lesson they want you to learn, then tell you the story as an example. But it works much more effectively when you start with the story itself—when you start with the emotion. Learn how: https://lnkd.in/egQxbZUf
Strategic Narratives Fail Without Long‑Term Commitment
why do shiny new strategic narratives get launched and then forgotten so quickly? and how can we avoid this (yet again)? I'm warming up to Anthony Pierri he's actually pretty nice when you get to know him and has a...
Start Emails with Assertive Verbs to Boost Opens 20%
Start subject lines with 1 of these 6 words to drive opens. Jay Schwedelson revealed that assertive verbs like these increase open rates by 20% during last week’s #GURUconference .
In AI Era, GTM Becomes the Real Product
From zero to $4 billion ARR (!!) - one CRO, one epic run. He figured out something about building in an AI-native world a decade before AI existed - and if you don’t understand it yet, you’re already behind. I...
Why Retail Buyers Are Ignoring Your Sales Pitch
Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh https://t.co/8mCy1wmGWn
Align Success, Support, and AI for Scalable Growth
SaasRise CEO & Founder Mastermind Recap — Week of Nov 9–13, 2025 This week on the SaasRise Masterminds, SaaS founders and leaders shared practical strategies for scaling efficiently, improving customer success and leveraging AI to streamline operations. The conversations focused...
Identify Buying Triggers, Match Brands to Solve Pain
YOU PICK the Signal! Tomorrow on Cannonball GTM live at 9am we're going to find the triggers that FORCE people to buy and then pick the brands that can solve the pain BE THERE OR I WILL NEVER TALK TO...
Amazon Seeks Seasoned ABM Manager for Strategic Growth
My good friend, Vishal S. , is looking for a great ABM Manager to join the Strategic Customer & Partner Marketing team at Amazon. 📍 Location options (must be based in one of these): Seattle | Arlington | Austin |...
Most Reps Prefer Inbound; Hire Outbound Specialists
95% of sales rep that have only done inbound ... won't start doing outbound, even if they are missing quota. Not really. They'll pretend a bit, send a few emails, but that's about it. 95% of sales reps that will do...
Events Are the #1 Engine for Enterprise Deals
What’s the number 1 way to generate enterprise customers? Believe it or not, events. I remember when I attended an executive program ran by Singularity University. One person ran hundreds of restaurant franchises in Mexico, another was high up in the Navy, another...
From FOMO to TOBI: Thrilled by GPT‑5.1 Codex
BREAKING NEWS: GPT 5.1 is out...and there was much rejoicing. It has been about a week since I last used Claude Code (I've written about why previously). OpenAI's Codex CLI is now my default daily driver for vibe coding (agentic...
Visibility Isn't Vanity—It's Essential for Survival
I never dreamed of being a "thought leader." I just wanted to build things that worked. For 15+ years, I hid behind the brands I worked for. Ran the agency. Managed teams. Developed campaigns. Never posted about it. Never talked...
Separate Judgment From Routine to Reclaim Time
AI reveals the difference between work that needs judgment and work that just needs motion. The teams that separate the two gain time. The ones that mix them drown in noise.
Right Hire Eliminates Need for Rigid Processes
The wrong hire forces you to create process. The right hire reduces the need for it.
Luxury Means Feeling, Not Price: Five Experience Tips
Luxury isn’t about price, it’s about how you make people feel. On the Duct Tape Marketing Podcast, I talk with Neen James about five ways to create unforgettable customer experiences. Listen here: https://t.co/kEBHUhDp3s Thanks to our sponsor Morningmate.
Don't Give Prospects Results Before They Buy
I have stopped an experiment that gave people a ton of value before a sale, and here's why... So it's VERY fast for me to build a PVP or PQS list, like 30 mins -> 1 hr. Now this list...
Leaders Must Use AI to Learn, Not Just Deploy
"How are you using AI to learn?" Lori Niles-Hofmann This might be the single best question to ask yourself as a learning practitioner. Actually, scratch that.... you don’t even need to be in L&D. We should all be asking ourselves...
Authentic Storytelling and Data Beat AI-Generated Content
When most content is AI generated, real advantage comes from authentic storytelling and high-level strategy. Proprietary data, simple visualizations, and live human events build your moat. https://t.co/GWZ9ve0DAw
Benchmark Your Pitch Deck Against 4,000 Startups
Wondering how you stack up? Try the new SaaStr VC Pitch Deck Analyzer. We’ll share how you stack up against 4,000 other start-ups. And we’ll provide you honest and confidential feedback on how to do better. Try it here -> https://t.co/S5UFYzoN7a https://t.co/3M6fas5f2w
Effortless, High-Quality Link Building Strategies Revealed
Here are some non-spammy link building strategies that don't take much effort but result in high quality links. https://t.co/n2cXlU7SJe via @martinibuster, @sejournal
Turn Existing Customers Into a Low‑Cost Growth Engine
CMOs are sleeping on customer marketing 💤 instead of growing your company WITH existing customers, you're treating customers primarily as an advocacy channel (e.g. case studies, references) 🛑 customer marketing is too narrowly defined. limiting customer marketing to advocacy misses...
B2B Marketers Overlook Proven High-Impact Engagement Opportunities
Thank you Net Influencer for covering our new report with @ascend2. "B2B Marketers Missing Crucial Engagement Opportunities Despite Clear Evidence Of Effectiveness" https://t.co/KKuNh4LU8d
AI Masks True Talent, Turning Hiring Into Stagecraft
Hiring used to break because companies moved too slowly. Now it breaks because candidates move too fast. AI gave every applicant the ability to look qualified before they have proved anything. Resumes are AI-polished. Writing samples are AI-written. Coding tests...
Boost Insurance Sales with Proven Behavioral Science Tactics
Work in insurance/financial services? Want to gain a competitive advantage? Check out TODAY's LIMRA webinar from 1-2 ET, "Getting to Yes: Proven Behavioral Science Strategies for Insurance that You Can Use Today!" I'm delighted to join Andrea Rech of Northwestern...
True Thought Leadership Needs Data, Not Just Opinion
Plenty of B2B content has been touted as thought leadership, except maybe it's not. Opinion Isn't Thought Leadership. Evidence Is. I really appreciate the distinction and insights shared by Cindy Anderson from IBM in our new research report on B2B...
ADHD Insight Beats Slides, Closes $200K Deal
My ADHD brain closed a $200K deal in 12 minutes. While neurotypical consultants were building 40-slide decks, here's what I did instead: Walked into the meeting with nothing but my phone and a napkin. The CMO looked confused. "Where's your...
B2B Commerce Goes Consumer: Marketers Must Adapt
The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GOI8
Start Now; Perfect Ideas Emerge Through Iteration
Most people wait for the "perfect" idea before starting. By then, someone launched a mediocre version and learned what works. Just start with what you have now, and feel confident you'll figure out the rest as you go.
Set Expectations Early, Reinforce Value, Cut Churn
Your churn problem is solved by setting the right expectation before the sale and reinforcing the value after it. Retention starts long before the customer clicks “buy.”
Bad Offers, Not Ads, Kill Your Acquisition
If your acquisition isn’t working, 9 times out of 10 it’s the offer. You’re paying to show up, but not giving anyone a reason to care. Great ads get attention, great offers close the gap.
Tighten Feedback Loops, Not Features, to Unlock Growth
Most companies try to grow by adding more things. The real unlock usually comes from tightening the loop that already exists. When the feedback gets sharp enough, even old products feel new again.
CEO‑CTO Alignment Is the Hidden Key to Billion‑dollar Growth
My biggest heartbreak ever as a founder: if my CTO and I could have gotten along better. Because we'd both be billionaires, running a great public company together. I tried. I know so much more today than I did then....
Track Beyond Downloads; Tie Podcast Metrics to Sales
You're tracking the wrong podcast metrics if you're only looking at downloads. The real value of a podcast goes far beyond vanity numbers. Start with visibility metrics to understand reach: - Downloads and listens - YouTube views - Social engagement...
Future Marketing Orgs: 81% Already Using AI
A webinar. With amazing people Sydney Sloan Kathy Macchi Amazing topic: the marketing org of the future. Preview data point from the Scale Venture Partners State of GTM AI: 81% of marketers are using AI regularly. Link in the comments
Win High-Stakes Presentations by Prioritizing Audience Insight
Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented... Your brilliant idea or insights that could change their lives never reach their potential. That's why half the battle in a high-stakes presentation...
Marketers Debate: AI Revolution or Survival Smokescreen?
Revolution or ‘smokescreen for survival’? Marketers on AI and the future of agencies https://t.co/OpdXKFAN55
Agentforce Recovered 1,000 Missed Leads via Salesforce
"We found there were 1,000 (!) leads our human sales team never followed up with. So this was our best, first use case for Agentforce @salesforce. Because Agentforce knows everything our Salesforce instance does."
From Syrian Kid to $253M ARR: Replit’s Meteoric Rise
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn’t afford a laptop. Their insane growth story👇
AI-Powered Browser IDE Catapulted Replit to $253M ARR
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn’t afford a laptop. Their insane growth story👇 When Amjad Masad founded Replit in 2016, the idea was simple: Code...
Your Essential 2026 B2B Marketing Conference Guide
Which marketing event is going to be a must-attend for you in 2026? 🔎 Have you thought about it already, or is it too early? I know we all read industry articles and books, pursue advanced degrees, and take online...
GenAI Beats Search for 25% B2B Buyers, Yet Hallucinates Frequently
GenAI Overtakes Search for a Quarter of B2B Buyers: Report https://t.co/hVWGY8IqcY via @DG_Report Reminder: #AI hallucinates, and flat-out gets facts wrong about a third of the time.
Integrate Data Security Into Customer Experience for Brand Success
To Build a Successful Brand, Make Data Security Part of the Customer Experience - https://t.co/KsPNVhGvnT - https://t.co/Ugz7milODf
Facility Upgrades Become Key to Retaining Talent
Why Facility Upgrades Are Now a Talent Retention Strategy - B2B Marketing Blog | Webbiquity - https://t.co/pMuDbocJht https://t.co/VY3dNgaYS5
Build Faster: Prototype Using Existing Product
Reforge Build is out. Prototype from your product, not from scratch. https://t.co/BSkDkdVbqs
AI SDRs Deliver 6.7% Response, 10% Ticket Sales
How are our AI SDRs really working at SaaStr? Join us LIVE on AI Workshop Wednesday TODAY at 10am PST to find out!! - 19,000 messages sent - 6.67% response rate - 4% positive response rate - sold 10% of tickets to SaaStr AI London...
