B2B Growth Social Media and Updates

Storybook: The Future of Strategic Brand Tracking
SocialNov 10, 2025

Storybook: The Future of Strategic Brand Tracking

I'm incredibly bullish about making Storybook the leader in brand tracking, and that means being more direct about its value. Building the platform has been a genuine labor of love, and it has developed into what I believe to be...

By Liam Moroney
AI B2B Sales Teams Halved, Efficiency Soars
SocialNov 10, 2025

AI B2B Sales Teams Halved, Efficiency Soars

AI B2B companies do need sales teams. Almost all of them. The question is just … how large of a sales team? It’s a question no one fully questioned until recently. But now founders & CEOs are asking: - is...

By Jason Lemkin
AI Boosts Tech Giants' Grip on Advertising
SocialNov 10, 2025

AI Boosts Tech Giants' Grip on Advertising

#AI Is Accelerating Tech Giants’ Dominance of the Ad Market https://t.co/7IqBWb9otY

By Marissa Pick
Most B2B Marketers Value Thought Leadership, Yet Neglect Retention
SocialNov 10, 2025

Most B2B Marketers Value Thought Leadership, Yet Neglect Retention

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report:...

By Lee Odden
Slack Shifted Email From Core to Peripheral Collaboration Tool
SocialNov 10, 2025

Slack Shifted Email From Core to Peripheral Collaboration Tool

Slack didn’t kill email. It made it much less relevant and useful for internal company collaboration.

By Hiten Shah
Expert‑Generated Data Fuels Billion‑Dollar AI Startup
SocialNov 10, 2025

Expert‑Generated Data Fuels Billion‑Dollar AI Startup

Three 22-year-olds just beat Mark Zuckerberg’s record as the youngest self-made billionaires. Here's how the co-founders of Mercor did it👇 In 2023, Brendan Foody, Adarsh Hiremath, and Surya Midha built a simple recruiting tool. It helped US startups hire engineers...

By Ryan Allis
Customer Testimonial Videos: The Missing Trust‑Building Asset
SocialNov 10, 2025

Customer Testimonial Videos: The Missing Trust‑Building Asset

" There are no websites with enough customer testimonial videos." They are powerful for two big reasons... 1. Video is the most engaging / trust-building format for content 2. Testimonials change the messenger from the brand to the audience themselves....

By Andy Crestodina
Learning Is a Team's Sole Sustainable Competitive Edge
SocialNov 10, 2025

Learning Is a Team's Sole Sustainable Competitive Edge

A team’s capacity to learn is its only sustainable competitive advantage.

By Hiten Shah
Essential Fundraising Tips for Early Growth Founders
SocialNov 10, 2025

Essential Fundraising Tips for Early Growth Founders

Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #PE #startups https://t.co/GKiELStcSg

By Tom Pick
AI Curiosity Outpaces Capability; Innovators Reinvent, Not Trim
SocialNov 10, 2025

AI Curiosity Outpaces Capability; Innovators Reinvent, Not Trim

The latest McKinsey State of AI 2025 report just dropped and I'll cautiously say it's pretty good. (Cautiously, because I'm a bit leery of reports from big management consulting companies -- they're often very mega-enterprise focused and I'm a startup/SMB...

By Dharmesh Shah
Nine Strategies to Foster a Positive Sales Culture
SocialNov 10, 2025

Nine Strategies to Foster a Positive Sales Culture

9 Ways to Build a Positive Sales Culture - https://t.co/BNTnujq9Hm - https://t.co/qgcN8JsB9k by Megan Totka

By John Hall
Blend Human Insight with AI for Marketing Success
SocialNov 10, 2025

Blend Human Insight with AI for Marketing Success

Don’t get caught up in the extremes of AI marketing! A lot of marketers are stuck in a tough spot: either avoiding AI and getting left behind or letting AI take over everything and losing the strategic edge that builds...

By Pam Didner
AI-Native Status Now Essential, Even for Legacy Firms
SocialNov 10, 2025

AI-Native Status Now Essential, Even for Legacy Firms

Today, legal software @goclio announces a round at $5B and presentation software @GammaApp at $2.5B valuations What do they have in common? Both were around well before the AI Era. Clio in 2008, Gamma in 2020. Being “AI Native” is critical to...

By Jason Lemkin
AI Accelerates Business Speed, Not Just Profit Margins
SocialNov 10, 2025

AI Accelerates Business Speed, Not Just Profit Margins

Is AI actually driving for businesses? -- I want to hear from you in the comments. McKinsey dropped a report saying that only 39% of companies see real profit gains, while 64% say AI helps with innovation. Goldman Sachs reports average...

By Eric Siu
Temporal Landmarks Spark Fresh Opportunities and New Choices
SocialNov 10, 2025

Temporal Landmarks Spark Fresh Opportunities and New Choices

What’s so special about today? About any Monday? It’s a temporal landmark. Temporal landmarks are times when we close the door on our old selfs, with all our mistakes, missteps, and missed goals, and open the door on our new...

By Nancy Harhut
Niche Focus Drives Growth, Not Broad Appeal
SocialNov 10, 2025

Niche Focus Drives Growth, Not Broad Appeal

Finding your niche isn’t just smart marketing—it’s survival. As Agorapulse founder Emeric Ernoult says on this week’s On Brand, success on social (and in business) comes from focusing hard on a specific audience. “If you build for everyone, you fail,”...

By Nick Westergaard
Master the #1 Skill That Elevates Sales Executives
SocialNov 9, 2025

Master the #1 Skill That Elevates Sales Executives

New!! “The #1 Thing That Separates Mediocre Sales Execs From Great Ones” https://t.co/4xLUiEHYpc

By Jason Lemkin
Prioritize User Feedback; Your Opinion Is Just Noise
SocialNov 9, 2025

Prioritize User Feedback; Your Opinion Is Just Noise

People often ask for my opinion on their product as if I’m the target user. I always ask them the same question: What do your users think? Your users’ opinions are data. Mine is a distraction.

By Hiten Shah
Free AI Reviews 2,000+ VC Pitch Decks Instantly
SocialNov 9, 2025

Free AI Reviews 2,000+ VC Pitch Decks Instantly

This week we’ll cross 2,000 (!) VC Pitch Decks reviewed for FREE on SaaStr AI Try it here -> https://t.co/hVolcGvbUt - Real time scoring - Real time valuation based on 5,000+ rounds - Exact odds of funding based on top VC rounds this...

By Jason Lemkin
Customer Success Shouldn't Report to Sales: Future at Stake
SocialNov 9, 2025

Customer Success Shouldn't Report to Sales: Future at Stake

My least favorite idea of all is to have customer success report to sales It's trading off the future for the present

By Jason Lemkin
Tailor Your Speaking Pitch to Event Themes and Audience
SocialNov 9, 2025

Tailor Your Speaking Pitch to Event Themes and Audience

If you’re planning to pitch events to speak, please please please customize your pitch. Look at their theme, their content, their language. Check last year’s agenda to see who they accepted. Think about their specific audience and what they need....

By Jay Acunzo
Master Five Webinar Formats to Stand Out
SocialNov 9, 2025

Master Five Webinar Formats to Stand Out

Webinars should be better. If you feel like you keep giving or attending the same kind of webinar over and over again, this session is for you. I'm partnering with my friends at Wistia to deliver four original sessions on...

By Jay Acunzo
Equip Sales with Buyer Web Activity for Relevant Outreach
SocialNov 9, 2025

Equip Sales with Buyer Web Activity for Relevant Outreach

Your buyer may know more than your seller. That creates both risk and opportunity. A prospect spends an hour on your site, studying pricing, features, and case studies. Then a salesperson calls with no context from that research. Trust evaporates....

By A. Lee Judge
Give Sales Marketing Data Access to Close Faster
SocialNov 8, 2025

Give Sales Marketing Data Access to Close Faster

Your sales team is flying blind without this access. If Sales can’t see your marketing automation data, they’re working with half the story. Here’s what that access enables: * Continuity of information between teams * Seamless sharing of lead activity...

By A. Lee Judge
Nice CTOs Stifle Innovation and Halt Growth
SocialNov 8, 2025

Nice CTOs Stifle Innovation and Halt Growth

A VP mis-hire is always tough. A VP Sales mis-hire can set you back a year in sales. A VP Marketing mis-hire can lead you down massive time and money ratholes that don’t get you any more customers. But,...

By Jason Lemkin
Crafted Quality Beats AI Sloppiness, Drives Massive Growth
SocialNov 8, 2025

Crafted Quality Beats AI Sloppiness, Drives Massive Growth

Everyone’s getting sloppier with content thanks to AI and automation. But true craftsmanship stands out more than ever. One intentional, well-packaged video nabbed almost 200k subs and 2m views in 2 weeks. Tell a unique story, Obsess over quality. That’s how you break through. 🎥...

By Eric Siu
Trust Trumps Quality: Customers Choose Familiar Ideas
SocialNov 8, 2025

Trust Trumps Quality: Customers Choose Familiar Ideas

People don’t buy the best solution. They buy the idea they trust most.

By Katelyn Bourgoin
Leaders Must Empathize Directly, Not Just Through Reports
SocialNov 8, 2025

Leaders Must Empathize Directly, Not Just Through Reports

If you’re an operator and understand this, you’ll get so much further than if you ignore it. The empathy you develop for the team and what they deal with day to day is priceless. As a CEO, don’t outsource that understanding to...

By Hiten Shah
CEOs Must Drive Orders, Not Chase Sales Magic
SocialNov 8, 2025

CEOs Must Drive Orders, Not Chase Sales Magic

There are some sales magicians out there, don't get me wrong. The ones that can conjure sales out of thin air. I've met maybe ... 3. Possibly 6. Everyone else really, one way or another, is an order taker. And your job...

By Jason Lemkin
Maximize Your 2026 B2B Marketing Budget in Boston
SocialNov 8, 2025

Maximize Your 2026 B2B Marketing Budget in Boston

Looking to reignite your passion for B2B marketing and pick up some fresh strategies? Join me at the MarketingProfs B2B Forum this November in the lively city of Boston! This event is a fantastic opportunity to network, learn, and share...

By Pam Didner
Top 10 Insights From B2B World Fest 2025
SocialNov 8, 2025

Top 10 Insights From B2B World Fest 2025

The 10 big takeaways from The Drum’s #B2B World Fest 2025 https://t.co/YRvsgnsWsM

By Marissa Pick
AI Fuels B2B Growth: Salesforce Ac
SocialNov 8, 2025

AI Fuels B2B Growth: Salesforce Ac

📰 Top AI+B2B News - Sat, Nov 8 https://t.co/MWFHfEuzpm Top Stories: 1. Salesforce Signs Definitive Agreement to Acquire Spindle AI 2. 1Password Surpasses $400M ARR and Expands Executive Team 3. 'Vibe Coding' Named Word of the Year By Collins Dictionary Top SaaStr Articles: 1. When...

By Jason Lemkin
41% of Gen Z Begin Searches on Social, Not Google
SocialNov 8, 2025

41% of Gen Z Begin Searches on Social, Not Google

41% of Gen Z starts their search on social, not Google. https://t.co/Wa8hnKf4eN

By Eric Siu
AI Reshapes Marketing, but Buyer Psychology Stays Constant
SocialNov 8, 2025

AI Reshapes Marketing, but Buyer Psychology Stays Constant

AI might change how marketers get their work done… But that won’t change why people buy Learn buyer psychology

By Katelyn Bourgoin
SaaStr AI VC Matchmaking Delivers 183 Intros in Two Weeks
SocialNov 8, 2025

SaaStr AI VC Matchmaking Delivers 183 Intros in Two Weeks

The new SaaStr AI VC Matchmaking tool has already made 183 VC intros in its first 2 weeks Try it here -> https://t.co/ZbU9L2c0td https://t.co/HXWF2pE3Gx

By Jason Lemkin
Spotify's Tunetorials Redefine B2B Marketing with Sound
SocialNov 7, 2025

Spotify's Tunetorials Redefine B2B Marketing with Sound

Spotify’s ‘Tunetorials’ Is a Sonic Leap in #B2B Marketing https://t.co/3R0aAnOZUi

By Marissa Pick
Google's Preferred Sources Tool Promotes Spam, Not Quality
SocialNov 7, 2025

Google's Preferred Sources Tool Promotes Spam, Not Quality

Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites? https://t.co/6dKbzYYHiZ via @martinibuster, @sejournal

By Tom Pick
Secure AI Funding Now or Fall Behind
SocialNov 7, 2025

Secure AI Funding Now or Fall Behind

"If you haven't captured any AI budget for your start-up yet, your team failed. They had all of 2025 You had to grow faster due to AI in 2025. Twilio, Mongo, Snowflake, startups like WorkOS and RevenueCat all did. The budget was...

By Jason Lemkin
Four‑Week Vacation Model Boosts Sustainable Leadership
SocialNov 7, 2025

Four‑Week Vacation Model Boosts Sustainable Leadership

Dr. Sabrina Starling joined me on the Duct Tape Marketing Podcast to share her Four Week Vacation™ model and lessons on mindset, delegation, and sustainable leadership. Listen to the full episode here: https://t.co/QhZijpJF25 A big thanks to our sponsor Morningmate.

By John Jantsch
AI Cuts Consulting Costs, Value-Driven Firms Still Win
SocialNov 7, 2025

AI Cuts Consulting Costs, Value-Driven Firms Still Win

AI is shaking up consulting. Costs are dropping fast, but smart consulting firms will still thrive by adding real value. CEOs need efficiency, but expertise never goes out of style. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like...

By Eric Siu
Growth-Stage Healthcare Firms Navigate Market Headwinds
SocialNov 7, 2025

Growth-Stage Healthcare Firms Navigate Market Headwinds

Growth-Stage #Healthcare Companies Find Challenge, Opportunity in Today’s Market Headwinds https://t.co/jSLgC2Xtgj via @TTCapPartners https://t.co/FvBy9ffjqi

By Tom Pick
Rehearse Beyond Memorization to Deliver with Conviction
SocialNov 7, 2025

Rehearse Beyond Memorization to Deliver with Conviction

Are you doing enough to prep for your high-stakes presentations? Many leaders underprepare. Presentations, like a keynote, product launch, or communicating change to your whole organization, need a LOT of prep time. For reference, I spent 35 hours rehearsing my...

By Nancy Duarte
Team Needs a Plan, Not Blame or Lament
SocialNov 7, 2025

Team Needs a Plan, Not Blame or Lament

Founders: "Woe is me" is the absolute worst message to the team in tougher teams "It's my fault" is OK but it doesn't even help much "Here's the plan" is what people want to hear

By Jason Lemkin
Original Ideas Build Authority; Repackaged Content only Gains Reach
SocialNov 7, 2025

Original Ideas Build Authority; Repackaged Content only Gains Reach

Thought regurgitators: → Repackage what's already viral → Optimize for reach → Sound like everyone else → Build nothing Thought leaders: → Wrestle with ideas through writing → Develop original POV → Truly stand out → Build real authority The difference? One gets...

By Katelyn Bourgoin
Google Says AI Rankings Still Prioritize Clear, Helpful Content
SocialNov 7, 2025

Google Says AI Rankings Still Prioritize Clear, Helpful Content

Google confirms that it continues to rely on clear, helpful content when deciding what to show in AI. https://t.co/6qOAHh5BnX via @martinibuster, @sejournal

By Tom Pick
Pre‑sell to Validate Ideas Before Building
SocialNov 7, 2025

Pre‑sell to Validate Ideas Before Building

The fastest way to validate an idea is to pre-sell it. If 10 people won't give you money before you build it, 100 people won't give you money after.

By Justin Welsh