YouTube Ranks Second only to Google in Search Queries
Ahrefs podcast explores how efforts to get ahead in AI SEO might come at the expense of higher-value opportunities elsewhere. https://t.co/nYZJJmdWth via @martinibuster, @sejournal "YouTube is the second-largest search engine by queries entered in the search bar. More people type search queries into YouTube’s search bar than any other search engine except Google itself."
New B2B Thought Leadership Report Gains Media Spotlight
Thank you @MattGSouthern for this coverage on @sejournal of our new research report on B2B Thought Leadership! https://t.co/2m6gfmSPaz cc @toprank @Ascend2research
Customer Insights Are the Hidden Lever for Sales Growth
customer insights are sales insights, it's not just a marketing thing 👀 what do I mean? when you really listen to your buyers, you uncover: 1. why deals stall (sales bottlenecks) 2. what language actually converts (sales messaging) 3. clear...
Communicate Transparently in Crises to Align Teams
Every leader eventually faces a moment when external forces test their systems, their culture, and their resolve. When you find yourself in these moments, your team watches you closely. They’re looking for confidence. Clarity. And proof that the mission still...
Top B2B Thought Leaders to Follow Across Industries
💡 Who are some of the top experts on B2B thought leadership? Here's a list of pros to follow: Allen Webb - PwC Anthony Marshall - IBM David Dankwa - Protiviti Francis Hintermann - Accenture Karen Feldman - Iron Mountain Kate Houston - Amazon Web Services Kevin...
30% of YouTube Viewers Now Watch Live Streams
YouTube just revealed 30% of viewers are tuning into live streams. Huge opportunity. https://t.co/0ABL6Pa3Mn
Post-Merger Integration Can Deliver More Than Sum
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #MergersAndAcquisitions https://t.co/5wJEELmFgS
One‑person AI GTM Generates $1.5M Pipeline, 40+ Customers
Everyone's talking about autonomous businesses. Almost nobody is actually showing their work. That's about to change. November 16, I'm pulling back the curtain on how we're generating $1.5M+ pipeline and closing 40+ customers a month- with a one-person GTM team...
AI Predicts Futures, Leaders Must Stay Grounded
AI doesn’t just describe what’s happening — it helps predict what could happen next. 📈 In this episode of Tippie Leads from The University of Iowa Tippie College of Business , we talk with Professor Kang Zhao about how AI...
Data, Not Feel, Drives Early-Stage Brand Success
Most early-stage brands have a misunderstanding-of-what’s-working problem. They’re making decisions based on feel rather than data. Fix that first, or scaling just multiplies the chaos.
Cl
If you need 20% off to convert a new customer, the product might not be the issue. The offer is. Clarity converts, discounts just mask confusion.
Higher SaaS Growth = Dramatically Higher ARR Multiples
📊 Live B2B/SaaS Market Multiples - Tue, Nov 11 Growth drives valuations in today's market 💰 📊 LIVE B2B MULTIPLES BY GROWTH: 🚀 High Growth (30%+) 27.8x ARR ▓▓▓▓▓▓▓▓ 🔥 Moderate (20-30%) 13.3x ARR ▓▓▓ 📈 Lower (<20%) ...
Avoid Vibe‑based Hiring when Scaling Rapidly
When you’re scaling fast, hiring people based on vibes is the worst thing you can do.
Great CROs Hire Fast, Fire Bad Reps Within 30 Days
If in their first 14 days, or at least first 30 days:, your new CRO / VP of Sales hasn’t: #1. Brought on at least 1 new great sales rep And #2. Fired 1-2 of the worst reps, They are just way, way,...
B2B Brands Should Harness Cultural Moments for Impact
B2B brands can leverage cultural moments to make an impression https://t.co/m8qQrUejv3
AI Transforms Mid‑Funnel B2B Buyer Experience
Reimagining the #B2B Buyer Journey: How AI Is Reshaping Mid-Funnel Engagement https://t.co/IvwbY6pSVn
CSR Drives Community Impact, Team Unity, Business Growth
Here's how CSR programs benefit your community, team, and business, and how to implement or expand a CSR program within your company. Why Your Company Needs a Corporate Social Responsibility Program https://t.co/fNGTPVm0Hj via @bestcorpevents #teambuilding #meetingprofs #CSR https://t.co/npTOM0Q2U2
SuperMe Launches AI-Native Network with Perspective Search, $6.8M Seed
Today, we’re pulling the curtain back to unveil SuperMe 1.0: the AI-native professional network, launch Perspective Search, and announce that we’ve raised a $6.8M seed round. How @SuperMeAI works: - Ask a question. - SuperMe finds the right professionals. - Their AI profiles answer...
AI-Powered SuperMe Finds True Experts Beyond LinkedIn
I have a love/hate relationship with LinkedIn. One of my common frustrations is I typically want to find the best person in X. Where X equals something specific... Marketplace, warm outbound strategy, scaling reddit ads, etc. The reality is, "skills"...
AI Overviews Favor Questions, Long Queries Over News, Local
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. https://t.co/OCJJh4h0vo via @MattGSouthern, @sejournal
AI Makes Safety Risky—Reclaim Your B2B Career
Big news! This will be my first time on the main stage at the MarketingProfs B2B Forum after seven incredible years of speaking at this event. And I get to close the show on Wednesday, the 19th, with a short...
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
CXOs Demand AI That Delivers Tangible GTM Results
I asked 100+ CXOs what they want to learn from each other, and three themes came up again and again. Tomorrow I'm moderating the Executive Experience as part of 6sense 's Breakthrough conference. We have a full afternoon with ~125...
Scaling Starts With Loving and Staffing Recruitment
You can't scale if you can't recruit First, learn to love it Then, learn to staff it
Launch: All-in-One AI Company Research Tool
Woo hoo! Launching my latest project, the Company Research agent. Was going to launch it at 1am last night, but decided there was no reason to tempt the fates. It's an agent that lets you...umm...easily do company research. I built...
B2B Marketing Crisis Demands Holistic, Cross‑Pipeline Thinking
It is said that B2B tech is in a pipeline crisis, but I think we're really in a marketing crisis that requires harder conversations. There is no doubt that pipeline is very hard to come by for many right now,...
Authenticity on LinkedIn Attracts Followers, Not Perfection
Posted my raw, unfiltered story two days ago. The messy parts. The failures. The stuff that used to make me cringe. Thought I'd lose followers. Maybe get some judgment. Definitely expected crickets. Instead? ✅ 70 new followers in 24 hours...
Question and Delete Before Automating for Lean Business
Just ran the Elon algorithm: Question, Delete, Simplify, Speed up, Automate. Most skip straight to automation, but it's game-changing to question and delete first. Try it and watch your business get lean fast. https://t.co/l2yeoAY1Mz
Accessibility Fixes Can Outpace BFCM A/B Tests
Right now, we're all A/B testing, rolling out promos, and optimizing load times - all just to move the needle a FEW points for BFCM. But did you know, closing accessibility gaps can drive bigger lifts than all those combined?...
78% See Experiential Value, Only One‑Third Invest
I was thrilled to contribute to TopRank Marketing and Ascend2 ’s "Answer Engine: The State of B2B Thought Leadership in 2026" report, which explores how leading marketers are building trust and engagement in a changing landscape. One finding stood out...
Unlock Real Pipeline with TechAdvice LEGO for B2B Marketers
Stoked to see this new TechnologyAdvice LEGO set for B2B marketers, complete with real pipeline! The Webinars & Events section is my fave, those are clearly senior decision-makers in the crowd 😅 Looking for new channels to reach your target...
Ownable Ideas, Not More Content, Drive Viral Growth
You don’t need more content. You need an ownable idea that sticks and spreads.
Strong Offer Beats Creative in Scaling Ads
Your ads aren't scaling because your offer isn’t strong enough. No creative in the world can fix that. The best hooks, angles, and creatives still need something worth clicking for. Start there.
Personalized Pitches Win More Speaking Gigs
If you want to book more speaking engagements and guest appearances: Make it custom every time. Increasing your responses means decreasing your outreach. That’s okay. Each one you send will have a higher likelihood of succeeding. Your ideas and expertise...
Adopt an AI‑First Strategy to Stay Competitive
Why your company (and every company) needs an ‘AI-first’ approach https://t.co/8OyoWDGS3Z
On-Demand B2B SaaS Growth System for Predictable Scale
B2B SaaS Growth Program - On-Demand Edition 🔥 Scaling B2B SaaS is hard...but it doesn’t have to be guesswork. Over the last 23 years, I’ve built and scaled B2B SaaS companies, including iContact to $50M ARR and a $169M exit...
AI‑Driven SaaS Secures Massive Funding and Billion‑Dollar Deals
This Week in SaaS — Nov 4–10, 2025 AI-powered SaaS continues to dominate funding headlines. From $500M rounds in checkout-free parking to NVIDIA’s bets on AI simulation, this week’s action shows investors still have deep conviction in applied AI and...
Trust Grows Internally, Can't Be Bought or Automated
Trust. Years to build. Seconds to break. 10 years ago, I founded Tribal based on the belief that people trust people more than logos. Somewhere along the way, employee advocacy became a tool, influencer marketing became a budget line item...
People Remain Your Only Edge in an AI World
I’m feeling the need to post this again. When everyone has AI tools, your only competitive advantage is your people. The human element will always be powerful. ✌️
Success Demands Daily Discipline, Not Just Motivation
Everyone wants success. Very few want the discipline. They want 800K+ followers. Not 2,250+ days of posting. They want a successful business. Not 15,000+ hours of work. They want freedom. Not the discipline it demands. But you must pay the...
True Growth Stems From P&L, Not Ad Spend
Majority of brands I know struggling this year are due to poor business economics. Make sure you understand what your unit and business economics are and how to improve them as you scale before you spend more $$. True growth...
Public Speaking: Your Fastest Path to Career Growth
If you want to win clients, grow in your career, or strengthen your brand more easily, master public speaking. You don’t need to be a strong public speaker to ensure others see your value, but it is the QUICKEST way to...
SMB Sales Provide More Deals, Faster Growth, Longer Tenure
So there’s a lot of angst on social media (esp LinkedIn) about CROs and VPs of Sales getting fired. But let give tell you a tip: maybe go SMB. What do I mean? I see so many of the top sales...
Managing Cloud Employees Requires Strategic Hiring and Training
1. The entire Gabe Larsen episode on The Transaction was epic 2. Are you tracking your ECE? (employee to cloud employee ratio) 3. The change management required for supporting cloud employee is not trivial. You have to decide what they...
New Funding Raises Expectations, Work Never Stops
PSA for Startups: Every new funding round raises the bar for your outcome. That’s why the news mostly excites investors. They just got a markup or won the deal. For everyone on the team, it’s a reminder that expectations just went...
Reliable Partnerships Drive Successful Corporate Events
The only way to ensure everything will come together to deliver an outstanding event is by coordinating the efforts of reliable partners. The Vital Role of Partnerships for Effective Corporate Events https://t.co/wi8heYLcDZ via @bestcorpevents #teambuilding #meetingprofs https://t.co/WyZXurxBb8
