B2B Growth Social Media and Updates

AI Trust Signals Exposes SEO Agency Deception and Failures
SocialNov 26, 2025

AI Trust Signals Exposes SEO Agency Deception and Failures

I had no idea so many SEO companies would hate my software AI Trust Signals … but they do...and not for the reasons I expected. Turns out, there are a lot of SEO companies doing bad work and not being...

By Marcus Sheridan
Four Tests to Verify Your VP’s Effectiveness
SocialNov 26, 2025

Four Tests to Verify Your VP’s Effectiveness

Did you hire a good enough VP? 4 part test: - who great did they hire in the first 60 days? - did their #1 key metric improve? - did they take part of the job off your plate? - does the team believe? If they...

By Jason Lemkin
ChatGPT, Gemini, Claude: Head-to-Head Accuracy and Depth
SocialNov 26, 2025

ChatGPT, Gemini, Claude: Head-to-Head Accuracy and Depth

A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. https://t.co/sojrafMs1a via @makhyan, @sejournal

By Tom Pick
Curated Daily Insights Cut Through Founder Noise
SocialNov 26, 2025

Curated Daily Insights Cut Through Founder Noise

I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me...

By Hiten Shah
Founders Need Daily, High‑Signal Newsletter Amid Content Overload
SocialNov 26, 2025

Founders Need Daily, High‑Signal Newsletter Amid Content Overload

I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me for...

By Hiten Shah
Treat LinkedIn Like a Comedy Club for Speaking Gigs
SocialNov 26, 2025

Treat LinkedIn Like a Comedy Club for Speaking Gigs

Here's the best way to use LinkedIn to get more speaking engagements: Treat it like a comedy club. As a professional speaker and general nerd about all things creativity and storytelling, I have spent years listening to comedians discuss their...

By Jay Acunzo
Don’t Fall for Generative Engine Optimization Snake Oil
SocialNov 26, 2025

Don’t Fall for Generative Engine Optimization Snake Oil

Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDctvQ #GEO #SEO #AIO

By Tom Pick
Repeat Your Message, Build Trust and Referrals
SocialNov 26, 2025

Repeat Your Message, Build Trust and Referrals

Repetition builds riches. Here’s what actually happens in your audience’s brain when you repeat yourself: → Repetition builds familiarity, and familiarity builds trust (mere exposure effect) → Hearing something over time makes it stick in memory (spacing effect) → Your audience starts attributing that...

By Katelyn Bourgoin
Master the $50k Phase Before Scaling to $5M
SocialNov 26, 2025

Master the $50k Phase Before Scaling to $5M

Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.

By Kody Nordquist
Scaling AI Boosts Confidence, Not Factual Accuracy
SocialNov 26, 2025

Scaling AI Boosts Confidence, Not Factual Accuracy

AI models are getting stronger, but their confidence still grows faster than their certainty. More parameters expand what the system can talk about, not what it can truly verify. The space of possible answers grows faster than the ground beneath...

By Hiten Shah
Hire Versatile Thinkers; Judgment Now Beats Specialization
SocialNov 26, 2025

Hire Versatile Thinkers; Judgment Now Beats Specialization

I keep telling people this but they don’t believe me. “you're not hiring for roles anymore. you're hiring for breadth + depth, taste, systems thinking, learning velocity. 5 people who can work across code/design/product beat 20 specialists coordinating handoffs. the new bottlenecks...

By Eric Siu
TROAS Beats Bid Caps for High‑AOV Brands
SocialNov 25, 2025

TROAS Beats Bid Caps for High‑AOV Brands

@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested

By Kody Nordquist
Inefficient SDRs Lose Sales; AI Will Replace Them
SocialNov 25, 2025

Inefficient SDRs Lose Sales; AI Will Replace Them

Wanted to buy a product last week, Forced to talk to an SDR first. He sent me his Calendly … and never followed up when I didn’t pick a convenient time for him. Sale lost. Honestly, any decent AI is better than this human. AI...

By Jason Lemkin
From Quantity to Quality: GTM AI’s Next Phase
SocialNov 25, 2025

From Quantity to Quality: GTM AI’s Next Phase

My article on Topline on GTM AI. Phase I has been about quantity. Phase II is about doing better. https://lnkd.in/g5XZPD2a

By Craig Rosenberg
Turn Everyday Conversations Into Powerful Content Quickly
SocialNov 25, 2025

Turn Everyday Conversations Into Powerful Content Quickly

Record what you're already doing and turn it into content. You don’t need a big production team to start building trust. Every conversation you have could be a content goldmine. - Record your side of a sales call - Capture...

By A. Lee Judge
Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back
SocialNov 25, 2025

Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back

Advice about how to improve visiblity, engagement and ROI on LinkedIn is always a good idea. That's why I'm revisiting this liveblog of a presentation from Jessica Cross and Baaber Malik from LinkedIn: 3 Key Marketing Plays for Full Funnel...

By Lee Odden
SaaStr AI VC Secures 682+ Startup‑VC Matches This Month
SocialNov 25, 2025

SaaStr AI VC Secures 682+ Startup‑VC Matches This Month

Then ready to get funded? SaaStr AI VC will help connect you with top B2B + AI VCs We’ve already made 682+ matches this month! Check that our here -> https://t.co/ZgZ3zuf6hP https://t.co/0zbn4irJYL

By Jason Lemkin
Find the Perfect B2B AI VC with One Prompt
SocialNov 25, 2025

Find the Perfect B2B AI VC with One Prompt

And not sure which VCs are right for your start-up? Ask SaaStr AI. In one prompt, we’ll tell you which of 372+ top B2B+AI VCs are best for your startup -> https://t.co/3JyImX3jMX https://t.co/bUh3OE9DWf

By Jason Lemkin
Clarity Beats Speed: Narrative Accelerates Growth
SocialNov 25, 2025

Clarity Beats Speed: Narrative Accelerates Growth

Marketing is the new bottleneck. I tossed that out as a quick thought. The replies came fast. The private messages went deeper. People wanted to hear more and understand exactly what I meant, so I turned it into a thread....

By Hiten Shah
Make Trust a Core Component of Growth Strategy
SocialNov 25, 2025

Make Trust a Core Component of Growth Strategy

RT @VisionEdgeMktg 🤝 Trust is a strategic asset. It fuels customer loyalty, advocacy, and long-term value creation—and it should be embedded in your growth strategy, not left to chance. https://t.co/WCiTg9B4Va #Trust #CustomerValue #GrowthStrategy

By Tom Pick
Create Your Own Owned Content Before AI Takes Over
SocialNov 25, 2025

Create Your Own Owned Content Before AI Takes Over

So thankful to Ann Handley and the entire MarketingProfs team for allowing me main stage time for a very important concept I've been sharing. The TLDR: Someday soon, our glasses, cars, phones - everything - will create synthetic content on...

By Joe Pulizzi
B2B Marketers Make AI Tools Top 2026 Priority
SocialNov 25, 2025

B2B Marketers Make AI Tools Top 2026 Priority

B2B marketers are prioritizing #AI tools for 2026 https://t.co/txvQbppcAJ

By Marissa Pick
90‑second Explainer Videos Drive Top Engagement
SocialNov 25, 2025

90‑second Explainer Videos Drive Top Engagement

@jeffkmains @Target @AskTarget Explainer videos right around 90 seconds tend to do very well.

By Tom Pick
Bridge Sales‑Marketing Gaps with Unified Mindset Strategies
SocialNov 25, 2025

Bridge Sales‑Marketing Gaps with Unified Mindset Strategies

Have you ever wondered why so many companies struggle to align their sales and marketing teams? The misalignment often stems from the different mindsets that each team brings to the table. Marketing typically zeroes in on the top of the...

By Pam Didner
2025 SaaS Video Marketing Trends That Actually Work
SocialNov 25, 2025

2025 SaaS Video Marketing Trends That Actually Work

#SaaS Video #Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 Also, I think I'm just going to start adding #TargetSucks to every tweet. Obviously, @Target and @AskTarget don't care how badly they abuse their...

By Tom Pick
CMOs and CFOs Align: Data Shows Revenue Gains
SocialNov 25, 2025

CMOs and CFOs Align: Data Shows Revenue Gains

The CMO-CFO relationship: Here’s what the numbers say https://t.co/R5srOt2Ewj

By Marissa Pick
Answer Engine Drives Nearly 4x ROI for B2B Leaders
SocialNov 25, 2025

Answer Engine Drives Nearly 4x ROI for B2B Leaders

Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI https://t.co/98EPovULaW via @toprank & @Ascend2research https://t.co/5a1Xt1LTtZ

By Lee Odden
AI Landing Page Tools Score Poorly in Real Audits
SocialNov 25, 2025

AI Landing Page Tools Score Poorly in Real Audits

We scored every major AI landing page analyzer across the same criteria we use for real CRO audits. Comprehensiveness. Specificity. Originality. Realistic implementation. Correctness. The highest score was 5/15. Several landed at zero. This isn’t a knock on AI. It’s a reflection of...

By Hiten Shah
AI Will Make Pricing Transparency Mandatory for All Businesses
SocialNov 25, 2025

AI Will Make Pricing Transparency Mandatory for All Businesses

Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search. 👉 Pricing Transparency is about to be forced on ALL businesses. 👈 Why? Here...

By Marcus Sheridan
Chat UI Limits AI; Context‑First Unlocks Power
SocialNov 25, 2025

Chat UI Limits AI; Context‑First Unlocks Power

Chat made AI feel real for the first time. A blank box. A question. A response that sounded alive. It created the belief that conversation was the natural interface for intelligence. But the chat window is the smallest view of...

By Hiten Shah
Chat UI Masks AI Limits; Context Drives True Potential
SocialNov 25, 2025

Chat UI Masks AI Limits; Context Drives True Potential

Chat made AI feel real for the first time. A blank box. A question. A response that sounded alive. It created the belief that conversation was the natural interface for intelligence. But the chat window is the smallest view of...

By Hiten Shah
From Managers to Coaches: Leaders Empower Success
SocialNov 25, 2025

From Managers to Coaches: Leaders Empower Success

Managers control. Coaches elevate. WD-40’s Garry Ridge got rid of the word ‘manager’ entirely and created a culture where leaders stand on the sidelines to help others win. Check out the full episode wherever you get your podcasts 🎧 https://lnkd.in/dT_2YMbv

By Simon Sinek
LLMs Reshape Discovery and Inclusion; Google Remains Competitive
SocialNov 25, 2025

LLMs Reshape Discovery and Inclusion; Google Remains Competitive

Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet. https://t.co/GIrtZlB2rt via @theshelleywalsh, @sejournal

By Tom Pick
Entrepreneurship: Swap Security for Control, Let Results Rule
SocialNov 25, 2025

Entrepreneurship: Swap Security for Control, Let Results Rule

An observation about entrepreneurship: You trade "security" for absolute control. No more justifying your time or waiting for someone else to decide you're valuable. The only thing that matters is results.

By Justin Welsh
Addressing Employee AI Concerns with Clear Communication
SocialNov 25, 2025

Addressing Employee AI Concerns with Clear Communication

Here's how to respond to employee worries about AI in the workplace: https://t.co/gQvtsHxpGM https://t.co/52onMb5x4Z

By Tom Pick
Share Your Worldview Publicly to Build Authority
SocialNov 25, 2025

Share Your Worldview Publicly to Build Authority

Wanna be seen as an authority? Think in public. Words without a worldview don’t make people buy.

By Katelyn Bourgoin
Demand Gen Hits Targets Amid Rising ROI Pressure
SocialNov 25, 2025

Demand Gen Hits Targets Amid Rising ROI Pressure

Most demand gen teams are hitting their numbers. But the pressure is only going up. From the 9th annual State of Demand Gen 2025 research Activate is unveiling next Thursday: 👍 70% of teams say they have met or beat...

By Matt Heinz
Launch a Solo Business with AI, No Followers Needed
SocialNov 25, 2025

Launch a Solo Business with AI, No Followers Needed

How to become a solopreneur: (even if you have less than 5k followers) 1. Deeply learn a high-value skill 2. Create a simple landing page 3. Use AI for page copy that converts 4. CTA could be "book a discovery call." 5. Ideate 90 days' worth...

By Justin Welsh
Get Tactical Marketing Strategies From Kody Nordquist
SocialNov 25, 2025

Get Tactical Marketing Strategies From Kody Nordquist

Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ

By Kody Nordquist
Boring Funnel Tops Lose Attention and Sales
SocialNov 25, 2025

Boring Funnel Tops Lose Attention and Sales

The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.

By Kody Nordquist
Turn Customer Reviews Into Authentic Ad Hooks
SocialNov 25, 2025

Turn Customer Reviews Into Authentic Ad Hooks

Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.

By Kody Nordquist
Existing Customers Give You a Launch Advantage
SocialNov 25, 2025

Existing Customers Give You a Launch Advantage

@ajhodls The flip side is you have a customer base that you know well and it already buying from you That gives you an edge building another great product to sell them

By Jason Lemkin
SaaStr AI VC Apps Reach 800K Uses in 60 Days
SocialNov 25, 2025

SaaStr AI VC Apps Reach 800K Uses in 60 Days

@bogdaniordache Probably not. Still, the flip side? Our SaaStr AI VC apps have already been used 800,000+ times in < 60 days https://t.co/XOGfNpEPiG

By Jason Lemkin
SaaS Maintenance Demands Too Much Time Weekly
SocialNov 25, 2025

SaaS Maintenance Demands Too Much Time Weekly

@ama_poundz It’s just not realistic to spend hours a week maintaining all your SaaS products, adding new features, fixing things that break, etc.

By Jason Lemkin
AI‑Native SaaS Leads Massive Funding and Acquisitions
SocialNov 25, 2025

AI‑Native SaaS Leads Massive Funding and Acquisitions

This Week in SaaS — Nov 18–21, 2025 AI-native SaaS continues to dominate fundraising, M&A and public markets. From $900M rounds in multimodal 3D engines to multi-billion-dollar observability and SEO acquisitions, the market is rewarding founders who embed AI into...

By Ryan Allis
Buyer Journeys Are Pinball, Not Linear Funnels
SocialNov 25, 2025

Buyer Journeys Are Pinball, Not Linear Funnels

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore. IMO it's more like a...

By Rand Fishkin