What's so special about today? About any Monday? It's a temporal landmark. Temporal landmarks are times when we close the door on our old selfs, with all our mistakes, missteps, and missed goals, and open the door on our new selfs — fresh with possibilities. As a result, temporal landmarks are times when people are more open to trying a new product, new vendor, or new initiative. We feel more confident we can achieve our goals. Tom Bowden-Green writes about temporal landmarks here.
Finding your niche isn't just smart marketing—it's survival. As Agorapulse founder Emeric Ernoult says on this week's On Brand, success on social (and in business) comes from focusing hard on a specific audience. "If you build for everyone, you fail," he...
New!! “The #1 Thing That Separates Mediocre Sales Execs From Great Ones” https://t.co/4xLUiEHYpc
People often ask for my opinion on their product as if I’m the target user. I always ask them the same question: What do your users think? Your users’ opinions are data. Mine is a distraction.

This week we’ll cross 2,000 (!) VC Pitch Decks reviewed for FREE on SaaStr AI Try it here -> https://t.co/hVolcGvbUt - Real time scoring - Real time valuation based on 5,000+ rounds - Exact odds of funding based on top VC rounds this...
My least favorite idea of all is to have customer success report to sales It's trading off the future for the present
If you’re planning to pitch events to speak, please please please customize your pitch. Look at their theme, their content, their language. Check last year’s agenda to see who they accepted. Think about their specific audience and what they need....
Webinars should be better. If you feel like you keep giving or attending the same kind of webinar over and over again, this session is for you. I'm partnering with my friends at Wistia to deliver four original sessions on...
Your buyer may know more than your seller. That creates both risk and opportunity. A prospect spends an hour on your site, studying pricing, features, and case studies. Then a salesperson calls with no context from that research. Trust evaporates. Give Sales the same...
Your sales team is flying blind without this access. If Sales can't see your marketing automation data, they're working with half the story. Here's what that access enables: * Continuity of information between teams * Seamless sharing of lead activity and engagement * Smarter, faster...
A VP mis-hire is always tough. A VP Sales mis-hire can set you back a year in sales. A VP Marketing mis-hire can lead you down massive time and money ratholes that don’t get you any more customers. But,...
Everyone’s getting sloppier with content thanks to AI and automation. But true craftsmanship stands out more than ever. One intentional, well-packaged video nabbed almost 200k subs and 2m views in 2 weeks. Tell a unique story, Obsess over quality. That’s how you break through. 🎥...
People don’t buy the best solution. They buy the idea they trust most.
If you’re an operator and understand this, you’ll get so much further than if you ignore it. The empathy you develop for the team and what they deal with day to day is priceless. As a CEO, don’t outsource that understanding to...
There are some sales magicians out there, don't get me wrong. The ones that can conjure sales out of thin air. I've met maybe ... 3. Possibly 6. Everyone else really, one way or another, is an order taker. And your job...
Looking to reignite your passion for B2B marketing and pick up some fresh strategies? Join me at the MarketingProfs B2B Forum this November in the lively city of Boston! This event is a fantastic opportunity to network, learn, and share...
The 10 big takeaways from The Drum’s #B2B World Fest 2025 https://t.co/YRvsgnsWsM
📰 Top AI+B2B News - Sat, Nov 8 https://t.co/MWFHfEuzpm Top Stories: 1. Salesforce Signs Definitive Agreement to Acquire Spindle AI 2. 1Password Surpasses $400M ARR and Expands Executive Team 3. 'Vibe Coding' Named Word of the Year By Collins Dictionary Top SaaStr Articles: 1. When...
41% of Gen Z starts their search on social, not Google. https://t.co/Wa8hnKf4eN
AI might change how marketers get their work done… But that won’t change why people buy Learn buyer psychology

The new SaaStr AI VC Matchmaking tool has already made 183 VC intros in its first 2 weeks Try it here -> https://t.co/ZbU9L2c0td https://t.co/HXWF2pE3Gx
Spotify’s ‘Tunetorials’ Is a Sonic Leap in #B2B Marketing https://t.co/3R0aAnOZUi
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites? https://t.co/6dKbzYYHiZ via @martinibuster, @sejournal
"If you haven't captured any AI budget for your start-up yet, your team failed. They had all of 2025 You had to grow faster due to AI in 2025. Twilio, Mongo, Snowflake, startups like WorkOS and RevenueCat all did. The budget was...
Dr. Sabrina Starling joined me on the Duct Tape Marketing Podcast to share her Four Week Vacation™ model and lessons on mindset, delegation, and sustainable leadership. Listen to the full episode here: https://t.co/QhZijpJF25 A big thanks to our sponsor Morningmate.
AI is shaking up consulting. Costs are dropping fast, but smart consulting firms will still thrive by adding real value. CEOs need efficiency, but expertise never goes out of style. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like...

Growth-Stage #Healthcare Companies Find Challenge, Opportunity in Today’s Market Headwinds https://t.co/jSLgC2Xtgj via @TTCapPartners https://t.co/FvBy9ffjqi
Are you doing enough to prep for your high-stakes presentations? Many leaders underprepare. Presentations, like a keynote, product launch, or communicating change to your whole organization, need a LOT of prep time. For reference, I spent 35 hours rehearsing my...
Founders: "Woe is me" is the absolute worst message to the team in tougher teams "It's my fault" is OK but it doesn't even help much "Here's the plan" is what people want to hear
Thought regurgitators: → Repackage what's already viral → Optimize for reach → Sound like everyone else → Build nothing Thought leaders: → Wrestle with ideas through writing → Develop original POV → Truly stand out → Build real authority The difference? One gets...
Google confirms that it continues to rely on clear, helpful content when deciding what to show in AI. https://t.co/6qOAHh5BnX via @martinibuster, @sejournal
The fastest way to validate an idea is to pre-sell it. If 10 people won't give you money before you build it, 100 people won't give you money after.
Everyone should, imo, track at least: 1) your name 2) company name 3) name of key products I also track some industry terms (like "zero click marketing") but you don't have to unless opportunities arise from those mentions.

One interesting think about vibe coding on @Replit is I can do things with it I in theory could do with other tools, maybe better -- but I don't have time or skills to learn those tools. For example, I...

Here's how to show up in #AI driven searches. Hopefully @Padilla_Comm knows the model. https://t.co/XebYxayQ7E #GEO #SEO #AIO #WPO https://t.co/NtDPSiDNGv
How #Marketers Are Planning To Use AI, Influencers and More in 2026 https://t.co/WO5DYN4XDJ
When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing...

As always, marketers will come up with new terms to try to sound hip. Remember ‘growth hacker’? https://t.co/lXxnEYZEDF

New on SaaStr!! "You Can Hide From a Lot of Things as a Founder. Cash Burn Isn’t One of Them." https://t.co/GzWBxOnn2k https://t.co/KFM0DeUeuo
Beyond Rankings: UX-Driven #SEO for B2B Growth - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U
The trust economy: why brand belief is B2B’s strongest currency https://t.co/khYEIfEJk0
If AI content is will eventually becoming 99% of content, how do you stand out? Was talking with a founder about this recently and here’s how you win distribution in a world full of bots: 1. Proprietary data + data visualizations win I...
You’ve probably heard presentation advice like: “Share a short personal story,” or “Be authentic.” But if you just share a random story about “the time I (fill in the blank)” … It will fall flat. Telling a story about yourself doesn’t automatically...
If only 100 people listen to your podcast, but it’s really good and provides a ton of true value And 10 of those 100 are potential customers, and they really get value And just 1 buys say a $20k annual subscription, and...
Freshness and consistency matter for ChatGPT rankings. 95% of cited answers are updated within 12 months. Keep your brand sentiment positive and publish regularly to stay on top. https://t.co/Ye6UEq9BHK

Woo-hoo!! Just crossed 600,000 start-up valuations on new, FREE SaaStr AI valuation calculator here -> https://t.co/jvgsU2zIKA The 2.0 version not only tells you what you’re worth, but now also tells you the odds you’ll get funded! Try it! -> https://t.co/jvgsU2zIKA https://t.co/T2LLQpqSkK
The biggest mistake of all you will make, that we all make, is working with the mediocre -> A mediocre co-founder -> More than 1 mediocre VP on the team -> Mediocre partners The energy it sucks up trying to get the mediocre to...

ICYMI Top #Marketing #AI News Stories today: https://t.co/umDaosMDvy Top stories from @axios @marketingdive @Gartner_inc @McKinsey @sengineland @_moneymarketing @Digiday and more. https://t.co/R3wzvqg9gy