Cut Clay Costs Below $800/Month with Simple Hacks
Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is 1.5 pennies or $0.015 per credit. This means you can enrich 600,000 companies (1 clay credit), profiles (1 clay credit), or use a great AI search model like 4o mini for you guessed it… 1 Clay credit. And they are good all year if you pay yearly, so you don’t lose Clay credits. Not to mention formulas (free and an amazing hack), live domain checker (free), job changer signal that only charges for results not checks (so cheap). Okay, but Jordan, what about those things that cost 20 or 40 or 100 Clay credits… we are spending so much. Well this is called a convenience tax… where your sheer laziness costs you. This last week I paid like $300 for an eye exam when an in-network provider would have been $0… but it’s just because I didn’t want to like go figure out my Byzantine eye insurance. I paid a dumb convenience tax, but I’m not blaming the ophthalmologist, I chose to do this. Enter Clay’s API BYK program and HTTP API integration. The Bring Your Key API program lets you pay clay ZERO EXTRA DOLLARS and just enter in your own API key and Clay EATS THE pass through costs. So scraping a webpage becomes so cheap (less than 1/10th of a penny) with Zenrows. Or use Claygent with your own OpenAI API key and only pay for tokens, Clay gives you the scraping ON THEM. Clay is making money hand over fist NOT because they are trying to rake people over the coals, but because no one wants to take the 1-2 hours to configure their account to save so so so much money. So use Clay credits like points (e.g. job changers is where you get SO MUCH for your buck because you aren’t charged for searches just results) and don’t use Clay for mobile phone enrichment as a direct API key will work best. Stop complaining, there’s no other tool that makes it easy to NOT pay them. You’re just committed to spending as a way to not understand what you’re buying. And, sadly, you’re doing a great job burying your head and opening up your wallet needlessly. Contact me, I’ll teach you how to save money.
AI Trust Signals Exposes SEO Agency Deception and Failures
I had no idea so many SEO companies would hate my software AI Trust Signals … but they do...and not for the reasons I expected. Turns out, there are a lot of SEO companies doing bad work and not being...
Four Tests to Verify Your VP’s Effectiveness
Did you hire a good enough VP? 4 part test: - who great did they hire in the first 60 days? - did their #1 key metric improve? - did they take part of the job off your plate? - does the team believe? If they...
ChatGPT, Gemini, Claude: Head-to-Head Accuracy and Depth
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. https://t.co/sojrafMs1a via @makhyan, @sejournal
Curated Daily Insights Cut Through Founder Noise
I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me...
Founders Need Daily, High‑Signal Newsletter Amid Content Overload
I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me for...
Treat LinkedIn Like a Comedy Club for Speaking Gigs
Here's the best way to use LinkedIn to get more speaking engagements: Treat it like a comedy club. As a professional speaker and general nerd about all things creativity and storytelling, I have spent years listening to comedians discuss their...
Don’t Fall for Generative Engine Optimization Snake Oil
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDctvQ #GEO #SEO #AIO
Repeat Your Message, Build Trust and Referrals
Repetition builds riches. Here’s what actually happens in your audience’s brain when you repeat yourself: → Repetition builds familiarity, and familiarity builds trust (mere exposure effect) → Hearing something over time makes it stick in memory (spacing effect) → Your audience starts attributing that...
Master the $50k Phase Before Scaling to $5M
Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.
Scaling AI Boosts Confidence, Not Factual Accuracy
AI models are getting stronger, but their confidence still grows faster than their certainty. More parameters expand what the system can talk about, not what it can truly verify. The space of possible answers grows faster than the ground beneath...
Hire Versatile Thinkers; Judgment Now Beats Specialization
I keep telling people this but they don’t believe me. “you're not hiring for roles anymore. you're hiring for breadth + depth, taste, systems thinking, learning velocity. 5 people who can work across code/design/product beat 20 specialists coordinating handoffs. the new bottlenecks...
TROAS Beats Bid Caps for High‑AOV Brands
@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested
Inefficient SDRs Lose Sales; AI Will Replace Them
Wanted to buy a product last week, Forced to talk to an SDR first. He sent me his Calendly … and never followed up when I didn’t pick a convenient time for him. Sale lost. Honestly, any decent AI is better than this human. AI...
From Quantity to Quality: GTM AI’s Next Phase
My article on Topline on GTM AI. Phase I has been about quantity. Phase II is about doing better. https://lnkd.in/g5XZPD2a
Turn Everyday Conversations Into Powerful Content Quickly
Record what you're already doing and turn it into content. You don’t need a big production team to start building trust. Every conversation you have could be a content goldmine. - Record your side of a sales call - Capture...
Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back
Advice about how to improve visiblity, engagement and ROI on LinkedIn is always a good idea. That's why I'm revisiting this liveblog of a presentation from Jessica Cross and Baaber Malik from LinkedIn: 3 Key Marketing Plays for Full Funnel...

SaaStr AI VC Secures 682+ Startup‑VC Matches This Month
Then ready to get funded? SaaStr AI VC will help connect you with top B2B + AI VCs We’ve already made 682+ matches this month! Check that our here -> https://t.co/ZgZ3zuf6hP https://t.co/0zbn4irJYL

Find the Perfect B2B AI VC with One Prompt
And not sure which VCs are right for your start-up? Ask SaaStr AI. In one prompt, we’ll tell you which of 372+ top B2B+AI VCs are best for your startup -> https://t.co/3JyImX3jMX https://t.co/bUh3OE9DWf
Clarity Beats Speed: Narrative Accelerates Growth
Marketing is the new bottleneck. I tossed that out as a quick thought. The replies came fast. The private messages went deeper. People wanted to hear more and understand exactly what I meant, so I turned it into a thread....
Make Trust a Core Component of Growth Strategy
RT @VisionEdgeMktg 🤝 Trust is a strategic asset. It fuels customer loyalty, advocacy, and long-term value creation—and it should be embedded in your growth strategy, not left to chance. https://t.co/WCiTg9B4Va #Trust #CustomerValue #GrowthStrategy
Create Your Own Owned Content Before AI Takes Over
So thankful to Ann Handley and the entire MarketingProfs team for allowing me main stage time for a very important concept I've been sharing. The TLDR: Someday soon, our glasses, cars, phones - everything - will create synthetic content on...
B2B Marketers Make AI Tools Top 2026 Priority
B2B marketers are prioritizing #AI tools for 2026 https://t.co/txvQbppcAJ
90‑second Explainer Videos Drive Top Engagement
@jeffkmains @Target @AskTarget Explainer videos right around 90 seconds tend to do very well.
Bridge Sales‑Marketing Gaps with Unified Mindset Strategies
Have you ever wondered why so many companies struggle to align their sales and marketing teams? The misalignment often stems from the different mindsets that each team brings to the table. Marketing typically zeroes in on the top of the...
2025 SaaS Video Marketing Trends That Actually Work
#SaaS Video #Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 Also, I think I'm just going to start adding #TargetSucks to every tweet. Obviously, @Target and @AskTarget don't care how badly they abuse their...
CMOs and CFOs Align: Data Shows Revenue Gains
The CMO-CFO relationship: Here’s what the numbers say https://t.co/R5srOt2Ewj
Answer Engine Drives Nearly 4x ROI for B2B Leaders
Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI https://t.co/98EPovULaW via @toprank & @Ascend2research https://t.co/5a1Xt1LTtZ
AI Landing Page Tools Score Poorly in Real Audits
We scored every major AI landing page analyzer across the same criteria we use for real CRO audits. Comprehensiveness. Specificity. Originality. Realistic implementation. Correctness. The highest score was 5/15. Several landed at zero. This isn’t a knock on AI. It’s a reflection of...
AI Will Make Pricing Transparency Mandatory for All Businesses
Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search. 👉 Pricing Transparency is about to be forced on ALL businesses. 👈 Why? Here...
Chat UI Limits AI; Context‑First Unlocks Power
Chat made AI feel real for the first time. A blank box. A question. A response that sounded alive. It created the belief that conversation was the natural interface for intelligence. But the chat window is the smallest view of...
Chat UI Masks AI Limits; Context Drives True Potential
Chat made AI feel real for the first time. A blank box. A question. A response that sounded alive. It created the belief that conversation was the natural interface for intelligence. But the chat window is the smallest view of...
From Managers to Coaches: Leaders Empower Success
Managers control. Coaches elevate. WD-40’s Garry Ridge got rid of the word ‘manager’ entirely and created a culture where leaders stand on the sidelines to help others win. Check out the full episode wherever you get your podcasts 🎧 https://lnkd.in/dT_2YMbv
LLMs Reshape Discovery and Inclusion; Google Remains Competitive
Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet. https://t.co/GIrtZlB2rt via @theshelleywalsh, @sejournal
Entrepreneurship: Swap Security for Control, Let Results Rule
An observation about entrepreneurship: You trade "security" for absolute control. No more justifying your time or waiting for someone else to decide you're valuable. The only thing that matters is results.

Addressing Employee AI Concerns with Clear Communication
Here's how to respond to employee worries about AI in the workplace: https://t.co/gQvtsHxpGM https://t.co/52onMb5x4Z
Share Your Worldview Publicly to Build Authority
Wanna be seen as an authority? Think in public. Words without a worldview don’t make people buy.
Demand Gen Hits Targets Amid Rising ROI Pressure
Most demand gen teams are hitting their numbers. But the pressure is only going up. From the 9th annual State of Demand Gen 2025 research Activate is unveiling next Thursday: 👍 70% of teams say they have met or beat...
Launch a Solo Business with AI, No Followers Needed
How to become a solopreneur: (even if you have less than 5k followers) 1. Deeply learn a high-value skill 2. Create a simple landing page 3. Use AI for page copy that converts 4. CTA could be "book a discovery call." 5. Ideate 90 days' worth...
Get Tactical Marketing Strategies From Kody Nordquist
Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ
Boring Funnel Tops Lose Attention and Sales
The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.
Turn Customer Reviews Into Authentic Ad Hooks
Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.
Existing Customers Give You a Launch Advantage
@ajhodls The flip side is you have a customer base that you know well and it already buying from you That gives you an edge building another great product to sell them
SaaStr AI VC Apps Reach 800K Uses in 60 Days
@bogdaniordache Probably not. Still, the flip side? Our SaaStr AI VC apps have already been used 800,000+ times in < 60 days https://t.co/XOGfNpEPiG
SaaS Maintenance Demands Too Much Time Weekly
@ama_poundz It’s just not realistic to spend hours a week maintaining all your SaaS products, adding new features, fixing things that break, etc.
AI‑Native SaaS Leads Massive Funding and Acquisitions
This Week in SaaS — Nov 18–21, 2025 AI-native SaaS continues to dominate fundraising, M&A and public markets. From $900M rounds in multimodal 3D engines to multi-billion-dollar observability and SEO acquisitions, the market is rewarding founders who embed AI into...
Buyer Journeys Are Pinball, Not Linear Funnels
The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore. IMO it's more like a...