Social•Nov 11, 2025
B2B Brands Should Harness Cultural Moments for Impact
B2B brands can leverage cultural moments to make an impression https://t.co/m8qQrUejv3
By Marissa Pick
Social•Nov 11, 2025
AI Transforms Mid‑Funnel B2B Buyer Experience
Reimagining the #B2B Buyer Journey: How AI Is Reshaping Mid-Funnel Engagement https://t.co/IvwbY6pSVn
By Marissa Pick
Social•Nov 11, 2025
CSR Drives Community Impact, Team Unity, Business Growth
Here's how CSR programs benefit your community, team, and business, and how to implement or expand a CSR program within your company. Why Your Company Needs a Corporate Social Responsibility Program https://t.co/fNGTPVm0Hj via @bestcorpevents #teambuilding #meetingprofs #CSR https://t.co/npTOM0Q2U2
By Tom Pick
Social•Nov 11, 2025
AI-Powered SuperMe Finds True Experts Beyond LinkedIn
I have a love/hate relationship with LinkedIn. One of my common frustrations is I typically want to find the best person in X. Where X equals something specific... Marketplace, warm outbound strategy, scaling reddit ads, etc. The reality is,...
By Brian Balfour
Social•Nov 11, 2025
AI Overviews Favor Questions, Long Queries Over News, Local
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. https://t.co/OCJJh4h0vo via @MattGSouthern, @sejournal
By Tom Pick
Social•Nov 11, 2025
AI Makes Safety Risky—Reclaim Your B2B Career
Big news! This will be my first time on the main stage at the MarketingProfs B2B Forum after seven incredible years of speaking at this event. And I get to close the show on Wednesday, the 19th, with a short keynote...
By Joe Pulizzi
Social•Nov 11, 2025
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn't "in a rut." It's just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
By Kody Nordquist
Social•Nov 11, 2025
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
By Kody Nordquist
Social•Nov 11, 2025
CXOs Demand AI That Delivers Tangible GTM Results
I asked 100+ CXOs what they want to learn from each other, and three themes came up again and again. Tomorrow I'm moderating the Executive Experience as part of 6sense's Breakthrough conference. We have a full afternoon with ~125 CXOs from...
By Matt Heinz
Social•Nov 11, 2025
Scaling Starts With Loving and Staffing Recruitment
You can't scale if you can't recruit First, learn to love it Then, learn to staff it
By Jason Lemkin
Social•Nov 11, 2025
Launch: All-in-One AI Company Research Tool
Woo hoo! Launching my latest project, the Company Research agent. Was going to launch it at 1am last night, but decided there was no reason to tempt the fates. It's an agent that lets you...umm...easily do company research. I built it...
By Dharmesh Shah
Social•Nov 11, 2025
B2B Marketing Crisis Demands Holistic, Cross‑Pipeline Thinking
It is said that B2B tech is in a pipeline crisis, but I think we're really in a marketing crisis that requires harder conversations. There is no doubt that pipeline is very hard to come by for many right now,...
By Liam Moroney
Social•Nov 11, 2025
Authenticity on LinkedIn Attracts Followers, Not Perfection
Posted my raw, unfiltered story two days ago. The messy parts. The failures. The stuff that used to make me cringe. Thought I'd lose followers. Maybe get some judgment. Definitely expected crickets. Instead? ✅ 70 new followers in 24 hours ✅ DMs from people saying "finally, someone...
By Krista Mollion
Social•Nov 11, 2025
Question and Delete Before Automating for Lean Business
Just ran the Elon algorithm: Question, Delete, Simplify, Speed up, Automate. Most skip straight to automation, but it's game-changing to question and delete first. Try it and watch your business get lean fast. https://t.co/l2yeoAY1Mz
By Eric Siu
Social•Nov 11, 2025
Accessibility Fixes Can Outpace BFCM A/B Tests
Right now, we're all A/B testing, rolling out promos, and optimizing load times - all just to move the needle a FEW points for BFCM. But did you know, closing accessibility gaps can drive bigger lifts than all those combined? I...
By Ari Murray
Social•Nov 11, 2025
78% See Experiential Value, Only One‑Third Invest
I was thrilled to contribute to TopRank Marketing and Ascend2's "Answer Engine: The State of B2B Thought Leadership in 2026" report, which explores how leading marketers are building trust and engagement in a changing landscape. One finding stood out to me:...
By Tequia Burt
Social•Nov 11, 2025
Unlock Real Pipeline with TechAdvice LEGO for B2B Marketers
Stoked to see this new TechnologyAdvice LEGO set for B2B marketers, complete with real pipeline! The Webinars & Events section is my fave, those are clearly senior decision-makers in the crowd Looking for new channels to reach your target buyers...
By Tyler Lessard
Social•Nov 11, 2025
Ownable Ideas, Not More Content, Drive Viral Growth
You don’t need more content. You need an ownable idea that sticks and spreads.
By Katelyn Bourgoin
Social•Nov 11, 2025
Strong Offer Beats Creative in Scaling Ads
Your ads aren't scaling because your offer isn’t strong enough. No creative in the world can fix that. The best hooks, angles, and creatives still need something worth clicking for. Start there.
By Kody Nordquist
Social•Nov 11, 2025
Personalized Pitches Win More Speaking Gigs
If you want to book more speaking engagements and guest appearances: Make it custom every time. Increasing your responses means decreasing your outreach. That's okay. Each one you send will have a higher likelihood of succeeding. Your ideas and expertise remains...
By Jay Acunzo
Social•Nov 11, 2025
Adopt an AI‑First Strategy to Stay Competitive
Why your company (and every company) needs an ‘AI-first’ approach https://t.co/8OyoWDGS3Z
By Tom Pick
Social•Nov 11, 2025
On-Demand B2B SaaS Growth System for Predictable Scale
B2B SaaS Growth Program - On-Demand Edition Scaling B2B SaaS is hard...but it doesn't have to be guesswork. Over the last 23 years, I've built and scaled B2B SaaS companies, including iContact to $50M ARR and a $169M exit and...
By Ryan Allis
Social•Nov 11, 2025
AI‑Driven SaaS Secures Massive Funding and Billion‑Dollar Deals
This Week in SaaS — Nov 4–10, 2025 AI-powered SaaS continues to dominate funding headlines. From $500M rounds in checkout-free parking to NVIDIA's bets on AI simulation, this week's action shows investors still have deep conviction in applied AI and enterprise...
By Ryan Allis
Social•Nov 11, 2025
Trust Grows Internally, Can't Be Bought or Automated
Trust. Years to build. Seconds to break. 10 years ago, I founded Tribal based on the belief that people trust people more than logos. Somewhere along the way, employee advocacy became a tool, influencer marketing became a budget line...
By Sarah Goodall
Social•Nov 11, 2025
People Remain Your Only Edge in an AI World
I'm feeling the need to post this again. When everyone has AI tools, your only competitive advantage is your people. The human element will always be powerful. ✌️
By Kyle Lacy
Social•Nov 11, 2025
Success Demands Daily Discipline, Not Just Motivation
Everyone wants success. Very few want the discipline. They want 800K+ followers. Not 2,250+ days of posting. They want a successful business. Not 15,000+ hours of work. They want freedom. Not the discipline it demands. But you must pay the price of success, and it's discipline. Every. Single. Day. Here's...
By Justin Welsh
Social•Nov 11, 2025
True Growth Stems From P&L, Not Ad Spend
Majority of brands I know struggling this year are due to poor business economics. Make sure you understand what your unit and business economics are and how to improve them as you scale before you spend more $$. True growth happens in...
By Kody Nordquist
Social•Nov 11, 2025
Public Speaking: Your Fastest Path to Career Growth
If you want to win clients, grow in your career, or strengthen your brand more easily, master public speaking. You don’t need to be a strong public speaker to ensure others see your value, but it is the QUICKEST way to...
By Jay Acunzo
Social•Nov 10, 2025
SMB Sales Provide More Deals, Faster Growth, Longer Tenure
So there’s a lot of angst on social media (esp LinkedIn) about CROs and VPs of Sales getting fired. But let give tell you a tip: maybe go SMB. What do I mean? I see so many of the top sales...
By Jason Lemkin
Social•Nov 10, 2025
Managing Cloud Employees Requires Strategic Hiring and Training
1. The entire Gabe Larsen episode on The Transaction was epic 2. Are you tracking your ECE? (employee to cloud employee ratio) 3. The change management required for supporting cloud employee is not trivial. You have to decide what they should...
By Craig Rosenberg
Social•Nov 10, 2025
New Funding Raises Expectations, Work Never Stops
PSA for Startups: Every new funding round raises the bar for your outcome. That’s why the news mostly excites investors. They just got a markup or won the deal. For everyone on the team, it’s a reminder that expectations just went...
By Hiten Shah
Social•Nov 10, 2025
Reliable Partnerships Drive Successful Corporate Events
The only way to ensure everything will come together to deliver an outstanding event is by coordinating the efforts of reliable partners. The Vital Role of Partnerships for Effective Corporate Events https://t.co/wi8heYLcDZ via @bestcorpevents #teambuilding #meetingprofs https://t.co/WyZXurxBb8
By Tom Pick
Social•Nov 10, 2025
Storybook: The Future of Strategic Brand Tracking
I'm incredibly bullish about making Storybook the leader in brand tracking, and that means being more direct about its value. Building the platform has been a genuine labor of love, and it has developed into what I believe to be the...
By Liam Moroney
Social•Nov 10, 2025
AI B2B Sales Teams Halved, Efficiency Soars
AI B2B companies do need sales teams. Almost all of them. The question is just … how large of a sales team? It's a question no one fully questioned until recently. But now founders & CEOs are asking: - is some of the...
By Jason Lemkin
Social•Nov 10, 2025
AI Boosts Tech Giants' Grip on Advertising
#AI Is Accelerating Tech Giants’ Dominance of the Ad Market https://t.co/7IqBWb9otY
By Marissa Pick
Social•Nov 10, 2025
Most B2B Marketers Value Thought Leadership, Yet Neglect Retention
What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report:...
By Lee Odden
Social•Nov 10, 2025
Slack Shifted Email From Core to Peripheral Collaboration Tool
Slack didn’t kill email. It made it much less relevant and useful for internal company collaboration.
By Hiten Shah
Social•Nov 10, 2025
Expert‑Generated Data Fuels Billion‑Dollar AI Startup
Three 22-year-olds just beat Mark Zuckerberg's record as the youngest self-made billionaires. Here's how the co-founders of Mercor did it In 2023, Brendan Foody, Adarsh Hiremath, and Surya Midha built a simple recruiting tool. It helped US startups hire engineers from...
By Ryan Allis
Social•Nov 10, 2025
Customer Testimonial Videos: The Missing Trust‑Building Asset
" There are no websites with enough customer testimonial videos." They are powerful for two big reasons... 1. Video is the most engaging / trust-building format for content 2. Testimonials change the messenger from the brand to the audience themselves. When you say it, it's...
By Andy Crestodina
Social•Nov 10, 2025
Learning Is a Team's Sole Sustainable Competitive Edge
A team’s capacity to learn is its only sustainable competitive advantage.
By Hiten Shah
Social•Nov 10, 2025
Essential Fundraising Tips for Early Growth Founders
Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #PE #startups https://t.co/GKiELStcSg
By Tom Pick
Social•Nov 10, 2025
AI Curiosity Outpaces Capability; Innovators Reinvent, Not Trim
The latest McKinsey State of AI 2025 report just dropped and I'll cautiously say it's pretty good. (Cautiously, because I'm a bit leery of reports from big management consulting companies -- they're often very mega-enterprise focused and I'm a startup/SMB...
By Dharmesh Shah
Social•Nov 10, 2025
Nine Strategies to Foster a Positive Sales Culture
9 Ways to Build a Positive Sales Culture - https://t.co/BNTnujq9Hm - https://t.co/qgcN8JsB9k by Megan Totka
By John Hall
Social•Nov 10, 2025
Blend Human Insight with AI for Marketing Success
Don't get caught up in the extremes of AI marketing! A lot of marketers are stuck in a tough spot: either avoiding AI and getting left behind or letting AI take over everything and losing the strategic edge that builds...
By Pam Didner
Social•Nov 10, 2025
AI-Native Status Now Essential, Even for Legacy Firms
Today, legal software @goclio announces a round at $5B and presentation software @GammaApp at $2.5B valuations What do they have in common? Both were around well before the AI Era. Clio in 2008, Gamma in 2020. Being “AI Native” is critical to...
By Jason Lemkin
Social•Nov 10, 2025
AI Accelerates Business Speed, Not Just Profit Margins
Is AI actually driving for businesses? -- I want to hear from you in the comments. McKinsey dropped a report saying that only 39% of companies see real profit gains, while 64% say AI helps with innovation. Goldman Sachs reports average...
By Eric Siu