B2B Growth Social Media and Updates

AI Cuts Weeks of Segmentation Work to Hours

I’ve been thinking about one of the most impactful projects I worked on at Meta. A full segmentation analysis of our user base. Most marketing and growth teams rely on averages and broad summaries. The real insights live in the distribution. When you identify clusters of people with specific behaviors, you unlock a finer view of who your users actually are and how to build for them. At Meta, this work was incredibly valuable. It also required two full-time data scientists for three months and two user researchers to overlay qualitative depth. Even then, we could only answer a limited number of business questions before resources shifted elsewhere. Fast forward to this weekend. I have the flu, stuck in bed with my phone. Using Gemini and a few MCP tools we have at Opendoor, I was able to recreate an even more complete end-to-end segmentation analysis in a few hours. It is more comprehensive than what I could get at Meta with a full team and nearly unlimited time. Seeing the segments, their behavior, their profitability, and how they map to our portfolio is a huge advantage. It uncovers important second order implications and critical correlation across our marketing and operations approaches. At best it can make us much smarter about how we think about growth, where we invest, how we market, and how we scale the business. All from my phone while sick. This is the kind of leverage that AI provides and will reshape how companies operate. I can’t wait to dig in further and put this into motion with the team this week.