Social•Nov 17, 2025
Blend Human Insight with AI for Marketing Success
Many marketers find themselves in a difficult situation: either avoiding AI and risking obsolescence or allowing AI to dominate, which can result in losing strategic clarity and diminishing trust with executives. But there's a better way! It's all about the synergy between Human and AI This approach helps you navigate the clutter of AI hype and offers you tangible, actionable frameworks to implement, scale, and enhance marketing initiatives driven by AI that truly yield results. Join me for a ZoomInfo event on November 20 at 1 PM ET, where we will examine the intersection of AI innovation and data intelligence. https://buff.ly/BsXuHUP If you're responsible for improving marketing performance, fostering innovation, and securing support from top management in this AI-centric landscape, this session is for you. In this session, I will cover several topics, including: ✔️ How to effectively combine AI-driven and Human-driven strategies to improve your marketing efforts ✔️ The 3-Act Marketing Plan that connects your marketing budget directly to sales results. ✔️ Ensuring you have the appropriate data intelligence to back your AI initiatives ✔️ Utilizing AI insights to enhance decision-making, enrich customer experiences, and develop effective marketing strategies. Looking forward to seeing you there! #artificialintelligence #AImarketing #marketing #B2Bmarketing #marketingplan
By Pam Didner
Social•Nov 17, 2025
New Leadership Strategies for Effectively Managing Gen Z
Managing Gen Z at work? 🧠 Dive into these fresh tactics that shift the focus from stereotype-smashing to powerful #leadership moves: https://t.co/xYhRNBezKt #GenZ
By Tom Pick
Social•Nov 17, 2025
CEOs Split Time: Recruiting, Customers, and Everything Else
Where you'll spend your time as CEO as you scale: 50% on Recruiting 50% on Customers & Prospects and 50% on All the Rest
By Jason Lemkin
Social•Nov 17, 2025
Spend Less Than Two Hours on PPC—Automate
A post about how if you're spending 2+ hours a day optimizing PPC, you're doing it wrong. Yes, automation works! I spend less time than that...spread across several client accounts.😉
By Tom Pick
Social•Nov 17, 2025
Stop Chasing Tricks, Build Relationships for Predictable Revenue
Everyone's reinventing their pipeline playbook. AGAIN. Durable revenue only comes when you stop chasing "the next trick" and start activating relationships that seal deals (and yes, relationships can be made both at scale and 1-1). **TOMORROW** I'm teaming up...
By Aaron Ross
Social•Nov 17, 2025
Ownable Ideas: The Sticky, Actionable Brand Core
My friend Sarah Hart ✤ casually dropped “Be the Glitch” in a LinkedIn post. She had no idea what she’d just said... I DM’d her immediately: “THAT’S IT. That’s your ownable idea. Repeat that, again and again.” An ownable idea isn’t just...
By Katelyn Bourgoin
Social•Nov 17, 2025
Improve Core Conversion Before Adding Creatives or Platforms
Most brands try to scale by: • Testing more creatives • Adding more platforms • Launching more products But no unlock will be better than getting your core to convert better.
By Kody Nordquist
Social•Nov 17, 2025
Test Angles First; Messaging Beats Creative Every Time
Before testing hooks or formats, I test angles. Same product, same audience. Different angle = different outcome. Messaging fails before the creative itself does.
By Kody Nordquist
Social•Nov 17, 2025
Integrate Five Systems to Scale SaaS Sales & Success
How to Turn Leads Into Customers: Building a Scalable SaaS Sales & Success System Generating leads is exciting. Converting them into paying customers — and keeping them happy — is where real SaaS growth happens. After building your outbound engine, content system...
By Ryan Allis
Social•Nov 17, 2025
Strategic No's Boost Growth and Attract Ideal Clients
A few years ago, I got invited to a party at Hugh Hefner's house. Yes, that house. No, I didn't go. Not because I'm shy. I've worked in marketing long enough to have seen stranger things than a man in silk pajamas. It just didn't...
By Lilach Bullock
Social•Nov 17, 2025
Ship More, Fail Faster: Volume Beats Luck
You think they're "lucky." Turns out, they just didn't quit. They've sent more bad pitches. Posted more ignored content. Launched more failed products. You see their wins. You miss their volume. While you're perfecting one post, they published ten. Nine flopped. One flew. Guess which one you remember? Here's the math...
By Justin Welsh
Social•Nov 17, 2025
Execs Must Practice Their Own Roles to Succeed.
Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a...
By Jason Lemkin
Social•Nov 16, 2025
Audit Your Workflow to Revive B2B Campaigns
As a B2B marketer, you've probably experienced campaign fatigue. That moment when performance keeps dipping, you've tried everything, and nothing seems to work. Many reasons can cause campaigns to lose their spark, but one solution is to audit your...
By Pam Didner
Social•Nov 16, 2025
Speed Up Learning, Outpace Competitors with Continuous Experimentation
Marketing teams are producing more content than ever and feeling more stuck. You're measuring everything, yet still unsure what actually matters. AI has made content creation faster and cheaper. And instead of unlocking creativity, it's flooded feeds with generic...
By A. Lee Judge
Social•Nov 16, 2025
Scale Only When Offer, Product, and Audience Align
Scaling is a symptom of alignment: • Right offer. • Right product. • Right audience. Most brands chase growth before they earn it then wonder why everything breaks.
By Kody Nordquist
Social•Nov 16, 2025
Brand Spend Needs Measurement, Not Just Revenue‑first Optimization
Trying to answer this today: How do I allocate spend for brand… and how do I prove it worked? Because it's budgeting season, aren't we all so lucky? :) And like any good marketer, I built a little framework to...
By Kyle Lacy
Social•Nov 16, 2025
Growth without Profit Is Just Costly Vanity
What founders call "growth" is often just: • More ad spend • Heavier discounts • Chasing top-line vanity If profit isn't improving, you're just paying to look busy.
By Kody Nordquist
Social•Nov 15, 2025
Believability Drives Credibility; Fake Exec Videos Break Trust
This one decision could make or break your executive's credibility. We know executive-led content performs. But what happens when the executive doesn't want to be on camera? You can technically create a video without them: - Use photos to create videos - Write the...
By A. Lee Judge
Social•Nov 15, 2025
VCs Vanish When Growth Is Steady, Not Hyper
I have a seed investment I made years back now at $130m ARR now growing 40% and cash flow positive. And all the VCs have checked out. They haven't been mean about it. Everyone is nice. It's...
By Jason Lemkin
Social•Nov 15, 2025
Small Face‑to‑Face Events Drive Top Marketing Engagement
Saturday photo drop from Scale Venture Partners GTM AI Summit. A lot of marketers are saying that smaller f2f events are one of their top channels. Love that. Tip of the day: you know held a great event when people...
By Craig Rosenberg
Social•Nov 15, 2025
Train Today, Win Tomorrow: Embrace AI Workflows
We launched an AI contest internally, everyone built Lindy workflows and showed a demo of their agent. The goal is clear: train teams to build agentic workflows that sync with chat tools and our products. You win later by prepping today. AI...
By Eric Siu
Social•Nov 15, 2025
Overfunded GTM Startups Build Too Much, Miss Value
$80M in funding and their main claim to fame is they are out of stealth with 90 EMPLOYEES... what the hell is going on in GTM tech? I am always a little bit saddened when I see these consolidation plays at...
By Jordan Crawford
Social•Nov 15, 2025
Choose Sales or Marketing: Spend Where Returns Arrive Faster
Trying to save money? Here's where to invest: sales vs marketing. Most founders overspend on the wrong one. In this video, I break down the difference: when to double down on marketing when sales will give you faster returns and how to...
By Krista Mollion
Social•Nov 15, 2025
10 Surprising B2B Customer Triggers to Boost Conversions
Next week!!! 10 Surprising Customer Behavior Triggers You'll Want to Steal. If you market to a B2B audience, then you need to be at #mpb2b. You'll gain insights from industry thought leaders like Pam Didner, Ashley Faus, Jay Schwedelson, Brian Piper,...
By Nancy Harhut
Social•Nov 15, 2025
Your Personal Leverage Breaks the Revenue Team Illusion
Most revenue teams aren't "stuck." They're trapped in a maze where everyone's sprinting, no one's advancing, and half the dashboards are basically fan fiction. People slap on optimism, talk about "momentum," and quietly hope no one notices the last six...
By Aaron Ross
Social•Nov 15, 2025
Design a Tiny Business, Live a Freedom‑Focused Life
I've deliberately kept my business tiny — just me. Because business isn't about scaling to infinity. It's about designing a life you don't need to escape from. I work focused hours, then close my laptop. No investor calls. No endless meetings. No managing other people. When people...
By Justin Welsh
Social•Nov 14, 2025
AI Grows, Yet Search Share Holds; Gemini, ChatGPT Lead
If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago: - AI tools continue to grow - But they're not taking market share from traditional search - Zero-click searches continue to rise (based on...
By Rand Fishkin
Social•Nov 14, 2025
Rapid Iterations Boost CompanyResearch.ai with GPT‑5.1
It's almost 3am, but I'm on a roll. UPDATE: It *was* 3am last night when I started writing this, but I (wisely) decided *not* to post this last night. Day 3 of the CompanyResearch .ai launch. Just released an update: 1) Now uses...
By Dharmesh Shah
Social•Nov 14, 2025
Data Shows No AI Bubble Despite Hype
Everyone’s talking about the ‘AI bubble’ but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing👇
By Ryan Allis
Social•Nov 14, 2025
AI Growth Outpaces Bubble Narrative, Numbers Confirm
Everyone's talking about the 'AI bubble' but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing For months we've seen the headlines: "Tech valuations are inflated." "AI will crash like the dot-com era." But the numbers tell a different...
By Ryan Allis
Social•Nov 14, 2025
Marketing Brings Market Context to Executive Decision‑Making
Marketing is uniquely able to bring a critical perspective that is very often missing from the executive table - that of the market. The data that drives much of company decision making is typically internal and isolated, but it massively impacted...
By Liam Moroney
Social•Nov 14, 2025
Begin with the Story, Not the Lesson.
Most people start with stuff that doesn't matter. They tell you the lesson they want you to learn, then tell you the story as an example. But it works much more effectively when you start with the story itself—when you...
By Simon Sinek
Social•Nov 14, 2025
Strategic Narratives Fail Without Long‑Term Commitment
why do shiny new strategic narratives get launched and then forgotten so quickly? and how can we avoid this (yet again)? I'm warming up to Anthony Pierri he's actually pretty nice when you get to know him and has a pretty good take...
By Anna Furmanov
Social•Nov 14, 2025
Start Emails with Assertive Verbs to Boost Opens 20%
Start subject lines with 1 of these 6 words to drive opens. Jay Schwedelson revealed that assertive verbs like these increase open rates by 20% during last week's #GURUconference.
By Nancy Harhut
Social•Nov 14, 2025
In AI Era, GTM Becomes the Real Product
From zero to $4 billion ARR (!!) - one CRO, one epic run. He figured out something about building in an AI-native world a decade before AI existed - and if you don't understand it yet, you're already behind. I just...
By Amos Joseph
Social•Nov 14, 2025
Why Retail Buyers Are Ignoring Your Sales Pitch
Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh https://t.co/8mCy1wmGWn
By Tom Pick
Social•Nov 14, 2025
Align Success, Support, and AI for Scalable Growth
SaasRise CEO & Founder Mastermind Recap — Week of Nov 9–13, 2025 This week on the SaasRise Masterminds, SaaS founders and leaders shared practical strategies for scaling efficiently, improving customer success and leveraging AI to streamline operations. The conversations focused on...
By Ryan Allis
Social•Nov 14, 2025
Identify Buying Triggers, Match Brands to Solve Pain
YOU PICK the Signal! Tomorrow on Cannonball GTM live at 9am we're going to find the triggers that FORCE people to buy and then pick the brands that can solve the pain BE THERE OR I WILL NEVER TALK TO YOU...
By Jordan Crawford
Social•Nov 14, 2025
Amazon Seeks Seasoned ABM Manager for Strategic Growth
My good friend, Vishal S., is looking for a great ABM Manager to join the Strategic Customer & Partner Marketing team at Amazon. Location options (must be based in one of these): Seattle | Arlington | Austin | New York...
By Pam Didner
Social•Nov 13, 2025
Most Reps Prefer Inbound; Hire Outbound Specialists
95% of sales rep that have only done inbound ... won't start doing outbound, even if they are missing quota. Not really. They'll pretend a bit, send a few emails, but that's about it. 95% of sales reps that will do...
By Jason Lemkin
Social•Nov 13, 2025
Events Are the #1 Engine for Enterprise Deals
What’s the number 1 way to generate enterprise customers? Believe it or not, events. I remember when I attended an executive program ran by Singularity University. One person ran hundreds of restaurant franchises in Mexico, another was high up in the Navy, another...
By Eric Siu
Social•Nov 13, 2025
From FOMO to TOBI: Thrilled by GPT‑5.1 Codex
BREAKING NEWS: GPT 5.1 is out...and there was much rejoicing. It has been about a week since I last used Claude Code (I've written about why previously). OpenAI's Codex CLI is now my default daily driver for vibe coding (agentic coding)....
By Dharmesh Shah
Social•Nov 13, 2025
Visibility Isn't Vanity—It's Essential for Survival
I never dreamed of being a "thought leader." I just wanted to build things that worked. For 15+ years, I hid behind the brands I worked for. Ran the agency. Managed teams. Developed campaigns. Never posted about it. Never talked about it. My...
By Krista Mollion
Social•Nov 13, 2025
Separate Judgment From Routine to Reclaim Time
AI reveals the difference between work that needs judgment and work that just needs motion. The teams that separate the two gain time. The ones that mix them drown in noise.
By Hiten Shah
Social•Nov 13, 2025
Right Hire Eliminates Need for Rigid Processes
The wrong hire forces you to create process. The right hire reduces the need for it.
By Hiten Shah
Social•Nov 13, 2025
Luxury Means Feeling, Not Price: Five Experience Tips
Luxury isn’t about price, it’s about how you make people feel. On the Duct Tape Marketing Podcast, I talk with Neen James about five ways to create unforgettable customer experiences. Listen here: https://t.co/kEBHUhDp3s Thanks to our sponsor Morningmate.
By John Jantsch