Social•Dec 2, 2025
Customers Spot Your Brand Blind Spots First
#Branding Blind Spots Your Customers Notice Before You Do - B2B Marketing Blog | Webbiquity - https://t.co/pDWtyE4928 https://t.co/cfP30zZcZL
By Tom Pick
Social•Dec 2, 2025
Turn Silent High‑Fit Accounts Into Conversations with Proactive ABM Play
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new stage of ABM, and Tofu ’s dynamic...
By Kyle Lacy
Social•Dec 2, 2025
Growth Shifts When Market Conditions Change, Not Brand Effort
Growth is highly dependent on the conditions that surround us, and they are often a combination of factors. Take this global Share of Search example for Roborock and the robot vacuum category, where a strong upward trajectory in branded search...
By Liam Moroney
Social•Dec 2, 2025
B2B Must Match B2C Investment in Customer Research
B2C invests in knowing their customers. B2B invests in… another feature. In B2C, it’s normal (expected) to put a substantial amount of marketing budget into customer research (sometimes as high as 25-50%!) Why? Because they know the truth most B2B...
By Anna Furmanov
Social•Dec 2, 2025
Practical AI Tips for Sales‑Marketing Collaboration
It was great speaking with Dorien Morin-van Dam about AI, sales enablement, and modern marketing. I shared practical, step-by-step tips on collaborating with sales teams and using AI effectively in marketing. Take a listen while you work! 🤩 #B2BMarketing #salesenablement...
By Pam Didner
Social•Dec 2, 2025
5 Biases That Drive Every Conversion
Here are 5 cognitive biases that quietly drive most of your conversions: 1. Loss Aversion: People fight harder to avoid pain than gain pleasure. 2. Mere Exposure Effect: The more often someone sees you, the more they trust you. 3. Authority Bias: If it sounds like expertise, people...
By Katelyn Bourgoin
Social•Dec 2, 2025
Turn December Shoppers Into Q1 Revenue with Personalized Offers
Most brands start January cold. Cold lists, customers, and ad performance. But what they miss is the December goldmine: thousands of warm buyers just waiting for a reason to come back. Here's the move: • Segment December buyers • Score by SKU, AOV, and timing •...
By Kody Nordquist
Social•Dec 2, 2025
Turn Post‑BFCM Warm Traffic Into a Second Revenue Wave
Most brands treat BFCM like a cooldown lap when it should be a launchpad. The 14 days after BFCM are when your warmest traffic is still lingering: • Cart abandoners • First-time buyers • Engaged lurkers who didn’t convert If you go quiet or keep...
By Kody Nordquist
Social•Dec 2, 2025
AI Ops and Vertical SaaS Attract Record Funding
This Week in SaaS — Nov 25 to Dec 1, 2025 Another packed week in SaaS—AI infra is getting the biggest checks, workflow automation is heating up, and consolidation continues across fintech, travel, and accounting. If you're building in mid-market...
By Ryan Allis
Social•Dec 2, 2025
Success Isn't Luck—It's Years of Unseen Persistence
Foolish people dismiss hard work as "luck." "They're lucky they can work from home." "They're lucky their business took off." "They're lucky they have that lifestyle." Luck? Let me tell you what's really behind every "overnight success": Years of unglamorous...
By Justin Welsh
Social•Dec 2, 2025
AI‑Derived Customer Questions Drive Better FAQ Content
I used AI to analyze over 50 customer calls around video production and podcasting. Then I looked for patterns in their questions. From there, I created a list of 36 questions written in the customer's own words. The purpose of...
By A. Lee Judge
Social•Dec 1, 2025
Empower Top Teams with Autonomy, Don’t Split Them
Almost never break up a top performing team Get them their own office Let then own a key feature set Let them own a segment to market to Let them keep selling together Scale with and around them
By Jason Lemkin
Social•Dec 1, 2025
Marketers Must Train AI with Concrete Evidence for Sales
New job for 2026! Train AI to be a sales rep for your brand... That means writing copy and adding evidence that gives the AIs reasons to recommend you when your future prospect starts the research process. This post by...
By Andy Crestodina
Social•Dec 1, 2025
Human Voice Beats AI: A Linguistic Superpower
Sent this email to SparkToro subscribers this morning and received ***the most*** replies to an email we've had all year. My takeaway: NOT sounding like an AI is a linguistic superpower.
By Rand Fishkin
Social•Dec 1, 2025
Listen to Quiet Signals to Become a Best‑Answer Brand
What do high-performing best answer brands do differently? For one, they listen to the quiet signals that shape thought leadership content. A lot of B2B marketers say they're data-driven, but not so many are genuinely "data-informed". In today's post on...
By Lee Odden
Social•Dec 1, 2025
Group Bots and Recorders Into One Zoom Video Box
Idea for Zoom : Have a special designation/detection for participants in a meeting that are agents, bots and meeting recorders. Put all of these participants in their own single "box" in the video gallery (so you could show up to...
By Dharmesh Shah
Social•Dec 1, 2025
AI Could Replace Slow Sales Reps With Instant Answers
Last Thursday I reached out directly to a sales rep with a product I wanted to buy. I’m busy at SaaStr AI LDN and just wanted to buy. I just had 2 questions, ready to sign and go for $10k+...
By Jason Lemkin
Social•Dec 1, 2025
Brand Tracking: Strategic Lens for Real Market Demand
Brand tracking too often gets reduced to a data story that feels very far from revenue impact and too much about feelings. But it can actually be an incredibly strategic lens to understand demand in the market and how we...
By Liam Moroney
Social•Dec 1, 2025
Fear and Guilt, Not Strategy, Drive AI Adoption
Why do we HAVE TO implement AI…? This year, everything in marketing seems wrapped in the language of productivity and acceleration. Yeah, I know that’s every year. But this year in particular feels like marketing and content teams became Hogwarts...
By Robert Rose
Social•Dec 1, 2025
Cultivate a Feedback‑Friendly Culture for Continuous Growth
Building a Company Culture That Encourages Feedback - https://t.co/Yco19nCcRR - https://t.co/1oObzNjeuR by Jeff Wetzler
By John Hall
Social•Dec 1, 2025
Only 250 Docs Can Poison LLMs, Threatening Brands
New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it. https://t.co/rFmSyPh3ig via @sejournal
By Tom Pick
Social•Dec 1, 2025
AI Hype Promises DIY Enterprise Tools, Businesses Remain Skeptical
X: “You can just roll your own Workday or Salesforce in a day using AI why would anyone pay anything” 95% of Businesses: “What”
By Jason Lemkin
Social•Dec 1, 2025
SaaStr AI London Conference Now Open for Registration
And SaaStr AI LDN is open!! https://t.co/ahWAezvXSB
By Jason Lemkin
Social•Dec 1, 2025
AEO Strategies for Modern Marketers at ShowPro
ShowPro is one of my top events to speak at during the autumn season. Each year, I find myself impressed by the exceptional efforts of MHI: The Association That Makes Supply Chains Work in supporting both exhibitors and event managers....
By Pam Didner
Social•Dec 1, 2025
Executive Fear: One Mistake on LinkedIn Can Cost Jobs
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my failures so I can...
By Kyle Lacy
Social•Dec 1, 2025
Brand Activism Delivers Measurable ROI and Cultural Impact
Brand activism isn’t soft — it’s measurable. In this week’s On Brand episode, Neil Callanan of LooseGrip explains how purpose-driven marketing creates a quantifiable halo effect that moves both culture and the bottom line. In this clip, he breaks down...
By Nick Westergaard
Social•Dec 1, 2025
AI Hype Dies; Startups Shift From Replacement to Augmentation
11x and Artisan burned brighter than any AI startups in early 2025. Massive funding rounds ($500M+). Viral media campaigns. You couldn't mention AI SDRs without talking about them. Now? Crickets... But here's what nobody's saying: They didn't disappear. They pivoted....
By Amos Joseph
Social•Dec 1, 2025
Stop Overspending Bad Offers; Test, Learn, Scale Cleanly
Trying to “out-spend” a bad offer is burning your cash. Test less, learn more, launch better. That is the recipe to scaling clean.
By Kody Nordquist
Social•Dec 1, 2025
Prioritize Contribution Margin Over CPM for Sustainable Scale
Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.
By Kody Nordquist
Social•Dec 1, 2025
AI Stack Delivers 70% Response, 15k Emails, $1M Leads
We’ll share TOMORROW at SaaStr AI LDN our whole AI stack live, how it works, what doesn’t, and an open AMA: - How we really got a 70%+ response rate on @salesforce Agentforce - How we sent 15,000 outbound emails with AI...
By Jason Lemkin
Social•Dec 1, 2025
Buyer Journey Now Pinball, Not Funnel: 7 New Problems
NEW post - https://lnkd.in/g9mxMCt3 This week's #5MinuteWhiteboard is a follow-up to last week's exploration of how the clean, funnel-shaped buyer journey of years past no longer exist (and today that journey looks more like a pinball machine). It's not just...
By Rand Fishkin
Social•Nov 30, 2025
AI Cuts Weeks of Segmentation Work to Hours
I’ve been thinking about one of the most impactful projects I worked on at Meta. A full segmentation analysis of our user base. Most marketing and growth teams rely on averages and broad summaries. The real insights live in the...
By Morgan Brown
Social•Nov 30, 2025
Clear Prompts, Faster Results: Precision Drives AI Success
AI sharpens whatever attention you bring to it. Clear focus turns into clear output. Unclear thinking collapses instantly. A marketing brief with three real constraints produces a usable campaign in minutes. A product request with hand-wavy goals produces an endless loop of...
By Hiten Shah
Social•Nov 30, 2025
Adobe’s AI Gamble Threatens Monopoly, May Be Costly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇
By Ryan Allis
Social•Nov 30, 2025
Adobe's AI Gamble Threatens Its Creative Monopoly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇 For years, Adobe has dominated the creative software market. Photoshop. Illustrator. Premiere. But that dominance is exactly what puts Adobe at risk. Adobe is The Innovator’s...
By Ryan Allis
Social•Nov 30, 2025
Mission Defines Today, Vision Guides Tomorrow
What's the difference between a company's mission and vision? Here's how I think about it... A mission states who the company is, what it is pursuing and why. It's describes what is (hopefully) happening *today*. A vision describes where the...
By Dharmesh Shah
Social•Nov 30, 2025
Scaling to $100M Is Getting Dramatically Faster
The pace from $1m to $100m keeps accelerating. Proud to be a supporting investor (and very early customer) at @saastrfund
By Jason Lemkin
Social•Nov 30, 2025
Podcast Costs Extend Beyond Gear to Time and Services
How much does a podcast really cost? The answer depends on more than just gear and software. - DIY podcasts seem cheap—until you factor in editing, graphics, hosting, and strategy. - Your time is a cost too. Every hour spent...
By A. Lee Judge
Social•Nov 30, 2025
Scaling Boils Down to Offer, System, and Ads
Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.
By Kody Nordquist
Social•Nov 30, 2025
Boost Profit: Raise AOV, Keep CPA Steady
If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.
By Kody Nordquist
Social•Nov 30, 2025
Close $15K Deals Without Cold DMs Using Engagement
Land $15K Clients, With No Cold DMs! 🤯 Forget spammy messages, this step-by-step approach will fill your calendar with high-ticket opportunities, starting with thoughtful engagement. Learn how to comment, share, and connect meaningfully, track your value deposits, and turn strangers...
By Juntae DeLane
Social•Nov 29, 2025
In‑person Visits Still Drive Sales, Even with AI
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in the Age of AI as it ever was.
By Jason Lemkin
Social•Nov 29, 2025
Training Beats Tools: Unlock AI Success for Teams
If you want to move your whole team forward, training matters more than the tools you deploy. When it comes to AI, the right training can make all the difference. Consider: - Legal Training - IT & Procurement Training -...
By Pam Didner
Social•Nov 29, 2025
SDRs Must Stop Triggering Angry Buyer Replies
HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...
By Jordan Crawford
Social•Nov 29, 2025
Profit Without Growth Halves PagerDuty’s Valuation
PagerDuty has fallen to $1.1 Billion market cap … at $500m ARR 2.1x ARR It’s profitable now, but it isn’t growing anymore. Revenue growth has slowed to 4% and new customer count is net 0. The markets reward growth. Efficient growth...
By Jason Lemkin
Social•Nov 29, 2025
Let Top Customers Guide Your Short‑Term Product Decisions
Worst case, just build what your top customers want They can't see too far into the future But they probably have a better sense of what really moves the needle in the short term than you do
By Jason Lemkin