Here are three of the most powerful openers you can use for your presentation (with real-life examples): 1. Relational Daniel Pink started his TED Talk with a confession: “I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of.” By leading with vulnerability, he earns trust. It’s not his data or credentials that draw people in; it’s his honesty. Use it when: You need to build warmth and credibility fast. 2. Disruptive In her TED Talk, Pamela Meyer walked on stage and said: “Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar. Also, the person sitting in your very seats is a liar. We’re all liars.” The audience laughs, but they’re hooked. She has just reframed the topic of deception in a way they didn’t expect. Shock. Humor. Curiosity. All in the first ten seconds. Use it when: Your audience feels complacent or distracted. 3. Authority Martin Luther King Jr. began his “I Have a Dream” speech with: “Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation.” By echoing Lincoln’s Gettysburg Address, King immediately positioned the Civil Rights movement as a continuation of America’s founding ideals. He then continued by pointing out how the promise of the Emancipation Proclamation had yet to be completely fulfilled. This stark contrast created a dilemma… American ideals weren’t being upheld, and that was a problem. This intro grabbed his audience’s attention and set him up perfectly to deliver his core message. Use it when: The moment calls for gravity. Every audience asks three questions in the first 30 seconds: - Do I like you? - Do I trust you? - Do I need to listen? Any of these three openers can help you address each question. #PresentationSkills #BusinessStorytelling #PublicSpeaking
Humans love novelty But the internet also rewards boring consistency Find the message that clicks and then repeat it 1000 different ways
Stop guessing what to post on LinkedIn. Start using the four SSI pillars: brand, audience, insights, relationships. In my conversation with @LorenzoJohnson, we explain how these drive reach and results in 2026. Tune in: https://t.co/XHnRaXqtiL https://t.co/FXHg4a6in9
TL;DR Buyers (and AI) don’t believe “we’re the leading provider” anymore—they believe patterns of proof they see across analysts, trades, creators, and peers. Corroboration loops turn your PESO Model® work into those patterns: clear buyer questions, strong anchor content, named...
Things worth agonizing over to learn: - Storytelling - Public speaking - Selling If you spend more time learning a tool than foundational skills, then wonder why things aren’t coming easier, that’s the answer. We get so twisted in knots around AI etc...
Your Price Tag Determines Your Patience. Stop Expecting Quick Sales. The more expensive your offer, the more touchpoints you need, stop selling and start building a 23+ touch journey for high-ticket clients. The sooner you realize modern buyers need to...

If you are considering using AI for support or in a live chat on your website, this is what makes people trust it. https://t.co/95ZLOPYoRC
How to Write a B2B Cold Email Sequence If you want cold email to actually work...not feel spammy or desperate...this guide walks you through how to craft a sequence that people want to open. We’ll talk tone, timing, value drops,...
AI made everyone a content creator… and everyone sound the same How do you win? Say something different. Something revelatory but true. You POV is your pitch
The phrase captures something teams feel long before they can describe it. Early stage work depends on a level of shared pressure that only forms when people experience the same uncertainty at the same time. The speed of communication inside...
This year, I’ve given 50 talks. How about a LinkedIn AMA? I’ve been a speaker since 2015, some years purely paid, some years a blend like 2025. How can I help your speaker journey? What can I answer to help...
I didn't fully appreciate how good it would be to hit send on an email like this, and to see the spike in user activity that follows across such a wide variety of industries. As the year is coming to...
So I’m starting to get emails from sales reps I’ve interacted with over the past months trying to get a deal done by year end. The problem? They added zero value. There’s really no reason to sign a contract for...
This does happen, but it’s almost unheard of for founders still running a company to make nothing in a material exit The acquirer wants the most consideration to go to the team, the least to the VCs A liquidation preference is hardly...
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to invest in a new idea/project -...
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap —...
Every product mistake has the same root. Nobody stopped to study how customers explain their world.
Branding is definitely a big deal in B2B, even moreso for optimizing visibility in AI searches. Great conversation here between two outstanding #B2Bmarketing minds, @leeodden and @RishiPDave .
Execution problems are often culture problems in disguise. If a team moves slowly, it is usually because people stop trusting the process, not because they lack skill.
Just got some new data showing that YouTube gets ~2X more searches than ChatGPT gets prompt sessions, so... Maybe search marketers should put 2X as much energy into that? ¯\_(ツ)_/¯ (publishing hopefully next week)
We deployed 20+ AI agents & replaced our entire SDR team. 60K hyper-personalized emails. 70% open rates on ghosted leads. 15% of London ticket revenue from AI alone. The 5 things that actually work: 1⃣AI crushes the work humans refuse to do...

check out this chart -- the majority of seed rounds go to startups in SF and NY (and really, mostly SF) (we'll be dropping a report on "the state of seed" from Carta tomorrow on our official substack) But it's data like...
You can learn more about what to build by studying how customers explain their own problems than by running another sprint.
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. https://t.co/MD7IrswbMk via @MattGSouthern, @sejournal That explains why rankings often look like a yo-yo.🤔
If you listen closely enough, the market will outline your product for you. Most teams only start listening after it is too late.
Want to win in SaaS without having to ship another feature? Upgrade your quality almost instantly? Do true 24x7 support, real-time, for real, that's great It's like Magic No 4 hour ticket turn around No "go to our wiki" It's Magic .. because no one in...
Okay mom, here’s your moment. For everyone else - here’s what this really means. USA Today named me one of the “business leaders to follow” in 2026. It’s a nice headline, and yes, my mom is already sending it to...
Most consultants hide their shortcomings. Here’s mine: I ask too many questions. Like way too many. If you’ve ever worked with me, you know: “Why?” “Why now?” “What did the customer actually say?” “What were they feeling?” “What happened right...
If you're still using 2024 marketing tactics, you're already falling behind. Search is fragmenting across Instagram, YouTube, TikTok, ChatGPT, and even browsers. AI is reshaping discovery, targeting, and the entire customer journey. And in this video, I breaks down the...
Not all clients are created equal. When a new offer comes in, your instinct is to say yes—because paid work is paid work, right? Wrong. Before you rush into anything, especially a longer fractional engagement that could make or break...
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....

Look at marketing's impact on messages. More than 50% of the people have deleted important messages because they thought they were "advertising". The key with messages, whether promotional or not, is to add as much value as possible so people don't delete...
How to Do AI Outbound the Right Way in 2025 Outbound didn't die. Bad outbound did. AI hasn't made cold email easier. It's made standards higher. The teams winning today aren't blasting more emails… they're crafting more human ones. Here's the right way to...
I had CEOs at 2 @saastrfund portfolio companies turn down M&A offers this year that would have made them nine figures. I would have been equally proud of them either way. In fact, I told both to seriously consider the deals....
The rules of business have changed for consultants, freelancers and agency owners… AI can now deliver “good enough” work at a fraction of your price—which means good work alone no longer wins clients. What does? Your personal brand. People want to buy from...
The more you focus on attracting the right people (not just more people), the higher your conversions, retention, and revenue will climb, even if your traffic drops. The sooner you realize quality audience beats quantity every time, the faster you’ll stop...

Is Harvey cheap or expensive at $8B? If it triples again in 2026, may be "cheap" We'll see https://t.co/Hx5bmcTbeU

Global Trends That Shaped Marketing in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/2Co75BnyS9 https://t.co/FxI7CG5vfY
Just so. It all starts with content. And then repurposing and amplifying / promoting it to increase discoverability.

Bootstrapping my first startup to a 7-figure ARR almost broke me. But looking back, here's what it was a blessing in disguise👇
The best founders treat ideas like hypotheses. Execution is their science. They run experiments, gather evidence, and adjust without getting sentimental. That discipline compounds faster than inspiration.
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in 2025 as it ever was.
Generative AI has massive potential. But right now? In many cases, it’s making business communication worse… Here's what I'm seeing happen across organizations. #GenerativeAI #BusinessCommunication #BusinessStorytelling
This Thursday!!! Get a jumpstart on 2026 with the FREE, online “AI and Marketing Conference.” Courtesy of Thryv , you’ll gain: ✅ Breakthrough AI tactics ✅ Next-level marketing strategies ✅ Proven methods to drive growth in 2026 I’m psyched to...
2026 Marketing Predictions - Many experts see the expectations and applications of AI changing. As 42 experts name the most important Content Marketing trends for 2026, we see that the human is still the most important element to success. In...
Marketing efforts fall flat because they lack context It’s not enough to know: > Who your buyers are > Where they hang > What they want You also need to know *when* they may be in the market...
The lifestyle business trap: - You start a business to escape a boss. - Then you hire and become the boss. - Then you raise money and get a board. Now you report to investors, employees, and customers. You traded one boss for twelve.
Wild Stat: After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number). If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for...
Most founders treat marketing like a crash diet. Intense for 2 weeks, then radio silence. They wonder why nothing sticks. Here's the uncomfortable truth: Marketing is exactly like going to the gym. You don't walk in once and come out...