Outsourcing Thought to AI Erodes Your Judgment
The more you outsource thinking, the more expensive it becomes to get it back. The AI model will keep going day by day, happily producing plausible answers and polished reasoning. It will never say when you’re slowly losing the ability to tell good ideas from convincing ones.
Aim for Lasting Resonance, Not Fleeting Virality
Don’t try to go viral, try to be remembered. Every post, every ad, every email, aim for resonance with your audience. Ask: • Did this make them trust us more? • Did this change how someone thinks? • Did this feel like it came from...
VC Returns Collapse: Only 7% of Deals Hit 3x
Yes, M&A is back. More deals are getting done. But per @SiliconVlyBank, VCs make 3x or more their money on just 7% of them That’s way, way down from 22% in 2021, and even 15% in 2019 https://t.co/5oeZOGTpNr
Ask VCs Their Investment Odds to Save Time
It's totally OK to ask a VC at the end of a pitch meeting, "Based on what you know now, what are the odds you'd invest?" In fact, it can save a lot of time
Build Pillar Pages for Topical Authority and Rankings
If your traffic is dropping even though your SEO looks clean — this is probably why: Google’s AI isn’t just checking if you mention the keyword. It’s checking if you understand the topic. Here’s the fix: Build topical depth. Create...
Afternoon Hours Drive Highest Ecommerce Conversions
Here's how time of day affects sales and conversions. This data is from 200 ecommerce sites. https://t.co/gfiaDa6Pmb
Master Human Psychology, Not Algorithms, for Sustainable Success
Study humans (not algorithms) Platforms change Tactics get copied Stuff stops working But basic human psychology? That shifts at glacial speed When you understand the timeless principles of attention and trust, algorithm updates won’t kill you You can always adapt and win
Agency Success Depends More on People Than Metrics
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate well...
Human Expertise Still Beats AI in Content Creation
AI and software will not solve all of your content production problems. Human Expertise Still Wins: The Real Story Behind Scalable Content AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software...
Leaders Must Deploy AI Agents Themselves, Not Outsource
"#1 advice for sales and marketing leaders: deploy an AI agent yourself. Don't hire an agency. Don't tell someone on your team to do it. Deploy an AI agent into production, for real, yourself." with @lennysan "For junior sales...
Pick Vendors Who Actually Deploy Your AI Agents
So we have 20+ AI Agents running SaaStr now What criteria did we use for which vendors to pick? 👉 We picked the ones that helped us the most. Not the ones with sales folks that wanted to “get on a call” Not the...
Authenticity Beats Polish: Keep Videos Naturally Human
Videos fall apart when they’re over-planned. Perfect wording kills energy. Presence beats polish. 👉 Have a clear point, then speak like a human. The content that connects most rarely sounds scripted... it sounds natural. https://t.co/K0VEDYs8xn
Leverage Loss Aversion: People Fear Loss Twice As Much
New Year’s resolutions. Black Friday sales. Everyone’s doing it. And we don’t want to miss out. That’s one form of Loss Aversion. The truth is, we feel losses twice as powerfully as gains. So we are more motivated to avoid...
Scale Faster by Doing Less, Not More
The internet will convince you to keep scaling. More ads, offers, tools, everything. But what your next growth spurt comes from doing less, better? • Tighter ops. • Fewer tools. • Simpler flows. • Clearer offers. The cleanest businesses scale best, and they’re almost never the loudest...
Proof of Authority Beats Great Content Every Time
Great content isn’t enough anymore. Average content from someone with authority will outperform amazing content from someone unknown almost every time. Humans trust authority and Google’s AI reflects that. It surfaces people who look credible because that reduces risk for...
Marketing Budgets Surge, Signaling 2026 Economic Confidence
The economy may feel like crap, but marketing is typically a leading indicator of where things are going. When companies are more confident, they increase their budgets. Which is exactly what’s happening in 2026. https://t.co/2ZZxcnmJ22
Target the Moment, Not Just the Market
Smart marketers don't just target specific markets They target specific *moments*—the moment that makes buyers say “I need this now” Find your target moments, win
Spice up Uncertain Content Plans with S.A.U.C.E.
When you’re not sure if your current content plan is working… Put some S.A.U.C.E. on it. https://t.co/5bXMu54dxn
AI Enables Anyone to Build Million‑Use Apps—Work Remains Hard
"This is the most exciting time in our lives to build software" with @lennysan "I can't even code and I've built 12 apps on @Replit that have been used almost 1,000,000 times. And we run an eight figure business with 2...
Master These B2B Skills to Stand Out Amid AI
When Every Marketer Has AI, How Does Any Brand Stand Out? Here are the Top B2B Marketing Skills to Differentiate https://t.co/Q5cv8ECkh0 https://t.co/JFn65z5bc4
Measure SKO Impact with Pre‑Post Alignment Assessment
Planning your Sales Kickoff? Here’s a quick way to measure its actual impact: take a baseline assessment now, then again 30-60 days after your event. Take the Sales and Marketing Alignment Assessment: https://lnkd.in/eBydtVJG This 10-minute diagnostic will show you where...
Agency Fees Buy Expertise, Not Just Service
Part of why you're paying an agency is for the insight they have from other brands. The value provided there is where the premium typically comes in. You're not just paying for good service. You're paying for a high qualified HR flow of...
Scale AI by Embedding Feedback Loops, Not Flashy Demos
In 2025, a lot of teams treated AI like a feature multiplier. Bolt it on, ship a demo, call it progress. The hard work of designing systems that learn, degrade gracefully, and hold up under real usage was quietly discounted....
Sales Need Marketing Copy to Align Teams
If sales can’t reuse your marketing verbatim, alignment is broken.
AI-Powered Systems Multiply Founder Productivity and Insight
What I built during this ‘down week’ using AI as a non-technical founder (ordered by leverage): • Founder AI brain — compresses my external and internal content (thinking, writing, and decisions) into a reusable system so strategy and drafts never start...
Ask About Heart and Head to Uncover True Objections
HOW TO ATTRACT MORE FULFILLING CLIENTS At the end of my client calls, I like to ask two questions: How are you feeling? Do you sense any objections in your head and your heart right now? The first question is...
AI‑averse Majority Forces Businesses to Rethink Marketing
Last week POLITICO asked which party benefits from Americans' fear of AI. This morning The New York Times led with a story about the growing backlash. Everyone, apparently, hates AI now. Good. Here's why: When the masses reject something out...
Executive Visibility Drives Trust, Sales, and Brand Growth
As markets become more competitive and AI-generated content floods every channel, one truth is becoming impossible for companies to ignore: leaders who stay invisible will lose ground to those who show up publicly. Visibility builds trust faster than any campaign;...
Flex Ads with Top Assets Drive $50K Daily Spend
PSA - Flex ads with your top performing static and videos + Max value optimization are absolutely ripping right now. Take your top 5 static and video each week/month. Throw em into a flex ad and let it rip 🚀 Seeing it...
Structure Beats Style: Algorithms Prioritize Skimmable Content
Most people think great content is enough to win on social. In 2026, that’s only half the equation. Algorithms don’t “feel” creativity — they understand structure. They skim your videos the same way humans skim a webpage. Headlines. Clear sections....
Email Marketing Still Delivers Strong ROI, Budgets Grow
Email marketing isn't dead. Sure, people don't talk much about it these days. And there isn't a ton of innovation happening with email. But based on this data, companies must be generating a nice ROI to maintain and increase their email marketing budget....
Your Offer Is the #1 Business Growth Lever
The biggest lever you have to improve your business as a whole is your offer. What value are you providing potential customers to get you their time, dollars, experience. Improve your offer and the rest of your funnel will fundamentally change.
True Luxury Is Time, Health, and Peace, Not Wealth
What if you hit your income goal this year? And still feel empty... That's how I felt on Jan. 1st, 2022. Still stressed. Still exhausted. Still missing my life. So I decided to redefine luxury: - Good sleep. - Time...
Setbacks Shape Founders by Their Meaning, Not Reality
Most first-time founders believe the hardest part is the situation they’re in. A missed deadline. An investor who passed. A launch that didn’t move numbers. A hire that didn’t work out. In the early days, progress gets interrupted in small, unglamorous ways...
Stop Predicting, Start Acting: Build, Write, Think Publicly
I keep seeing people try to predict their way out of uncertainty. That instinct is understandable. It’s also misplaced. What landed for me here is the shift away from prediction theater toward agency, intuition, and learning through action. When speed is...
AI-Powered Restaurant SaaS Hits 3x YoY Growth
Nothing like epic investor updates on 1/1/26. First up is @owner: 👩🍳 One of the best companies I've ever invested in is @owner — AI for restaurants. A great example of AI Vertical B2B. They dramatically accelerated in 2025: • Growing almost...
Control Your Dials, Forecast Growth, Shape Results
Start forecasting your growth based on inputs. • Emails sent • Ad tests deployed • Creatives produced • Campaigns launched • Spend velocity by channel Those are the dials you control. You can’t force results, but you can shape what leads to them.
Early Adoption Beats Watching: AI Advances Faster Than Expected
The pace of AI progress is easy to underestimate. Models are now outperforming experts across a wide range of knowledge tasks from analysis to application. What’s striking is how quickly this happened. Just a few years ago, this wasn’t even in the...
True Success: 15‑20 Years Building Iconic Ventures
Serial entrepeneur is good Even better is putting in the 15-20 years it likely takes to build something iconic that lasts
Leverage the Fresh Start Effect for Immediate Success
Happy 2026! Today is a great day to harness what behavioral scientists call The Fresh Start Effect. “The fresh start effect works because it aligns with human psychology. This is about working with, rather than against, our basic tendencies. We...
Your Personal Brand Fuels Business Success
It’s officially 2026. Do I need to keep shouting this message and waving this sign around? Or are you finally convinced that building your personal brand will help build your business? (Please say you get it. My arms are getting tired.) https://t.co/XWnLFjtb6G
Rising Ad Costs Force Companies to Prioritize UX and CRO
UX and CRO aren't a sexy topic. Most companies underinvest in these areas, even though they deliver massive ROI. With ad costs continually rising, companies are spending more on CRO in 2026. They have no choice... you have no choice. https://t.co/nz7KCfDB86
AI SDR Secures $100K Deal on New Year's Eve
Our AI SDR booked a $100k+ deal on New Year's Eve It's truly becoming a different world And it's only just begun in GTM
AI Agents Swap, Not Eliminate, Management Workload
Here's something almost nobody tells you when you deploy your first AI agent: you're not eliminating management overhead. You're trading one type of work for another. It's different work. But it requires about as much time for oversight, review, and...
From Agency Sale to Multi‑7‑Figure Growth: 2025 Wins
My 2025 Wrapped: - Sold my first agency - Bought my mom an apartment - Officially launched Nord Media (April) - Moved to Austin - Trimmed service offering from 8 —> 2 - Hit multi 7 figure run rate by September - Grew newsletter to 120,000 Subscribers -...
Intentional Momentum Over Hustle Drives Sustainable Impact
As I reflect on this past year, one theme keeps coming up in my work, my conversations, and my personal life: Momentum with intention Not hustle for the sake of motion. But intentional with a specific outcome in mind. At...
2026 H2 Set for Massive IPO Wave: SpaceX, Databricks, More
"2026 will be a year of MASSIVE IPOs in back half of the year: SpaceX first, Cavna, Databricks, and Anthropic. And that's just a start." with @HarryStebbings @rodriscoll + me https://t.co/DiFPYJGaET
Learn Poker's Thinking, Then Business's Compounding Power
Poker teaches you how to think. Business teaches you how to compound. Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in...
Prioritize Learning Over Being Right to Empower Teams
The most important thing a founder can give a team is confidence that learning is valued more than being right. That single belief changes how people act when no one is guiding them.
Function Health Generates 25‑35% of Quest Diagnostics Traffic
Function Health is crushing it. So Quest Diagnostics is estimated to do $11B in revenue in 2025, and if you use @function for blood draws, you go there. Today I was asking one of the phlebotomists how many of his patients are...
