B2B Growth Social Media and Updates

AI Agents Outperform Mediocre Hires, Replacing Mid‑Pack Workers
SocialJan 11, 2026

AI Agents Outperform Mediocre Hires, Replacing Mid‑Pack Workers

"If I had 2 more great humans, I'd hire them tomorrow. If they were truly great. But a Pretty Good AI agent is better than ... hiring a human that isn't great. We don't need placeholder hires anymore. AI Agents...

By Jason Lemkin
Give Real Reasons, Not Fake Scarcity, to Motivate
SocialJan 11, 2026

Give Real Reasons, Not Fake Scarcity, to Motivate

You need a better reason for someone to act rather than a “better” CTA. • Scarcity is fake. • Urgency is overused. Be clear, specific, and honest. People aren’t dumb, they’re just overloaded with garbage. Stand out by not insulting...

By Kody Nordquist
Hire Salespeople Who Are Motivated by Money
SocialJan 11, 2026

Hire Salespeople Who Are Motivated by Money

Never hire anyone in sales that doesn't care about money You'll see

By Jason Lemkin
Companies Prioritize Efficiency Over Growth, AI Leads Shift
SocialJan 11, 2026

Companies Prioritize Efficiency Over Growth, AI Leads Shift

Hiring slowdowns aren’t isolated right now. Many companies are holding headcount flat, protecting capital, and waiting for more clarity before expanding teams. Attrition is also unusually low, which tells you something about uncertainty in the market. 👉 Efficiency, not expansion, is the current...

By Eric Siu
Framing Your Words Determines Whether Customers Buy
SocialJan 11, 2026

Framing Your Words Determines Whether Customers Buy

Sometimes it’s not what you say, but how you say it. Or, as a brain scientist would would say, how you frame it. The words you choose can make the difference between someone liking your product or not. Someone agreeing...

By Nancy Harhut
Build a Side Hustle Before Quitting Your Job
SocialJan 11, 2026

Build a Side Hustle Before Quitting Your Job

I don't think you should quit your job tomorrow. Honestly, that's bad advice most of the time. What I do think is that you should stop giving all of your best energy to a company that would cut you loose...

By Justin Welsh
Sell the Transformation, Not Just Product Features
SocialJan 10, 2026

Sell the Transformation, Not Just Product Features

If you want people to buy, don’t just show what your product does. Show what they become because of it. People want transformation more than features. Sell the identity shift, the status, and the story. That’s what actually converts.

By Kody Nordquist
AI Amplifies Your Thinking, Not Just Answers
SocialJan 10, 2026

AI Amplifies Your Thinking, Not Just Answers

The creative advantage of AI isn’t the tool, it’s the thinking behind it. People who get the most out of AI don’t treat it like an answer machine. They use it to question assumptions, explore alternatives, and reflect on their...

By Carla Johnson
Scalable Review Pipeline Finds Only 1.8% Pain Signals
SocialJan 10, 2026

Scalable Review Pipeline Finds Only 1.8% Pain Signals

In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...

By Jordan Crawford
Startups Only Need a Strategist for Few Hours
SocialJan 10, 2026

Startups Only Need a Strategist for Few Hours

The one hire I don't need, and none of my portfolio cos need, is a "Strategist" I know at certain stage in many folks' career, that's what they want to do Advise on strategy more than do work themselves No criticism But most startups...

By Jason Lemkin
Consistency Starts It, Details Accelerate Growth
SocialJan 10, 2026

Consistency Starts It, Details Accelerate Growth

I've been writing online for 6 years. And I still learn stuff that surprises me. Little things that seem obvious in hindsight. Like, why some posts take off, and others don't. Or why small tweaks change everything. The strategy is...

By Justin Welsh
Ask Customers Directly: The Simplest Insight Source
SocialJan 10, 2026

Ask Customers Directly: The Simplest Insight Source

Easiest way to find what your customers want? Ask them... So many times companies over analyze this and ignore what's right in front of them. Send surveys, give a great CX and ask why someone purchased your service/product.

By Kody Nordquist
Assume Layoff, Master AI, Become Indispensable
SocialJan 9, 2026

Assume Layoff, Master AI, Become Indispensable

Here’s my brutal advice for 2026 but it’s given with love and to help: Assume You Get Laid Off This Year. Just assume it. Why? - Assume you aren’t AI fluent enough - Assume an AI agent replaces you -...

By Jason Lemkin
Context Graphs: Hype Meets Reality Check
SocialJan 9, 2026

Context Graphs: Hype Meets Reality Check

A concept is making the rounds in AI circles right now that has many people very excited: context graphs . Foundation Capital published a piece calling it "AI's trillion-dollar opportunity." Engineers and founders are writing technical breakdowns of how it...

By Dharmesh Shah
Add a Revenue Filter to Claude Code for Growth
SocialJan 9, 2026

Add a Revenue Filter to Claude Code for Growth

Claude Code lets you build anything. Most founders are using it to make $0. I almost did the same - until I added a revenue filter. Here’s how I use it to drive retention, expansion, and net-new revenue ↓

By Eric Siu
People First: Manifesto Drives Never‑Stop‑Learning Brand
SocialJan 9, 2026

People First: Manifesto Drives Never‑Stop‑Learning Brand

Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...

By Kyle Lacy
AI‑Driven GTM Built in 180 Days: Key Wins
SocialJan 9, 2026

AI‑Driven GTM Built in 180 Days: Key Wins

1/ Personio's CRO Phil Lecor built an AI-powered GTM in 6 months. From nothing to all-in in 180 days. $8.5B company. 400 salespeople. 15,000 customers. Here's what actually worked (and the mistakes to avoid): 🧵 https://t.co/qhDbuFmAxS

By Jason Lemkin
Build Stories From Real Audience Insight, Not Buzzwords
SocialJan 9, 2026

Build Stories From Real Audience Insight, Not Buzzwords

“Storytelling” gets tossed around so much can end up meaning ... nothing. In this clip, John Elbing , author of Storybuilding, helps us move past story as a buzzword and into something more useful: building stories from real audience insight....

By Nick Westergaard
Latent Demand: Unseen Needs Outpace Traditional Unmet Wants
SocialJan 9, 2026

Latent Demand: Unseen Needs Outpace Traditional Unmet Wants

The concept of the problem-unaware buyer is a long-standing one, especially in tech, where the dream is to unlock and dominate a whole new market through innovation. It falls often into the category of latent demand - a very real...

By Liam Moroney
Boost Growth by Optimizing Customers, Churn, and Sales Focus
SocialJan 9, 2026

Boost Growth by Optimizing Customers, Churn, and Sales Focus

Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Meet 5/mo IRL. 5/week on Zoom. 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....

By Jason Lemkin
Dashboards Show History, Not Growth Opportunities
SocialJan 9, 2026

Dashboards Show History, Not Growth Opportunities

the problem with dashboards: they don’t tell you where to grow. They tell you where you’ve been. Mid-market teams don’t lack data. They have plenty of dashboards: CAC. LTV. Funnel conversion. Segment performance. I remember attending a weekly meeting w/...

By Anna Furmanov
AI-Driven Efficiency Fuels Flat Hiring and Lean Teams
SocialJan 9, 2026

AI-Driven Efficiency Fuels Flat Hiring and Lean Teams

Noticing fewer job openings in 2026? Big companies like Shopify and Chime are keeping headcount flat. 66% of leaders want to stay pat or even cut roles. Why? Uncertainty, a focus on capital efficiency, and a big bet on AI driving productivity. Lean teams...

By Eric Siu
Brand Is the Lasting Feeling, Not Just Visuals
SocialJan 9, 2026

Brand Is the Lasting Feeling, Not Just Visuals

Brand is more than a logo, colors, or your feed aesthetic. Brand is the feeling customers carry when you’re not in the room. • Trust • Identity • Reliability Design makes it look good, brand makes it last.

By Kody Nordquist
Press Spike Amplifies SEO, AI Mentions, and Sales
SocialJan 9, 2026

Press Spike Amplifies SEO, AI Mentions, and Sales

What happens when you get a big spike in press coverage? Changes to your Google SERP? Yup. Changes to how AIs talk about you? Yup. Changes to sales? Yup, that too. 😎 This past Sunday, Geraldine and I joined Caitlin...

By Rand Fishkin
Send More Emails Weekly, Boost Retention Without Harm
SocialJan 9, 2026

Send More Emails Weekly, Boost Retention Without Harm

Most brands don’t send enough emails… We’ve worked with brands sending 2-3 emails a day. A vast majority of brands can send 5-7 emails a week and see very little if any negative impacts. Not sending this much? Test it… Start sending more and...

By Kody Nordquist
Practical AI Tactics for Scaling Revenue and Reducing Churn
SocialJan 9, 2026

Practical AI Tactics for Scaling Revenue and Reducing Churn

No fluff. No panels about "the future of AI." At SaaStr AI Annual 2026 (May 12-14) you'll learn: 💲How to price AI features 🤖How to reduce churn with AI agents 💰How to build AI GTM agents that work 🧖‍♀️How to hire (or not...

By Jason Lemkin
Share, Don’t Perform: Build Genuine LinkedIn Impact
SocialJan 8, 2026

Share, Don’t Perform: Build Genuine LinkedIn Impact

Here's a quick tip on how to build an effective presence on LinkedIn. Too many people on LinkedIn are "performing" for their current (and future) followers. Instead of self-centered performing, focus on generous *sharing*. We all have something to share...

By Dharmesh Shah
Leverage Existing $100M ARR to Build AI In‑House
SocialJan 8, 2026

Leverage Existing $100M ARR to Build AI In‑House

Ok so on LinkedIn this week I saw another founder I know at $100m+ ARR where growth has slowed … just leave the keys on the table. Quit. This founder said he was excited to explore what AI could do...

By Jason Lemkin
New GTM Era: From ChatGPT to Claude Code
SocialJan 8, 2026

New GTM Era: From ChatGPT to Claude Code

We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…

By Jordan Crawford
Inbound Leads Over 40% Drive 30% Growth
SocialJan 8, 2026

Inbound Leads Over 40% Drive 30% Growth

"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .

By Craig Rosenberg
Avoid Product Debt: Explore Four Directions Before Building
SocialJan 8, 2026

Avoid Product Debt: Explore Four Directions Before Building

AI has accelerated product execution far more than product discovery. This is going to lead to mountains of product debt - features that few customers use. Just because we can ship faster doesn't mean we should ship all the things....

By Brian Balfour
AI Speeds Site Building, but Can't Replace Strategic Judgment
SocialJan 8, 2026

AI Speeds Site Building, but Can't Replace Strategic Judgment

Building a website with AI is faster than it has ever been. That speed exposes a problem most people miss. The reasons websites fail are rarely technical, and AI does not fix the underlying ones. At Crazy Egg, we built a site...

By Hiten Shah
Avoid Overreacting: Prioritize Consistent Long‑Term Growth
SocialJan 8, 2026

Avoid Overreacting: Prioritize Consistent Long‑Term Growth

One of the worst things you can do as a brand owner is make too many decisions / changes. If things are trending properly and you're reaching targets. Don't find ways to react or create problems just to react. Focus on net...

By Kody Nordquist
Leaders Win by Embracing AI in the New Era
SocialJan 8, 2026

Leaders Win by Embracing AI in the New Era

I had a great conversation on today’s episode of The World Class Leaders Show with Andrea Petrone ! We talked about how leaders can win with AI and what’s changing for CEOs and leaders in the AI era. I hope...

By Nancy Duarte
Five Unpopular B2B GTM Predictions Threaten 2026
SocialJan 8, 2026

Five Unpopular B2B GTM Predictions Threaten 2026

And now for five WILDLY unpopular predictions for B2B GTM in 2026: 1️⃣ More heads of marketing will report to the CRO 2️⃣ Brand investments will increase, but will ultimately be judged on short-term pipeline impact creating more marketing ROI...

By Matt Heinz
Measure Category Health, Not Just Internal ROI
SocialJan 8, 2026

Measure Category Health, Not Just Internal ROI

As you take on 2026, many will be looking at their full prior year of performance metrics to answer "what worked best that we can lean more into?" I think there's a critical view to add, and it's a highly...

By Liam Moroney
Leadership Clarity Reduces AI Fear and Boosts Productivity
SocialJan 8, 2026

Leadership Clarity Reduces AI Fear and Boosts Productivity

Even as the use of AI in the workplace expands rapidly, employees are expressing fear of the technology. Concerns range from increasing performance expectations and difficulty keeping up with rapid technological change, to a shortage of practical training and the...

By Tom Pick
Retention Begins With Memory, Not Just the Sale
SocialJan 8, 2026

Retention Begins With Memory, Not Just the Sale

If you want better retention, it’s about memory. • Your packaging is a billboard in their house. • Your content is a conversation that never ends. • Your post-purchase email is a reminder you’re real. Retention starts the moment they say yes. Most brands...

By Kody Nordquist
Invite the Right Stakeholder Early to Solve Problems
SocialJan 8, 2026

Invite the Right Stakeholder Early to Solve Problems

Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly. I was on a call yesterday where a small, solvable issue had already picked up unnecessary weight. I’ve...

By Hiten Shah
Authenticity Over AI: Real Craft Drives Marketing Success
SocialJan 8, 2026

Authenticity Over AI: Real Craft Drives Marketing Success

AI fatigue is real and so is the growing hunger for "what's real" in all aspects of what we do in business and marketing. As technology plays an increasingly important role in what we do to advance, there's always been...

By Lee Odden
Visibility Wins Through Multi‑Channel Volume, Not Perfection
SocialJan 8, 2026

Visibility Wins Through Multi‑Channel Volume, Not Perfection

Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company...

By A. Lee Judge
Buyers' Brains Run Ancient Software—Study Psychology
SocialJan 8, 2026

Buyers' Brains Run Ancient Software—Study Psychology

Your buyers may read your sales page on the latest iPhone but... The hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology

By Katelyn Bourgoin
Evolved PESO Model Governs AI-Driven Marketing Efficiency
SocialJan 8, 2026

Evolved PESO Model Governs AI-Driven Marketing Efficiency

TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...

By Gini Dietrich
Burnout Arises From Unrealistic Work, Not Just Workload
SocialJan 7, 2026

Burnout Arises From Unrealistic Work, Not Just Workload

Burnout is often framed as too much work. In practice, it comes from work that never meets reality. Teams stay active, calendars fill up, but nothing is tested. That gap creates slow burnout.

By Hiten Shah
Make Your B2B AI Agent Truly Conversational by 2026
SocialJan 7, 2026

Make Your B2B AI Agent Truly Conversational by 2026

Can your customers truly talk to your B2B app -- for real? As well or better than ChatGPT or Claude? Can your customers just tell your app what they want it to do -- and it goes off and does...

By Jason Lemkin
Five 2026 Marketing Predictions Shaped by Emerging Trends
SocialJan 7, 2026

Five 2026 Marketing Predictions Shaped by Emerging Trends

NEW: https://sparktoro.com/blog/the-5-big-trends-that-will-dominate-marketing-in-2026/ I made 5 predictions for the marketing world in 2026 based on these 5 big trends we're seeing. Feel free to fight with me in the comments AFTER you've read the piece 😉

By Rand Fishkin
Give High-Performing Agencies Trust and Autonomy
SocialJan 7, 2026

Give High-Performing Agencies Trust and Autonomy

If your agency is performing well - give them trust and some freedom. We have exposure to a lot of spend on a daily/weekly basis. Let things cook a little and a little trust goes a long way.

By Kody Nordquist
Personalized Outbound Emails Have Hit Rock‑bottom Quality
SocialJan 7, 2026

Personalized Outbound Emails Have Hit Rock‑bottom Quality

Read the first line in this pitch email…. *This* is the state or “personalized outbound” The bar is so low https://t.co/c3TKnOg7Hx

By Katelyn Bourgoin
Your AI Agent's Success Depends on Your Training
SocialJan 7, 2026

Your AI Agent's Success Depends on Your Training

"The best AI startups do the AI training and onboarding for you. In a sense, that's not new. What is new is your AI agent will fail if no one properly trains it. It's on you to make it awesome. ...

By Jason Lemkin