One‑Time Billionaire Tax Is Just First Step
My take on California’s “One-Time” Billionaire Tax. It’s much worse than it looks. 📉 Will it pass? Yes, likely. It only needs 50%+1 voter approval. SEIU + CTA have done this before—Prop 55 won 63% in 2016. ⚖️ Will it get tied up in litigation? Almost certainly. Retroactive wealth tax on a tax type CA has never had = due process challenges. Billionaires have the legal budgets for years of fights. 👋 But it’s clearly … only the start. The goal is an annual tax, not one-time. And the target is $25m-50m net worth folks, including illiquid foldings (early stage founders raising a Series B). The “one-time” framing is strategic, not terminal. The same coalition (CTA, CFT, SEIU) already has AB 259 written—an >annual$50M threshold<, with plans to go to $25M. It’s been introduced 3 years running. The one-time tax removes the constitutional barrier. Once that’s gone, the annual version becomes a much easier ballot measure. 🔃 CA Policy Center said: “If SEIU hopes to keep Medi-Cal spending growing, it may need to place repeated wealth taxes on the ballot—potentially lowering the threshold as billionaires flee.” The real risk for founders: At $1B, you’re taxing ~200 people. At $50M, you’re taxing 23,000 households—including most successful founders on paper before any liquidity event. The rational move isn’t to leave when you hit the threshold. It’s to leave—or never incorporate in CA—before you get anywhere close. ✈️ Net net: it will make sense to leave before the Series B. Vinod Khosla nailed it: “Even people who don’t expect this initiative to pass are still planning to leave because there will be another one.” The one-time tax is the constitutional Trojan horse. The annual tax — at a much lower threshold — is already waiting inside.
AI Agents Outperform Mediocre Hires, Replacing Mid‑Pack Workers
"If I had 2 more great humans, I'd hire them tomorrow. If they were truly great. But a Pretty Good AI agent is better than ... hiring a human that isn't great. We don't need placeholder hires anymore. AI Agents...
Give Real Reasons, Not Fake Scarcity, to Motivate
You need a better reason for someone to act rather than a “better” CTA. • Scarcity is fake. • Urgency is overused. Be clear, specific, and honest. People aren’t dumb, they’re just overloaded with garbage. Stand out by not insulting...
Hire Salespeople Who Are Motivated by Money
Never hire anyone in sales that doesn't care about money You'll see
Companies Prioritize Efficiency Over Growth, AI Leads Shift
Hiring slowdowns aren’t isolated right now. Many companies are holding headcount flat, protecting capital, and waiting for more clarity before expanding teams. Attrition is also unusually low, which tells you something about uncertainty in the market. 👉 Efficiency, not expansion, is the current...
Framing Your Words Determines Whether Customers Buy
Sometimes it’s not what you say, but how you say it. Or, as a brain scientist would would say, how you frame it. The words you choose can make the difference between someone liking your product or not. Someone agreeing...
Build a Side Hustle Before Quitting Your Job
I don't think you should quit your job tomorrow. Honestly, that's bad advice most of the time. What I do think is that you should stop giving all of your best energy to a company that would cut you loose...
Sell the Transformation, Not Just Product Features
If you want people to buy, don’t just show what your product does. Show what they become because of it. People want transformation more than features. Sell the identity shift, the status, and the story. That’s what actually converts.
AI Amplifies Your Thinking, Not Just Answers
The creative advantage of AI isn’t the tool, it’s the thinking behind it. People who get the most out of AI don’t treat it like an answer machine. They use it to question assumptions, explore alternatives, and reflect on their...
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...
Startups Only Need a Strategist for Few Hours
The one hire I don't need, and none of my portfolio cos need, is a "Strategist" I know at certain stage in many folks' career, that's what they want to do Advise on strategy more than do work themselves No criticism But most startups...
Consistency Starts It, Details Accelerate Growth
I've been writing online for 6 years. And I still learn stuff that surprises me. Little things that seem obvious in hindsight. Like, why some posts take off, and others don't. Or why small tweaks change everything. The strategy is...
Ask Customers Directly: The Simplest Insight Source
Easiest way to find what your customers want? Ask them... So many times companies over analyze this and ignore what's right in front of them. Send surveys, give a great CX and ask why someone purchased your service/product.
Assume Layoff, Master AI, Become Indispensable
Here’s my brutal advice for 2026 but it’s given with love and to help: Assume You Get Laid Off This Year. Just assume it. Why? - Assume you aren’t AI fluent enough - Assume an AI agent replaces you -...
Context Graphs: Hype Meets Reality Check
A concept is making the rounds in AI circles right now that has many people very excited: context graphs . Foundation Capital published a piece calling it "AI's trillion-dollar opportunity." Engineers and founders are writing technical breakdowns of how it...
Add a Revenue Filter to Claude Code for Growth
Claude Code lets you build anything. Most founders are using it to make $0. I almost did the same - until I added a revenue filter. Here’s how I use it to drive retention, expansion, and net-new revenue ↓
People First: Manifesto Drives Never‑Stop‑Learning Brand
Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...
AI‑Driven GTM Built in 180 Days: Key Wins
1/ Personio's CRO Phil Lecor built an AI-powered GTM in 6 months. From nothing to all-in in 180 days. $8.5B company. 400 salespeople. 15,000 customers. Here's what actually worked (and the mistakes to avoid): 🧵 https://t.co/qhDbuFmAxS
Build Stories From Real Audience Insight, Not Buzzwords
“Storytelling” gets tossed around so much can end up meaning ... nothing. In this clip, John Elbing , author of Storybuilding, helps us move past story as a buzzword and into something more useful: building stories from real audience insight....
Latent Demand: Unseen Needs Outpace Traditional Unmet Wants
The concept of the problem-unaware buyer is a long-standing one, especially in tech, where the dream is to unlock and dominate a whole new market through innovation. It falls often into the category of latent demand - a very real...
Boost Growth by Optimizing Customers, Churn, and Sales Focus
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Meet 5/mo IRL. 5/week on Zoom. 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....
Dashboards Show History, Not Growth Opportunities
the problem with dashboards: they don’t tell you where to grow. They tell you where you’ve been. Mid-market teams don’t lack data. They have plenty of dashboards: CAC. LTV. Funnel conversion. Segment performance. I remember attending a weekly meeting w/...
AI-Driven Efficiency Fuels Flat Hiring and Lean Teams
Noticing fewer job openings in 2026? Big companies like Shopify and Chime are keeping headcount flat. 66% of leaders want to stay pat or even cut roles. Why? Uncertainty, a focus on capital efficiency, and a big bet on AI driving productivity. Lean teams...
Brand Is the Lasting Feeling, Not Just Visuals
Brand is more than a logo, colors, or your feed aesthetic. Brand is the feeling customers carry when you’re not in the room. • Trust • Identity • Reliability Design makes it look good, brand makes it last.
Press Spike Amplifies SEO, AI Mentions, and Sales
What happens when you get a big spike in press coverage? Changes to your Google SERP? Yup. Changes to how AIs talk about you? Yup. Changes to sales? Yup, that too. 😎 This past Sunday, Geraldine and I joined Caitlin...
Send More Emails Weekly, Boost Retention Without Harm
Most brands don’t send enough emails… We’ve worked with brands sending 2-3 emails a day. A vast majority of brands can send 5-7 emails a week and see very little if any negative impacts. Not sending this much? Test it… Start sending more and...
Practical AI Tactics for Scaling Revenue and Reducing Churn
No fluff. No panels about "the future of AI." At SaaStr AI Annual 2026 (May 12-14) you'll learn: 💲How to price AI features 🤖How to reduce churn with AI agents 💰How to build AI GTM agents that work 🧖♀️How to hire (or not...
Share, Don’t Perform: Build Genuine LinkedIn Impact
Here's a quick tip on how to build an effective presence on LinkedIn. Too many people on LinkedIn are "performing" for their current (and future) followers. Instead of self-centered performing, focus on generous *sharing*. We all have something to share...
Leverage Existing $100M ARR to Build AI In‑House
Ok so on LinkedIn this week I saw another founder I know at $100m+ ARR where growth has slowed … just leave the keys on the table. Quit. This founder said he was excited to explore what AI could do...
New GTM Era: From ChatGPT to Claude Code
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
Avoid Product Debt: Explore Four Directions Before Building
AI has accelerated product execution far more than product discovery. This is going to lead to mountains of product debt - features that few customers use. Just because we can ship faster doesn't mean we should ship all the things....
AI Speeds Site Building, but Can't Replace Strategic Judgment
Building a website with AI is faster than it has ever been. That speed exposes a problem most people miss. The reasons websites fail are rarely technical, and AI does not fix the underlying ones. At Crazy Egg, we built a site...
Avoid Overreacting: Prioritize Consistent Long‑Term Growth
One of the worst things you can do as a brand owner is make too many decisions / changes. If things are trending properly and you're reaching targets. Don't find ways to react or create problems just to react. Focus on net...
Leaders Win by Embracing AI in the New Era
I had a great conversation on today’s episode of The World Class Leaders Show with Andrea Petrone ! We talked about how leaders can win with AI and what’s changing for CEOs and leaders in the AI era. I hope...
Five Unpopular B2B GTM Predictions Threaten 2026
And now for five WILDLY unpopular predictions for B2B GTM in 2026: 1️⃣ More heads of marketing will report to the CRO 2️⃣ Brand investments will increase, but will ultimately be judged on short-term pipeline impact creating more marketing ROI...
Measure Category Health, Not Just Internal ROI
As you take on 2026, many will be looking at their full prior year of performance metrics to answer "what worked best that we can lean more into?" I think there's a critical view to add, and it's a highly...
Leadership Clarity Reduces AI Fear and Boosts Productivity
Even as the use of AI in the workplace expands rapidly, employees are expressing fear of the technology. Concerns range from increasing performance expectations and difficulty keeping up with rapid technological change, to a shortage of practical training and the...
Retention Begins With Memory, Not Just the Sale
If you want better retention, it’s about memory. • Your packaging is a billboard in their house. • Your content is a conversation that never ends. • Your post-purchase email is a reminder you’re real. Retention starts the moment they say yes. Most brands...
Invite the Right Stakeholder Early to Solve Problems
Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly. I was on a call yesterday where a small, solvable issue had already picked up unnecessary weight. I’ve...
Authenticity Over AI: Real Craft Drives Marketing Success
AI fatigue is real and so is the growing hunger for "what's real" in all aspects of what we do in business and marketing. As technology plays an increasingly important role in what we do to advance, there's always been...
Visibility Wins Through Multi‑Channel Volume, Not Perfection
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company...
Buyers' Brains Run Ancient Software—Study Psychology
Your buyers may read your sales page on the latest iPhone but... The hardware they use to process it—their brain—is running 300,000 year old software The lesson? 👉 Learn buyer psychology
Evolved PESO Model Governs AI-Driven Marketing Efficiency
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...
Burnout Arises From Unrealistic Work, Not Just Workload
Burnout is often framed as too much work. In practice, it comes from work that never meets reality. Teams stay active, calendars fill up, but nothing is tested. That gap creates slow burnout.
Make Your B2B AI Agent Truly Conversational by 2026
Can your customers truly talk to your B2B app -- for real? As well or better than ChatGPT or Claude? Can your customers just tell your app what they want it to do -- and it goes off and does...

Five 2026 Marketing Predictions Shaped by Emerging Trends
NEW: https://sparktoro.com/blog/the-5-big-trends-that-will-dominate-marketing-in-2026/ I made 5 predictions for the marketing world in 2026 based on these 5 big trends we're seeing. Feel free to fight with me in the comments AFTER you've read the piece 😉
Give High-Performing Agencies Trust and Autonomy
If your agency is performing well - give them trust and some freedom. We have exposure to a lot of spend on a daily/weekly basis. Let things cook a little and a little trust goes a long way.

Personalized Outbound Emails Have Hit Rock‑bottom Quality
Read the first line in this pitch email…. *This* is the state or “personalized outbound” The bar is so low https://t.co/c3TKnOg7Hx
Your AI Agent's Success Depends on Your Training
"The best AI startups do the AI training and onboarding for you. In a sense, that's not new. What is new is your AI agent will fail if no one properly trains it. It's on you to make it awesome. ...