B2B Growth Social Media and Updates

Ads Must Align With Real‑Time User Intent
SocialJan 19, 2026

Ads Must Align With Real‑Time User Intent

For decades, digital advertising has trained marketers to optimize for interruption. You buy attention, compress a message into a few characters, and hope the click carries enough intent to survive the landing page. That model works when discovery and evaluation...

By Hiten Shah
B2B Shifts to 70% AI, Old GTM Obsolete
SocialJan 19, 2026

B2B Shifts to 70% AI, Old GTM Obsolete

The best B2B companies are now running with 30% humans and 70% AI agents. Or even higher. The old GTM playbook is dead. At SaaStr AI 2026, we're going deep on what the new playbook actually is. And what really...

By Jason Lemkin
Six Threats Force SaaS to Deliver Smiling AI
SocialJan 19, 2026

Six Threats Force SaaS to Deliver Smiling AI

“Can your team ship AI features that make you truly smile? If you don’t smile — your customers won’t either” Traditional enterprise software and SaaS is under assault. The leaders are all still growing, but in many cases slower than...

By Jason Lemkin
Dominate AI-Driven GTM at SaaStrAnnual 2026
SocialJan 19, 2026

Dominate AI-Driven GTM at SaaStrAnnual 2026

AI is changing every GTM role. You can run from it. You can argue with it. Or ... you can learn to dominate the new world at SaaStrAnnual.com 2026. Join us.

By Jason Lemkin
Late AI Adoption Sparks 100% Growth for Veteran SaaS
SocialJan 18, 2026

Late AI Adoption Sparks 100% Growth for Veteran SaaS

Just got an investor update from a 10+ year old vertical SaaS company I invested in a looong time ago. Founders never quit, know space cold, but man it’s been a grind. And they are far, far from “AI Native”. However … They...

By Jason Lemkin
Public Software Stocks Tank, Private AI Startups Soar
SocialJan 18, 2026

Public Software Stocks Tank, Private AI Startups Soar

Strange World Indeed, 2026 January edition: - The worst time in our history to be invested in public software stocks - The best time in our history to be invested in private hot (AI fueled) startup stocks

By Jason Lemkin
Hire Talent Superior to You, Scale Infinitely
SocialJan 18, 2026

Hire Talent Superior to You, Scale Infinitely

You can scale infinitely as a CEO or VP if you are relentless in recruiting people truly better than you to work for you You will slow down within months if you recruit VPs and execs under you that aren't

By Jason Lemkin
AI B2B Landscape Shifts: Lawsuits, Billion‑Dollar Valuations, and Market Moves
SocialJan 18, 2026

AI B2B Landscape Shifts: Lawsuits, Billion‑Dollar Valuations, and Market Moves

📰 Top AI+B2B News - Sun, Jan 18 https://t.co/MWFHfEuzpm Top Stories: 1. Musk Seeks Up to $134 Billion Damages From OpenAI, Microsoft 2. ClickHouse Lands $15 Billion Valuation in AI Database Race 3. Figma (FIG) Is Down 13.2% After AI Deal With OpenAI Top SaaStr...

By Jason Lemkin
Earned Engagement Drives Inbox Dominance and Revenue
SocialJan 18, 2026

Earned Engagement Drives Inbox Dominance and Revenue

Master This One Email Truth The more you prioritize genuine engagement (clicks, replies, consistent opens), the more AI systems reward you with prime inbox placement, even as competitors get filtered out. The sooner you realize emails aren’t sent, they’re earned,...

By Neil Patel
Salesforce Emerges as Central Hub for AI GTM Agents
SocialJan 18, 2026

Salesforce Emerges as Central Hub for AI GTM Agents

"When you have 5, 10, 20+ AI GTM agents ... you need a hub. And for the most part, that hub is @salesforce today. It's a Renaissance for @salesforce." with @kylecnorton CRO @owner https://t.co/IaEh5Zt3Gh

By Jason Lemkin
Undeniable Offers Make Prospects Click Before They’re Ready
SocialJan 18, 2026

Undeniable Offers Make Prospects Click Before They’re Ready

If your offer doesn’t get people to stop, it’s a line of copy. • A real offer makes them curious. • A great offer makes them hesitate. • A strong offer makes them click before they’re ready. People buy because...

By Kody Nordquist
VC Expectations Escalate: From $1B to $100B Targets
SocialJan 17, 2026

VC Expectations Escalate: From $1B to $100B Targets

10 years ago, VC was optimized around $1B+ outcomes, for the most part. 5 years ago, VC was optimized around $10B+ outcomes. Today, VC is optimized around $100B+ outcomes. It’s exciting and bold and startups in the Age of AI...

By Jason Lemkin
Four Key Factors for Choosing B2B Keynote Speakers
SocialJan 17, 2026

Four Key Factors for Choosing B2B Keynote Speakers

Finding the right keynote speaker for your next corporate event can often feel like searching for a needle in a haystack, especially with the myriad of options available. You want a compelling speaker who can inspire your audience to embrace...

By Pam Didner
How to Leverage Claude Code for Your Business
SocialJan 17, 2026

How to Leverage Claude Code for Your Business

I have many founders asking me about how to make Claude Code work for their business. Here are some of my responses: https://t.co/qAIwWiPKYh

By Eric Siu
Structured, Clear Content Outranks Messy AI‑skimmed Pages
SocialJan 17, 2026

Structured, Clear Content Outranks Messy AI‑skimmed Pages

Most marketers assume AI “finds the best content” wrong. AI skims just like humans do, and if your content is messy, unstructured, or hard to parse, it gets skipped. Clean headings, clear sections, fast summaries. That’s what gets cited. If...

By Neil Patel
Built Custom AI VP to Drive 10K Attendees, $10M Revenue
SocialJan 16, 2026

Built Custom AI VP to Drive 10K Attendees, $10M Revenue

So this year we’ve built an AI VP of Marketing for SaaStr. The v1 at least. We didn’t want to, we wanted to buying an AI agentic solution that does what we need in marketing. But we just couldn’t find...

By Jason Lemkin
Urgent Pain Drives Price Sensitivity, Not Just ROI
SocialJan 16, 2026

Urgent Pain Drives Price Sensitivity, Not Just ROI

Price is a really important element in marketing, and it's important to understand its role in demand even if you can't control it. Price impacts demand more than just about anything else we can affect in marketing, not only in...

By Liam Moroney
Skip “Strategist” Hires Until You Hit $20M ARR
SocialJan 16, 2026

Skip “Strategist” Hires Until You Hit $20M ARR

Before $20,000,000 in ARR Maybe even before $50,000,000 in ARR Do not hire anyone with "strategist" in the first few lines of their LinkedIn bio

By Jason Lemkin
Skip Meetings without a Clear Purpose
SocialJan 16, 2026

Skip Meetings without a Clear Purpose

Life Tip (that took me years to learn): If you don't know *why* you’ve been invited to a meeting, don't go. Let's translate the "why": 👉 "To hear updates" ...That's an email. 👉 "To give input" ...That's a shared doc....

By Marcus Sheridan
Targeted Marketing Requires Realistic, Niche‑Sized Expectations
SocialJan 16, 2026

Targeted Marketing Requires Realistic, Niche‑Sized Expectations

Don't treat your marketing like a pre-teen birthday party. My daughter just gave me a great picture of what marketers tend to do. She invited 2 people to her slumber party. She was allowed 5, but she is picky. Those...

By A. Lee Judge
Build AI‑agnostic Infrastructure to Hedge Platform Pivots
SocialJan 16, 2026

Build AI‑agnostic Infrastructure to Hedge Platform Pivots

Every integration and prompt library you build is a structural investment in a platform you do not own. Whether you use ChatGPT or Gemini, you are making a high-stakes bet. When these companies pivot, your entire workflow is at risk....

By Neil Patel
Bots Now Dominate Web Traffic, Malicious Bots Rising
SocialJan 16, 2026

Bots Now Dominate Web Traffic, Malicious Bots Rising

Here's what makes up a website's traffic today. It used to be mainly humans, but now bots make up the majority of website traffic. In addition, more malicious bots have been visiting sites than in the past. Check out the data. https://t.co/fpsvUqwlhE

By Neil Patel
Slow Down, Focus More: Better Decisions, Faster Growth
SocialJan 16, 2026

Slow Down, Focus More: Better Decisions, Faster Growth

We make terrible decisions when we're overwhelmed. Too many projects. Too many priorities. Too much noise in our heads. We work more hours but get less done. We spend days agonizing over small decisions. The problem isn't effort. It's a...

By Justin Welsh
Add AI to Inbound for Instant Deal Qualification
SocialJan 16, 2026

Add AI to Inbound for Instant Deal Qualification

"Which AI Agent vendor should you pick?" with @kylecnorton CRO @owner "The lowest hanging fruit is adding AI to Inbound. To instantly qualify deals, instantly answer customer querstions, and instantly set up a meeting with a human AE." https://t.co/TUcLRTLEiB

By Jason Lemkin
If Your Funnel Is Perfect, Your Product Isn’t
SocialJan 16, 2026

If Your Funnel Is Perfect, Your Product Isn’t

Nobody tells you this, but your marketing problem might be a product problem. It’s easier to blame the ad, the creative, or the CPM, but if you need a perfect funnel just to make the sale, maybe what you’re selling...

By Kody Nordquist
Your Brand Doesn't Need to Please Everyone
SocialJan 16, 2026

Your Brand Doesn't Need to Please Everyone

your brand doesn't need to make sense to everyone

By Ari Murray
Track, Quote, and Amplify Positive Brand Mentions
SocialJan 15, 2026

Track, Quote, and Amplify Positive Brand Mentions

Me: "our brand positioning is audience research for marketers." Google: "ha ha ha... your brand is whatever we say it is." My advice: Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those...

By Rand Fishkin
Shift Feedback From Self to Helping Others to Build Trust
SocialJan 15, 2026

Shift Feedback From Self to Helping Others to Build Trust

Most managers avoid feedback because it feels uncomfortable. On the Duct Tape Marketing Podcast, Ashley Herd and I talk about shifting feedback away from yourself and toward the person you want to help. That is how trust is built. Tune in-> https://t.co/elDGv0XGYO

By John Jantsch
Instant Outbound: AI Finds Ready Buyers, Books Meetings
SocialJan 15, 2026

Instant Outbound: AI Finds Ready Buyers, Books Meetings

Clodo (@ClodoAI) is the Vibe GTM. Execute your outbound at the speed of thought. Clodo finds prospects who want to buy now & automates personalized campaigns to get meetings booked. https://t.co/l7pajZ2yis

By YCombinator
Open Schema Boosts Profit‑Focused Bids and True Intent
SocialJan 15, 2026

Open Schema Boosts Profit‑Focused Bids and True Intent

What if your media bids were optimized for profit, not just conversions? And personalization actually reflected real intent, not guesswork? That’s the edge of an open schema — data that adapts as fast as your customers do. Check out Nicholas...

By Heidi Bullock
Replit's AI Agent Now Delivers 99% Accurate Code
SocialJan 15, 2026

Replit's AI Agent Now Delivers 99% Accurate Code

When I started using @Replit last summer, agent v1, you didn’t really know if anything you told the agent to do … would really work in practice when it created the code. You hoped. But you just didn’t...

By Jason Lemkin
VC Breakfast Traditions Fade in the AI Era
SocialJan 15, 2026

VC Breakfast Traditions Fade in the AI Era

Back in the day, folks talked about Sand Hill VCs going to Bucks and doing deals over breakfast But the hipper VCs were in Palo Alto. And they did breakfast at Il Fornaio Another one that couldn’t make it in...

By Jason Lemkin
AI Drives Emergent, Context‑Driven User Interfaces
SocialJan 15, 2026

AI Drives Emergent, Context‑Driven User Interfaces

The history of software is really the history of how humans interact with computers. A (partial) history of user interfaces: TUI: (Terminal User Interface): Type & Read GUI (Graphical User Interface): Point & Click MUI (Mobile User Interface): Touch &...

By Dharmesh Shah
Silent Customers Signal Product Problems; Word‑of‑mouth Sells
SocialJan 15, 2026

Silent Customers Signal Product Problems; Word‑of‑mouth Sells

If people don't talk about your product after buying it, you have a product problem. The best ad channel is word of mouth.

By Kody Nordquist
Stop Texting Prospects—Call Them to Close Deals
SocialJan 15, 2026

Stop Texting Prospects—Call Them to Close Deals

Dear Sales Professional, If you would like to lose a ton of deals you should have closed, keep attempting to resolve concerns over text messages instead of calling the person directly and having a real conversion. Sincerely, A Friend Who...

By Marcus Sheridan
Copy Shopify’s Checkout, Boost Conversions by 13%
SocialJan 15, 2026

Copy Shopify’s Checkout, Boost Conversions by 13%

Turns out just copying Shopify works. Made our AppSumo cart and checkout pages more similar ro them. Improved conversion 13.01%. https://t.co/dSwVWHYMW4

By Noah Kagan
Even Churned Customers Keep Watching; Notice Their Return
SocialJan 15, 2026

Even Churned Customers Keep Watching; Notice Their Return

Churned customers don’t disappear. They always come back to check on you. The question is whether you notice… https://t.co/2uqVT1n4Q9

By Adam Robinson
Specialized GTM Agents Vie to Become Primary Customer Touchpoint
SocialJan 15, 2026

Specialized GTM Agents Vie to Become Primary Customer Touchpoint

This is also true with GTM agents The very best agents for sales, marketing, support, post sales can also function as strong general agents with just a bit of work That means all are going to compete with each other to win...

By Jason Lemkin
Most Companies Mismanage AI Adoption—Here's Why
SocialJan 15, 2026

Most Companies Mismanage AI Adoption—Here's Why

"You're Likely Screwing Up AI Adoption..." & more in today’s Operator Links, full post + sources in the comments.

By Hiten Shah
Swap Resolutions for Habits: Discipline Drives Success
SocialJan 15, 2026

Swap Resolutions for Habits: Discipline Drives Success

Instead of resolutions this year, I'm focused on habits. I don't often control the outcome, but I absolutely control the work, discipline and regularity of how I get there. This year I have four things in mind: 1️⃣ Health I...

By Matt Heinz
Turn Customer Conversations Into Decisions in 4 Weeks
SocialJan 15, 2026

Turn Customer Conversations Into Decisions in 4 Weeks

My cat has a more rigorous research process than most B2B companies (it's probly the glasses) Meanwhile, companies are treating customer research like throwing spaghetti at a wall and asking AI to help them figure out what noodles stick. Here's...

By Anna Furmanov
Your Biggest Fear Signals Your Next Breakthrough
SocialJan 15, 2026

Your Biggest Fear Signals Your Next Breakthrough

I spent 16 years becoming a CRO, and then I quit to post on LinkedIn. For two years, I knew I needed to leave. Every time I got close, I found a reason to wait. Not enough savings. Not the...

By Justin Welsh
AI Agents Need a GTM Specialist, Not Just Sales Teams
SocialJan 15, 2026

AI Agents Need a GTM Specialist, Not Just Sales Teams

"You can't just hand an AI Agent to the sales team or marketing team to deploy. Not if they don't have the skills to implement the agent, train it, manage it." with @kylecnorton CRO @kylecnorton "You have to find that GTM...

By Jason Lemkin
Match GTM Playbooks to Your Revenue Stage
SocialJan 15, 2026

Match GTM Playbooks to Your Revenue Stage

Good GTM isn’t about copying playbooks. It’s about knowing which playbook applies at which revenue stage. That’s why lists like this are useful if founders read them correctly: • Early stage → clarity beats scale • Mid stage → alignment...

By Krista Mollion
Join 250k+ B2B Leaders at SaaStr AI 2026
SocialJan 15, 2026

Join 250k+ B2B Leaders at SaaStr AI 2026

250,000+ B2B founders and operators in the SaaStr community. For 3 days in May, we're all going to be in the same place. SaaStr AI 2026. May 12-14. SF Bay Area. If you've ever gotten value from SaaStr—this is the...

By Jason Lemkin
AI Accelerates Partners Turning Into Competitors by 2026
SocialJan 15, 2026

AI Accelerates Partners Turning Into Competitors by 2026

One thing that has really really accelerated the past 12 months is your partners competing with you. Expect the trend … to continue even more, and much faster, in 2026. The pace of the AI Age is leading to partners becoming competitors...

By Jason Lemkin
Be Less Wrong Faster: Master Buyer Psychology
SocialJan 15, 2026

Be Less Wrong Faster: Master Buyer Psychology

You’ll never be right in business But you can be less wrong, faster Learn buyer psychology

By Katelyn Bourgoin
Vibe Coding Enables AI‑Built Apps Without Developers
SocialJan 14, 2026

Vibe Coding Enables AI‑Built Apps Without Developers

I think the hype around “vibe coding” has confused what it really does, and why it’s actually so disruptive. It’s not about “one shotting” Salesforce or Notion. That’s just not possible. You can’t build anything like that in 100 days...

By Jason Lemkin
Continuous Offer Testing Drives Sustainable Growth
SocialJan 14, 2026

Continuous Offer Testing Drives Sustainable Growth

How to grow quickly and more profitably? Keep offer testing until you find an absolute winner and then continue testing various iterations and variations of that offer. When you stop testing is when you stop seeing incremental lift and growth.

By Kody Nordquist