Social•Dec 24, 2025
Second Product Demands Its Own Dedicated Sales Team
Biggest challenge with rolling out a second product: Sales will sell whatever is easiest to sell A second product needs a second sales team maybe even from Day 01
By Jason Lemkin
Social•Dec 24, 2025
LinkedIn Ads Boost Hiring Reach at Low Cost
We’re comfortable using LinkedIn ads to reach customers, but many teams hesitate to use them for hiring. After running a few job ads, it became clear that paid distribution works for talent too. You’re not going to hire your next executive...
By Eric Siu
Social•Dec 24, 2025
Maximize B2B Influencer & Creator Activations: A Primer
If you want a great primer on how your B2B brand can maximize influencer and creator activations, here you go:
By Lee Odden
Social•Dec 24, 2025
Plan Q1 Budget Now, Stop Reactive Marketing Chaos
December is expensive. But the real cost hits in January — when you realize you never built a real Q1 budget. Personally, December means: holidays, travel, gifts, year-end spending. In business: bonuses, taxes, renewals — and sometimes client losses or...
By Krista Mollion
Social•Dec 24, 2025
Drop Urgency, Focus on Utility for Q1 Ads
January is where most media buyers lose money. Because they run Q4 campaigns into Q1 psychology. Here’s what shifts: Q4 = “act now before it’s gone” Q1 = “here’s how this helps your next chapter” So audit your ad angles: • Strip urgency, add utility • Replace...
By Kody Nordquist
Social•Dec 24, 2025
Rescore CRM Buyers to Drive Dynamic Follow‑up Flows
Here’s your next high-leverage marketing move: Re-score every buyer in your CRM. Use these filters: • High AOV, low repeat • Bought in Oct–Nov but ghosted since • High pageviews but low engagement since purchase Now build custom flows by score: • “What to do next with...
By Kody Nordquist
Social•Dec 24, 2025
True Integrity Shows, Not Announced
The loudest person in the room about "integrity?" Usually, the one you need to watch. I learned this the hard way in corporate. The executives who talked constantly about values? They'd cut corners the second it got hard. The ones...
By Justin Welsh
Social•Dec 23, 2025
Revive Email Lists with Personal, Status‑Driven Sequences
Email lists die when they don’t get what they need in right now. Your current buyers want to: • Understand what else you offer • Get recognized for buying early • Feel like they’re part of what’s next So here’s...
By Kody Nordquist
Social•Dec 23, 2025
AI Strategy Boosts SaaStr Growth From -19% to +47%
From -19% to +47% growth over the course of 2025. Here's how we turned SaaStr's traffic (and SaaStr itself) around in 12 months: 📉Through April 2025, we were down 19% in active users, 22% in views. The slow bleed every B2B...
By Jason Lemkin
Social•Dec 23, 2025
Gemini vs ChatGPT: Platform Power Trumps Copy Quality
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In...
By Neil Patel
Social•Dec 23, 2025
Opendoor Acquires Mortgage Firm, Hires Dan Green
We’re going to fix homeownership and that includes mortgage. To that end, I’m happy to announce our acquisition of https://t.co/9haOZ3n5dZ. Dan Green is joining Opendoor as Director of Mortgage Growth. Dan founded https://t.co/RaKWs0xGGf, and now he’s bringing that expertise in-house to...
By Morgan Brown
Social•Dec 23, 2025
Alignment Doesn't Guarantee Shared Understanding
“Alignment” usually means everyone saw the same slide. It almost never means everyone understands the same thing. https://t.co/YICBdph7Fb
By Hiten Shah
Social•Dec 23, 2025
Creativity Dies From ROI Obsession, Not AI
I'm taking this to my marketing grave... Creativity won’t die in 2026 because of AI. It will die because we love talking about ROI a little tooooo much. When the first question asked of an idea is how it will...
By Kyle Lacy
Social•Dec 23, 2025
MSP Breakfast Showcases Full‑Spectrum Marketing Case Studies
Attended another fantastic MSP Social Media Breakfast last Friday. Mykl Roventine and Jen Roventine always draw a great crowd to these events, especially for case studies. If you're in the Twin Cities and you marketing or PR, I'd highly recommend...
By Tom Pick
Social•Dec 23, 2025
Accuracy Isn’t Enough: Reliability Drives AI’s Economic Success
This post by Kushal Chakrabarti opened my eyes to why AI adoption has been so slow, and why I've often sided with the naysayers: "Accuracy is hitting the bullseye on average but reliability is hitting the same spot repeatably. You...
By Rand Fishkin
Social•Dec 23, 2025
Gemini vs ChatGPT: Platform War Drives Growth Advantage
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In this...
By Neil Patel
Social•Dec 23, 2025
Hackathons Drive AI Fluency From 10% to 87%
I sat down with @zapier ($400M ARR) CEO @wadefoster yesterday and put him on the spot: how would you drive AI fluency in 90 days if you were dropped into a $50M ARR org? His answer? Hackathons. At Zapier, they stopped...
By Eric Siu
Social•Dec 23, 2025
Skip the Fluff: Find AI Podcasts that Sharpen Thinking
I've listened to 100+ AI podcasts this year. Maybe 3 were worth finishing. More podcasts, more newsletters, more hot takes - and somehow we're all getting dumber about what actually matters. Here's the pattern: AI moves fast, so content tries...
By Amos Joseph
Social•Dec 23, 2025
Growth Requires Founder Commitment, Not Quick Validation
Convince me this will work.” That’s the moment on a sales call when I know a founder isn’t ready. Not because they don’t believe in growth — but because they’re treating growth like a role they hire, instead of a...
By Krista Mollion
Social•Dec 23, 2025
AI Will Redefine Online Visibility by 2026
What extraordinary times in which we live my friends. In the world of marketing and technology, we’ve never seen change like this and 2026 will likely be a rude awakening for many businesses who have been asleep at the wheel...
By Marcus Sheridan
Social•Dec 23, 2025
Companies Boost Community Budgets Amid Algorithm Shifts
With all the changes to platforms and algorithms, one of the best things you can do is build your own community. So much so, the majority of companies we surveyed plan to spend more on community building in 2026. https://t.co/hI4uKNUKsk
By Neil Patel
Social•Dec 23, 2025
Leave Corporate, Build Your Own Business for True Freedom
I spent 16 years building someone else's dream. Amazing salary. Very impressive title. Unfortunately, Sunday nights were filled with dread. One day, I did the math: Work until 65. Average lifespan around 78. That's 40 years of waiting for 12...
By Justin Welsh
Social•Dec 23, 2025
Start Next Month’s Strategy Now, Not Next Quarter
Your current month can't work if the previous month doesn't tee it up. Stop thinking in quarters, instead think in handoffs. What matters now: • Which customers converted fastest? • Which creatives scaled most efficiently? • Which SKUs drove the highest repeat behavior in last...
By Kody Nordquist
Social•Dec 22, 2025
Freemium AI Conversions Hover Around 2%—Scale Requires Tens of Millions.
The AI Freemium Math is Brutal — But It Works at Scale 1⃣ChatGPT: 800M users → 15M paid (2%) → $20B ARR 2⃣Gemini: 650M users → Est. 2-3% → Part of Google 3⃣Claude: 30M users → Heavy API/Enterprise → $5B ARR 4⃣Perplexity: 30M users...
By Jason Lemkin
Social•Dec 22, 2025
Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
By Kyle Lacy
Social•Dec 22, 2025
AI Unifies Marketing, Sales, and Support Into One Agent
"AI is converging marketing, sales & support. They are becoming 1 AI agent. Not 10 different pre-AI SaaS products. In fact, it's already happening in e-commerce." The latest with @rodriscoll @HarryStebbings + me https://t.co/Uhpain34qX
By Jason Lemkin
Social•Dec 22, 2025
62% of B2B CMOs Unprepared for AI Competition
62% of B2B CMOs not ready to compete against AI-enabled companies: report via @MarTech https://t.co/QTk0rGfCv8 https://t.co/FNtBoS4VEW
By Marissa Pick
Social•Dec 22, 2025
Blueprint: Build a Hot AI Startup to IPO
-> https://t.co/NlPWFTrkQ8 is getting there - Found hot AI startup - Pick top accelerator - Poach from other AI start-ups - Build to Series A, IPO, and ... beyond https://t.co/2tS4gKNkhp
By Jason Lemkin
Social•Dec 22, 2025
Master the Ordinary, Skip the Trend Chase
In marketing everyone is searching for the next big thing. My advice? Stop chasing trends. Instead figure out how to do common things uncommonly well.
By Katelyn Bourgoin
Social•Dec 22, 2025
Learning Shows When Teams Adapt: Design Pressure, Own Outcomes
The fastest way to tell whether a team is learning is to look for moments where someone had to revise their view because reality contradicted it. If those moments are rare, the system is insulated. It may be busy, but it...
By Hiten Shah
Social•Dec 22, 2025
Make Complex Data Understandable: Frame for Audience
Your technical information doesn't matter if your audience doesn't understand it. Here's how to frame your content so it actually resonates. #TechnicalCommunication #DataStorytelling #PresentationSkills
By Nancy Duarte
Social•Dec 22, 2025
CEOs Must Grow TAM Annually or Fall Behind
Your job as CEO: Every year, materially expand your TAM What have you done this year? If nothing ... you're pretty far behind. Move much, much faster in 2026.
By Jason Lemkin
Social•Dec 22, 2025
Scale by Focusing on Few, Not Chasing All
Success doesn’t just give you momentum. It gives you distractions. In the beginning, focus is forced. Limited time, limited money, limited options, so you commit fully to what matters. As things start working, your attention starts to spread. More ideas. More opportunities. 👉 That’s...
By Eric Siu
Social•Dec 22, 2025
Humanity Wins: Brands Must Prioritize People Over AI
“The most human company wins.” That line from Mark Schaefer cuts through a lot of AI noise — because it’s not anti-technology. It’s pro-brand. In today’s On Brand episode, Mark explains why the one thing your competitors can’t copy is...
By Nick Westergaard
Social•Dec 22, 2025
Switched From Beehiiv to Kit for an Aligned Email Stack
Why I migrated my newsletter system after years on Beehiiv (and what I’ve rebuilt inside of @kit). For the first time, my email stack actually feels like it matches the way I run my business. Let’s talk setup, automations, and lessons learned:
By Kody Nordquist
Social•Dec 22, 2025
Your Biggest Growth Blocker Is Your Own Excuses
Who's your villain? Every founder has one. Heck, many. And they know them by heart. Ask a founder why growth stalled, and they'll have an answer immediately. In two decades of working with hundreds of founders, here are the ones...
By Krista Mollion
Social•Dec 22, 2025
When AI Goes Invisible, Email Becomes Creator’s Lifeline
Every December, predictions flood the internet. Most of them are safe, obvious, and quickly forgotten. AI will get better. Platforms will change. Creators will use more tools. None of that helps anyone make better decisions. Instead of predicting what technology...
By Joe Pulizzi
Social•Dec 22, 2025
Operational Precision, Not Just Marketing, Fuels Growth
Think like a systems operator, before you think like a marketer. Here’s what the most dialed-in brands are doing right now: • Pre-building future asset banks • Scrubbing retention logic for new, current flows • Renegotiating 2026 SaaS and fulfillment contracts • Finalizing reorder forecasts...
By Kody Nordquist
Social•Dec 22, 2025
Trim Q1 Waste Before CFO Notices
Q4 revenue makes you feel rich. Q1 inefficiencies remind you you’re not. Here’s your December “savings generator”: • Negotiate renewals before Jan rate hikes • Audit active SaaS tools and kill anything underutilized • Consolidate media spend into highest-ROAS channels • Re-price hero SKUs based...
By Kody Nordquist
Social•Dec 21, 2025
2026 Social Ad Budgets Set to Rise Across Networks
What are you planning to do with your social ad budgets in 2026? Most companies plan to increase it. Here's what networks they are planning to ramp up spending on.
By Neil Patel
Social•Dec 21, 2025
More Expensive LLMs Aren’t Always the Better Choice
There are times when the very latest LLM is the best, and there are times when the most expensive LLM is the best. And there are times when it isn't. We've run 2,700 VC Pitch Decks through SaaStr AI VC so I...
By Jason Lemkin
Social•Dec 21, 2025
Double Down on Your Mega Skill, Not Your Weaknesses
I’m not good at lots of things. Like, embarrassingly not good... → I can’t parallel park to save my life → I’ve never figured out how to fold a fitted sheet properly → I’m terrible at remembering people’s names (I try so hard at...
By Katelyn Bourgoin
Social•Dec 21, 2025
VCs Gain IPO Gold While Consumers Miss Gains
"All the leaders from SpaceX to Stripe to Anthropic to Databricks waiting to IPO is the gift of a lifetime to venture capital. Yes, the consumers have been protected from bad news. But they've also been blocked from all the massive appreciation."...
By Jason Lemkin
Social•Dec 21, 2025
Deep Customer Insight Gets Punished by Organizational Incentives
One more layer that’s worth naming. Even when teams talk to customers with good intent, most companies structurally make understanding hard to sustain. The incentives quietly punish it. Deep understanding creates friction. It slows momentum and introduces ambiguity right when leadership wants certainty. So...
By Hiten Shah
Social•Dec 21, 2025
First SDR Teams Demand Heavy Management and Constant Recruiting
The toughest part of building your first SDR team is how to manage it: 1/ Need a lot of management 2/ Turnover often high 3/ Who will train 4/ Need constantly be recruiting 5/ Often junior Outbound always works. Always....
By Jason Lemkin
Social•Dec 21, 2025
Know Your Numbers, Gain Marketing Confidence
If you know your numbers, you unlock marketing confidence. Calculate what you can pay for each lead, set your budget, and move fast, no analyst needed. It’s all about data-driven decisions. https://t.co/qik47wZyw6
By Eric Siu
Social•Dec 21, 2025
Customers Care About Problem, Not Your Brand or Features
If you removed your logo and product name, would your ideal customer still recognize their own problem? Most companies fail this test. That's the real question founders should be asking about their marketing and sales going into 2026. Because there's...
By Krista Mollion
Social•Dec 21, 2025
Ads That Feel Like Stories Win Every Time
Your best ads usually won't look like ads. They’ll look like stories, case studies, lessons, and “behind-the-scenes.” Buyers are numb as they enter into a new year. The ad that wins will be the one that doesn’t feel like one. Try this ad framework: •...
By Kody Nordquist
Social•Dec 21, 2025
Target the Silent “Almost‑buyer” For Hidden Profit
Your most profitable segment is the one no one talks about: The almost-buyer. People who: • Visited 3 or more PDPs • Added to cart but bounced • Engaged with 2 or more emails but never converted They know your brand, they just didn’t cross...
By Kody Nordquist
Social•Dec 21, 2025
Publish Before You're Ready: Consistency Beats Perfection
Nobody has it all figured out. Not me. Not the experts you admire. Not anyone. We are all just making it up as we go. I was 38 when I started writing online. Zero followers. Zero engagement. Zero clue what...
By Justin Welsh