At 38, I asked everyone if I should quit my job and start a business. My friends said no. My coworkers said no. Everyone with an opinion said no. I did it anyway. Here's what I learned: The people around you will tell you no before you even start. Not because they don't believe in you. Because your freedom questions their choices. Your risk challenges their comfort. Your leap threatens their excuses. They're not protecting you. They're protecting their worldview. "Too risky." "Be realistic." "What about security?" These aren't advice. They're projections. I spent years asking for permission from people who were never going to give it. Then I stopped asking and started building. Now those same people ask me for advice. Funny how that works. Build first. Apologize never. The day I stopped polling my friends and started posting on LinkedIn, everything changed. No one gave me the green light. I gave it to myself. I'll show you everything I learned inside my 2026 Guide to LinkedIn Growth. The journey from 2,000 to 815,000 followers. Slow and steady. It's yours free when you join my Saturday newsletter. You'll learn: • The "2-hour LinkedIn" I used when working full-time • Why most posts fail in the first 7 words (and the fix) • The profile tweak that turns visitors into followers • How 2,000 followers became 815,000 without ads Get it free when you join 180,000 readers in my weekly newsletter: https://buff.ly/8ocADmw
There are two types of people in AI right now: the ones grinding daily, and the ones about to be passed permanently. AI is a live game. Every day you either level up or fall behind. The top players grind daily. They...
Ignore everything “brand awareness” until you hit $10M Focus on everything direct-response. If you can't track it, don't do it.
The way today’s B2B buyers discover, evaluate, and trust brands is changing faster than at any point since the rise of search. And when it comes to the rising importance of AI, the pressure to "figure it out" is on....
Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in life. It doesn't really have the compounding aspects of business. In...
People aren’t just searching on Google anymore. They’re searching on Instagram, TikTok, and YouTube—and that shift is redefining SEO in 2026. In this video, I break down how social platforms have become the new search engines, how discovery now starts...
M&A pricing can be a weird thing Meta buys Manus for $2B+ at $125m ARR Then likely … abandons all that revenue. It is a distraction, and in the end, immaterial to Meta’s revenues. Whatever Meta does with it, it...
Breakouts pitch. Keynotes get invited. This means we use pitching strategically to create pipeline, but it is not viable to pursue main stage talks by pitching. Instead, we do this.

Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #entrepreneurs #boards https://t.co/ztyG82Y7bj
My 2025 year in review. It’s a heavy document so I thought I’d start including an executive summary to make it easier for readers. 2025 Executive Summary - **The Shift to Relational Wealth:** Losing my mother in May was the most significant...
We’re seeing this more often, and I love it! It means something’s working. Not luck or coincidence. What have you been doing to change the way customers have been finding you? And are you tracking it? #AIO #SEO
I had a “year in review” meeting with my Chief of Staff, Becca Manganello , the other day. It turned into a surprisingly powerful discussion centered on just two questions: 1. What did I personally do that was most helpful...

As automation and #AI tools take on more tasks, the higher-level work done by humans increasingly relies on collaboration. Here’s a look at the skills required + practical guidance on how to enhance #collaboration in your workplace. https://t.co/inCpsIALUK via @bestcorpevents https://t.co/DgSavlnQ2Q
Your media buyer isn’t your growth strategist. Neither is your email marketer, or your UGC editor and organic intern. Growth is a system rather than a single person. And when that system is broken, when acquisition, retention, ops, and product don’t talk to...
Creative is a system, not a slot machine. If your best-performing content suddenly stopped working, it’s because you scaled output without structure. The best brands treat creative like a machine: • Proven angles • Tracked hooks • Modular assets • Message hierarchy • Weekly test cadence It’s all...
Like every year, this one was defined by metrics and outcomes. They matter. They always do. They’re how the business grows and how the work mostly gets measured. But 2025 was also built in the moments around them. In lunches...
I’ve been noticing a drop in focus. Not in any one person, but across systems and conversations. There was a time when a meeting could hold many ideas at once. We could explore tangents, test half-formed thoughts, and let unexpected connections...
A product roadmap is a hypothesis about user behavior. Shipping is how you interrogate it.
Founder-led sales works when the founder sounds like someone who will still be there when the easy answers stop working.
Branded Search Metrics to Start Monitoring - B2B Marketing Blog | Webbiquity - https://t.co/gL10Lm51OV via @seosmarty

Here's what it means to be 'AI fluent' at @zapier , according to @wadefoster. First, their staff didn't really know what that meant. They needed guardrails. The solution was simple: they just went to all the people in the org at the...
Quiet weeks are perfect for leveling up your AI skills. Some interesting use cases I've been toying with this week: - Using Granola notes to push to Gamma to make post call presentations you can send to your customers or prospects. -...
Messaging debt compounds faster than technical debt.
By late 2025, Replit got really, really good: - Context windows can be unlimited - Sub agents solving tough issues - Design mode + Fast mode It finally got great. Now … imagine by late 2026 if it could run 24x7 It just keeps building,...
Your audience is the hero of your story...not you, not your product, not your company. Here are three ways to obsess over your audience so your message actually sticks. #BusinessStorytelling #AudienceEngagement #PresentationSkills
SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. https://t.co/RA9I0pTpjb via @martinibuster, @sejournal
As AI makes execution easier, differentiation matters more. That’s why storytelling keeps showing up in leadership conversations. 👉 Tools create output whilst Stories create meaning. At its core, marketing is still about standing out. https://t.co/V2O2vSppuX
Context is just as important as content. In social media platforms jammed with ads, people’s resistance goes up. And sales go down. That is the finding of this 2025 study reported in the New Neuromarketing blog. “A large-scale meta-analysis by...

2025 was my best year in business yet. This year? I’ll push for $3M in sales. This is a big jump. But I’m confident I can make it happen. I've spent years building trust with my audience and customers. Trust is the currency of...

AI has made content creation easier and cheaper. But on average, we aren't seeing AI-generated content achieve the engagement that human-generated content does. And it's not just us who's seeing this... which is why most companies are increasing or maintaining their content...
You can’t 10x your business using the same systems that got you here. That’s the trap most brands fall into. They hit $3M, $5M, maybe even $10M, and think they just need to push harder. But the unlock is infrastructure: • Real ops • Real...
High ROAS feels good, until you realize it’s keeping you small. Because most of the time, high ROAS is just low spend against warm traffic. It’s not real scale, sustainable, and not how 8-figure brands are built. At some point, you need to...
To all my sales, revenue, and customer success friends out there with a quarter ending this week... While deals are closing and forecasts sweat, And someone just asked, “Is this deal done yet?” You’re living in CRM, calls stacked all...
Two friends of mine got laid off the same week. Same industry. Same severance. Same economy. One spent six months applying to jobs. Waiting. Hoping. Refreshing his inbox. The other started posting on LinkedIn the next day. Building in public....
As a non-technical person, I set up Cursor + Claude Code + MCPs and query the business insights I need to make decisions faster. With all the recent Claude Code and Opus 4.5 uptick in the last 48 hours, I can’t...
My favorite AI tool this year isn’t about efficiency. It’s about objectivity. Having an impartial reference removes emotion from feedback and decision-making. 👉 You can revisit context, align faster, and move forward with more clarity. That kind of leverage is hard to replace.

People don’t trust brands the way they used to. They trust people. Creators have become the new authority because audiences feel like they actually know them. They’ve watched them for months, sometimes years, and that trust carries weight. So when a...
"Databricks rode the 'AI Wave' better than anyone else in B2B. They were successful pre-AI, but man, JFC since then. And that's every founder's job. To ride the AI Wave." with @HarryStebbings @rodriscoll + me https://t.co/8DQ8PcZpux
👉August 22, 2012 to December 28, 2025 = 4,877 days 📖 I’ve written a SaaStr post every single day since August 22, 2012 That’s ~3.5 million words — more than 2x the entire Harry Potter series. Roughly 30+ full books. More than...
Founders who scale well are better editors than creators.
Account structure in the ad account is still crucially important. Media buying has been simplified but overall still varies from brand to brand. We run our CPG clients drastically different than our high AOV jewelry brands. Is it most important? No. Can it still...
"I actually didn't know being CEO was this hard" -- every top VP that starts their own startup
“I don’t have time to learn AI. I’m too busy with work.” is the biggest BS excuse. ‘Work’ means being useful and the definition of useful is changing. The past might’ve been designing creative by hand, today it’s orchestrating workflows for 10x...
15 minutes that’ll set you up for 2026 success? Right here. “We hosted conversations across marketing, behavioural science, leadership and the human side of growth. From these enriching discussions, we’re closing out the year with our very own Beginners Mind...
I've been writing for most weekends this year and published close to 84,000 words on everything I'm learning, relearning, and experiencing as a CMO. But also what I'm learning about parenting, sobriety, and being a human. Going to recap the...
Marketing output doesn't equal marketing impact. You can launch 10 campaigns and move nothing, post daily and still have no real brand, and spend six figures on ads and learn nothing. Motion is cheap, impact is earned. If your team is maxed out...
If your emails aren’t working, it’s probably not the send volume. It’s the relevance. Too many brands get scared when unsubscribes tick up or open rates dip, so they slow things down, when what they actually need is better targeting and messaging. Stop...
If you’re thinking about how to get more visible and bring in more consistent clients as we move into 2026, this will be a valuable conversation to join. On Tuesday 13th January, I’m speaking at a free online event with...
This GTM workflow will multiply your pipeline: Scan Slack for 🔥-reacted leads → lock them into a system of record (Google Sheets is fine) → research what changed recently (new CMO or funding round) → learn ICP patterns → generate lookalike...
I once had a client who told me they’d sign with me instantly if I upgraded my microphone setup. They loved our work but hated the way my setup sounded. I ordered an XLR mic after call and our next stage they...