B2B Growth Social Media and Updates

Early Public Builders Gain Massive Edge and Revenue

I've made more money building in public than most people have made building in private. Let's talk about it. I think building in public worked for me to the extent that it did because nobody at my level was doing it when I started. When I first decided to do it, we had $13M ARR with 6 people at Retention(.)com. Now I’m doing it with RB2B, which has $7M ARR with 3 people. Those numbers are unique, which is one of the reasons people pay attention to them. But it's not even just about numbers. I'm way more credible than someone building in public for the first time. I've been doing this for over a decade. That credibility is what makes people listen. While most people don’t have those numbers, and it won’t work nearly as well as it did for me, I still believe building in public can be incredibly valuable. When you're starting from zero, everything is working against you. Anything you can do to get attention is an edge you should jump on. But you don't have to do it forever. Get off the ground, get some traction, then stop if you want. No one's got a gun to your head saying you have to “keep building in public” once you start. Are there founders with no personal brand pulling way more revenue? Obviously. But telling a founder at zero with no budget and no audience that building in public doesn't work is just bad advice.