Social•Feb 19, 2026
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and gonna swing again. Being a SaaS founder in humbling AF lol
By Nomiki Petrolla
Social•Feb 18, 2026
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something more...
By Stephanie Buscemi
Social•Feb 18, 2026
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
By Pete Kazanjy
Social•Feb 18, 2026
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
By Andrew Chen
Social•Feb 18, 2026
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
By Pete Kazanjy
Social•Feb 18, 2026
AI Needs Real‑Time Context, Not Just Bigger Models
The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The model can...
By Heidi Bullock
Social•Feb 18, 2026
Fix the Math Before Scaling Your Business
Most businesses struggle for one reason: you ignore the math. If you close 80% of sales calls, you are underpriced. If your LTV to CAC is below 3:1 with humans involved, your model breaks at scale. If you wait more than 60 seconds...
By Ask Dr. Brown
Social•Feb 18, 2026
Stand Out by Thinking Differently, Not Just Being Expert
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
By Katelyn Bourgoin
Social•Feb 18, 2026
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly better. Supercut’s real differentiator is strong: • It...
By Wes Bush
Social•Feb 18, 2026
Automated Outreach Drives Growth without Any Ads
The last 25min on Podscan have been pretty exciting :D I have fully automated my customer discovery and outreach process. It's picking up quite a bit. And that's with 0 ads. I'll open that faucet soon, too. https://t.co/BY5051Wnm8
By Arvid Kahl
Social•Feb 18, 2026
Spot Red Flags in Discovery Calls, Move On
Founders: Discovery call warning signs: 🚩 Vague answers about current challenges 🚩 'Need to talk to my boss' responses 🚩 No current spend on similar solutions 🚩 'No rush' timeline signals 🚩 Deflects all pricing questions Seeing 2+ flags? Move on to better opportunities.
By Pete Kazanjy
Social•Feb 18, 2026
Stop Generic Positioning: Define ICP, Pain, Proof
Many B2B businesses come to me complaining: “We have a great product, but buyers don’t get it.” When I dig in, I often find the same positioning mistakes, and they’re more expensive than you think. Here are 5 common ones: 1. Homepages that say...
By devbasu
Social•Feb 18, 2026
Never Plan Promos Blindly—Track Competitors Constantly
Planning promos based on internal calendars, with 0 insight into what competitors are doing that week is an easy death sentence. To protect margins, you need to be monitoring competitor activity like a hawk. For that, you need a system. Here’s what...
By Kody Nordquist
Social•Feb 18, 2026
Buyer Enablement Must Be Core, Not Afterthought
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion — 7% • All three...
By Matt Heinz
Social•Feb 18, 2026
Zero to $1M ARR: Hunt Whales, Share Journey,
I’ve bootstrapped $0 to $1M ARR three times. If I had to start over with no money and no personal brand, this is exactly how I’d hit $1M ARR in under 12 months: 1. Hunt whales in their natural habitat. Alina Vandenberghe...
By Adam Robinson
Social•Feb 18, 2026
One Simple Tactic to Boost Engagement From 25 Strategies
288 pages. 17 chapters. 25+ proven tactics. 1 easy way to increase engagement and response.
By Nancy Harhut
Social•Feb 18, 2026
Turn Organic Content Into High‑Performing Ads
If you want to make better ads internally. Start creating organic content. From what we've seen with a wide range of testing is that some of top spending ads at the moment are really good pieces of organic content. Not a guarantee but...
By Kody Nordquist
Social•Feb 18, 2026
Eight Must‑Know AI Analytics & Optimization Tools
RT @MktgtTechAI Review: The Top 8 AI Analytics & Decision Optimization Tools https://t.co/2u84oWYpJW #AI #analytics #martech
By Tom Pick
Social•Feb 18, 2026
LinkedIn Leads B2B; Which Platform Ranks Second?
There's no question LinkedIn is the GOAT for B2B social media. But what platform is #2? X? YouTube? IG? https://t.co/R4iITRyWsn
By Tom Pick
Social•Feb 18, 2026
Discover James Kaikis' New‑Age GTM Innovators Framework
Friend of The Transaction , James Kaikis , with his version of the new age GTM innovators framework. Oh, btw, we are doing an event together and you are going to come. https://luma.com/w6x2lgd9
By Craig Rosenberg
Social•Feb 17, 2026
Most Firms Invest in Generative AI; Few Achieve Maturity
Wow. 92% of companies are investing in gen #AI. Just 1% say they have reached "maturity."
By Tom Pick
Social•Feb 17, 2026
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
By Kody Nordquist
Social•Feb 17, 2026
Own a Compelling Idea, Not Just an Audience
Don't "build an audience" Find an idea you can own that people want to buy into
By Katelyn Bourgoin
Social•Feb 17, 2026
Prioritize Message, Then Structure, Before Optimization
If you say your team is "testing constantly", then why isn’t your performance improving? I’ll take a guess: You have new landing pages, audience targets, offers, and creatives every week. Changing everything at once isn’t a “strategy”. Nothing can be isolated, nothing...
By Kody Nordquist
Social•Feb 17, 2026
Thoughtful Design Turns Conference Into Creative Networking Hub
There’s something special about returning to conferences you’ve been part of before. It was wonderful to be back for Standard Bank Corporate and Investment Banking 's 2nd Annual Global Marketing Conference. It was a joy to reconnect with familiar faces, meet...
By Pam Didner
Social•Feb 17, 2026
Hearst's B2B Drives Record $13.5B Revenue
New: @Hearst says it had record revenues ($13.5B) & profits last year, thanks to the continued growth of its B2B arm, which now makes up 60% of its entire biz https://t.co/Uofy5iRA8A
By Sara Fischer
Social•Feb 17, 2026
Quantifying Qualitative AI Conversations with Claude Console
Nearly every AI research tool promises insights. Many still can’t tell you how much they matter. And very few connect them to what your whole company should do next. so I decided to try and build a better way Day 4: been using...
By Anna Furmanov
Social•Feb 17, 2026
Make Content Sales-Ready with the QUICK READY Check
Your business content has to make cents. That’s not a typo. Content can’t just be good to the Marketing team. It has be good to and for Sales. Marketing teams often review content like: “Is it good?” “Does it sound on-brand?” “Do we like the...
By A. Lee Judge
Social•Feb 17, 2026
Top Accounts to Follow for Business Growth
Accounts you should to follow to help grow your business: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $500M Founder: @YDaftary CRO Systems: @brianschmitt_
By Kody Nordquist
Social•Feb 17, 2026
Unify Your Messaging Across Channels to Boost Conversions
Here's a quick exercise: 1. Open your homepage. 2. Open your latest paid campaign. 3. Open your sales deck. Now ask: Do they all describe the same ICP pain and the same unique solution? Or does each one position your company differently? We see this...
By devbasu
Social•Feb 17, 2026
AI Funding Redefines B2B Industry Strategies
Where #AI Investment Is Reshaping Industry Strategy [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KY1jwQsK01
By Tom Pick
Social•Feb 17, 2026
Audit Your Content for AI Search Engines Efficiently
AI engine optimization audit: How to audit your content for #AI search engines via @HubSpot https://t.co/GgooRGVbw4 A complete workflow for running an AI engine optimization audit, priority fixes, a practical checklist, and the HubSpot tools that support the process. https://t.co/5Yr6KAgt3O
By Tom Pick
Social•Feb 17, 2026
New Framework Distinguishes Thought Leaders, Influencers, Advocates
What's the difference between a thought leader, influencer and advocate? All of these terms have been used interchangeably over the years until Joel Harrison and Katy Howell discussed the topic last week on a LinkedIn Live. Joel shared his new framework which...
By Sarah Goodall
Social•Feb 16, 2026
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
By Kody Nordquist
Social•Feb 16, 2026
Pick a Fight, Not a Niche, to Win
Don’t pick a niche. Pick a fight. What rebellious belief do you have that differentiates you from the masses in your space? Share your POV. Convert believers into buyers. Win.
By Katelyn Bourgoin
Social•Feb 16, 2026
Don't Let a Broken Webhook Stall Your Sales
You're not launching your cold email campaign because a webhook isn't firing on postive replies? You have contacts. You have warmed emails. You have copy ready to go. But because the reply notification doesn't auto-magically zap into your CRM, you're generating...
By Lincoln Murphy
Social•Feb 16, 2026
Only AI‑savvy Employees Survive; Let Resistors Go
We started the year committed to bring everyone at @singlegrain to Claude Code proficient levels. For new hires, they need to go through our ‘Beat Claude’ challenge, meaning that they can use AI to answer questions, but if they merely...
By Eric Siu
Social•Feb 16, 2026
Penske Sues Google for Siphoning AI‑generated Search Traffic
Antitrust filing by Penske Media Corporation claims Google is cannibalizing search traffic of sites repackaged into AI search answers. https://t.co/sHZrDZGsuS via @martinibuster, @sejournal
By Tom Pick
Social•Feb 16, 2026
AI Assists, but Human Judgment Drives Brand ROI
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast analysis. But where...
By Kody Nordquist
Social•Feb 16, 2026
Spot AI Blind Spots for Immediate Vertical Revenue Gains
I want you to spend your next 24 hours being 10x more vigilant on the things around you that AI is not amazing at today (and/or would be hard or expensive to overhaul in process improvements). Why? There are still...
By Allie Miller
Social•Feb 16, 2026
Measure Real Brand Demand in AI Search, Not Just Visibility
🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come up, genuinely,...
By Liam Moroney
Social•Feb 16, 2026
Nurture Leads Over Weeks, Not One‑Shot Pitches
Every B2B business wants to turn leads into a pipeline ASAP. But most approach it the wrong way: - “Send everyone the asset and pitch right away.” - “Follow up with a sales call after one email.” - “If they don’t reply, move on...
By devbasu
Social•Feb 16, 2026
Marketing’s Air Cover: Accelerate Sales and Customer Success
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s the reality:...
By Pam Didner
Social•Feb 16, 2026
GE Aerospace Eyes Explosive Asia Pacific Aviation Growth
bbaviation7 had an exclusive interview with Nakul Gupta, Vice President Sales and General Manager for Asia Pacific at GE Aerospace, where he shares what’s driving the rapid growth of aviation across the region from his perspective. We talk about how his...
By Bilqis Bahari
Social•Feb 15, 2026
Profit‑First Ad Rules Drive $200M+ Results
If you want to generate $200M+ in client results, these are the 50 rules to live by. Steal them. Save them. Print them out. 1. Creative strategy > media buying. 2. If Meta spends money on your ad, there's a reason. Let it...
By Kody Nordquist
Social•Feb 15, 2026
Growth Journal Elevates Go‑to‑Market to a Discipline
Every serious profession has a journal. Medicine. Law. Engineering. Business....... But Go-to-Market — the discipline that determines whether companies scale or stall — has never had a publication dedicated to elevating the craft. We think it’s time. The Growth Journal exists to raise the...
By Lauren Goldstein
Social•Feb 15, 2026
AI Frees Us to Think, Not Just Do
So, that viral post that says 50 percent of white-collar jobs will be gone in five years or less actually...has me really excited about the future. I've always enjoyed rolling up my sleeves, getting work done. But the real value has...
By Matt Heinz
Social•Feb 15, 2026
Balance Cost Caps with Creative Diversity for Optimal Spend
Good take but depends on the structure. 100% cost control / bid cap? 900 ads is fine - more creative diversity = more opportunities to spend. 100% in lowest cost? Likely hemorrhaging data and money
By Kody Nordquist
Social•Feb 15, 2026
AI Forecasts Can Fabricate Data—Always Verify Insights
Noticed this a few months back. Certain AI tools that we were using for projections/forecasting/data it was completely making up and generating false data. It was essentially creating scenarios that it thought we wanted to see. And not what was accurate. Always double-check...
By Kody Nordquist
Social•Feb 15, 2026
Founders on Camera Build Trust, Fuel $100M Growth
If you’re a founder of a brand doing sub $100M and you’re NOT on camera making content for organic, ads etc… You’re putting yourself at an extreme disadvantage People want to buy from genuine people - not from brands. Create a brand...
By Kody Nordquist