Social•Feb 28, 2026
Continuous Testing Breaks Growth Ceilings, Not Past Successes
The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M. Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building the next one. But the brands that break through are the ones willing to test new offers, launch new products, and push into new markets before they feel like they have to. The formula that built your business might eventually become its only ceiling.
By Kody Nordquist
Social•Feb 28, 2026
Metadata‑Driven MRR Schedules Unlock Revenue Intelligence
As I was building my MRR analysis feature, I realized that there is much more power in our MRR schedule than we realize. With the correct metadata, we have a revenue intelligence engine that will provide more insight for our sales...
By Ben Murray
Social•Feb 28, 2026
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in platforms. In contrast, incremental...
By Nancy Harhut
Social•Feb 27, 2026
Early Bets Win; Amazon’s Late Entry Costs Billions
Early positioning beats late capital every time. Amazon just invested $50 billion in OpenAI for 6 percent ownership and distribution rights. Microsoft invested $13.8 billion starting in 2019 and owns 23.5 percent with exclusive IP, revenue sharing, and API control locked through...
By Hiten Shah
Social•Feb 27, 2026
Enterprise Focus Beats Freemium Hype, Drives $300M Growth
Vineet Jain's board: "Why aren't you doing freemium? Why are you swimming upstream?" Box and Dropbox were giving it away. Raising billions. He refused. Freemium is for consumers. Not enterprises. 2016: Gartner puts @Egnyte in the Leader quadrant. Next to companies that raised...
By Omer Khan
Social•Feb 27, 2026
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
By Kody Nordquist
Social•Feb 27, 2026
Predict Demand, Optimize Inventory with E‑commerce Data
Using #Ecommerce Datasets to Predict Demand and Optimize Inventory - B2B Marketing Blog | Webbiquity - https://t.co/psCIERg8OO
By Tom Pick
Social•Feb 27, 2026
AI Threatens Marketers: Paid Media’s Uncertain Future
The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn
By Eric Siu
Social•Feb 27, 2026
Word of Mouth: Byproduct of Growth, Not a Tactic
Word of mouth is not a tactic, but rather a byproduct of growth. This is an important distinction, because we tend to look at things in marketing through a tactical and operational lens, where we can take steps to predictably and...
By Liam Moroney
Social•Feb 27, 2026
Clients Choose You: Accident or Earned Expertise?
The last client you closed, how did they find you? Was it by accident or did you put the work in to be the expert that they sought after?
By Bianca S. Robinson
Social•Feb 27, 2026
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification®, I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work together as...
By Gini Dietrich
Social•Feb 27, 2026
No Bad Offers—Pricing Reflects Risk, Fit Situation
I get questions about our home valuation every day. They usually sound like “they made a bad offer” - this is actually what’s happening: They selectively price low-risk homes aggressively. They keep wider spreads on higher-risk homes. When I look into bad offer...
By Morgan Brown
Social•Feb 27, 2026
Build Trust with Data, Not Just Logos
"We only have one partner logo to show. How do we build credibility?" This came up in a call with a healthcare AI company. Early stage, incredible tech, but limited social proof. Here's what I recommended instead of the traditional logo wall: →...
By Paul Boag
Social•Feb 27, 2026
Boost Revenue by Integrating OpenClaw Bots Into Slack
If you want to grow your revenues more, use OpenClaw in Slack. Your team will find novel use cases and watching them collaborate in real time with your agents is fascinating. I added Alfred to our internal marketing chat today and look...
By Eric Siu
Social•Feb 26, 2026
Activation Holds the Hidden Growth Opportunity
In most of the growth troubleshooting I do — which spans qualitative research and a deep dive into product, marketing, and subscription analytics — activation is almost always where the opportunity is hiding.
By Asia Orangio
Social•Feb 26, 2026
Hire Demand Generation, Not Just Brand, for Growth
I was on a call with a CEO. "We are 100% Sales-driven. We have absolutely ZERO Marketing" I probed a bit more to understand. Turns out they hired a CMO once for a 8 month stint. All she wanted to do was Brand...
By TK Kader
Social•Feb 26, 2026
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
By Kody Nordquist
Social•Feb 26, 2026
AI Agents Turn Discovery Into a Subscription Habit
As agents improve and spread across more surfaces, discovery turns into a subscription habit, and the work of search gets delegated. https://t.co/Zupbt4bGFY via @DuaneForrester, @sejournal
By Tom Pick
Social•Feb 26, 2026
Buyers Satisficing: Time Constraints, Not Fear, Drive Choices
It can be too easy to look at buyer research and come away with a perspective that buyers make overly-safe, incomplete, and sub-optimal decisions. Worse, it can be too easy as a marketer to see buyers as needing us to 'educate'...
By Liam Moroney
Social•Feb 26, 2026
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
By Tom Pick
Social•Feb 26, 2026
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using hours instead of days in...
By Nancy Harhut
Social•Feb 26, 2026
Leverage Executive Quotes to Boost Outreach Effectiveness
My favorite play is finding exec quotes and then leveraging that in emails..cold calls.. LinkedIn messages. https://t.co/w5mNxiNxGa
By Morgan J. Ingram
Social•Feb 26, 2026
Focus on Revenue, Not Free Work, in Cold Emails
The best performing cold email is the one that leads to paying customers. You can generate a lot of positive replies by offering to do free work. Oh, you'll make it up in volume. Got it.
By Lincoln Murphy
Social•Feb 26, 2026
Snowflake Posts 30% Revenue Surge, Record Bookings
Snowflake prints 30% revenue growth and record bookings momentum $SNOW delivered Q4 revenue of $1.28B (+30% YoY) with product revenue at $1.23B (+30%) and EPS of $0.32, beating estimates by 23%. Growth is re-accelerating at scale. RPO climbed to $9.77B (+42%), billings...
By Sergey CYW
Social•Feb 26, 2026
Learning From Palantir’s $200M Sales Leader
Unreal first Closed Won Club masterclass with Palantir’s former head of commercial sales (KSA). $200M+ in career revenue closed. Hands down… I learned an insane amount getting to grill John with questions for 45 minutes. Excited to line up the...
By Brian LaManna
Social•Feb 25, 2026
Bridge Marketing & Sales: Align Mindsets for Growth
The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If you’re interested...
By Pam Didner
Social•Feb 25, 2026
Measure Marketing by Deal Impact, Not Dashboard Vanity
How honest are we about how we measure our marketing? We say we want clear and guiding KPIs. But then teams build KPIs that protect the report, not the business. It’s s easy to measure what makes us look productive. It is harder to...
By A. Lee Judge
Social•Feb 25, 2026
From Creator to Editor: New
You're job is no longer to create, it's to edit. And I am releasing a tool for Cannonball GTM subscribers to help you do just that...
By Jordan Crawford
Social•Feb 25, 2026
Meta's AI Will Automate Entire Ad Campaigns
If your value lives in media buying mechanics, Meta is already building your replacement. Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an...
By Kody Nordquist
Social•Feb 25, 2026
Align Marketing & Sales in Three Simple Steps
RT @VisionEdgeMktg 🔗 Marketing and sales misaligned? That's leaving money on the table. Three proven steps to fix it now. https://t.co/pWTXFdm97t #MarketingAlignment #SalesStrategy #RevenueFocus
By Tom Pick
Social•Feb 25, 2026
Paid Media Should Accelerate Clarity, Not Manufacture Trust
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not strategy. Steal this decision rule. We...
By Gini Dietrich
Social•Feb 25, 2026
Turn Agency Data Into AI Powerhouse: $1M to $18M
I interviewed a founder who turned his agency into an AI SaaS. $1M to $18M ARR in 9 months. The secret? 6 years of agency data trained the AI. @rich_fyxer_ai (Fyxer AI) told me how he pulled this off. Here...
By Omer Khan
Social•Feb 25, 2026
Longer, Deeper Event Talks Deliver Real Business Value
Fascinating Trend: Events are FINALLY going deeper in 2026 Quick explanation: Over the past 5 years, I think many event organizers bought into this Tik-Tokification of events, making talks shorter so as to "keep the attention" of the audience. In my opinion,...
By Marcus Sheridan
Social•Feb 24, 2026
Vendors Weaponize “Best Practices” To Gaslight Resistant Customers
Software vendors often push 'best practices' as a rigid truth. If you resist, they claim YOU are the problem for resisting change. This decades-old sales tactic uses reverse psychology and gaslighting to enforce their way. #TechSales #ERP #BusinessStrategy https://t.co/LpnAmeQlyR
By Eric Kimberling
Social•Feb 24, 2026
Turn Marketing From Cost Center to Growth Engine
RT @VisionEdgeMktg 🔑 Make marketing indispensable. Stop reporting activities and start reporting outcomes. That's the difference between a cost center and a growth engine. https://t.co/ui8BN3gaHE #MarketingROI #Strategy #Leadership
By Tom Pick
Social•Feb 24, 2026
Start Every Post with TLDR and Question H2s
Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article on...
By Marcus Sheridan
Social•Feb 24, 2026
Stop Leading with AI; Show Real Customer Value
AI as a part of your messaging is no longer a differentiator, yet so many brands continue to lead with "AI . . . " Unless you can show how AI is going to help your customers address their problems, then...
By Carlos Hidalgo
Social•Feb 24, 2026
Choosing Between a $2,100 Burst or $2,100 Spread
Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?
By Kody Nordquist
Social•Feb 24, 2026
VCs Misuse Dual‑use Hype; Stop Relying on Grants
Certainly GTM is very different. And there are supply chain issues in current environment. Would add: NOT doing dual use is not an excuse to rely on grants and research money, stuff becoming too expensive, and not being able to...
By Bilal Zuberi
Social•Feb 24, 2026
Stop Delaying AI: Start Small, Involve Legal, Gain Time
I continue to hear from companies and marketing teams that are reticent to lean in holistically on the AI opportunity. So here I've parsed the most common push-backs as well as how I respond to each. 1️⃣ “We don’t have time to...
By Matt Heinz
Social•Feb 24, 2026
AI Cuts Development Costs, Distribution Remains Challenging
AI is makes software cheaper to build, but not easier to distribute This is the core conflict for years to come
By Andrew Chen
Social•Feb 24, 2026
Own One Idea, Become the Authority Shortcut
Experts don't get known for being good. They get known for the one idea they own. An ownable idea is an authority shortcut.
By Katelyn Bourgoin
Social•Feb 24, 2026
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands sourcing from China (which is 50%...
By Kody Nordquist
Social•Feb 24, 2026
AI SEO Success Demands Classic Change Management Playbook
The AI SEO transformation requires a decades-old proven playbook: Organizational change management. https://t.co/S1mGzgdyUf via @Kevin_Indig, @sejournal
By Tom Pick
Social•Feb 24, 2026
Leaders Optimistic on AI-Driven Clinical Innovation, Wary of Costs
This survey of leaders from #healthcare plans, health systems, and innovative solution providers reflects optimism about clinical innovation and emerging #AI use, balanced against concerns over costs, payment models, and politics: https://t.co/xFXpbqfhbY via @TTCapPartners https://t.co/tG3a2CGn90
By Tom Pick
Social•Feb 24, 2026
Get 100 Customers in 90 Days with RB2B
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
By Adam Robinson
Social•Feb 24, 2026
Precise Positioning Drives Pipeline, Vague Messaging Costs Sales
Here's a quick exercise: Open your homepage. Now answer: 1. In one sentence, who is this for? Not “teams.” Who exactly? 2. What specific problem does it solve? Is it the same one Sales hears daily? 3. What makes you meaningfully different from your top...
By devbasu
Social•Feb 24, 2026
PMMs Still Skipping Essential Customer Research in 2026
I asked 9 PMMs at a recent Product Marketing Alliance event how they use customer research at their companies. Their honest answers were painful. "we don't have a dedicated person" "I'm the one doing it but I'm drowning in launches" "sales keeps pulling...
By Anna Furmanov
Social•Feb 24, 2026
Small Brands Must Build Perceived Size, Not Just Presence
The necessary trick of the small brand is to look bigger than you are. Many of the tools are simple ones, like leaning heavily on the logos and testimonials of clients, and more recently attention has gone towards AI by being...
By Liam Moroney
Social•Feb 24, 2026
Use Real Growth Screenshots to Spark Buyer Conversations
I booked a meeting this week using a play nobody on my client’s team had seen before. Here’s what I did: Step 1. Went to the company page in Sales Nav (not the people... the company page) 2. Screenshotted their department headcount growth 3....
By Morgan J. Ingram