Small Behavioral Tweaks Drive Massive Marketing ROI
“The culmination of enough small changes on their own can be transformational.” What strikes me about Will Guidara ’s words are how they apply both to hospitality and marketing. When you add behavioral science to your marketing creative, the incremental increases really add up to impact your ROI. In fact, at #fbforum , Will spoke about several behavioral science tactics without explicitly naming them: -Reciprocity ( Chewy ’s bereavement bouquets) -Von Restorff Effect ( Five Guys Enterprises ’ peanuts) -Surprise (serving a hot dog to guests who’d wanted to experience a NYC weiner) -Peak End Rule (leaving a bottle of cognac with the check) Will observes that “excellence is table stakes.” Similarly, so are marketing best practices. What will elevate yours is blending them with behavioral science. During my The Financial Brand Forum presentation, I shared 2 campaigns from my agency. One generated $6.7 million in incremental sales. The other generated $68 million in incremental sales. Both tapped marketing best practices plus behavioral science. Curious what adding these powerful tactics can do for your bottomline? Let’s talk.
Free AI Tokens Turn Tourists Into Cost‑Effective Marketers
we spent $20K last month on AI tokens for users who will never convert, and it's the highest-ROI spend on our P&L. We call these users AI tourists. people who sign up out of curiosity, not necessity. they try the...
Boosting Local SMEs' Sales Through Tech Roadshow
We have one objective ; to help local SMEs increase their Sales & Revenue thru technology. More photos for yesterday event @exabytes_my @rakansales Do give us a Like and Follow. Next stop; JB and then Ipoh. Looking forward to connect...
Startups Should Dogfood AI GTM for Growth
i think one of the most impt recursive loops in startups is startups that improve marketing/revenue growth (aka GTM) because they can obviously dogfood it for themselves. considering starting a track for this at AIE WF due to its imptnce. https://t.co/NmK26vw68c this...
Turn Your Booking Form Into a Qualification Funnel
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
OpenAI Credits Microsoft, Seeks New Partnerships
Microsoft was "foundational" to OpenAI's success, but the ChatGPT maker is exploring new partnerships. https://t.co/jLgwCoUClp
Free Custom Video Ads Skyrocket Cold Outreach Responses
A 19-year-old freelancer scraped 5,000 Shopify stores from his bedroom. No degree. No portfolio. No LinkedIn with 10k followers. Just a spreadsheet, Apollo for contacts, and one weird idea that he tested on a loaf of bread Bakers don't hand out menus. They...
Cut Budget, Boost Pipeline: Focus High-Intent Yields 119% Target
Budget cut 20%. Pipeline still exceeded target. What we did: • stopped funding low-impact campaigns • reallocated to high-intent • refreshed top content instead of adding more Results: • MQLs at 72% • pipeline at 119% Less volume. More revenue. https://t.co/zwh1WOxnj5
Fractional CMOs Deliver Long-Term Strategic Value Over Full‑Time Hires
Can a fractional CMO be long-term? Absolutely. And more companies should probably plan for that instead of apologizing for it. The reason "long-term fractional CMO" sounds strange is that the category got invented as a bridge. Something you did while...
Separate Campaigns Prevent ROAS Inflation and Prospecting Starvation
Your Meta campaign is feeding past purchasers and starving new customers. You just can't see it in the ROAS. So we run a 3-to-4 campaign architecture. When you consolidate cold, warm, and retention into one campaign, the algorithm gravitates toward the...
Survey Partners Boost Responses and Sharpen Questionnaire Design
For the past decade, I’ve recommended bringing in partners to help with survey distribution. If you’re unfamiliar with the concept, it works like this: Partners distribute your survey to their list → more responses → better data. And I’ve seen...
Tech Leaders Must Embrace Marketing for Real Growth
A lot of tech leadership has a disdain for marketing because they were convinced that to need it is to be a failure. “Advertising is the tax you pay for being unremarkable” - Robert Stephens This ridiculous mentality that has...
Amazon Leo to Enable Satellite Service on iPhone, Apple Watch
AMAZON X APPLE PARTNERSHIP Amazon $AMZN and Apple $AAPL just announced a new agreement for Amazon Leo to power satellite services for supported iPhone and Apple Watch models
B2B Marketers Must Stop Treating LLMs.txt as Standard
Misunderstood Marketing - : llms.txt Is Not a Standard. Here's What B2B Marketers Should Actually Do About It. https://t.co/vLp1VVuAO0
Marketing Plans Must Align Engagement With Customer Journey
RT @VisionEdgeMktg 📋 Your marketing plan is an alignment tool, if it calibrates engagement to the customer journey. Otherwise, it's just a list of activities. https://t.co/OBSClokFDG #MarketingStrategy #CustomerJourney #Alignment
Use AI to Build Your B2B Homepage Structure
If you’re building a B2B website right now, this is the part everyone rushes and regrets. Tomorrow I’m doing a live session on using AI to turn positioning into a homepage structure and messaging system, plus prompts and templates so...
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
Ship AI Pages Now, Iterate Later—Don’t Overplan
Nobody gives a damn that your page is AI-generated. This AI-generated page converts enterprise leads for our Single Brain unified intelligence. When demand is there, it's important to just ship it. You can optimize as you go. Don't fall into the trap of overplanning....
Show Only Buyer‑Problem Features, Not Every Demo Detail
Your product team's demo training is sabotaging you. They mean well. But they want you to show EVERY feature. Your job is the opposite. Only show features that solve problems your buyer expressed. Leave off the rest. The product team builds awareness. You build deals. Different jobs.
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
Build B2B Sites for Buyers, Not Your Company
Most B2B websites are built for the company, not the buyer. So you get: feature-heavy hero one “Get a demo” CTA long forms unclear paths High-converting sites do the opposite: lead with pain segment by persona match CTAs to intent Every element should move a decision. https://t.co/BtZGpQFUOw
Turn AI Into Structured, Actionable Homepage Copy
Most AI homepage copy is just expensive filler. Looks good, says nothing. Tomorrow (Tue Apr 14 @ 10am PT) I’ll show how I use AI the opposite way, to turn positioning into a homepage that has flow, makes sense fast, and...
Be Top‑of‑Mind: Buyers Choose the First Idea
Your buyer’s brain is lazy. That’s why your positioning can’t be. Have you lost work to someone you’re objectively better than? It stings. Maybe you found out later. Maybe you just suspected. The thinking was shallower, the track record thinner—but they got...
Founders Must Codify Early Sales Before Handing Off
Most founders who close the first deals never write any of it down. Amanda Zhu did. As co-founder and COO of https://t.co/89V4UujZHN, she personally closed $7M in enterprise deals. Then she built a playbook from everything she learned before handing sales...
Trust-Led Growth Dominates 2026, but Teams Stay Manual
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
IA Outperforms BAU in $100k A/B Test
A/B test results against BAU vs IA test All creative / setup the exact same about $100k in spend so far IA is the top result - very curious if these will continue to hold. https://t.co/BBA731MpGN
SaaS Wins Depend on Salesforce, Not Product
software has never been about who has the best product it's who has the best salesforce. then focus all your energy making sure the customer doesn't churn before you finish training the team. inside sales, customer success, professional services are all...
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
Growth Comes From Power Users, Not Marketing Tricks
I spent four years stuck in the exact same spot…thinking it was a growth problem. But the reality was, no matter how many: - Cold email campaigns - Ads - Clever PR to get people to write about your product - Growth...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
Consistent Multi‑Channel Outreach Beats Short Email Sequences
Most cold outbound sequences are 3 emails and a prayer. The sequences that built $100M+ pipelines? 16 touches across 3 channels over 30 days. Email. Phone. LinkedIn. Burst them together on the same day for maximum visibility. Consistency beats creativity in outbound.
Shift4 Lures Merchants with Free Hardware, Paid Termination Fees
Former VP at $FOUR notes that Shift4 can be very aggressive with signing up merchants by not only offering free hardware, but also paying their termination fees.
Hidden CRE Clients Lurk on X, Waiting to Reach Out
There are a lot of accounts here on X that can be your CRE client. You’d never know it from their profiles. They rarely (if ever) post about CRE. But they’re reading your posts, not that drivel on LinkedIn ... and...
Test 100+ Variants Before Any Real User Visits
Most companies are still A/B testing with live traffic like it's 2019. You can score 100+ variants before a single person hits the page. Here's how:
Don’t Blame Ads—Optimize Post‑click Funnel Performance
Way too common for brands to ignore issues with their funnel (poor ATC, high bounce rate etc…) Easy to pump more creatives or blame the ad account for bad performance. It’s super important what they do after the click as well.
Decisions and Execution, Not Goals, Drive Results
Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from...
AI‑Driven Sales Starts with Fixing Old GTM Debt
No one comes into a sales conversation without first asking an AI. The buyer journey has changed. Lena Waters, marketing leader behind DocuSign’s IPO, Grammarly & Notion, joined me on Office Hours to discuss what this means for your go-to-market. The...
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
Two Red Flags Mean the Founder Is Unqualified
Founders: Discovery call red flags checklist: 🚩 No clear pain metrics 🚩 Can't name decision maker 🚩 No similar tool spend 🚩 No timeline pressure 🚩 Won't share budget range Any 2 flags = unqualified.
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
Trial and Error: Only a Few GTM Channels Succeed
20 GTM channels tried. 17 failed. 3 worked. There is no playbook. You only make the shots you take. https://t.co/OUzEhRYy98
Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows...
Scaling Personalized B2B Customer Engagement Efficiently
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JIWaqBphiQ
Success Requires Shaping Demand, Not Just Productivity
Firms do not compete on productivity alone: their success also depends on their ability to shape demand – by designing attractive products, managing quality, adapting to regulations, and deploying effective marketing strategies. https://t.co/MHyJF8fqXu
Boost Sales Team to 3x More ICP Meetings Weekly
Is your sales team hitting 3x more ICP meetings a week? by @Timothy_Hughes https://t.co/KTIYvEpVj0 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #Marketing #MarketingStrategy #MarketingSuccess #SalesEnablement https://t.co/GmEFSIJlDa
Arm Yourself: Prep Value, Champion, Limits Before Procurement
Procurement's job is to grind you on price. Your job is to make sure they don't negotiate in a vacuum. Before every procurement meeting: 1. Review the business value (60 seconds) 2. Bring your champion if possible 3. Know your walk-away limit 4. Get a get...
10x AI Visibility Drives 50% SaaS Sign‑Ups
I helped a SaaS increase its sign-ups by 50%. How? By increasing their visibility in the AI results by 10x, and their Google search results by 354% I'm thinking about helping 2 founders do the same. Are you in? https://t.co/717oQGOuTd
