Chasing Profitable B2B Volume: Strategies and Insights
A new blog post is posted - The Race for Profitable B2B Volume - https://t.co/zT7eTxoXZP Also, a friendly reminder that our weekly newsletter goes out tomorrow morning. 🙂
Advisor Time Value Drives Rising Client Acquisition Costs
In our last report on Advisor Marketing, we found that the median client acquisition cost (CAC) for advisory firms was $3,800 when including both "hard dollar" expenditures on marketing and the "soft dollar" value of advisors' time. https://t.co/BTglcsTaaR Acquisition costs...
Rebuild Around AI, Not Bolt-On, to Quadruple Growth
They destroyed their own product. Then 4x'd revenue. Intercom was stuck at $100M. Basic chat widget. CEO on a 3-year sabbatical. Growth flat. Going nowhere. Then the CEO came back, called a code red, and made the hardest decision in the company's...
Free 5‑day Migration Eliminates Email Chaos
Your email platform isn't working… but the only reason you haven’t made the switch is because migration causes a week full of chaos. It's not about the cost, but the time, the broken flows, the re-importing contacts, the week you don't...
Pair Outbound with SEO for Sustainable Growth
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
Add a P.S. to Boost C‑Level Email Replies
The average C-Level exec gets 121 emails a day You get ~6 seconds …worth reading or automated? Step #3 in my "Opps framework" makes it scream human: O - Observation P - Problem P - P.S. S...
Focus on Customer Problems, Not Awards, on Social Media
Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.
AI Makes Scalable ABM Possible Without Six-Figure Contracts
Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for...
SaaS Success Now Demands Rethinking Core Purpose
No one knows the future of SaaS, if we're being honest. But one thing I'm confident about - most of the playbooks folks relied on aren't enough anymore: * Hire a new CRO * What to look for in a sales rep * Accelerate...
Reddit: Untapped B2B Gold While Competitors Fear It
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...
Saturate High‑intent Searches Before Scaling Ad Spend
Her team spent $200/week on ads and learned nothing. Now at 8-figure ARR, Sarah Ahmad says the mistake was not saturating high-intent searches first. You can't optimize what you haven't tested properly. https://t.co/uR81Qj6ubp
Human Connection Still Beats AI-Driven Cold Calling
Is cold calling dead? With the rise of AI agents across go-to-market, we’re seeing an interesting countertrend. Buyers are craving proof of humanity. They want to know the voice on the other end actually understands their world, not just an...
Meta Ad Sequencing Isn't Broken—Just a Learning Curve
I've talked to so many operators about Meta's ad sequencing… They’ve all had the same experience: → Excited by the announcement → Confused by the setup → Gave up thinking it was broken It’s not actually broken. There's a quick learning curve to...
Build the Future First, Enable Rapid User Value
Christian (Chris) Bach (CEO @ Netlify )'s framework for becoming the obvious choice in your category: Start with a strong worldview about where the market is going. Then reverse engineer what needs to exist for that future to happen. Then...
Clients Only Want Results, Not Your Social Proof
I built my entire ghostwriting agency, 300+ clients, millions of dollars in revenue, with ZERO testimonials. This is something beginners have a very hard time wrapping their heads around. • Clients do not care about social proof. • Clients do not care if...
Scale Personalized B2B Engagement for Better Sales
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JRvqC2d3hg
SaaS Marketing Fails When Foundations Are Ignored
If anyone understands how broken marketing is inside SaaS companies— it’s me. I’ve seen the same scenario over and over. I’m brought in. Day 1: “We need campaigns.” “We need pipeline.” “We need results in 90 days.” Then you look...
Video‑warmed Leads 1.6× More Likely to Convert
🎥 #B2B “video‑warmed members are 1.6X more likely to open a lead-gen form within a 30‑day nurture window. That’s buyability in action —marketing that builds momentum toward revenue, not just awareness.” #Newfronts LinkedIn for Marketing
Organic Growth Beats Paid Ads for Sustainable Startup Success
There's a vast marketing industrial complex of agencies/consultants/advisors/whatever that promotes tech startups spending billions of dollars of unaccountable marketing budget. They're triggered by my anti-paid stance but here's the reality: - paid marketing is much, much worse than organic on every metric...
Tiny AI-Driven Teams Can Achieve $10M ARR Per Employee
An ex-AWS, Google, and Oracle exec who spent 25 years inside the biggest tech companies in the world is about to try to break the autonomous business thesis. live. no script. no softballs. Jason Napieralski built and scaled departments of...
Specialize or Fail: Outbound Success Requires Niche Expertise
I showed more, there was no more. Here’s why all people selling outbound sound like this… 1. They sell to everyone 2. Because of 1 their services are undifferentiated 3. They try to solve this problem with attention hacks and...
Research Before Calls: Stand Out From Bad Sales Reps
Bet - The prospect joining your call, has experienced some awful sales reps before. Reps who don't understand their business, know how they make money, or even pronounce their name right. Unfortunately, the bar is very low in sales. You need to set...
Set Clear KPIs First to Track Influencer ROI
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 19. Define clear KPIs upfront to measure campaign success. Performance metrics are essential for tracking ROI. 📊📈 #MeasureSuccess https://t.co/CeFLuMSwYi
Trust-Led Growth Dominates 2026, but Many Remain Manual
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
Authenticity Outperforms Volume in B2B Social Selling
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Sydney Sloan to Reveal AEO/GEO GTM Secrets
Engineering Tailwinds Show Announcement: Surprise guest #1: Sydney Sloan . She is going to talk one of the hottest topics in GTM: AEO/GEO. Every startup needs to see this. Link to the event in the comments. Another surprise guest announcement...
Paid Ads Tax Defensibility; Build Cheaper Scalable Growth Channels
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you...
Combine Sales and Marketing to Scale GTM Profitably
I think something weird has happened in 2026 for Founder-led GTM. Founders forgot that Sales + Marketing builds a scalable Go-To-Market machine. Sales is 1on1. Outbound Cold Emails? 1on1 (yes, even if you're spraying and praying to 15,000 prospects that don't know you). Marketing...
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
Generic Claims Reveal Positioning Debt and Slow Sales
Ask a company what they do—and you’ll know in 10 seconds if their positioning is weak. Marketing answers first. Usually something like: “We provide an AI-powered platform that helps companies unlock operational efficiency and drive innovation.” Fine. Then I ask:...
Measure AI Token Spend or Lose Competitive Edge
“If your $500K engineer isn’t burning $250K in tokens, something is wrong.” Most people think it doesn’t apply to them. It does. All knowledge work will consume tokens. If your competitors are using these abilities and you’re not, you are hurting...
If Email Revenue <20%, You’re Missing 11 Essential Flows
Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20% you built your launch setup and stopped. There are 11 total flows everyone needs to run 🧵
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
Turn Truck Sightings Into Sales Leads With AI
I keep an index card on my desk and write down the names of trucking companies I see out my window... (Yes, it's weird) I now use @claudeai and @ZoomInfo's MCP integration to help. Let me explain. Every time I pass a...
AI Search Rewards Specific Answers Over Domain Authority
I continue to see major differences between AEO and traditional SEO. Here's a perfect example of something that just happened: One of my companies launched a hyper-targeted "Best of" post for our niche. Within 48 HOURS, a large franchise found...
Prioritize Fresh Creative, Precise ROAS, and Margin‑based Budgeting
You don’t need weekend plans. You NEED to: • Launch net-new creative concepts (not iterations) • Pull your 7-day ncROAS, not blended • Spend 7-10x AOV before killing a creative • Move losing ads into a Zombies campaign • Audit your creative angles, not just...
B2B Marketing Meets Generative AI in Smart Conversations
Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI https://t.co/UnC81GtcYd
AI Agents Cut $27K Role to $200, Boost Output
I replaced a $27,000/month role with 4 AI agents. The output didn't drop. It went up. We're now averaging 85,000 views per X post. The AI agents run 24/7. Total cost: $200/month. That's a 135x cost reduction. I'm not sharing this to be cruel....
Start Every Pitch With a Strong Value Proposition
Lead with The value prop
New Brand Onboarded, Strategies Prove Effective
New brand onboarded with us 2 weeks ago. Safe to say our new strategies are working well. https://t.co/tJcD1VHCQ8
Buy GTM Tools only From Proven GTM Experts
The company you’re buying GTM technology from should be exceptional at GTM. If they’re not, don’t buy their product.
Combine Intent, CRM, and Hiring Data for Instant Warm Leads
Find accounts actively researching your category and hiring to solve problems YOUR PRODUCT SOLVES - in <4 minutes... No heavy ABM motion, no weird back and forth between marketing and sales. Not properly prioritizing your accounts with signals kills your conversion rates,...
Run 36,000 AI Experiments Nightly for Free
Your competitor runs 50 marketing experiments a year. You can now run 36,000. For free. Andrej Karpathy just open-sourced Auto Research. It runs AI experiments every 5 minutes on a single GPU while you sleep. We’re already testing this at Single Grain....
AI's 2026 Role in B2B Marketing Revealed
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch https://t.co/cwzgShtPlg via @DG_Report
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
Proactively Leverage Raving Fans as Mid‑Cycle Champions
Pivot for 2026 - will be setting up my prospects and customers with more references. I’m lucky - I’ve worked to bring on 110 net new logos and work with 30 existing customers. We have raving fans here...
Stop Micromanaging Meta Ads; Let Algorithm Learn
The operators losing money on Meta aren't spending too little. They're touching the account too much. What a $50K+/month account actually looks like: 1-3 campaigns max ↓ Broad audiences only (no manual targeting) ↓ 6-10 creative variants per ad set ↓ CBO at...
Start with Perfect‑fit Prospects, Skip Early Experimentation
Founders: Your first 50 prospects should be your perfect fit: - Right size - Right pain - Right geography - Right tech - Right budget Save experimentation for later prospects.
Launch Everywhere at Once, Beat Incumbents Globally
"It's really hard to enter a market if there's an existing incumbent." So Zhong Xu launched Deliverect in every country at the same time. 7 years later: #1 or #2 in all of them. https://t.co/fbRQrowVSQ
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
