Map Discovery Questions to Product Features to Prove ROI
Founders: Map every discovery question to product capabilities: Pain Discovery: 'What's biggest time suck?' → 'Deprovisioning takes 5-10 min each' Pain Sizing: 'How often?' → '10x daily = 2 hours/day lost' Demo Anchor: Show automation feature that saves exactly those 2 hours. Questions build your demo script.
Profitability Requires Demand, Not Just Cost Cuts
Exactly. CEOs can't cut their way to profitability if no one can buy their products.
Ask Who Else Needs Buy‑In to Avoid Deal Collapse
Most AEs think they're building relationships with their accounts. They're actually building a dependency on one person who can't say yes. More $500K deals die from a champion getting promoted, going quiet, or getting overruled by someone the AE never met than...
Turn Your Booking Form Into a Qualification Filter
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
Marketers Shift Spending Toward Brand Over Demand
In this new era of GTM, are marketers spending more on brand than demand? See Ray Rike 's answer below. BTW, Ray has some of the best GTM benchmarks in the business. We have him join Scale Venture Partners Council...
CRM Agent Uncovers Six‑Figure Pipeline on First Run
We built a CRM agent that found six figures of forgotten pipeline on its first run. We have six more running cold email, lead scoring, content, and more. All seven below.
Match Landing Page and Email Images, Boost Conversions 28%
Do you know this simple conversion tip? Make sure the primary image on your landing page is the same as the primary image on your email. According to research from Outcome Media [Division of Worldata Group] , this simple step...
AI Filters Hide Real Buyer Engagement in Outbound Metrics
Your outbound looks like it’s working. That’s the problem. Open rates are up. Replies are coming in. Pipeline grows. But most of that interaction never involves a buyer. It’s AI reading, filtering, deciding what gets through. So you keep counting...
Target VCs to Reach Founders via Portfolio Recommendations
Any company or brand looking to get in front of / sell to founders should no doubt be also trying to get VC eyeballs. If you reach a VC, you have 10x distribution to founders bc they talk to their...
AI in GTM: Simplify to Deep Customer Insight
People are way over complicating AI in GTM, it’s only two things… 1. Better understanding of your customer (why they bought, why they churned, why they bought more, why they never bought). Using everything they ever said and everything they...
SOFI's Earnings Spotlight: B2B Growth via Galileo, Technisys
$SOFI ahead of earnings this week. Main focus will be on their B2B business growth, specifically in their Galileo and Technisys business.
New Market vs Market Share: Which Fuels Growth?
Live Thursday What makes more sense for business expansion — entering a new market or growing market share? New Livestream guest – Gary Kunkle. Set yourself a reminder on YouTube here: https://t.co/1Wr01WYpq6 https://t.co/fpwgAK4DrS
AI‑Powered Team Boosts Every Sales Opportunity
.@Salesgraph gives every rep a team of marketers, analysts, & strategists working 24/7 behind every opportunity. Automate context gathering, collateral, and strategy for sales teams. Every qualified opportunity becomes a high-touch strategic deal. Congrats on the launch, @ruhanponnada & @ricardonunez_io! https://t.co/WEFbuisjbZ
Google design.md Speeds Creation, Boosts Conversions
Using Google's design.md standard will help you crank out ads, landing pages, carousels, lead magnets, etc. way faster. Build your artifacts out and then ship them yourself. Faster iterations = more conversions.
Social Media Pros Turn $60K Into $1M
The people that can do this are rare because they have to be someone who's grown up with social media, understands whether it's horizontal or vertical on a phone, has done this before, and is willing to be compensated based...
Unlock Real Productivity: Master Copilot Across Microsoft 365
Your company is already paying for Copilot, but I guarantee your team isn't using it right. I see it all the time. Sales and marketing professionals have Copilot right there on their screens, but they aren't integrating it into their...
Enterprise Sales Demand New Skills or Risk Failure
Most companies don’t just fail when they go upmarket. They make their business WORSE. • CAC explodes • Sales cycles drag • Cash flow unpredictable But the companies that break into the enterprise? They create: • Massive ACVs • Massive valuations • Massive wealth 7 skills your AEs need...
Buyers Research Anonymously; Your Pipeline Depends on Visibility
Reddit’s search visibility increased 1,328% in a single year. 72% of tech decision-makers use it for peer reviews. 70% of the B2B buying journey happens anonymously. Translation: Your buyers are researching without you. The dark funnel is not a theory. It’s your pipeline. https://t.co/ZgadEGZsvg
Microsoft Partnership Expands to Multi‑cloud, Extends Through 2032
we have updated our partnership with microsoft. microsoft will remain our primary cloud partner, but we are now able to make our products and services available across all clouds. will continue to provide them with models and products until 2032, and a...
AI Writes Personalized B2B Cold Emails That Get Replies
I built a skill that writes B2B cold emails that actually get replies — personalized openers, value-driven body copy, and multi-touch follow-up sequences. You give it who you're writing to, what you want, and your proof point. It writes emails that...
AI SDR Promises 24/7 Demo, Still Needs Form
In the "You Can't Make this Stuff Up" Category: I woke up this morning to my daily Claude Sales Report telling me the following headline: "TruGen AI launches Clara — an AI SDR with a face, voice, and 24/7 demo...
Synthetic Research Accelerates B2B Decision-Making for Fast Tech
Synthetic research is changing how companies make high-stakes decisions especially in B2B marketing. Instead of waiting weeks or months for traditional studies, teams can quickly test which segments to target, how to position their brand, and which ideas are worth...
Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on...
Odoo's Capital Surge Accelerates Market Share Growth
Odoo is rapidly expanding its market share, backed by significant capital investment. This influx of resources fuels product development and a growing ecosystem of implementation partners. #Odoo #BusinessGrowth https://t.co/HtdKx5Zd4E
Adding Extra Attribution Cuts CPM 27% and CPA 13%
We ran a massive A/B test over the last 3-4 weeks to test the change in attribution and its impact across accounts. Roughly $500K in spend across 11 brands in different vertices / AOV. What we found: 7DC vs 7DC/1DE/1DV CPM: Showed an average...
Track These KPIs to Optimize Advisor Marketing
KPIs To Track Your Advisor Marketing And Figure Out What’s Actually Working (Or Not) ➡️https://t.co/TeVwq694l5 Advicers can't improve their business development efforts if they don't first measure them: -5 Data Points To Measure Advisor Marketing Activity -7 Data Points To Track In...
Data‑rich Markets Drive the Lowest Customer Acquisition Costs
Beautiful thing about data acquisition is CAC tends to be lowest in countries where data is most plentiful
First 100 Users Reveal Product‑market Fit; Later Thousands Inform GTM
the first 100 users teach you more than your next 10,000 The former is about PMF, the latter is GTM. And of course you can learn a ton about GTM, but it's a more tractable problem particularly b2b
Non‑technical SaaS Founder Struggles Explaining API Docs
the non-technical SAAS co-founder trying to explain the API documentation to a potential enterprise client https://t.co/2BaDu49z0J
Cost Caps Not Spending? There's Likely a Reason
A lot of brands and agencies make this mistake. If cost caps aren’t spending - it’s probably for a good reason.
Partnerships with CPAs Unlock Smarter SaaS Growth
Early SaaS growth = LinkedIn + referrals + founder-led sales. But the real unlock? Partnerships. George Nichkov shares how they’re working with CPAs—not replacing them—to scale smarter. Watch 👇 https://t.co/rBv5AOvECt #SaaS #Startups #B2B https://t.co/l9fScxNvqo
Prioritize Top‑of‑Funnel Brand Awareness Over Bottom Conversions
After a decade at LinkedIn helping build the B2B Institute, one insight stands out: most marketers overinvest in the bottom of the funnel chasing conversions from people already in-market. While important, it’s a smaller, more competitive slice of growth. The bigger...
Become an AI Deployment Expert at SaaStr AI 2026
It's Time. Learn to Be An Agentic Deployment Expert. Learn to Deploy AI Agents. Learn to get AI SDRs to Work. Learn what it takes to Win in B2B + AI. Get the top AI GTM Playbooks. Walk in to...
Tesla Semi-as-a-Service Launches Monthly OpEx Model
Tesla Semi-as-a-Service. It is now real, banking on Semi rollout. Alyath plans to unveil the Tesla SaaS campaign at ACT Expo, offering fleets access to the Tesla Semi through a fully bundled monthly OpEx model with no upfront capital. h/t @SERobinsonJr https://t.co/HoMR66aAqA
Open‑source AI Marketing Toolkit Cuts Development Time
This repo will help you skip months of rebuilding AI marketing automations. 17 production-tested categories: SEO ops, deal resurrector, podcast-to-clips, growth engine, lead dossiers. 32K lines, 2.1K stars. Fork it and run. MIT licensed. More coming soon
Switch Buyer, Triple Revenue with Same Product
Ev Kontsevoy grew Teleport to real revenue selling to engineers. Then he switched the target buyer to VPs of platform engineering. Average contract value nearly tripled in a year. Same product. Different buyer. Different business. https://t.co/qE9U5HuKwg
Declining Branded Searches Signal Fewer SaaS Buyers
The number of buyers who come in-market ultimately sets the ceiling for how many potential deals can actually come your way. Not just buyers seeking you out, but for the very solution category you compete in - a situation which...
Merging Sales Capacity & Marketing Attribution Solves RevOps Divide
Lative acquiring Mperativ is one of the more interesting RevOps moves I've seen this yearbecause it's making a structural argument most of the industry has quietly accepted as unfixable. Your CMO and CRO have spent years arguing over numbers that were...
Blend AI Structure with Human Empathy for B2B Storytelling
B2B storytelling is evolving. If you rely entirely on AI to write your content, you are missing the most critical element: your audience. AI is fantastic for generating outlines, polishing copy, and creating variations for different channels. But it lacks...
Own the Mistake, Ask, and Land $70K Expansion
Noticed a customer was using 7 more seats than they paid. Two weeks later - we turned it into a $70,000 expansion. Normally, our platform prevents overrages. This was actually a mistake on our end. 𝙷̲𝚎̲𝚛̲𝚎̲'̲𝚜̲ ̲𝚑̲𝚘̲𝚠̲ ̲𝚒̲𝚝̲ ̲𝚞̲𝚗̲𝚏̲𝚘̲𝚕̲𝚍̲𝚎̲𝚍̲:̲ 𝗠𝗲: I sent my main customer...
Create Experiences that Inspire Unprompted Referrals
Referral customers: higher lifetime value, lower churn, faster sales cycles. Yet most businesses treat referrals as something that happens to them — not something they create. What would your customer experience have to look like for people to bring it up unprompted? Answer...
X Is a Launchpad, Not a Retention Strategy
#buildinpublic is fast food marketing Quick sign ups, high churn There are a lot of smart people marketing their SaaS exclusively on X And they all have one thing in common - disastrously high churn of >20% a month These founders have to replace...
Traffic Decline Doesn't Hurt Lead Quality Anymore
Traffic is down 45% year over year for this client in a niche B2B space. And yet, lead volume and quality is exactly the same comparing April versus last year. I am seeing this across the board, client after client....
Make Content Instantly Usable for Sales Success
Your sales team isn't using your content? That's a marketing problem. Not because the content is bad. But because handing over a folder and hoping for the best isn't a strategy. Here's what actually works: ✔️ Match content to the...
Delay SDR Calls: Rotate Talent Through GTM First
Hire SDRs but don't have them engage with prospects for a year or more? Radical idea from David Wilkins on The Transaction . He believes we will hire young talent like we do today but we will have them rotate...
Human‑AI Collaboration Powers True Autonomous Business
60 days ago we announced our $6M raise. today we’re on a billboard in Times Square. neither one feels as big as the seven words on that wall. 18 months ago we set out to build Swan AI as the...
Automated AI Tool Turns Website Into Instant Sales Pipeline
RIP marketers. Someone built a money printer… you paste a website and it just starts bringing in customers in your sleep. It’s called Money Printer. It reads your site, figures out who should be buying, finds those companies, and reaches out to them...
Prize Choice Shapes Audience; Be Specific for Qualified Leads
I've run 100+ giveaways. Here's the pattern: 'Win a free iPad' giveaways got thousands of junk emails. 'Win our [product] and a 1-on-1 setup call' got a small list of hyper-qualified buyers. Your prize determines your audience. Be specific.
UK Momentum Returns: $2.5M in New Contracts
The UK wasn’t our easiest market over the last couple of years, but our team @roadzeninc stayed persistent and is now generating real momentum across multiple deals. Our announcement of 9 new commercial contracts representing ~$2.5M in projected annual revenue,...
Product Superiority Won’t Overcome B2B Switching Friction
To the dismay of many a tech founder, product superiority is often not the most important factor in a buying decision. Especially if it’s a decision to switch off of a status quo vendor. Buyers in B2B are usually much...