The skill that made me a terrible student is the same skill that lets me manage 7 AI agents simultaneously. I have ADHD. And for the first time in my life, it's my biggest professional edge. Here's what my typical morning looks like: I start drafting a post in Claude . While it's thinking, I jump to Shortwave and knock out three email replies. One of them is a customer asking when our Attio integration is coming - no idea, so I ask Dorothy our AI Product Manager. She pulls up the roadmap: "two weeks". done. Back to Claude - the draft needs market data, so I open ChatGPT and send it to analyze a few reports. While that's running, Swan AI pings me: a high-intent lead just visited our site. I review the signal, tell Swan to research them and send outreach. By the time I circle back to ChatGPT, the analysis is ready... That was 15 minutes. Six agents. Five context switches. And I didn't break a sweat. Not because I'm disciplined. Because my brain was literally built for this. It wasn't always a strength. In high school, I was the kid who couldn't sit through a single class without drifting. My teachers had a name for it. My parents had meetings about it. Every report card said the same thing: smart kid, can't focus. And for years, I believed them. I thought my brain was broken. That success meant learning to sit still, finish one thing, then start the next. But AI changed the rules of the game. When you work with AI agents, you don't sit and watch them work. Agents go on missions. they take time.. and the human's job isn't to wait - it's to orchestrate. Launch, switch, review, redirect. Rinse and repeat across multiple agents, multiple workstreams, all day. The work is inherently parallel. You're managing multiple threads, switching contexts constantly, holding several problems in your head at once. That's not a workflow. That's my brain's default setting. My teachers said I can't focus on one thing. My 7 AI agents would disagree.
When you sell to a CEO: 1/ They usually don't want games 2/ They often don't want to do "another call" 3/ They want it deployed drama-free 4/ They just want to pay a fair price 5/ They want great answers to their questions And...
I never wanted to build my advisory business by picking a niche. Here is a look at the last 10 clients I've served. I'm so excited at how diverse this group is. In all cases, I am helping them refine their...
You're pitching to the wrong person. We asked 101 B2B SaaS CMOs how they actually select vendors. The finding that might change your entire sales strategy: 82% of CMOs enter after the team has narrowed the list down to the final few....
"In speaking to CMOs, some are spending 1/3 of their budget on events" Omar Akhtar on... The Transaction I have seen this too. Smaller events with carefully curated guests...win
SaaS isn’t dead, even with the massive sell off this year (and really since July 2025). But … what is dead is the classic pattern and way to scale: - 1, maybe 2 players, take over a space by $10m-$20m ARR - Massive...
If you know AI can already do a part of your job, you should be the one taking advantage of that. Aggressively. If you're waiting for permission, someone else isn't. Here's what happens when you wait. Your competitor figures it out....
January 15th, 2026 was Meta's deadline for detailed targeting changes. Ad sets using old interest targeting options stopped delivering. Brands with legacy campaigns got completely blindsided because they didn't audit their accounts. If you're wondering what to do now, I’m about to...
My predictions for Retention.com and RB2B for 2026: TOP LINE: $28m run rate to $33m run rate (+17%) PROFIT: $12m run rate to $15m run rate (+25%) CHURN: Stays horrible. TEAM SIZE: Flat at 33 FTE. This would be considered pathetic by many in the...
The AI Integration Problem Nobody's Talking About…Until Now Here's the plot twist: 92% of business leaders have a positive view of AI, yet 40% have paused or adjusted at least one AI initiative. According to RingCentral 's Agentic AI Trends 2026 report,...
"We already tried that." Did you though? Did you try it with the right people? The right timing? The right execution? Or did you half-ass it once, it didn't work, and now it's dead forever? "We tried that" isn't wisdom. It's a thought-terminating cliche...
Our logos are not our brands. We hear this a lot. So much so that businesses can be shy about placing their logo too often, out of concern that they are not centering the customer enough. I’m guilty.This is not a...
Why did it take me so long to see this? really, to accept it Had a conversation yesterday that finally crystallized what's been happening in the market. 👇 Companies aren't looking for traditional consultants anymore. They're looking for AI-Powered Consultants. Not consultants who ignore...
A $10 item for $5? A $5 item for free? Both save you $5. But more people are motivated by the second option. Free can be magical. There is no risk. And free, as Dan Ariely points out, creates an emotional charge in people that is...
Finance of B2B SaaS: “Your paid search and social budget is flat this year. We still need to grow pipeline by 20%.” Marketing team: “But clicks are down, and so are demos.” Here’s why: Click inflation is real. Paid search and social CPCs rise 20–40%...
Thanks to the ubiquity of AI, this is the last great advantage. It's one of the best ways to increase your value and success everywhere you show up, so why aren't we investing in learning it way MORE than we...
I'm thoroughly convinced that "perfect" is the enemy of success. It's just a fancy way to stall. And it crushes so many people. They sit around: - Tweaking fonts - Changing colors - Selecting new tools I call it "Rocking Horse Syndrome." Moving back and forth, but going...
If you ever needed convincing that people-powered marketing is the way forward in 2026, check out this article from Lindsey Brummer . Packed full of latest insights from LinkedIn , she walks you through why people are better influencers than logos...
clear CTA = higher conversion
We've spent the last year rebuilding SaaStr with 20+ AI agents. Revenue is up 47%. Team down to 3 humans. It's been the most intense learning curve of my career. I'm sharing all of it at SaaStr AI 2026. May...
You already know what needs to change. You've known for a while. You keep searching for justification to not act. You just keep listening to podcasts hoping someone will tell you something different. Founder talks about building unicorns. He says churn is a...
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago this would have been VP of Demand Generation. In just the past week I've talked to four CMOs who are prioritizing a VP of Revenue...
One thing that’s interesting in the AI Apps world these days - everyone competes with everyone. And for customers, it's confusing to figure out the right approach. For example, if you're trying to grow your pipeline, do you? * Buy an AI...
📊 https://t.co/D1x4RaX5t7 Market Pulse - Tue, Feb 3 The https://t.co/D1x4RaX5t7 Index experienced a brutal trading session on February 3, 2026, with 24 of 25 stocks declining and an average drop of -6.44%. Only Palantir managed to post gains at +4.70%, while...
As B2B marketers, we’re constantly challenged to generate new ideas and stay up to date with the latest trends. The landscape shifts rapidly — new strategies, tools, and technologies are always emerging. Attending marketing conferences, places you right in front of...
The most powerful persuasion “engine” isn’t information. It’s not just a story, either. Instead, it’s something most people never even think of. In a sales presentation, your job is to moveyour prospectsbetween two points: 1. What is (the current reality) 2. What could...
All SaaS revenue is trending to zero. AI agent revenue will take over. You’re better off giving SaaS away for free today as lead magnets and then upselling product qualified leads to managed AI agents where you have forward deployed engineers...
I'm in Brussels maneuvering between people as I meander down the aisles of booths at the conference tradeshow. I'd just had coffee with someone who caught me as I stepped off stage. That's when I bumped up against the Tony's...
Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social Media Examiner...
Most founders say they're "close to their customers." Nate Baker took it further than anyone I've interviewed. When he started Qualia , he was 21 with zero industry experience. His first customer didn't just sign a contract. He made Nate an offer that...
"More and more we'll pick the vendors our AI Agents just tell us to." @tbpn @johncoogan @jordihays "I picked Resend, WorkOK and other app -- because the AI Agent told me to." https://t.co/RiNx0d9UAQ

Your AI models are starving for context. 58% of companies admit their data isn’t ready for AI. The other 42%? They’re getting data, but they’re getting it too late. In the AI era, context is the only differentiator. When a customer is...

Figma had one of the biggest IPO debuts in years. Six months later, its stock is down 75%. Here’s how AI crashed the IPO hype 👇 When Figma went public, the story looked clean. The stock jumped over 250% in the first...

Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to have...
You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now sounds exactly...
CEO Friend: Is cold outreach working for you guys? Me: It wasn't until mid-November. CEO Friend: What? How? Ours dried up. Me: We closed 50 customers from cold email over the past 60 days. CEO Friend: TELL ME HOW Me: I will. Tomorrow on Unf*ck My...
We resist simple changes with big impact. We retreat to complexity because it's safer. If the fix is complex and you don't do it, that's logistics. Resources. Timing. Reasonable. If the fix is simple and you don't do it, that's a choice. Your...

Now that I'm tracking user and account metrics for Storybook , I'm really starting to appreciate how much they can make you gamify things that don't necessarily improve the user experience. For example, Storybook's data updates monthly, which means that there's...

Our Senior ProductLed Implementer, Henrique Soares, just watched a SaaS company spend 5 months learning an expensive lesson about hiring for PLG. They needed a Senior Growth PM focused on product-led growth. They looked at the OTE and thought: "We'll save...

Our AI bill just hit $50K in a single month. This is what building with agents actually looks like. Support. Sales. Onboarding. Product. Every part of the business now runs on intelligence - and intelligence isn't free. Not gonna lie, this number still...
Lessons only time teaches you: 1/ A great team goes even further than you think 2/ The journey in the end, no matter how long, ends in the blink of an eye 3/ You win by being the most committed 4/ Each year compounds...

Many SaaS teams believe more ad spend = more pipeline. But here are 3 layers they skip: 1. A pipeline strategy that starts at the bottom of the funnel, not the top. 2. A quality-first mindset that prioritizes best-fit leads over cheap volume. 3....

Thought leadership should be a sales tool, feed search results, and build authority. That's a lot. But what if AI could help you surface and scale that internal expertise? By pairing AI tools with intentional workflows, you can capture unique insights from...

Your employer won't pay you what you're worth. They can't. Their model only works if there's a gap between what you produce and what you cost. A great way to close that gap is to work for yourself. Here are 5 different ways you...
"We went from 8 humans in sales to 1.25. We do about the same. Why? The agents don't mind chasing small deals. They never quit." @tbpn https://t.co/FWKsr1UXzZ
I spent 14 hours this weekend building with @openclaw. It did NOT disappoint. Those who say it’s overhyped are either scared, lazy, or both. Yes, there are security concerns to work around but like anything, there are tradeoffs. As long as you have...
Not just talks. At SaaStr AI 2026, we're running 100s of hands-on workshops where you'll build actual AI workflows for your company. Sales. CS. Product. Ops. Leave with something you can deploy Monday. May 12-14. SF Bay. https://t.co/IsMOos9H4H
This is the question every software company is asking themselves right now. What happens to our roadmap if an engineer can produce 2X or 5X more output. The general direction will be roadmap expansion. Companies that just use this leverage to...

Underrated life advice: Front-load your life with painful stuff. When you're young, work as hard as possible to acquire skills that will never go out of style. As you get a little older, use those skills to build something meaningful. In fact, build lots...