Write for Real Customers, Not Giant Corporate Fantasies
Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. You’re alienating your actual best customers. https://t.co/2jsBd6Z3Ap
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
Teach AI to Think Like You: Build Your Knowledge Base
MarketingProfs AI Friday Forum is coming fast. It's next week, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Here are the details. Come and join us. Let's have FUN together....
Action Over Intelligence: Create, Test, Choose the Best
Smart people wait for opportunities, while "lucky" people create 50 opportunities, launch them, analyze, and then pick the best 1-2. Intelligence is overrated. Volume and action win.
Repeat Your Message: Fear of Redundancy Keeps You Poor
Being afraid of sounding like a broken record… keeps you broke By the time you're sick of repeating your message, your audience is juuuust starting to hear it Say it again
Hidden Data Insights Unlock Competitive Advantage
RT @VisionEdgeMktg 🔍 The non-obvious insights in your data? That's where competitive advantage lives. Look deeper. https://t.co/P1IGkxkQVc #DataDriven #Analytics #CompetitiveIntelligence
Calibration Scores Gradually Grant AI Autonomy
Calibration Loops allow your Claws/agents to become fully autonomous. If your Claws needs your permission all the time, you're the bottleneck. But you also can't let it yolo in the beginning when it's lacking so much context. So you have to train it...
Figma’s Silent Change Signals Fight for Design Infrastructure Control
In February 2026, Figma released version 126.1.2. One line in the changelog caught nobody's attention. It should have. The update stripped --remote-debugging-port on startup, with no announcement and no deprecation warning. Just gone. Overnight, developers who'd spent months building automation...
Leverage Ads to Scale Your Meta Success
Every time I read something like this. I just think. That's great.... and massive congrats to you, but what could you have done if you ran ads. Take what's working and apply it to Meta.
Low‑cost Sales Hubs Fuel Egnyte’s $300M Success
Egnyte's first marketing spend: $6,000 on SEM. "I was like, holy s***, that's a lot of money." Now they spend millions per quarter. Same playbook. But the real edge? Inside sales offices in Spokane, Raleigh, Salt Lake City. Not SF. $300M+ revenue. $137.5M raised....
Tactics ≠ Strategy: Learn the Key Distinction
A tactic list isn't a strategy. Here's the difference and how to fix it. https://t.co/Uwoumcge5e via @Kevin_Indig, @sejournal
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
Value Decline, Not Churn Rate, Drives Revenue Loss
Your customers are churning. But not for the reason you think. Most founders look at monthly churn, see 3-4%, and think "we're fine." But then they pull up their net revenue retention at 12 months and it's sitting at 70%....
Stop Mass Emails: Offer Relentlessly, Share Your Solution
You haven’t run out of people to reach out to. You’ve run out of offers. You sent one message to each person once. That’s not outreach. That’s a mass email, sent the long, hard, stupid way. Here’s what I’ve noticed about the...
2026 Growth Hinges on Alignment Over Optimism
Growth in 2026 Will Depend Less on Optimism and More on Alignment [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/GgaDpWstRs New research from @OuterBox .
Target Emotionally Ready Prospects, Not Senior Titles
I was in a coaching workshop with an SDR team selling into enterprise accounts last week and a rep asked which prospect to message first. It's a massive account.. probably 20 people we can reach out to at min. The obvious choice...
Leadership Swaps Hide Costly 18‑24‑month GTM Inefficiency
The hidden 18–24 month cost most companies never calculate There’s a familiar moment in many companies when growth stalls. Pipeline slows. Forecasts wobble. Pressure rises. And eventually, the conversation turns to people. “Maybe we need a different marketing leader.” “Sales...
From Masks to Monetization: 5G’s Enterprise Evolution
There’s something powerful about looking back at moments that quietly shaped where we are today. Throwback to #MWC22 in Barcelona, when the world was just emerging from lockdowns. Masks were still mandatory, even during interviews, and yet the conversations were anything...
AI SEO Bot Turns Slack Into Full‑Time Optimizer
I have an OpenClaw SEO agent that sits in my team Slack for helping us with our internal SEO. It's connected to GSC, GA4, and our content creation product, ClickFlow + our CMS WordPress. When you insert a bot armed with...
Scale Winning Ads to Transform Your Brand
Finding winning ads that can scale and change a brands entire trajectory 🫡
Meta Forces One‑click Upsell for New Campaign Budgets
Meta is really pushing these one-click upsells. Launching a brand new campaign and Meta says it needs more budget. https://t.co/qnK7Xxz5sa
Build Target Lists in 5 Minutes with Claude & ZoomInfo
Most “AI for sales” demos stop at generic copy. This one doesn’t. You can use Claude inside Slack + ZoomInfo data to build a target list and prep an account in under 5 minutes. EVERY @ZoomInfo customer already has access. I’ll show the exact...
GTM Engineers: The $500K Solution Replacing SDR Teams
Patrick Spychalski has generated over $100m in pipeline using Clay . Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales...
Turn Competitors Into Teachers to Sharpen Strategy
RT @VisionEdgeMktg 🎲 Your competitors are your best teachers. Learn from their moves, improve your strategy. https://t.co/18U3uzzFhM #CompetitiveIntelligence #StrategicPlanning #MarketAnalysis
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Anthropic's Brand Pivot Makes Claude #1 App
I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic...
AI‑generated Slop Makes up 21% of New Shorts
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected. https://t.co/bPFCSffiUD via @MattGSouthern, @sejournal
Profit‑First Strategy Beats Campaign Management in 2026
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
Master Prioritization to Maximize Time and Energy
Prioritization — Using Your Time & Energy Effectively - https://t.co/P6VHpoEKTr - https://t.co/jJdqYT6Lq4 by Leon Ho
Brand Fuels Performance; Performance Rarely Builds Brand
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
OpenClaw Automates Claude Code Tasks with ACP
Your OpenClaw can now manage your Claude Code instances without you needing to be there the whole time. Just activated ACP and I’m curious to see how it’ll work on small tasks initially. Some ideas my OpenClaw messaged me: ACP works now. Here's...
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Growth Depends on Capital Allocation, Not Marketing Effort
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
Cold Outreach Success Is Pure Math, Not Talent
You don’t have a closing problem. You have a math problem. The average response rate on cold outreach is about 5%. That means for every 20 messages you send, one person replies. Not that one person buys. One person replies. Most agency owners...
Stop Overthinking AI: Ask Claude, Take Anthropic Courses
"Where do I start with AI? I'm completely overwhelmed." I hear this every single week from smart, successful people. So here's my blunt answer: you're massively overthinking it. Two things. That's all. 1. Open Claude right now and type: "I'm...
Stop Quick Wins: Educate and Segment Leads for Pipeline Growth
Pipeline not growing? You might be making these 3 classic mistakes.. It’s painfully common: B2B Marketers and Founders get stuck on the sales treadmill, chasing only those who seem ready to buy now, ignoring the bigger picture. 1. Chasing Quick...
Info‑overloaded Founders Need Revenue Infrastructure for Sustainable Growth
The founders/CEOs, I work with are only information overloaded NOT confused. They’ve built momentum, visibility and demand. But they haven’t built the right revenue infrastructure. And growth without infrastructure is heavy and stagnant.
Separate User and Buyer Personas: Tailor Message, Timing, Channel
If the user and the buyer are different people, what are you trying to convince each of? When? (Trials vs discovery) Where? (In-product vs sales material) Etc. Treat as specific, separate personas.
OpenClaw Delivers Real Results, Not Just Hype
My OpenClaw did these: - In-person meeting with Google which led to invite to speak at Google event - Wrote X articles averaging 85k views - Increased conversion rates by 25% - Created AI recruiting challenge and first candidate we spoke with was already...
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
Hire a Marketing Partner Builder Who Beats AI
If you are obsessed with OpenClaw, Claude Code/Codex and love growing businesses, we want to hire you to build the marketing partner that b2b companies will never outgrow. To apply, you just need to first beat AI. Link in first comment....
Six Essential Questions to Avoid “No Decision”
6 non-negotiables for me to uncover in every sales cycle. Without it, you're likely to lose often to 'no decision.' And no - this is not MEDDIC. It's the concept of 'why change' and why an investment is required. 1. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 How...
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
Resilience in Crisis: Publishing Newsletter Amid Chaos
First. Thank you. Every single message yesterday meant so much to me. We are safe, exhausted, and so grateful. We have a shelter in our apartment which makes us luckier than most. And watching videos of people dancing and singing...
Meta's New Metrics Overstate ROAS; Focus on Profit
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen...
Continuous Testing Breaks Growth Ceilings, Not Past Successes
The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M. Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building...
Metadata‑Driven MRR Schedules Unlock Revenue Intelligence
As I was building my MRR analysis feature, I realized that there is much more power in our MRR schedule than we realize. With the correct metadata, we have a revenue intelligence engine that will provide more insight for our...
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in...
