New Brand Boosts Profitability, Prepares March Scale
First month on with a new brand - already improving profitability overall and looking to scale moving into March. New Offer + New account Strategy. Next week we launch first round of UGC we curated and first large batch of ad creative. https://t.co/ypWPm5btqq
Cultivate a Culture Where Customers Naturally Refer You
RT @VisionEdgeMktg 💬 Referrals are the ultimate vote of confidence. Build a culture where customers can't help but recommend you. https://t.co/YVLj0pgtuA #Referrals #CustomerLoyalty #Growth
Simplify GTM: One Goal, One Audience, One Offer
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights
One of our brands we've been working with long-term moved to an internal person last month but they kept us on view access of the account(s). Since they took over? CPA is up 48% ncCPA is up 109% Spend is up 32% Revenue is down...
AI Forces Preseed Focus on Demos, Not Ideas
AI moves the goalposts for raising preseed capital: less “tell me your product idea” more “show me what you built and how customers react” In the 1990s people raised $5m+ just to build the v1 of their website. In 2000s that...
Product Improves, CAC Rises: AI Amplifies Growth Dilemma
your product gets better every week, but your CAC gets worse every month Can your product get good enough to generate organic growth before your marketing channels saturate with scale? AI is going to supercharge this conflict. We’ll write even more and...
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...
Meta Predicts Lower CPA Before Any Spend
Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others,...
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
Shared GTM Ownership Undermines Momentum and Accountability
Why fragmented ownership quietly kills momentum There’s a moment in many companies where growth doesn’t stall — it dissolves. Nothing is obviously broken. The team is capable. Leaders are engaged. Everyone agrees growth matters. And yet, decisions feel heavier. Execution...
Own the Problem: Think Like Owner, Empower People
My first podcast conversation in over 2 years. I couldn’t have done it without Lee Odden ’s insightful questions and thoughtful coverage of today’s hottest B2B Marketing topics. My biggest takeaways for marketers: - think like a business owner not...
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the...
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
Targeted Advantage: Explain Why You Win for Segment S
I know you want to say you’re “better” than competitor G. Probably, though, it 𝘪𝘴 better for customer segment S but not for T. Why specifically is it better for S? And worse for T? Put 𝘵𝘩𝘢𝘵 in your sales material. Rather than...
Ensure Auditors Have Full Data Before Trusting Their Feedback
Be careful of getting "audits" This comes from someone whose agency does 10-15 audits a week for prospective clients. It's very "easy" to find things wrong or find improvements if you don't have all the data, learnings, or inside info. Make sure...
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get...
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
Create Boss‑focused Reports During Trial to Close Deals
You make software for person P. They have a boss Q. Or better, their C_O. If Q wants your product, P gets to buy it. So, can you make a report or daily/weekly email or etc. that Q wants? Do it during the trial,...
Fanatical Service Quality Drives True Customer Loyalty
RT @VisionEdgeMktg ✨ Customer loyalty starts with service quality. Make it fanatical: https://t.co/HIsckyOfTS #CustomerLoyalty #ServiceExcellence #Retention
Use Red Flags to Disqualify Weak Sales Opportunities
Founders: Opportunity disqualification framework: 🚩 Can't articulate specific pain costs 🚩 Gatekeepers blocking access to decision-makers 🚩 No comparable solution investments 🚩 Absence of compelling events 🚩 Refuses to discuss financial constraints Two or more? Remove from your forecast.
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press...
A16z Speedrun Seeks Events & Community Marketing Lead
new role opening up on the a16z speedrun team: come work with me and @SamiraBehrouzan - this is directly on the our speedrun team where we work with hundreds of founders. Dream job for the right person 😎 — Some notes from Samira...
Focus on One Element at a Time for Conversions
We've audited 100+ B2B websites. Most of them make the same mistakes: - The page tries to speak to everyone - The CTA assumes everyone is ready to buy - The hero talks about features, not outcomes The logic behind...
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But...
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
Founders Mistake Product Flaws for Growth Issues
lesson from 20+ years working in startups: most founders don’t have a growth problem. they have a product problem disguised as a growth problem
Two Red Flags? Shift Leads to Nurture Pipeline
Founders: Pipeline qualification red flags: 🚩 Problem impact is 'hard to measure' 🚩 Multiple unnamed stakeholders 🚩 DIY solution currently in place 🚩 No urgency indicators in conversation 🚩 Budget is 'being determined' Two red flags = move them to nurture.
Coopetition: Partner with Rivals to Grow the Pie
Helping competitors sounds wrong. Many businesses guard every move, yet rivals who share leads, split costs, and collaborate often win more deals. Coopetition drives shared R&D, opens new markets, and creates referrals when demand spikes. You keep your edge while growing the pie. Who...
AI Agents Personalize Customers, Flag Churn and Upsell
.@pollen_cx is building AI agents that make every customer feel like they’re your first. They surface churn risk and upsell signals, then prepare what to do next — no more scaling headcount just to keep relationships alive. Congrats on the launch...
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Build a Lead Engine Beyond Social Media Dependence
The 2 long-term investments I'd be making if I sell services to ensure I build something sturdy, especially given the current moment: 1. Building a business that isn't reliant on social media (or even SEO/AEO) for lead-gen. Yes, some business...
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
Use Your Product First; Proof Builds Trust and Growth
He refused to sell his product until his team used it themselves first. Then 100 customers signed in 6 weeks. 1,000 in year one. @markowitzadam built @DrataHQ to $100M+ ARR by proving trust with evidence - not promises. https://t.co/MZNP2TLl8H
Urgent Buyers, Internal Use Prove True Product‑Market Fit
My top 7 takeaways from my chat with Adam Markowitz who built Drata from from zero to $100M ARR in 4 years (8,000+ customers): 1. Product-market fit shows in buyer urgency, not just signups. Adam's edtech startup took years to...
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or...
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...
Find the Sweet Spot Between Overly Broad and Narrow ICP
One of the Goldilocks problems in B2B startups is defining who you are selling to. On one extreme is the entrepreneur that says "we sell to everyone." That could be every company, every role or both. The challenge is how do...
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something...
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
