Survive Q2: Validate Offer, Refresh Creative, Know Break‑Even ROAS
Operators enter Q2 with the same targets they exited Q1 with. CPMs are about to rise 20-35% Creative fatigue compounds faster And the brands that survive it answered these 3 questions before April 1: 1. Does your offer convert at current CPMs - not last quarter's, this week's? 2. Is your creative pipeline producing winners fast enough to keep up with fatigue? 3. Do you know your actual break-even ROAS right now? If you can't answer all three, Q2 will tell you.
Automation Frees Reps to Focus on Real GTM
Before every episode in our VC series, @PaulGTM and I talk through what we're seeing across founders, funds, and go-to-market teams right now. Here’s what we covered - available in full here on X. - Why the core of great GTM hasn't...
Master Signal‑Led Outbound with Predictive Intelligence
If your outbound still feels like guesswork, this is for you. 👀Ahead by Crunchbase returns with How to Master Signal-Led Outbound. 🗓️ April 15 | 2pm ET Learn how to use predictive intelligence to find the right accounts & engage before the...
Make Subject Lines Short, Specific, and Evocative
Your cold email subject line is killing your open rates. Stop being vague. Stop being long. Stop being logical. Be evocative. Examples that work: • "Beat Tableau" • "Avoid expensive mishires" • "Stop losing great people" Short. Painful. Specific. That's what gets opened.
Automations Outperform Campaigns, Driving Majority of Revenue
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
AI Shifts SaaS Pricing: Value Over Discount
With AI disrupting SaaS buying, it's never been more important for marketing leaders to understand the 4Ps - particularly price. The big narrative on LinkedIn is all about marketers using AI to better execute, but when it comes to actually...
Turn Real‑Time Signals Into Daily Prospecting Wins
Lot of talk about signal-based prospecting without any strategy into how to work them into your daily workflow. Start by identifying the types of signals that matter most for your business. These will depend on your industry, ideal...
Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage
For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...
Trust-Led Growth Drives 2026, Automation Still Lagging
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
Growth Teams Evolve: From Funnels to Loops to Agents
2005: growth teams optimized funnels 2015: growth teams optimized loops 2026: growth teams optimize agents
Software without APIs Faces Obsolescence in AI Era
If you're a software company and you don't offer any kind of API/MCP/CLI for your software, you are very close to obsolete. As agentic AI continues to expand, the demand for software that can be run by AI is exploding....
Premium Clients Trump Massive LinkedIn Follower Counts
About two years ago, a marketer with a massive LinkedIn following sent me a competitor’s profile. The marketer said, “I see how you’re showing up on LinkedIn, Jay. Check out this competitor of yours.” We both sold advisory services to...
SaaS Success Hinges on Positioning, Distribution, Communication
90% of SaaS problems are not technical anymore. They’re: → positioning → distribution → clarity / communication
Reach and Resonance Both Needed for Effective Marketing
Resonance is not a replacement for reach, but rather a qualitative input into it. You often see the narrative, especially when reach is getting harder to achieve like with declining organic LinkedIn, that the real focus anyway is on resonance....
Open‑source AI Workflows Slash Costs, Boost Revenue
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
Lead Magnets Are Dead: Embrace Organic, Dynamic Funnel
Lead magnets as we know them are dead in 2026. Here's where Marketers and Founders doing their own marketing are going wrong... 1. Relying Solely on Paid Ads to Lead Magnets For years, I watched B2B Marketers and Founders pour...
GTM Skill Debt Drives Historic Sales Decline
We've entered the era of The GTM Skills Crisis. Quota attainment is at historic lows. Sales cycles are getting longer. ACVs are small and tactical. Win rates are down. 3 reasons this happened: 1. The economy flipped overnight 2. The workforce went remote and got younger 3. GTM...
Identify Strong Champions Early to Save Time
Founders: Champion development checklist: 1. Access to budget 2. Strong internal network 3. Pain owner 4. Career upside from purchase 5. Engaged in process Missing 2+ = find new champion. Save time early.
Optimize Existing Wins for Sustainable 5.4x ROI
In 2025, my clients saw an average ROI of 5.4x. And the part I know you’re going to love 👉 We didn’t throw everything out and start over. We simply focused on optimizing and refining what was already working. Because sustainable growth doesn’t...
Prioritize New Customer Rate Over ROAS for Growth
ROAS is quietly the most deceptive metric that nobody knows how to track. The moment you push into cold audiences, ROAS can drop. And every operator trained on it pulls back exactly when they should push. Almost every account we inherit has...
Escalating Late Kills Deals and Trust
Prompt for an AI agent with access to your CRM: I want to see all of the times our sale reps went over the buyer's head to the executive sponsor to "secure the deal". Please then pull the conversion/win rates...
Great Product Fails without Clear Onboarding Path
I watched hundreds of people sign up for my product and then completely disappear. It was entirely my fault. Let me back up. I read 10x is Easier Than 2x and decided that software would be my growth strategy. So I built NoteGo. And...
Start with High‑intent Search, Not Months of Waiting
Most B2B teams wait months for pipeline. Target everyone. Optimize for clicks. Build awareness. Then hope it turns into revenue. Flip it: •Start with high-intent search •Send traffic to demo •Capture demand already there •Expand after proof Start with buyers, not browsers. https://t.co/6mptqJgD9z
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Rebuild B2B Marketing Foundations in 90 Days
Most B2B CMOs inherit a broken system. - Random campaigns - Sales blaming marketing - Marketing blaming sales - Board asking why pipeline is down The instinct is to launch something new. But that just adds more chaos to the...
Marketing Is an Investment, Not a Cost Center
Marketing is not a cost center. When you treat it like overhead, you cut the engine that drives growth. Marketing builds assets: brand, trust, demand, lower CAC. It fuels sales, funds future pipeline, and primes the 95% who are not ready to buy. Stop...
Most B2B Deals Closed Before First Call
The Game is Rigged: Why 80% of B2B Deals are Won Before the First Call by @Timothy_Hughes https://t.co/PsZtzMt7s4 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/fpL3ieWFvG
Growth Requires New Strategies, Not Past Success Playbooks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team All can change at each...
Don't Let Small Deals Block Your Big Dreams
Enterprise sellers: Never let the types of deals you're closing today stop you from closing the types of deals you dream of closing. Good is the enemy of great: $50k deals are the enemy of $500k deals.
Accelerate Deals with Timing, Extra Value, and Urgency
Founders: The deal acceleration playbook: 1. Find end of quarter/year pressure 2. Identify budget flush opportunities 3. Offer 14 months for 12 price 4. Add bonus implementation support 5. Create urgency with pricing changes Speed > discount.
First $40 MRR Achieved, 3K Leads Ready
I have been really busy building SAAS and finally seeing some traction. I was not posting much but here I am 39.99 MRR not bad so far. I will update as we go, I have 3000 leads and trying to...
From Loss to 65% Growth and 80% Margin Boost
We took a jewelry brand from negative first-order margins to 65% revenue growth YoY and 80% improvement in contribution margins. This is the full breakdown of the strategy: https://t.co/UFkv7SnYzQ
Warm Introductions Outrank All Other Prospecting Methods
On my Mount Rushmore of top prospecting techniques, nothing beats #1. Warm introduction from someone in your network. Imagine if your old colleague or close friend introduced you to someone. You'd feel pretty damn compelled to at least respond. And I'd be more...
Human‑Centric ABM Wins Trust Over AI‑Only Content
Account-based marketing needs to become more human. At a time when AI makes content creation easier, leaning into relationship building is the way to differentiate and cut through the noise. That's because today, opportunities aren’t won through content and campaigns...
Reddit Surpasses Google in B2B Search Rankings
Eye-popping research from @TheCoolestCool on Reddit's unexpected domination of Google's B2B results: https://foundationinc.co/lab/reddit-b2b-saas Just look at these numbers 🧐🤯
Free Gifts Can Distract From Core Product Development
Is it bad to send free stuff to companies just to get business? No, but it becomes a problem when you spend more time sending free donuts and doormats than you know… making a product… This tactic is already well...
AI Ops Must Evolve As Revenue Grows
The AI playbook that works at $100K will actually slow you down at $1M. And what works at $1M will break at $10M. At $100K, you should be using Claude Cowork as a co-pilot. At $500K, you need to graduate to...
Build with AI, or Watch Jobs Disappear
Amazon just cut 16,000 jobs. And for the first time, my founder friends are actually worried. Not "AI is interesting" worried. Actually worried. About their own roles. But here's what separates the people who are scared from the people who aren't: The top...
AI Agent Auto-Optimizes Upsell Outreach via Data Experiments
We created a PQL agent that looks through Mixpanel and Stripe engagement metrics on trialing signups then cross references it with industry/company news and our other agents to figure out the best angle to attack to upsell/cross-sell engaged users. Then it...
Transparent Negotiations Won’t Survive Last‑Minute Discount Demands
Procurement entered at the the 5 yard line of my largest Enterprise deal ever last year. We ran discovery on their procurement process. Learned what mattered most: -Short-term contract vs. longer-term agreement? -Total price vs. price per seat? -Cash flow for billing? We were transparent about...
Chasing Profitable B2B Volume: Strategies and Insights
A new blog post is posted - The Race for Profitable B2B Volume - https://t.co/zT7eTxoXZP Also, a friendly reminder that our weekly newsletter goes out tomorrow morning. 🙂
Advisor Time Value Drives Rising Client Acquisition Costs
In our last report on Advisor Marketing, we found that the median client acquisition cost (CAC) for advisory firms was $3,800 when including both "hard dollar" expenditures on marketing and the "soft dollar" value of advisors' time. https://t.co/BTglcsTaaR Acquisition costs...
Rebuild Around AI, Not Bolt-On, to Quadruple Growth
They destroyed their own product. Then 4x'd revenue. Intercom was stuck at $100M. Basic chat widget. CEO on a 3-year sabbatical. Growth flat. Going nowhere. Then the CEO came back, called a code red, and made the hardest decision in the company's...
Free 5‑day Migration Eliminates Email Chaos
Your email platform isn't working… but the only reason you haven’t made the switch is because migration causes a week full of chaos. It's not about the cost, but the time, the broken flows, the re-importing contacts, the week you don't...
Pair Outbound with SEO for Sustainable Growth
8 hours of outbound a day. Cold DMs. Cold emails. Reddit. LinkedIn. Repeat. I've seen this blueprint. I've watched it burn founders out. Miss one week and your pipeline goes to zero. I've worked with 30+ SaaS companies. The ones that stall out built everything...
Add a P.S. to Boost C‑Level Email Replies
The average C-Level exec gets 121 emails a day You get ~6 seconds …worth reading or automated? Step #3 in my "Opps framework" makes it scream human: O - Observation P - Problem P - P.S. S...
Focus on Customer Problems, Not Awards, on Social Media
Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.
AI Makes Scalable ABM Possible Without Six-Figure Contracts
Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for...
SaaS Success Now Demands Rethinking Core Purpose
No one knows the future of SaaS, if we're being honest. But one thing I'm confident about - most of the playbooks folks relied on aren't enough anymore: * Hire a new CRO * What to look for in a sales rep * Accelerate...
Reddit: Untapped B2B Gold While Competitors Fear It
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...