Social•Jan 17, 2026
Structured, Clear Content Outranks Messy AI‑skimmed Pages
Most marketers assume AI “finds the best content” wrong. AI skims just like humans do, and if your content is messy, unstructured, or hard to parse, it gets skipped. Clean headings, clear sections, fast summaries. That’s what gets cited. If your content looks like noise, AI moves on. Structure = rankings. #ContentMarketing #AISEO #TopicalAuthority
By Neil Patel
Social•Jan 16, 2026
Built Custom AI VP to Drive 10K Attendees, $10M Revenue
So this year we’ve built an AI VP of Marketing for SaaStr. The v1 at least. We didn’t want to, we wanted to buying an AI agentic solution that does what we need in marketing. But we just couldn’t find...
By Jason Lemkin
Social•Jan 16, 2026
Urgent Pain Drives Price Sensitivity, Not Just ROI
Price is a really important element in marketing, and it's important to understand its role in demand even if you can't control it. Price impacts demand more than just about anything else we can affect in marketing, not only in...
By Liam Moroney
Social•Jan 16, 2026
Skip “Strategist” Hires Until You Hit $20M ARR
Before $20,000,000 in ARR Maybe even before $50,000,000 in ARR Do not hire anyone with "strategist" in the first few lines of their LinkedIn bio
By Jason Lemkin
Social•Jan 16, 2026
Skip Meetings without a Clear Purpose
Life Tip (that took me years to learn): If you don't know *why* you’ve been invited to a meeting, don't go. Let's translate the "why": 👉 "To hear updates" ...That's an email. 👉 "To give input" ...That's a shared doc....
By Marcus Sheridan
Social•Jan 16, 2026
Targeted Marketing Requires Realistic, Niche‑Sized Expectations
Don't treat your marketing like a pre-teen birthday party. My daughter just gave me a great picture of what marketers tend to do. She invited 2 people to her slumber party. She was allowed 5, but she is picky. Those...
By A. Lee Judge
Social•Jan 16, 2026
Build AI‑agnostic Infrastructure to Hedge Platform Pivots
Every integration and prompt library you build is a structural investment in a platform you do not own. Whether you use ChatGPT or Gemini, you are making a high-stakes bet. When these companies pivot, your entire workflow is at risk....
By Neil Patel
Social•Jan 16, 2026
Bots Now Dominate Web Traffic, Malicious Bots Rising
Here's what makes up a website's traffic today. It used to be mainly humans, but now bots make up the majority of website traffic. In addition, more malicious bots have been visiting sites than in the past. Check out the data. https://t.co/fpsvUqwlhE
By Neil Patel
Social•Jan 16, 2026
Slow Down, Focus More: Better Decisions, Faster Growth
We make terrible decisions when we're overwhelmed. Too many projects. Too many priorities. Too much noise in our heads. We work more hours but get less done. We spend days agonizing over small decisions. The problem isn't effort. It's a lack of focus. When...
By Justin Welsh
Social•Jan 16, 2026
Add AI to Inbound for Instant Deal Qualification
"Which AI Agent vendor should you pick?" with @kylecnorton CRO @owner "The lowest hanging fruit is adding AI to Inbound. To instantly qualify deals, instantly answer customer querstions, and instantly set up a meeting with a human AE." https://t.co/TUcLRTLEiB
By Jason Lemkin
Social•Jan 16, 2026
If Your Funnel Is Perfect, Your Product Isn’t
Nobody tells you this, but your marketing problem might be a product problem. It’s easier to blame the ad, the creative, or the CPM, but if you need a perfect funnel just to make the sale, maybe what you’re selling...
By Kody Nordquist
Social•Jan 16, 2026
Your Brand Doesn't Need to Please Everyone
your brand doesn't need to make sense to everyone
By Ari Murray
Social•Jan 15, 2026
Track, Quote, and Amplify Positive Brand Mentions
Me: "our brand positioning is audience research for marketers." Google: "ha ha ha... your brand is whatever we say it is." My advice: Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those...
By Rand Fishkin
Social•Jan 15, 2026
Shift Feedback From Self to Helping Others to Build Trust
Most managers avoid feedback because it feels uncomfortable. On the Duct Tape Marketing Podcast, Ashley Herd and I talk about shifting feedback away from yourself and toward the person you want to help. That is how trust is built. Tune in-> https://t.co/elDGv0XGYO
By John Jantsch
Social•Jan 15, 2026
Open Schema Boosts Profit‑Focused Bids and True Intent
What if your media bids were optimized for profit, not just conversions? And personalization actually reflected real intent, not guesswork? That’s the edge of an open schema — data that adapts as fast as your customers do. Check out Nicholas...
By Heidi Bullock
Social•Jan 15, 2026
Replit's AI Agent Now Delivers 99% Accurate Code
When I started using @Replit last summer, agent v1, you didn’t really know if anything you told the agent to do … would really work in practice when it created the code. You hoped. But you just didn’t...
By Jason Lemkin
Social•Jan 15, 2026
VC Breakfast Traditions Fade in the AI Era
Back in the day, folks talked about Sand Hill VCs going to Bucks and doing deals over breakfast But the hipper VCs were in Palo Alto. And they did breakfast at Il Fornaio Another one that couldn’t make it in...
By Jason Lemkin
Social•Jan 15, 2026
AI Drives Emergent, Context‑Driven User Interfaces
The history of software is really the history of how humans interact with computers. A (partial) history of user interfaces: TUI: (Terminal User Interface): Type & Read GUI (Graphical User Interface): Point & Click MUI (Mobile User Interface): Touch &...
By Dharmesh Shah
Social•Jan 15, 2026
Silent Customers Signal Product Problems; Word‑of‑mouth Sells
If people don't talk about your product after buying it, you have a product problem. The best ad channel is word of mouth.
By Kody Nordquist
Social•Jan 15, 2026
Stop Texting Prospects—Call Them to Close Deals
Dear Sales Professional, If you would like to lose a ton of deals you should have closed, keep attempting to resolve concerns over text messages instead of calling the person directly and having a real conversion. Sincerely, A Friend Who...
By Marcus Sheridan
Social•Jan 15, 2026
Copy Shopify’s Checkout, Boost Conversions by 13%
Turns out just copying Shopify works. Made our AppSumo cart and checkout pages more similar ro them. Improved conversion 13.01%. https://t.co/dSwVWHYMW4
By Noah Kagan
Social•Jan 15, 2026
Even Churned Customers Keep Watching; Notice Their Return
Churned customers don’t disappear. They always come back to check on you. The question is whether you notice… https://t.co/2uqVT1n4Q9
By Adam Robinson
Social•Jan 15, 2026
Specialized GTM Agents Vie to Become Primary Customer Touchpoint
This is also true with GTM agents The very best agents for sales, marketing, support, post sales can also function as strong general agents with just a bit of work That means all are going to compete with each other to win...
By Jason Lemkin
Social•Jan 15, 2026
Most Companies Mismanage AI Adoption—Here's Why
"You're Likely Screwing Up AI Adoption..." & more in today’s Operator Links, full post + sources in the comments.
By Hiten Shah
Social•Jan 15, 2026
Swap Resolutions for Habits: Discipline Drives Success
Instead of resolutions this year, I'm focused on habits. I don't often control the outcome, but I absolutely control the work, discipline and regularity of how I get there. This year I have four things in mind: 1️⃣ Health I...
By Matt Heinz
Social•Jan 15, 2026
Turn Customer Conversations Into Decisions in 4 Weeks
My cat has a more rigorous research process than most B2B companies (it's probly the glasses) Meanwhile, companies are treating customer research like throwing spaghetti at a wall and asking AI to help them figure out what noodles stick. Here's...
By Anna Furmanov
Social•Jan 15, 2026
Your Biggest Fear Signals Your Next Breakthrough
I spent 16 years becoming a CRO, and then I quit to post on LinkedIn. For two years, I knew I needed to leave. Every time I got close, I found a reason to wait. Not enough savings. Not the...
By Justin Welsh
Social•Jan 15, 2026
AI Agents Need a GTM Specialist, Not Just Sales Teams
"You can't just hand an AI Agent to the sales team or marketing team to deploy. Not if they don't have the skills to implement the agent, train it, manage it." with @kylecnorton CRO @kylecnorton "You have to find that GTM...
By Jason Lemkin
Social•Jan 15, 2026
Match GTM Playbooks to Your Revenue Stage
Good GTM isn’t about copying playbooks. It’s about knowing which playbook applies at which revenue stage. That’s why lists like this are useful if founders read them correctly: • Early stage → clarity beats scale • Mid stage → alignment...
By Krista Mollion
Social•Jan 15, 2026
Join 250k+ B2B Leaders at SaaStr AI 2026
250,000+ B2B founders and operators in the SaaStr community. For 3 days in May, we're all going to be in the same place. SaaStr AI 2026. May 12-14. SF Bay Area. If you've ever gotten value from SaaStr—this is the...
By Jason Lemkin
Social•Jan 15, 2026
AI Accelerates Partners Turning Into Competitors by 2026
One thing that has really really accelerated the past 12 months is your partners competing with you. Expect the trend … to continue even more, and much faster, in 2026. The pace of the AI Age is leading to partners becoming competitors...
By Jason Lemkin
Social•Jan 15, 2026
Be Less Wrong Faster: Master Buyer Psychology
You’ll never be right in business But you can be less wrong, faster Learn buyer psychology
By Katelyn Bourgoin
Social•Jan 14, 2026
Vibe Coding Enables AI‑Built Apps Without Developers
I think the hype around “vibe coding” has confused what it really does, and why it’s actually so disruptive. It’s not about “one shotting” Salesforce or Notion. That’s just not possible. You can’t build anything like that in 100 days...
By Jason Lemkin
Social•Jan 14, 2026
Continuous Offer Testing Drives Sustainable Growth
How to grow quickly and more profitably? Keep offer testing until you find an absolute winner and then continue testing various iterations and variations of that offer. When you stop testing is when you stop seeing incremental lift and growth.
By Kody Nordquist
Social•Jan 14, 2026
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
By Craig Rosenberg
Social•Jan 14, 2026
Master AI Search: Strategies to Outrank Google Results
In 15 minutes, Michael King is joining SparkToro Office Hours to present what to do *DIFFERENTLY* to appear in AI tools vs. classic Google results. You should probably be there. I threw in a few samples from his deck as...
By Rand Fishkin
Social•Jan 14, 2026
Stop Overusing ‘Pivot’: Distinguish Real Evidence‑Driven Shifts
Startup people reach for the word “pivot” when they want a decision to sound intentional. I’ve seen teams use it for everything from a careful course correction to quietly walking away from a plan that stopped holding up. Same word....
By Hiten Shah
Social•Jan 14, 2026
Don’t Normalize AI Risks: Tackle Boring Work First
What if the most dangerous moment in innovation isn’t failure…but the moment we decide the failure cost is “acceptable”? Here's the funny thing - that's just Wednesday. We do this for every innovation. This video kicks off a new chapter...
By Robert Rose
Social•Jan 14, 2026
Hire Advisors with Real Experience, Not Just Talk
You would never hire someone full-time who hasn’t done the job. So stop giving consultants and talking heads who’ve never done the work the spotlight or your $$$$$. Experience matters. If you’re going to bring someone in, vet them like...
By Kyle Lacy
Social•Jan 14, 2026
AI Must Boost Revenue or It Doesn’t Count
If your AI feature, your AI product, your AI team, your AI copilot didn’t materially boost revenue … 👎 It doesn’t count Try again
By Jason Lemkin
Social•Jan 14, 2026
Real User Feedback Cuts Illusory Product Busywork
Most product work feels busy because it hasn’t touched reality yet. Real feedback compresses time. Internal activity stretches it. The longer you delay contact with users, the more convincing the fake progress becomes.
By Hiten Shah
Social•Jan 14, 2026
More Data, More Noise: Focus on Strategic Insights
The AI insight problem that nobody's talking about 😳 We added AI to our customer research process. Suddenly, everything is labeled an "insight" 🤯 🫣 🫠 Customer mentioned pricing twice? Insight. Someone used the word "integration" in feedback? Insight. Pattern...
By Anna Furmanov
Social•Jan 14, 2026
AISDR Fails Without Strategy, Training, and Tailored Messaging
Seven reasons why your AISDR pilot may have failed: 1️⃣ The playbooks and workflows were never developed and tested to begin with Technology is only as good as the strategy and processes built to enable it. Your AISDR tool isn't...
By Matt Heinz
Social•Jan 14, 2026
Trusted Event Partner Lets Teams Focus on Story
It’s officially event season again. And guess what? Conferences, RKOs, tradeshows... they are super hard. The planning, the logistics, the on-site craziness... the swag... 💙 Great experiences are super hard to produce and reproduce and reproduce I get asked fairly...
By Kyle Lacy
Social•Jan 14, 2026
Influencer Partnerships Triple Effectiveness of B2B Research
What's the connection between B2B influence, research and thought leadership? 74% of B2B marketers who frequently collaborate with influencers say their research-based content is very effective, versus only 29% of everyone else. That's a finding from our newest research report,...
By Lee Odden
Social•Jan 14, 2026
Chat UI Isn’t Dead; Task Agents Need New Interfaces
"The UI is dead. Everything will be chat." This is the most dangerous myth in AI right now. I was talking about this with Lucas Puente , Slack 's VP of Research – and what we landed on changes how...
By Amos Joseph
Social•Jan 14, 2026
Authentic Storytelling Beats AI for Customer Advocacy
I nearly barfed on the boat. Why did I tell American Marketing Association CEO Bennie F. Johnson this on his podcast?! To illustrate a point about storytelling. And emotion. And the type of authenticity AI cannot conjure. (Also the type...
By Nancy Harhut
Social•Jan 14, 2026
Decades of B2B Writing Mastery: Crafting Tech Narratives
Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️
By Katie Martell
Social•Jan 14, 2026
Listen, Align, and Build a Unified Revenue Team
So what are you really going to do at your Sales kickoff? I encourage you to listen. Sales, please listen to Marketing. Marketing, please listen to Sales. Think about what you hear and respond with the an attitude of “help...
By A. Lee Judge
Social•Jan 14, 2026
Talk to Customers, Solve Real Problems, Earn Bigger Paydays
Did you spend weeks or months building something no one wants? Congrats 👏 This is a rite of passage for every first time founder Even smart people need to get kicked in the teeth by the market before you realize how important it...
By Katelyn Bourgoin