1) Topics Covered

Topic: Google Ads Strategy for AI CRM Startup

• Challenges: Low search volume for AI‑specific keywords, new brand with limited recognition, unclear whether to focus on brand campaigns or competitor keywords, limited Google Ads experience.

• Advice: Focus on Meta and YouTube for demand generation rather than Google Search initially; use Keyword Planner to assess search volume; consider broader industry keywords without the “AI” modifier; prioritize brand awareness over bottom‑funnel tactics for now.

Topic: LinkedIn Message Ads

• Challenges: Need for targeted outreach with limited audience data; requirement of 300–500 contacts minimum for LinkedIn matching.

• Advice: Upload targeted lists with first name, last name, email, company name, and LinkedIn profiles; craft compelling, pain‑point‑focused messaging; expect ~$0.50 per message sent with strong conversion potential for demo bookings.

Topic: Lead Conversion Optimization

• Challenges: Credit card requirement causing drop‑off in trial sign‑ups despite strong initial form completion rates (3–4%).

• Advice: Remove credit card requirement from the digital UI; offer guided 14‑day trial setup through scheduled sessions instead; allow sales team to handle payment discussions during personalized calls.

---

2) Tools Recommended

• Google Keyword Planner (for search volume analysis)

• Meta Ads (for demand generation and brand awareness)

• YouTube Ads (for educational content and targeting decision‑makers)

• LinkedIn Message Ads (for targeted outreach)

• LinkedIn Sales Navigator (for prospecting)

• HubSpot (for scheduling trial setup sessions)

---

3) Best Advice

For early‑stage companies with new or niche products, prioritize demand generation + brand awareness through Meta and YouTube over Google Search campaigns. Focus on educating the market about the solution before expecting meaningful search volume for product‑specific keywords.