Social Media Marketing Podcast
When Customers Create More Customers: Creating Superfans
AI Summary
In this episode, host Michael Stelzner talks with branding expert Brittany Hodak about turning ordinary customers into passionate superfans who actively refer new business. Hodak outlines a five-step framework—delighting customers, personalizing experiences, encouraging community, rewarding advocacy, and amplifying stories—to build deep loyalty and generate organic referrals. Listeners gain practical tactics for designing memorable experiences and leveraging delighted customers as brand ambassadors, highlighting the measurable impact of superfans on growth.
Episode Description
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.
Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Show Notes
Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.
Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701
Review our show on Apple Podcasts.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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